{"id":31187,"date":"2025-07-07T03:00:02","date_gmt":"2025-07-07T01:00:02","guid":{"rendered":"5c78256d-bc11-4448-8f78-269ef6849979"},"modified":"2025-09-01T11:02:59","modified_gmt":"2025-09-01T09:02:59","slug":"geo-will-be-100-times-stronger-than-seo-interview-with-malte-landwehr-cmo-of-peec-ai","status":"publish","type":"podcast","link":"https:\/\/www.jaeckert-odaniel.com\/en\/geo-will-be-100-times-stronger-than-seo-interview-with-malte-landwehr-cmo-of-peec-ai\/","title":{"rendered":"&#8220;GEO Will be 100 Times Stronger than SEO&#8221;: Interview with Malte Landwehr, CMO of Peec AI"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\" id=\"podcast\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Imagine this: You are an SEO executive, earning a six-figure salary at a corporation \u2013 and you throw it all away. For an AI startup. Sounds crazy? Not for Malte Landwehr.   <\/p>\n<p>We speak with Malte about his doubts regarding SEO \u2013 and why for him, this is not an end, but a beginning. His prognosis: &#8220;GEO \u2013 meaning optimization for AI systems \u2013 will be 100 times bigger than SEO&#8221;. <\/p>\n<p>From there, we delve into the technical details. We discuss: The customer journey in AI systems, measures for AI optimization, prompt strategies, AI bots, and much more. <\/p>\n<p>The entire deep dive into the SEO &amp; AI transformation is available in our podcast. Some highlights are presented here in the article.<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><div class=\"wpb_text_column inhaltsverzeichnis\"><div class=\"wpb_wrapper\"><h3>Topics on this Page<\/h3>\n<ul>\n<li><a href=\"#gast\">Our Guest: Malte Landwehr<\/a><\/li>\n<li><a href=\"#ursachen\">Why GEO will be stronger than SEO<\/a><\/li>\n<li><a href=\"#optimierung\">How to optimize for AI systems?<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\">\n            <div class=\"podlove-web-player intrinsic-ignore podlove-web-player-loading\" 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Malte is a well-known expert in the SEO industry. Previously, he was Vice President SEO at the price comparison site Idealo and a member of the management board. Now he has changed jobs \u2013 from a position as a corporate executive with a six-figure salary to a startup.   <\/p>\n<p>&#8220;I was afraid of becoming obsolete,&#8221; says Malte. &#8220;A very significant transformation is currently taking place \u2013 in user acquisition and opinion formation on the internet. Existing companies find it significantly harder to deal with this than startups that work directly with this perspective.&#8221;  <\/p>\n<p>Since early 2025, Malte has advised Peek AI \u2013 and finally decided to make the switch. Ultimately, only three days passed between his decision and the contract signing and resignation. <\/p>\n<p>Peec AI is also making waves at the investor level. The Berlin-based startup has just successfully raised 7 million Euros in investment capital. We also use the tool for our <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/geo-llmo-consulting\/\">GEO \/ LLMO consulting<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Malte-Landwehr-CMO-PeecAI-Interview.png\" aria-label=\"Malte Landwehr CMO PeecAI im Interview im Content Performance Podcast\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Malte-Landwehr-CMO-PeecAI-Interview.png\" class=\"attachment-large size-large\" alt=\"Malte Landwehr CMO PeecAI im Interview im Content Performance Podcast\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Malte-Landwehr-CMO-PeecAI-Interview.png 1485w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Malte-Landwehr-CMO-PeecAI-Interview-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Malte-Landwehr-CMO-PeecAI-Interview-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Malte-Landwehr-CMO-PeecAI-Interview-1200x1200.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Malte-Landwehr-CMO-PeecAI-Interview-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Malte-Landwehr-CMO-PeecAI-Interview-600x600.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"ursachen\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Why GEO Will be much Stronger than SEO<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>&#8220;SEO traffic is a channel that has always had massive scaling potential,&#8221; says Malte. Because organic visitors via Google are not associated with &#8220;incremental costs,&#8221; unlike ad-based models. &#8220;SEO is therefore a very efficient channel for new customer acquisition.&#8221; Nevertheless, SEO was often secondary for many large brands. They tended to rely on classic branding and sales models through retailers. On the internet, all topics related to their product world, such as usage, comparisons, etc., were covered by other websites.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: left;\">Through language models or AI systems, the <strong>customer journey changes completely<\/strong>. To get information, users today still enter terms into Google hundreds or thousands of times, visiting numerous websites from publishers, blogs, comparison portals, and review portals. These &#8220;intermediaries&#8221; have provided valuable information. However, in ChatGPT and similar systems, the entire journey takes place in a chat. Therefore, it becomes highly relevant for brands to be recommended there. &#8220;<strong>GEO will be much more important for brands than before<\/strong>,&#8221; says Malte. Anyone who doesn&#8217;t appear here will no longer play a role with potential customers. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"newsletter\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Deepen your Knowledge in SEO, GEO, and LLMO<\/h2>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><div id=\"custom_html-3\" class=\"widget_text widget widget_custom_html amr_widget\"><div class=\"textwidget custom-html-widget\"><div style=\"text-align: center; margin: 0 auto; width=80%\">\r\n<p><a href=\"https:\/\/www.jaeckert-odaniel.com\/newsletter\/\"><img decoding=\"async\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/Newsletter-Banner-2025-07.png\" width=\"700px;\" class=\"schattenbild\" alt=\"GEO SEO Newsletter\" loading=\"lazy\"><\/a><\/p>\r\n<!-- Begin Mailchimp Signup Form -->\r\n<div id=\"mc_embed_signup\">\r\n<form action=\"https:\/\/jaeckert-odaniel.us2.list-manage.com\/subscribe\/post?u=c268db4d1f5c9b4224117f6f7&amp;id=e2cbf482ec\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate>\r\n    <div id=\"mc_embed_signup_scroll\">\r\n\t\t<br>\r\n\t\t<div class=\"mc-field-group\">\r\n\t\t\t<input type=\"email\" value=\"\" placeholder=\"Deine Email\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL-inline\">\r\n\t\t<\/div>\r\n\t\t<br>\r\n\t<div id=\"mce-responses\" class=\"clear\">\r\n\t\t<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\r\n\t\t<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\r\n\t<\/div>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\r\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_c268db4d1f5c9b4224117f6f7_e2cbf482ec\" tabindex=\"-1\" value=\"\"><\/div>\r\n    <div class=\"clear\"><input type=\"submit\" value=\"SEO Charts bekommen\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\r\n    <\/div>\r\n<\/form>\r\n<\/div>\r\n<!--End mc_embed_signup-->\r\n\r\n<\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"optimierung\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">How to Optimize for AI Systems?<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: left;\">In the optimization of AI systems, there are two levels that we discuss in the interview. Firstly: The answers that are generated purely from the language model. Here, there are no quick optimization possibilities. Because, simply put, language models have the entire internet as knowledge \u2013 and generate answers based on this. &#8220;<strong>Here, we should think in terms of quarters or years<\/strong> if we want a change,&#8221; says Malte. It&#8217;s different when AI systems perform a search for support (<strong>RAG, Search Grounding<\/strong>). Here, changes in AI answers are often seen within hours or days. But here too, it must be said: This is the current state, mid-2025. New AI training bots may also be developed that specifically evaluate current information.    <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: left;\">What kind of content is likely to be preferred by LLMs? Here, Malte refers to <strong>E-E-A-T factors<\/strong>, which Google has also emphasized for many years. It&#8217;s about the sources needing to be trustworthy. Here too, brands have significant advantages again, because they are well-known (entities) and frequently searched for. However, in our work, we also see that brands are perceived very differently in language models, especially in direct competition. This is precisely where LLMO or GEO comes into play. <strong>GEO measures<\/strong> are, on the one hand, &#8220;<strong>Off-page<\/strong>,&#8221; meaning in which sources a brand appears more prominently. And &#8220;<strong>On-page<\/strong>,&#8221; meaning the texts on the website itself \u2013 and the question of whether these can be well recognized by the language models.      <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"ursachen\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Further GEO &amp; LLMO Topics We Discuss<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Further aspects we discuss:<\/p>\n<ul>\n<li>What role do AI Visibility Tools play in analysis?<\/li>\n<li>Which prompts should be monitored?<\/li>\n<li>Should AI crawlers be excluded?<\/li>\n<li>Which department should be responsible for <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/geo-and-llmo\/\">GEO \/ LLMO<\/a>?<\/li>\n<li>What role will SEO managers have in the future?<\/li>\n<\/ul>\n<p>One thing is certain for us: SEO will change completely. This has implications for companies and marketing managers.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Even the introduction of <a href=\"https:\/\/www.jaeckert-odaniel.com\/ai-overviews-auswirkungen-auf-seo\/\">AI Overviews<\/a> has had extremely negative effects on SEO traffic \u2013 and they haven&#8217;t even been fully rolled out yet. Companies must face these changes, developing new metrics, strategies, and measures. Intermediaries will come under pressure \u2013 and must also evolve at the business model level. Brands will have significant advantages in the new AI world.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_center\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/seo-academy\/\"><span class=\"w-btn-label\">Academy: Our GEO Workshops<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"interviews\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Our Conversations with SEO Professionals from the Industry<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_grid type_grid layout_blog_10 cols_2 overflow_hidden preload_style_spinner\" id=\"us_grid_1\" style=\"--columns:2;--gap:1.5rem;\"><style>@media (max-width:600px){#us_grid_1{--columns:1!important}}.layout_blog_10 .w-grid-item-h{background:#333;border-radius:var(--site-border-radius);box-shadow:0 0.03rem 0.06rem rgba(0,0,0,0.1),0 0.1rem 0.3rem rgba(0,0,0,0.1);transition-duration:0.3s}.no-touch .layout_blog_10 .w-grid-item-h:hover{box-shadow:0 0.12rem 0.24rem rgba(0,0,0,0.1),0 0.4rem 1.2rem rgba(0,0,0,0.15);z-index:4}.layout_blog_10 .usg_post_image_1{transition-duration:0.3s;transform-origin:50% 50%;transform:scale(1) translate(0%,0%)}.layout_blog_10 .w-grid-item-h:focus-within .usg_post_image_1,.layout_blog_10 .w-grid-item-h:hover .usg_post_image_1{transform:scale(1.1) translate(0%,0%);opacity:1}.layout_blog_10 .usg_vwrapper_1{position:absolute!important;right:0!important;bottom:0!important;left:0!important;background:linear-gradient(transparent,rgba(30,30,30,0.8))!important;padding:15% 7% 7% 7%!important}.layout_blog_10 .usg_post_taxonomy_1{font-size:10px!important;font-weight:700!important;text-transform:uppercase!important;margin-bottom:0.5rem!important}.layout_blog_10 .usg_post_title_1{color:#fff!important;font-size:1.4rem!important;font-weight:700!important}@media (max-width:600px){.layout_blog_10 .usg_post_title_1{font-size:1.2rem!important}}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-31251 podcast type-podcast status-publish has-post-thumbnail hentry category-magazine tag-brand-search tag-interviews tag-seo-case-study tag-seo-strategy post\" data-id=\"31251\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/seo-in-the-financial-sector-interview-with-wolfgang-kohler\/\" aria-label=\"SEO in the Financial Sector: Interview with Wolfgang K\u00f6hler\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Sparkasse-SEO-Sichtbarkeit-nach-Relaunch.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Sparkasse-SEO-Sichtbarkeit-nach-Relaunch.png 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Sparkasse-SEO-Sichtbarkeit-nach-Relaunch-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Sparkasse-SEO-Sichtbarkeit-nach-Relaunch-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Sparkasse-SEO-Sichtbarkeit-nach-Relaunch-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Sparkasse-SEO-Sichtbarkeit-nach-Relaunch-600x600.png 600w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Sparkasse-SEO-Sichtbarkeit-nach-Relaunch-400x400.png 400w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a><\/div><div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 style_badge color_link_inherit\"><a class=\"w-btn us-btn-style_badge term-4805 term-magazine\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/category\/magazine\/\"><span class=\"w-btn-label\">Magazine<\/span><\/a><\/div><h2 class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/seo-in-the-financial-sector-interview-with-wolfgang-kohler\/\">SEO in the Financial Sector: Interview with Wolfgang K\u00f6hler<\/a><\/h2><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:1,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;2&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;blog_10&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;%7B%22url%22%3A%22%22%7D&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;ignore_sticky_posts&quot;:1,&quot;post_type&quot;:&quot;any&quot;,&quot;post__in&quot;:[&quot;29233&quot;,&quot;28949&quot;,&quot;27956&quot;,&quot;27927&quot;],&quot;posts_per_page&quot;:&quot;4&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:&quot;RAND(840934816)&quot;},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;ids&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:1,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_grid type_grid layout_blog_10 cols_2 overflow_hidden preload_style_spinner\" id=\"us_grid_2\" style=\"--columns:2;--gap:1.5rem;\"><style>@media (max-width:600px){#us_grid_2{--columns:1!important}}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-31244 podcast type-podcast status-publish has-post-thumbnail hentry category-magazine tag-interviews tag-seo-strategy post\" data-id=\"31244\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/the-seo-success-of-mediamarktsaturn-interview-with-tamara-heinz\/\" aria-label=\"The SEO Success of MediamarktSaturn: Interview with Tamara Heinz\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Top-SEO-Rankings-Position-1-1.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Top 1 Google Rankings Sistrix Chart Sichtbarkeit\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Top-SEO-Rankings-Position-1-1.png 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Top-SEO-Rankings-Position-1-1-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Top-SEO-Rankings-Position-1-1-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Top-SEO-Rankings-Position-1-1-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Top-SEO-Rankings-Position-1-1-600x600.png 600w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Top-SEO-Rankings-Position-1-1-400x400.png 400w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a><\/div><div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 style_badge color_link_inherit\"><a class=\"w-btn us-btn-style_badge term-4805 term-magazine\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/category\/magazine\/\"><span class=\"w-btn-label\">Magazine<\/span><\/a><\/div><h2 class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/the-seo-success-of-mediamarktsaturn-interview-with-tamara-heinz\/\">The SEO Success of MediamarktSaturn: Interview with Tamara Heinz<\/a><\/h2><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:1,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;2&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;blog_10&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;%7B%22url%22%3A%22%22%7D&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;ignore_sticky_posts&quot;:1,&quot;post_type&quot;:&quot;any&quot;,&quot;post__in&quot;:[&quot;23617&quot;,&quot;18696&quot;,&quot;29379&quot;,&quot;26471&quot;],&quot;posts_per_page&quot;:&quot;4&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:&quot;RAND(790410457)&quot;},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;ids&quot;,&quot;us_grid_ajax_index&quot;:2,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:2,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"beratung\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">We Advise Marketing Managers on SEO &amp; AI<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-grid us_grid type_grid layout_testimonial_1 cols_1 preload_style_spinner\" id=\"us_grid_3\" style=\"--columns:1;--gap:1.5rem;\" data-filterable=\"true\"><style>.layout_testimonial_1 .w-grid-item-h{}.layout_testimonial_1 .usg_vwrapper_1{transition-duration:0.3s;transform-origin:50% 50%;transform:scale(1) translate(0%,0%)}.layout_testimonial_1 .w-grid-item-h:focus-within .usg_vwrapper_1,.layout_testimonial_1 .w-grid-item-h:hover .usg_vwrapper_1{transform:scale(1) translate(0%,0%);opacity:1;border-color:var(--color-content-primary)!important}.layout_testimonial_1 .usg_vwrapper_1{border-radius:var(--site-border-radius)!important;padding:2rem!important;border:2px solid var(--color-content-border)!important}.layout_testimonial_1 .usg_hwrapper_1{margin-bottom:1rem!important}.layout_testimonial_1 .usg_post_image_1{width:4rem!important;margin-left:0!important;margin-right:1rem!important}.layout_testimonial_1 .usg_post_custom_field_1{font-weight:700!important;line-height:1.5!important;margin-bottom:0!important}.layout_testimonial_1 .usg_post_custom_field_2{color:var(--color-content-faded)!important;font-size:0.9rem!important;line-height:1.5!important}.layout_testimonial_1 .usg_post_custom_field_3{color:var(--color-content-primary)!important}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-30829 us_testimonial type-us_testimonial status-publish has-post-thumbnail hentry us_testimonial_category-clients us_testimonial_category-dkb\" data-id=\"30829\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><div class=\"w-post-elm post_content usg_post_content_1\"><p>For anyone seeking an SEO sparring partner or comprehensive SEO consulting, Fabian and Benjamin are the perfect choice. As an in-house SEO expert, I sought competent SEO support and found it with them. During a very pleasant introductory meeting, we jointly developed an approach to establish SEO among the individual stakeholders and thereby gain more internal visibility for the subject. Based on this initial discussion and a joint kick-off with the stakeholders, they developed a sound SEO and content strategy for a product area. Since then, they have both supported me as sparring partners during implementation.<\/p>\n<p>The collaboration with Fabian and Benjamin is a great pleasure for me and all project participants, as they are masters of their craft and bring immense passion for SEO. This combination is infectious and motivates everyone to achieve peak performance.<\/p>\n<\/div><div class=\"w-hwrapper usg_hwrapper_1 align_none valign_middle\"><div class=\"w-post-elm post_image usg_post_image_1 as_circle has_width stretched\"><a href=\"https:\/\/www.dkb.de\/\" aria-label=\"Regina Biskop, Deutsche Kreditbank AG\" rel=\"noopener\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/07\/regina-b-3-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/07\/regina-b-3-150x150.jpg 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/07\/regina-b-3-300x300.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/07\/regina-b-3-800x800.jpg 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/07\/regina-b-3-600x600.jpg 600w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/07\/regina-b-3.jpg 1024w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/div><div class=\"w-vwrapper usg_vwrapper_2 align_none valign_top\"><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text us_testimonial_author\"><a href=\"https:\/\/www.dkb.de\/\" rel=\"noopener\"><span class=\"w-post-elm-value\">Regina Biskop<\/span><\/a><\/div><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 has_text_color type_text us_testimonial_role color_link_inherit\"><span class=\"w-post-elm-value\">Search Engine Optimization Expert, Deutsche Kreditbank AG<\/span><\/div><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:1,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;1&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;testimonial_1&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;%7B%22url%22%3A%22%22%7D&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;us_testimonial&quot;],&quot;tax_query&quot;:[{&quot;taxonomy&quot;:&quot;us_testimonial_category&quot;,&quot;field&quot;:&quot;slug&quot;,&quot;terms&quot;:[&quot;dkb&quot;]}],&quot;post_status&quot;:[&quot;publish&quot;,&quot;tribe-ea-success&quot;,&quot;tribe-ea-failed&quot;,&quot;tribe-ea-schedule&quot;,&quot;tribe-ea-pending&quot;,&quot;tribe-ea-draft&quot;],&quot;posts_per_page&quot;:&quot;1&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;date&quot;:&quot;DESC&quot;}},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;us_testimonial&quot;,&quot;us_grid_ajax_index&quot;:3,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:3,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-grid us_grid type_grid layout_testimonial_1 cols_1 preload_style_spinner\" id=\"us_grid_4\" style=\"--columns:1;--gap:1.5rem;\" data-filterable=\"true\"><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-30806 us_testimonial type-us_testimonial status-publish has-post-thumbnail hentry us_testimonial_category-bierbaum us_testimonial_category-clients\" data-id=\"30806\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><div class=\"w-post-elm post_content usg_post_content_1\"><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>I look back with great satisfaction on the SEO project that we carried out with Benjamin and Fabian. Firstly, the collaboration was on a very pleasant, goal-oriented level. Secondly, the consultation was structured in such a way that we could immediately start with the implementation. We received very concrete optimization suggestions that were tailored to our internal capacities and therefore realistically implementable. Even though only a few months have passed, we can already see the first results of our work in the Google rankings. Traffic for our relevant keywords is steadily increasing, and we still have enough concrete work packages from Benjamin in the pipeline to boost our site. Furthermore, through the consultation, we have acquired so much internal SEO know-how that we can now optimize our site independently. And most importantly: Visitor numbers have doubled \u2013 with correspondingly positive effects on sales.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<\/div><div class=\"w-hwrapper usg_hwrapper_1 align_none valign_middle\"><div class=\"w-post-elm post_image usg_post_image_1 as_circle has_width stretched\"><a href=\"https:\/\/www.bp-online.com\/de-de\/\" aria-label=\"Mark Mauderer, Digital Marketing Manager, Bierbaum Proenen\" rel=\"noopener\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/09\/mark_m-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/09\/mark_m-150x150.jpg 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/09\/mark_m-300x300.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/09\/mark_m-600x600.jpg 600w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/09\/mark_m.jpg 686w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/div><div class=\"w-vwrapper usg_vwrapper_2 align_none valign_top\"><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text us_testimonial_author\"><a href=\"https:\/\/www.bp-online.com\/de-de\/\" rel=\"noopener\"><span class=\"w-post-elm-value\">Mark Mauderer<\/span><\/a><\/div><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 has_text_color type_text us_testimonial_role color_link_inherit\"><span class=\"w-post-elm-value\">Digital Marketing Manager, Bierbaum Proenen <\/span><\/div><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:1,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;1&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;testimonial_1&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;%7B%22url%22%3A%22%22%7D&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;us_testimonial&quot;],&quot;tax_query&quot;:[{&quot;taxonomy&quot;:&quot;us_testimonial_category&quot;,&quot;field&quot;:&quot;slug&quot;,&quot;terms&quot;:[&quot;bierbaum&quot;]}],&quot;post_status&quot;:[&quot;publish&quot;,&quot;tribe-ea-success&quot;,&quot;tribe-ea-failed&quot;,&quot;tribe-ea-schedule&quot;,&quot;tribe-ea-pending&quot;,&quot;tribe-ea-draft&quot;],&quot;posts_per_page&quot;:&quot;1&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;date&quot;:&quot;DESC&quot;}},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;us_testimonial&quot;,&quot;us_grid_ajax_index&quot;:4,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:4,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"related\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Here Too, We Discuss AI Optimization and the Transformation in SEO<\/h2>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div 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top;\n}\n<\/style>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"author":2,"featured_media":31188,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[4805],"tags":[4869,4868,4867],"class_list":["post-31187","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","category-magazine","tag-ai-search","tag-interviews","tag-seo-tools"],"_links":{"self":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes\/31187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes"}],"about":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/comments?post=31187"}],"version-history":[{"count":4,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes\/31187\/revisions"}],"predecessor-version":[{"id":31194,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes\/31187\/revisions\/31194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/media\/31188"}],"wp:attachment":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/media?parent=31187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/categories?post=31187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/tags?post=31187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}