{"id":31266,"date":"2024-10-21T03:00:42","date_gmt":"2024-10-21T01:00:42","guid":{"rendered":"4aa3f89e-c32b-4e81-8781-66069387ee3f"},"modified":"2025-09-01T11:21:56","modified_gmt":"2025-09-01T09:21:56","slug":"the-amazing-seo-success-of-the-cake-startup-uni-cake","status":"publish","type":"podcast","link":"https:\/\/www.jaeckert-odaniel.com\/en\/the-amazing-seo-success-of-the-cake-startup-uni-cake\/","title":{"rendered":"The Amazing SEO Success of the Cake Startup Uni-Cake"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\" id=\"podcast\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Did nothing for SEO \u2013 yet achieved top rankings: This is also possible. How? The example of &#8220;Unicake&#8221; demonstrates this. The cake startup from Mannheim has built up valuable Google rankings, without any targeted optimization being apparent.    <\/p>\n<p>How can this happen? We discuss this in this podcast episode. The summary and charts are available in the following article.  <\/p>\n<p>The case study reveals much about <strong>how the Google algorithm works<\/strong>. In the case study, we examine common SEO measures that are repeatedly recommended \u2013 even by us. <\/p>\n<p>A brief preview: Uni-Cake has implemented none of this and is still successful. So: What is the secret to its success?<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><div class=\"wpb_text_column inhaltsverzeichnis\"><div class=\"wpb_wrapper\"><h3>Topics on this Page<\/h3>\n<ul>\n<li><a href=\"#rankings\">The SEO Rankings of Uni-Cake<\/a><\/li>\n<li><a href=\"#massnahmen\">SEO Measures? Not Implemented <\/a><\/li>\n<li><a href=\"#erfolgsrezept\">This is the Secret to Success<\/a><\/li>\n<li><a href=\"#newsletter\">An SEO Chart Every Week<\/a><\/li>\n<li><a href=\"#related\">Further Inspiring Case Studies<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\">\n            <div class=\"podlove-web-player intrinsic-ignore podlove-web-player-loading\" id=\"player-6a2b969fb5b20\"><root data-test=\"player--xl\" style=\"max-width:950px;min-width:260px;\">\n  <div class=\"tablet:px-6 tablet:pt-6 mobile:px-4 mobile:pt-4 flex flex-col\">\n    <div class=\"flex-col items-center 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The website has built up top rankings in both the informational and transactional keyword areas: <\/p>\n<ul>\n<li><strong>Keywords &#8220;Cookies&#8221;, &#8220;Brownies&#8221;<\/strong>: For these very general search terms, the website ranks in the Top 10 or Top 20. These search terms are extremely competitive. Numerous food blogs and several recipe platforms can also be found here.  <\/li>\n<li><strong>Keywords &#8220;Buy brownies&#8221;, &#8220;buy cake&#8221;, &#8220;order cake online&#8221;<\/strong>: For these search terms, which are very close to purchase intent, the startup has built up Top 5 to Top 1 positions. These are purely generic terms where users have a clear intent (&#8220;buy&#8221;) but have not yet selected a provider. These are new customers.  <\/li>\n<\/ul>\n<p>With approximately 800 keywords, the website ranks in the Top 100 on Google \u2013 a very manageable number of search terms. The website has thus gained a lot from very few rankings. The figures are from the SEO Suite Sistrix.  <\/p>\n<p>The startup is run by  <span>Luisa Gallardo Leon. She opened the online patisserie.  <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/SEO-Rankings-Unicake-1.png\" aria-label=\"SEO Rankings Uni-Cake\" class=\"w-image-h\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/SEO-Rankings-Unicake-1.png\" class=\"attachment-large size-large\" alt=\"SEO Rankings Uni-Cake\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/SEO-Rankings-Unicake-1.png 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/SEO-Rankings-Unicake-1-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/SEO-Rankings-Unicake-1-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/SEO-Rankings-Unicake-1-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/SEO-Rankings-Unicake-1-600x600.png 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"massnahmen\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">The Startup Has Disregarded all Common SEO Measures<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-lightbulb-on\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">No Deep Website Structure<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">It is immediately apparent that the startup has no targeted SEO strategy. This is, by the way, a normal situation, as startups often initially focus on other channels. The entire website has only 28 URLs, including functional pages such as About Us, Contact, and Imprint. There are no targeted <strong>category pages<\/strong> used to cover keywords \u2013 a typical SEO approach for online shops. For comparison: competitors like &#8220;DeineTorte&#8221; have created approximately 30 URLs solely for brownie keywords and rank with their entire website for 50,000 keywords.    <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-lightbulb-on\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">No Keyword Coverage<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">Naturally, the Uni-Cake website also mentions cookies or brownies. Nevertheless, keywords or keyword combinations such as &#8220;buy, order, order online&#8221; etc. are mentioned <strong>very sparingly or not at all<\/strong>. For example, &#8220;order brownie&#8221; is not mentioned a single time on the product detail page. The focus is purely on user experience. Even with internal links \u2013 another SEO lever \u2013 little attention is paid to keywords; linking is purely editorial. For instance, &#8220;birthday cake&#8221; is internally linked to &#8220;brownies&#8221; \u2013 even though both terms have search volume.     <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-lightbulb-on\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Few Backlinks<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">The website itself has only been online for approximately one year. Thus, there is no domain history that could be an advantage. While some websites link to the cake startup, for example, some regional publishers who have written about the company, overall, the website has very few backlinks. In the SEO world, many proponents strongly argue that websites require many backlinks. We ourselves have been critical of this for some time and advocate for <a href=\"https:\/\/www.jaeckert-odaniel.com\/linkaufbau-ist-fast-tot-es-lebe-digital-relations\/\">Digital Relations<\/a> and content formats. This example shows: The topic of backlinks is overrated \u2013 if other success factors are present instead.      <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"erfolgsrezept\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">What is the Secret to Success?<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>How does SEO success come about when you do zero SEO? The only central ranking factor that remains: user signals. <\/p>\n<p>User signals are widely discussed in the SEO world \u2013 especially since the <a href=\"https:\/\/www.jaeckert-odaniel.com\/klicks-views-als-neue-rankingfaktoren-3-seo-massnahmen\/\">Google algorithm leak, which we analyzed here<\/a>. Key insight: Google evaluates <strong>clicks and views<\/strong> and incorporates them into the algorithm. <\/p>\n<p>The startup Unicake has a very strong &#8220;Brand Search&#8221;. More and more users are searching for the brand. The reason: The startup is extremely successful on TikTok. Here, the founder showcases how she builds her startup with a very sympathetic and approachable <a href=\"https:\/\/www.tiktok.com\/@we_are_unicake\" target=\"_blank\" rel=\"noopener\">behind-the-scenes format<\/a>. The videos regularly achieve six- to seven-figure view counts.    <\/p>\n<p>This is reflected in the <strong>Brand Search<\/strong> on Google. Over 15,000 users enter the brand name in individual months. It is logical that Google reacts to this. The website is pushed forward in the rankings for terms that are reflected on the website.   <\/p>\n<p>It has also emerged from the leak and various patents how Google proceeds here. A website is tested <strong>for individual keywords<\/strong> piece by piece. If many users click on the website, the website receives more and better rankings for more keywords (at least up to a certain point).  <\/p>\n<p>Since the website is very well-known through social media, it can be assumed that many users also click on the website on Google. The brand awareness and positive image on TikTok transfer to the <a href=\"https:\/\/www.jaeckert-odaniel.com\/die-klickrate-ctr-der-geheime-rankingfaktor\/\">click-through rate (CTR) on Google<\/a>. High click-through rates or user signals are therefore a central ranking factor.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Brand-Search-TikTok-User-Signals.png\" aria-label=\"TikTok Reichweite und Brand Search bei Google\" class=\"w-image-h\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Brand-Search-TikTok-User-Signals.png\" class=\"attachment-large size-large\" alt=\"TikTok Reichweite und Brand Search bei Google\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Brand-Search-TikTok-User-Signals.png 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Brand-Search-TikTok-User-Signals-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Brand-Search-TikTok-User-Signals-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Brand-Search-TikTok-User-Signals-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Brand-Search-TikTok-User-Signals-600x600.png 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: left;\">TikTok Reach and Brand Search on Google: When startups are successful on social media, searches for the brand also increase simultaneously. This, in turn, can have an impact on Google rankings \u2013 keyword: user signals. The chart on TikTok reach comes from the <a href=\"https:\/\/www.linkedin.com\/in\/luisa-gallardo-leon-22981218a\/\" target=\"_blank\" rel=\"noopener\">founder&#8217;s LinkedIn profile<\/a>, who has since also founded a social media agency specializing in organic reach.  <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"ursachen\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">What Would Happen if Such &#8220;Love Brands&#8221; Seriously Engaged in SEO?<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Uni-Cake represents the next generation of startups that grow purely through TikTok \u2013 completely without an advertising budget. At the same time, the startup&#8217;s success relies on a single channel. We see the same with many influencers who are very successful on Twitch or YouTube, for example \u2013 but leave other channels completely untouched. And this, despite the fact that they would have very good opportunities in SEO, for instance.   <\/p>\n<p>Unicake also only extracts a <strong>fraction of what is actually possible from SEO<\/strong>. Competitors in this environment receive six-figure SEO traffic per month, as can be determined with professional SEO suites. <\/p>\n<p style=\"text-align: left;\">Many companies still think in terms of channels. SEO, social media, ads \u2013 everything exists side by side, often managed by different individuals or service providers. However, this example shows: <strong>The channels fuel and support each other<\/strong>.   <\/p>\n<p style=\"text-align: left;\">An integrated communication strategy that considers and coordinates all channels is very promising \u2013 and ultimately a <strong>central competitive advantage<\/strong>. Here, almost all companies are still at the very beginning \u2013 a topic that we also discussed in the <a href=\"https:\/\/www.jaeckert-odaniel.com\/content-distribution-mit-diesen-3-strategien-hebelst-du-deine-reichweite\/\">new strategies of content distribution<\/a>. <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"760\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Benjamin-Fabian-Gespraech.jpg\" class=\"attachment-large size-large\" alt=\"Fabian und Benjamin SEO Berater im Gespr\u00e4ch\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Benjamin-Fabian-Gespraech.jpg 1500w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Benjamin-Fabian-Gespraech-300x200.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Benjamin-Fabian-Gespraech-1200x800.jpg 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Benjamin-Fabian-Gespraech-800x533.jpg 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Benjamin-Fabian-Gespraech-600x400.jpg 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"newsletter\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Deepen your SEO Knowledge: Every Monday via Email<\/h2>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><div id=\"custom_html-3\" class=\"widget_text widget widget_custom_html amr_widget\"><div class=\"textwidget custom-html-widget\"><div style=\"text-align: center; margin: 0 auto; width=80%\">\r\n<p><a href=\"https:\/\/www.jaeckert-odaniel.com\/newsletter\/\"><img decoding=\"async\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/Newsletter-Banner-2025-07.png\" width=\"700px;\" class=\"schattenbild\" alt=\"GEO SEO Newsletter\" loading=\"lazy\"><\/a><\/p>\r\n<!-- Begin Mailchimp Signup Form -->\r\n<div id=\"mc_embed_signup\">\r\n<form action=\"https:\/\/jaeckert-odaniel.us2.list-manage.com\/subscribe\/post?u=c268db4d1f5c9b4224117f6f7&amp;id=e2cbf482ec\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate>\r\n    <div id=\"mc_embed_signup_scroll\">\r\n\t\t<br>\r\n\t\t<div class=\"mc-field-group\">\r\n\t\t\t<input type=\"email\" value=\"\" placeholder=\"Deine Email\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL-inline\">\r\n\t\t<\/div>\r\n\t\t<br>\r\n\t<div id=\"mce-responses\" class=\"clear\">\r\n\t\t<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\r\n\t\t<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\r\n\t<\/div>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\r\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_c268db4d1f5c9b4224117f6f7_e2cbf482ec\" tabindex=\"-1\" value=\"\"><\/div>\r\n    <div class=\"clear\"><input type=\"submit\" value=\"SEO Charts bekommen\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button w-btn us-btn-style_1\"><\/div>\r\n    <\/div>\r\n<\/form>\r\n<\/div>\r\n<!--End mc_embed_signup-->\r\n\r\n<\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"beratung\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">We Advise Marketing Managers on SEO<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/10\/Suchmaschinenoptimierung-Berater.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/10\/Suchmaschinenoptimierung-Berater.jpg 1000w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/10\/Suchmaschinenoptimierung-Berater-300x200.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/10\/Suchmaschinenoptimierung-Berater-800x534.jpg 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/10\/Suchmaschinenoptimierung-Berater-600x400.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>We are Fabian Jaeckert (right) and Benjamin O&#8217;Daniel. For many years, we have worked as consultants for marketing teams. We combine two worlds: Fabian is the technical expert, and Benjamin handles all topics related to content development.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_grid type_grid layout_testimonial_1 cols_1 preload_style_spinner\" id=\"us_grid_1\" style=\"--columns:1;--gap:1.5rem;\" data-filterable=\"true\"><style>.layout_testimonial_1 .w-grid-item-h{}.layout_testimonial_1 .usg_vwrapper_1{transition-duration:0.3s;transform-origin:50% 50%;transform:scale(1) translate(0%,0%)}.layout_testimonial_1 .w-grid-item-h:focus-within .usg_vwrapper_1,.layout_testimonial_1 .w-grid-item-h:hover .usg_vwrapper_1{transform:scale(1) translate(0%,0%);opacity:1;border-color:var(--color-content-primary)!important}.layout_testimonial_1 .usg_vwrapper_1{border-radius:var(--site-border-radius)!important;padding:2rem!important;border:2px solid var(--color-content-border)!important}.layout_testimonial_1 .usg_hwrapper_1{margin-bottom:1rem!important}.layout_testimonial_1 .usg_post_image_1{width:4rem!important;margin-left:0!important;margin-right:1rem!important}.layout_testimonial_1 .usg_post_custom_field_1{font-weight:700!important;line-height:1.5!important;margin-bottom:0!important}.layout_testimonial_1 .usg_post_custom_field_2{color:var(--color-content-faded)!important;font-size:0.9rem!important;line-height:1.5!important}.layout_testimonial_1 .usg_post_custom_field_3{color:var(--color-content-primary)!important}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-30852 us_testimonial type-us_testimonial status-publish has-post-thumbnail hentry us_testimonial_category-academy us_testimonial_category-gruber\" data-id=\"30852\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\" style=\"--vwrapper-gap: 0.7rem;\"><div class=\"w-post-elm post_content usg_post_content_1\" data-usbid=\"post_content_root_container\"><p>After my advanced training as an SEO Manager, I was looking for an opportunity to further deepen the knowledge I had acquired there in practice. I found exactly that in Fabian and Benjamin&#8217;s SEO Academy: They impart practical and well-founded SEO knowledge, always very close to real-world application and with very concrete examples. They do not make a secret of their methods and allow valuable insights into their own work. My conclusion: a very practical SEO learning project that delivers on its promises and is also fun because you get to work with truly nice people!   <\/p>\n<\/div><div class=\"w-hwrapper usg_hwrapper_1 align_none valign_middle\" style=\"--hwrapper-gap: 1.2rem;\"><div class=\"w-post-elm post_image usg_post_image_1 as_circle has_width stretched\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/04\/heike-g-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/04\/heike-g-150x150.jpg 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/04\/heike-g-300x300.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/04\/heike-g-350x350.jpg 350w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/04\/heike-g.jpg 378w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><div class=\"w-vwrapper usg_vwrapper_2 align_none valign_top\" style=\"--vwrapper-gap: 0.7rem; --vwrapper-parent-gap: 0.7rem;\"><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text us_testimonial_author\"><span class=\"w-post-elm-value\">Heike Gruber<\/span><\/div><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 has_text_color type_text us_testimonial_role color_link_inherit\"><span class=\"w-post-elm-value\">SEO Manager & Editor-in-Chief, wvgw Wirtschafts- und Verlagsgesellschaft<\/span><\/div><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:1,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;1&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;testimonial_1&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;%7B%22url%22%3A%22%22%7D&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;us_testimonial&quot;],&quot;tax_query&quot;:[{&quot;taxonomy&quot;:&quot;us_testimonial_category&quot;,&quot;field&quot;:&quot;slug&quot;,&quot;terms&quot;:[&quot;gruber&quot;]}],&quot;post_status&quot;:[&quot;publish&quot;,&quot;tribe-ea-success&quot;,&quot;tribe-ea-failed&quot;,&quot;tribe-ea-schedule&quot;,&quot;tribe-ea-pending&quot;,&quot;tribe-ea-draft&quot;],&quot;posts_per_page&quot;:&quot;1&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;date&quot;:&quot;DESC&quot;}},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;us_testimonial&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:1,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>&#8220;How can we improve our SEO performance?&#8221;<\/p>\n<p>This fundamental question underlies every project for which we are brought on board.<\/p>\n<p>It often involves reviewing existing SEO and content strategies from an external perspective and developing new levers.<\/p>\n<p><span style=\"font-weight: 400;\">This is precisely what we specialize in. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We develop SEO strategies for companies and present them in a structured and understandable manner to the responsible parties in focus workshops. Subsequently, we support the in-house managers during implementation.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sounds interesting? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We would be happy to arrange an introductory SEO meeting via video conference (30 min.). <\/span><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form 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class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Our Interviews with SEO and Content Professionals<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_grid type_grid layout_blog_10 no_results cols_2 overflow_hidden preload_style_spinner\" id=\"us_grid_2\" style=\"--columns:2;--gap:1.5rem;\"><style>@media (max-width:600px){#us_grid_2{--columns:1!important}}.layout_blog_10 .w-grid-item-h{background:#333;border-radius:var(--site-border-radius);box-shadow:0 0.03rem 0.06rem rgba(0,0,0,0.1),0 0.1rem 0.3rem rgba(0,0,0,0.1);transition-duration:0.3s}.no-touch .layout_blog_10 .w-grid-item-h:hover{box-shadow:0 0.12rem 0.24rem rgba(0,0,0,0.1),0 0.4rem 1.2rem rgba(0,0,0,0.15);z-index:4}.layout_blog_10 .usg_post_image_1{transition-duration:0.3s;transform-origin:50% 50%;transform:scale(1) translate(0%,0%)}.layout_blog_10 .w-grid-item-h:focus-within .usg_post_image_1,.layout_blog_10 .w-grid-item-h:hover .usg_post_image_1{transform:scale(1.1) translate(0%,0%);opacity:1}.layout_blog_10 .usg_vwrapper_1{position:absolute!important;right:0!important;bottom:0!important;left:0!important;background:linear-gradient(transparent,rgba(30,30,30,0.8))!important;padding:15% 7% 7% 7%!important}.layout_blog_10 .usg_post_taxonomy_1{font-size:10px!important;font-weight:700!important;text-transform:uppercase!important;margin-bottom:0.5rem!important}.layout_blog_10 .usg_post_title_1{color:#fff!important;font-size:1.4rem!important;font-weight:700!important}@media (max-width:600px){.layout_blog_10 .usg_post_title_1{font-size:1.2rem!important}}<\/style><div class=\"w-grid-list\"><\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return 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class=\"w-grid-none type_message\">No results found.<\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_grid type_grid layout_blog_10 no_results cols_2 overflow_hidden preload_style_spinner\" id=\"us_grid_3\" style=\"--columns:2;--gap:1.5rem;\"><style>@media (max-width:600px){#us_grid_3{--columns:1!important}}<\/style><div class=\"w-grid-list\"><\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:0,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;2&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;blog_10&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;%7B%22url%22%3A%22%22%7D&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;ignore_sticky_posts&quot;:1,&quot;post_type&quot;:&quot;any&quot;,&quot;post__in&quot;:[&quot;23617&quot;,&quot;18231&quot;,&quot;26333&quot;,&quot;26910&quot;],&quot;posts_per_page&quot;:&quot;4&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:&quot;RAND(2147065999)&quot;},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;ids&quot;,&quot;us_grid_ajax_index&quot;:3,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:3,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><div class=\"w-grid-none type_message\">No results found.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"related\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Inspiring Examples, Deep SEO Analyses<\/h2>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><table>\n    <tbody>\n        <\/tbody>\n<\/table>\n<style type=\"text\/css\">\n.podcast_archive_element .thumbnail {\n    width: 64px;\n    padding: 5px !important;\n}\n\n.podcast_archive_element td {\n    vertical-align: top;\n}\n<\/style>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"author":2,"featured_media":31267,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[4805],"tags":[4878,4803,4874],"class_list":["post-31266","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","category-magazine","tag-brand-search","tag-case-study","tag-seo-strategy"],"_links":{"self":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes\/31266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes"}],"about":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/comments?post=31266"}],"version-history":[{"count":4,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes\/31266\/revisions"}],"predecessor-version":[{"id":31278,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes\/31266\/revisions\/31278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/media\/31267"}],"wp:attachment":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/media?parent=31266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/categories?post=31266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/tags?post=31266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}