{"id":31305,"date":"2024-09-30T03:00:40","date_gmt":"2024-09-30T01:00:40","guid":{"rendered":"5d89016e-d89a-4183-891f-687e612f3c62"},"modified":"2025-09-01T11:23:13","modified_gmt":"2025-09-01T09:23:13","slug":"first-hand-experience-the-content-key-in-the-new-ai-world","status":"publish","type":"podcast","link":"https:\/\/www.jaeckert-odaniel.com\/en\/first-hand-experience-the-content-key-in-the-new-ai-world\/","title":{"rendered":"First Hand Experience: the Content Key in the New AI World"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\" id=\"podcast\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>I have been writing professionally for over 15 years and I can say: I have never produced a perfect article. Every piece stands between my personal standards &#8211; and my eye on the clock. The clock almost always wins.  <\/p>\n<p>My insight from daily work: I can spend hours refining the last word. But the real quality lever lies elsewhere: In the development of the topic idea. If the idea is right &#8211; the topic, the keywords, the angle &#8211; then the article performs.  <\/p>\n<p>This is precisely what this podcast episode with Fabian and this article are about. <strong>How can you develop topic ideas that deliver results? <\/strong>Considering that<\/p>\n<ul>\n<li>SEO competition in the top 10 is increasing<\/li>\n<li>AI answers are being integrated into Google Search<\/li>\n<li>alternative answer engines like ChatGPT are establishing themselves<\/li>\n<\/ul>\n<p>The key lies in content with \u201cFirst Hand Experience\u201d. This is an approach that Google itself emphasizes, one that the industry is focused on, and which we want to bring to life here. For us, it is a central part of a <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/geo-and-llmo\/\">GEO &amp; LLMO Strategy<\/a>.<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><div class=\"wpb_text_column inhaltsverzeichnis\"><div class=\"wpb_wrapper\"><h3>Topics on this Page<\/h3>\n<ul>\n<li><a href=\"#begriff\">What is First Hand Experience &#8211; and why is it important?<\/a><\/li>\n<li><a href=\"#herausforderungen\">3 Challenges in Implementation<\/a><\/li>\n<li><a href=\"#fhe\">A New Approach<\/a><\/li>\n<li><a href=\"#resultate\">The Results: Improved Content Performance<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div 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F\\u00fcr alle, die vorne bleiben wollen \\u2013 weil sich gerade alles ver\\u00e4ndert.\",\"cover\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/en\\\/podlove\\\/image\\\/68747470733a2f2f7777772e6a6165636b6572742d6f64616e69656c2e636f6d2f77702d636f6e74656e742f75706c6f6164732f323031392f31312f4c6f676f5f4a4f5f506f64636173745f45636b656e5f33303030783330303070782d7363616c65642e6a7067\\\/400\\\/0\\\/0\\\/content-performance-podcast\\\/\",\"feeds\":[{\"type\":\"audio\",\"format\":\"mp3\",\"url\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/feed\\\/mp3\\\/\",\"variant\":\"high\",\"directory-url-itunes\":\"https:\\\/\\\/podcasts.apple.com\\\/podcast\\\/id1237082646\"},{\"type\":\"audio\",\"format\":\"aac\",\"url\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/feed\\\/m4a\\\/\",\"variant\":\"high\",\"directory-url-itunes\":\"https:\\\/\\\/podcasts.apple.com\\\/podcast\\\/id1237082646\"}]};<\/script>\n<script class=\"podlove-subscribe-button\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/plugins\/podlove-podcasting-plugin-for-wordpress\/lib\/modules\/subscribe_button\/dist\/javascripts\/app.js\" data-json-data=\"podcastDataa928591bbc48a7\" data-language=\"de\" data-size=\"medium\" data-format=\"rectangle\" data-style=\"outline\" data-color=\"#000000\"> <\/script>\n\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_center\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/seo-academy\/\"><span class=\"w-btn-label\">GEO &amp; LLMO Workshops<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"begriff\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">What is &#8220;First Hand Experience&#8221; Content?<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>There are two key documents where Google uses the term &#8220;First Hand Experience&#8221; or &#8220;First Hand Expertise&#8221;:<\/p>\n<ul>\n<li>The Google documentation on &#8220;<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" target=\"_blank\" rel=\"noopener\">Creating helpful, reliable, people-first conten<\/a>t&#8221;<\/li>\n<li>The Quality Rater Guidelines for &#8220;Page Quality&#8221; (<a href=\"https:\/\/services.google.com\/fh\/files\/misc\/hsw-sqrg.pdf\" target=\"_blank\" rel=\"noopener\">PDF, p. 25<\/a>)<\/li>\n<\/ul>\n<p>In both documents, Google emphasizes that its ranking systems prefer content written for people &#8211; and not optimized for search. This includes content that features genuine experiences and real knowledge &#8211; and not merely compiled content. <\/p>\n<p>But what does that mean specifically? Are such contents truly preferred? And how should one systematically integrate this into content development? These are the questions widely discussed in the SEO community.   <\/p>\n<p>Because creating such content naturally requires more work &#8211; and demands entirely new approaches in editorial planning and topic development.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/09\/Quality-Rater-Guidelines-Google-First-Hand-Experience.png\" aria-label=\"Google Quality Rater Guidelines P.25 First Hand Experience Page Quality\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"803\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/09\/Quality-Rater-Guidelines-Google-First-Hand-Experience.png\" class=\"attachment-large size-large\" alt=\"Google Quality Rater Guidelines P.25 First Hand Experience Page Quality\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/09\/Quality-Rater-Guidelines-Google-First-Hand-Experience.png 1266w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/09\/Quality-Rater-Guidelines-Google-First-Hand-Experience-300x211.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/09\/Quality-Rater-Guidelines-Google-First-Hand-Experience-1200x845.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/09\/Quality-Rater-Guidelines-Google-First-Hand-Experience-800x564.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/09\/Quality-Rater-Guidelines-Google-First-Hand-Experience-600x423.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image style_shadow-1 align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/09\/Google-Search-Central-Creating-reliable-helpful-content.png\" aria-label=\"Google Search Central Focus on people first content\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"788\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/09\/Google-Search-Central-Creating-reliable-helpful-content.png\" class=\"attachment-large size-large\" alt=\"Google Search Central Focus on people first content\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/09\/Google-Search-Central-Creating-reliable-helpful-content.png 1702w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/09\/Google-Search-Central-Creating-reliable-helpful-content-300x207.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/09\/Google-Search-Central-Creating-reliable-helpful-content-1200x829.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/09\/Google-Search-Central-Creating-reliable-helpful-content-800x553.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/09\/Google-Search-Central-Creating-reliable-helpful-content-600x415.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"herausforderungen\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">3 Challenges for Content Managers<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-list\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Strong Uniformity in Top 10 Search Results<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">In the top 10 search results, there is often a strong uniformity. For example, regarding main terms: You won&#8217;t find just one article on &#8220;Definition&#8221;, but five to eight articles with a &#8220;What is it&#8221; heading. Because these articles rank high, more and more such articles are produced and optimized. However: If you, as a content manager, produce such an article, what chance do you have of achieving a top ranking? And will users even click on it if there&#8217;s no longer any difference? The poor click-through rates (CTR) for these terms speak for themselves. <strong>New content approaches are needed to highlight differences<\/strong>.     <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-text\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Efficiency-Optimized SEO Content Processes<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">Over 20 years of SEO, content processes have been increasingly optimized for efficiency. Simply put, this means: Keywords are researched and specified. Copywriters write paragraphs incorporating these keywords. This approach was long rewarded with success in the form of SEO traffic. However, such articles are achieving ranking success less and less frequently. At the same time, ChatGPT, as a text engine, can produce exactly this type of content at zero cost. But this no longer provides a competitive advantage. The process is reaching its end. The question arises <strong>of new approaches<\/strong>.        <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-thumbs-up\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Traffic Successes are Increasingly Difficult to Predict<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">SEO as a channel has become more volatile and complex &#8211; as have all online marketing channels, by the way. Google Core Updates <a href=\"https:\/\/www.jaeckert-odaniel.com\/wohin-entwickelt-sich-seo-interview-mit-christian-kunz-ueber-die-letzten-google-updates\/\">cause<\/a> fluctuations. User signals like <a href=\"https:\/\/www.jaeckert-odaniel.com\/klicks-views-als-neue-rankingfaktoren-3-seo-massnahmen\/\">clicks and views<\/a> are ranking factors. 75% of traffic keywords are <a href=\"https:\/\/www.jaeckert-odaniel.com\/75-dark-keywords-in-seo-unsere-analyse\/\">unknown<\/a>. Additionally, there is strong competition. Often, in every industry, we see a handful of players who are visible for practically all keywords. Above all, there is the question of whether Google will roll out its AI Overviews more widely. Then search queries will be answered by an AI at position 1. Those who offer the same will have a hard time. Therefore, new strategies are needed for <strong>relevant content that asserts itself in this environment<\/strong>.         <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"fhe\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">First Hand Experience in Topic Development<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>So how can one systematically meet the requirement of always incorporating &#8220;First Hand Experience&#8221; into one&#8217;s topics? In the graphic, we show our approach. On the one hand, the approach focuses on the <strong>benefit for the user<\/strong>: What do they gain from consuming the content? On the other hand, it is about combining this with <strong>genuine experience and expertise<\/strong>.   <\/p>\n<p>We discuss examples of this in our podcast. An example from our area: The &#8220;SEO Relaunch Checklist&#8221;. There are countless general articles on this topic. We chose the approach of showing and discussing the <a href=\"https:\/\/www.jaeckert-odaniel.com\/relaunch-interview-mit-regina-biskop\/\">personal SEO relaunch checklist of an experienced SEO manager<\/a> from a corporation. The SEO manager used her checklist for herself and internal communication.    <\/p>\n<p>In our schema, it is &#8220;Action-driven content&#8221; because it supports concrete actions &#8211; in conjunction with an expert interview.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/08\/First-Hand-Experience.png\" aria-label=\"First Hand Experience Content\" class=\"w-image-h\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/08\/First-Hand-Experience.png\" class=\"attachment-large size-large\" alt=\"First Hand Experience Content\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/08\/First-Hand-Experience.png 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/08\/First-Hand-Experience-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/08\/First-Hand-Experience-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/08\/First-Hand-Experience-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/08\/First-Hand-Experience-600x600.png 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_center\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/geo-llmo-consulting\/\"><span class=\"w-btn-label\">GEO &amp; LLMO Consulting<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"resultate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">The Results: Improved Content Performance<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Improved User Signals<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">The Google Leak regarding User Signals has definitively shown: Ultimately, the top 3 rankings indicate whether the content resonates with users. First Hand Experience Content retains users because it centers the experience and expertise of real people. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Relevant SEO Traffic<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">Those who rely on First Hand Experience have a new, unique approach to SEO. It is a very specific, qualified approach to addressing users. One is more resistant to Google updates and has a unique strategy against the flood of AI in search results.   <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Broader Performance<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">Those who rely on First Hand Experience move away from &#8220;SEO Content&#8221;. These are contents that work across all channels. The content ensures high click-through rates in newsletters, generates <a href=\"https:\/\/www.jaeckert-odaniel.com\/wie-wir-1-mio-impressions-auf-linkedin-generieren-mit-fachlichen-inhalten\/\">LinkedIn Impressions<\/a>, and also qualified leads.  <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"aiready\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">&#8230; And AI-ready in the Future<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">AI in Processes<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">To be clear: This is not a lament for AI development. AI tools can be used for a variety of process steps. For example: Idea brainstorming, developing questions for an interview, developing headlines for a blog article, proofreading, editing.  <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">&#8230; But not as the Final Result<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">But it is not the approach of: &#8220;We produce paragraphs with ChatGPT or answer questions that we then embed one-to-one into our blog articles.&#8221; Any AI system can do that itself. You cannot outperform your competitors or ChatGPT if you do exactly the same thing.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"beratung\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">How Long Did this Article Take?<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"760\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/09\/2020-10-14-015.jpg\" class=\"attachment-large size-large\" alt=\"Benjamin O&#039;Daniel First Hand Experience\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/09\/2020-10-14-015.jpg 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/09\/2020-10-14-015-300x200.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/09\/2020-10-14-015-800x533.jpg 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/09\/2020-10-14-015-600x400.jpg 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_center\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/seo-academy\/\"><span class=\"w-btn-label\">Academy<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>I kept an eye on the clock \ud83d\ude09 This article, too, was created according to the &#8220;First Hand Experience&#8221; principle. How long it took us, what the process looks like, what benefits it brings, and how you can implement it for your company &#8211; we would be happy to discuss all of this. <\/p>\n<p>For marketing teams, we develop individual Content Performance Programs. In our Academy, we also offer workshops on topics such as First Hand Experience.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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class=\"w-separator size_custom\" style=\"height:32px\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Deepen your SEO Knowledge: Every Monday via Email<\/h2>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><div id=\"custom_html-3\" class=\"widget_text widget widget_custom_html amr_widget\"><div class=\"textwidget custom-html-widget\"><div style=\"text-align: center; margin: 0 auto; width=80%\">\r\n<p><a href=\"https:\/\/www.jaeckert-odaniel.com\/newsletter\/\"><img decoding=\"async\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/Newsletter-Banner-2025-07.png\" width=\"700px;\" class=\"schattenbild\" alt=\"GEO SEO Newsletter\" loading=\"lazy\"><\/a><\/p>\r\n<!-- Begin Mailchimp Signup Form -->\r\n<div id=\"mc_embed_signup\">\r\n<form action=\"https:\/\/jaeckert-odaniel.us2.list-manage.com\/subscribe\/post?u=c268db4d1f5c9b4224117f6f7&amp;id=e2cbf482ec\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate>\r\n    <div id=\"mc_embed_signup_scroll\">\r\n\t\t<br>\r\n\t\t<div class=\"mc-field-group\">\r\n\t\t\t<input type=\"email\" value=\"\" placeholder=\"Deine Email\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL-inline\">\r\n\t\t<\/div>\r\n\t\t<br>\r\n\t<div id=\"mce-responses\" class=\"clear\">\r\n\t\t<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\r\n\t\t<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\r\n\t<\/div>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\r\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_c268db4d1f5c9b4224117f6f7_e2cbf482ec\" tabindex=\"-1\" value=\"\"><\/div>\r\n    <div class=\"clear\"><input type=\"submit\" value=\"SEO Charts bekommen\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\r\n    <\/div>\r\n<\/form>\r\n<\/div>\r\n<!--End mc_embed_signup-->\r\n\r\n<\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"interviews\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Inspiring Conversations with Industry Professionals<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_grid type_grid layout_blog_10 no_results cols_2 overflow_hidden preload_style_spinner\" id=\"us_grid_1\" style=\"--columns:2;--gap:1.5rem;\"><style>@media (max-width:600px){#us_grid_1{--columns:1!important}}.layout_blog_10 .w-grid-item-h{background:#333;border-radius:var(--site-border-radius);box-shadow:0 0.03rem 0.06rem rgba(0,0,0,0.1),0 0.1rem 0.3rem rgba(0,0,0,0.1);transition-duration:0.3s}.no-touch .layout_blog_10 .w-grid-item-h:hover{box-shadow:0 0.12rem 0.24rem rgba(0,0,0,0.1),0 0.4rem 1.2rem rgba(0,0,0,0.15);z-index:4}.layout_blog_10 .usg_post_image_1{transition-duration:0.3s;transform-origin:50% 50%;transform:scale(1) translate(0%,0%)}.layout_blog_10 .w-grid-item-h:focus-within .usg_post_image_1,.layout_blog_10 .w-grid-item-h:hover .usg_post_image_1{transform:scale(1.1) translate(0%,0%);opacity:1}.layout_blog_10 .usg_vwrapper_1{position:absolute!important;right:0!important;bottom:0!important;left:0!important;background:linear-gradient(transparent,rgba(30,30,30,0.8))!important;padding:15% 7% 7% 7%!important}.layout_blog_10 .usg_post_taxonomy_1{font-size:10px!important;font-weight:700!important;text-transform:uppercase!important;margin-bottom:0.5rem!important}.layout_blog_10 .usg_post_title_1{color:#fff!important;font-size:1.4rem!important;font-weight:700!important}@media (max-width:600px){.layout_blog_10 .usg_post_title_1{font-size:1.2rem!important}}<\/style><div class=\"w-grid-list\"><\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:0,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;2&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;blog_10&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;%7B%22url%22%3A%22%22%7D&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;ignore_sticky_posts&quot;:1,&quot;post_type&quot;:&quot;any&quot;,&quot;post__in&quot;:[&quot;18660&quot;,&quot;26471&quot;,&quot;27956&quot;,&quot;26910&quot;],&quot;posts_per_page&quot;:&quot;4&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:&quot;RAND(793749840)&quot;},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;ids&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:1,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><div class=\"w-grid-none type_message\">No results found.<\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_grid type_grid layout_blog_10 no_results cols_2 overflow_hidden preload_style_spinner\" id=\"us_grid_2\" style=\"--columns:2;--gap:1.5rem;\"><style>@media (max-width:600px){#us_grid_2{--columns:1!important}}<\/style><div class=\"w-grid-list\"><\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:0,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;2&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;blog_10&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;%7B%22url%22%3A%22%22%7D&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;ignore_sticky_posts&quot;:1,&quot;post_type&quot;:&quot;any&quot;,&quot;post__in&quot;:[&quot;23617&quot;,&quot;18696&quot;,&quot;18231&quot;,&quot;15535&quot;],&quot;posts_per_page&quot;:&quot;4&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:&quot;RAND(1061557044)&quot;},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;ids&quot;,&quot;us_grid_ajax_index&quot;:2,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:2,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><div class=\"w-grid-none type_message\">No results found.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"related\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">These Episodes Fit Well with our Topic<\/h2>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><table>\n    <tbody>\n            <tr class=\"podcast_archive_element\">\n            <td class=\"thumbnail\">\n                \n<img decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/cache\/podlove\/83\/535c402940dc5592eea8ddb1917724\/geo-tech-how-to-make-your-website-ai-ready_64x64.png\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/cache\/podlove\/83\/535c402940dc5592eea8ddb1917724\/geo-tech-how-to-make-your-website-ai-ready_64x64.png 1x, https:\/\/www.jaeckert-odaniel.com\/en\/podlove\/image\/68747470733a2f2f7777772e6a6165636b6572742d6f64616e69656c2e636f6d2f77702d636f6e74656e742f75706c6f6164732f67656f2d746563686e696b2d312e706e67\/128\/0\/0\/geo-tech-how-to-make-your-website-ai-ready\/ 2x, https:\/\/www.jaeckert-odaniel.com\/en\/podlove\/image\/68747470733a2f2f7777772e6a6165636b6572742d6f64616e69656c2e636f6d2f77702d636f6e74656e742f75706c6f6164732f67656f2d746563686e696b2d312e706e67\/192\/0\/0\/geo-tech-how-to-make-your-website-ai-ready\/ 3x\"\/>\n\n            <\/td>\n            <td class=\"title\">\n                <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/geo-tech-how-to-make-your-website-ai-ready\/\">\n                    <strong>GEO Tech: how to Make your Website AI-Ready<\/strong><br>\n                <\/a>\n                \n            <\/td>\n        <\/tr>\n        <\/tbody>\n<\/table>\n<style type=\"text\/css\">\n.podcast_archive_element .thumbnail {\n    width: 64px;\n    padding: 5px !important;\n}\n\n.podcast_archive_element td {\n    vertical-align: top;\n}\n<\/style>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"author":2,"featured_media":31301,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[4805],"tags":[4880],"class_list":["post-31305","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","category-magazine","tag-content-performance","post"],"_links":{"self":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes\/31305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes"}],"about":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/comments?post=31305"}],"version-history":[{"count":1,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes\/31305\/revisions"}],"predecessor-version":[{"id":31311,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes\/31305\/revisions\/31311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/media\/31301"}],"wp:attachment":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/media?parent=31305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/categories?post=31305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/tags?post=31305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}