{"id":31298,"date":"2024-08-19T03:00:11","date_gmt":"2024-08-19T01:00:11","guid":{"rendered":"0adb691d-4882-4f44-b16d-7d331943cad9"},"modified":"2025-09-01T11:23:12","modified_gmt":"2025-09-01T09:23:12","slug":"ranch-style-seo-vs-skyscraper","status":"publish","type":"podcast","link":"https:\/\/www.jaeckert-odaniel.com\/en\/ranch-style-seo-vs-skyscraper\/","title":{"rendered":"Ranch Style SEO vs. Skyscraper"},"content":{"rendered":"

Developing content hubs \u2013 this is a core task in SEO and content marketing. The approach behind it: building visibility with relevant topics that the target audience searches for. <\/p>\n

Many questions arise during the conceptualization phase: Which and how many topics should be discussed? What should the editorial articles look like? <\/p>\n

For many years, the SEO industry has relied on an approach known as “Skyscraper.” These are very detailed articles that cover as many aspects as possible. The term “Pillar Page” is also used for this. <\/p>\n

However, the Skyscraper format is now viewed critically by many. A new approach<\/strong> being discussed in the industry: Ranch-Style SEO.<\/p>\n

Instead of an extremely detailed text that towers like a skyscraper (Skyscraper), content should be structured more like a ranch with many small, distinct outbuildings. Here we explain the background. <\/p>\n

In a Deep Dive Workshop in our Academy, we show how to adopt and implement<\/strong> this new approach (recording here<\/a>). Using the example of an Academy member, including keyword analysis and an article.<\/p>\n<\/div><\/div>

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Topics on this Page<\/h3>\n