{"id":31259,"date":"2025-05-19T03:00:42","date_gmt":"2025-05-19T01:00:42","guid":{"rendered":"33d04835-288c-47c3-8446-e73e7986b382"},"modified":"2025-09-01T11:21:19","modified_gmt":"2025-09-01T09:21:19","slug":"from-engagement-to-subscriptions-how-zeit-grows-sustainably-interview-with-olaf-seydel","status":"publish","type":"podcast","link":"https:\/\/www.jaeckert-odaniel.com\/en\/from-engagement-to-subscriptions-how-zeit-grows-sustainably-interview-with-olaf-seydel\/","title":{"rendered":"From Engagement to Subscriptions: how ZEIT Grows Sustainably – Interview with Olaf Seydel"},"content":{"rendered":"

Many media houses are struggling with digital transformation. For website traffic, this means: it must convert – for example, into digital subscriptions. DIE ZEIT implements this very successfully. What is the success formula behind it? <\/p>\n

We speak with Olaf Seydel about this. He is Head of Engagement & Growth. His focus is precisely on connecting loyal users with concrete growth figures. <\/p>\n

We speak with Olaf about his work. Which key figures do he and his team look at? What are typical tests they conduct? How does the SEO department collaborate with the editorial team? And of course, we also discuss the AI transformation. <\/p>\n

The common thread running through the conversation: Good content retains users. And highly engaged users subscribe. <\/strong> Demonstrably.<\/p>\n<\/div><\/div>

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