{"id":31312,"date":"2024-11-18T03:00:01","date_gmt":"2024-11-18T02:00:01","guid":{"rendered":"39bc9379-ac2b-4c03-af55-51de751d1b22"},"modified":"2025-09-01T11:23:13","modified_gmt":"2025-09-01T09:23:13","slug":"what-do-content-creators-do-in-companies-3-hidden-core-tasks","status":"publish","type":"podcast","link":"https:\/\/www.jaeckert-odaniel.com\/en\/what-do-content-creators-do-in-companies-3-hidden-core-tasks\/","title":{"rendered":"What Do Content Creators Do in Companies? 3 Hidden Core Tasks"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\" id=\"podcast\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Companies need content managers \u2013 and are hiring in this direction: Approximately 450 jobs with the title &#8220;Content Creator&#8221; can currently be found, for example, on the Stepstone platform.<\/p>\n<p>But what should a Content Creator actually be able to do &#8211; and what not? We have reviewed the job advertisements and discuss the results. <\/p>\n<p>Our impression: Far too many requirements are placed on Content Creators that do not actually fit the job profile. Conversely, three central requirements that are fundamental from our perspective are not found.<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><div class=\"wpb_text_column inhaltsverzeichnis\"><div class=\"wpb_wrapper\"><h3>Topics on this Page<\/h3>\n<ul>\n<li><a href=\"#jobmarkt\">Current Number of Job Postings<\/a><\/li>\n<li><a href=\"#was\">What does a Content Creator do?<\/a><\/li>\n<li><a href=\"#zuviel\">Exaggerated Company Expectations<\/a><\/li>\n<li><a href=\"#aufgaben\">3 Core Tasks That Are Not Recognized<\/a><\/li>\n<li><a href=\"#newsletter\">Weekly Insights from SEO and Content Strategy<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div 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Approximately 5,000 jobs were advertised in November. Around 450 positions were designated as Content Creator, while other, much more established jobs each had around 1,100 postings, with slight variations.  <\/p>\n<p>It is clear that this is not a scientific survey. However, our subjective impression has solidified: Content Creator now plays a role in the job market. We assume that the number of job advertisements will increase. This is also why we consider it important to discuss the topic.   <\/p>\n<p>Since we have been publishing our own content for over eight years, with over 300 podcast episodes and thousands of LinkedIn posts, and collaborate with numerous content managers in our consulting projects, we bring relevant practical knowledge to this topic.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Digital-Marketing-Jobs.png\" aria-label=\"Digital Content Marketing Jobs 2024\" class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Digital-Marketing-Jobs.png\" class=\"attachment-large size-large\" alt=\"Digital Content Marketing Jobs 2024\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Digital-Marketing-Jobs.png 1024w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Digital-Marketing-Jobs-300x225.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Digital-Marketing-Jobs-800x600.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Digital-Marketing-Jobs-600x450.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_center\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.jaeckert-odaniel.com\/seo-academy\/seo-kurs\/\"><span class=\"w-btn-label\">Our SEO Course<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"was\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">What Does a Content Creator Do?<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The Content Creator creates digital content in various formats and channels. Specifically, they write texts, edit videos, design graphics, or take photos. For all disciplines, there are also specific job profiles such as photographer, videographer, or online editor. However, the &#8220;Content Creator&#8221; as a desired specialist is expected to combine these various activities. Likely also because many companies do not want to hire too many people for content production or do not see the necessity behind it.    <\/p>\n<p>In reality, many content managers have a clear focus on one format \u2013 and additional competencies in certain areas. Many, for example, have a writing background. Among the younger generations, we see a clear focus on video cutting and producing. Here, TikTok and short video formats heavily influence personal development.   <\/p>\n<p>The Content Creator, in contrast to the Digital Marketing Manager, is truly involved in concrete content creation \u2013 and not just coordination. The job is comparable to that of a <a href=\"https:\/\/www.jaeckert-odaniel.com\/warum-jedes-unternehmen-content-marketing-manager-braucht\/\">Content Marketing Manager<\/a>. However, many Content Marketing Managers also coordinate a great deal in their daily work, for example, commissioning freelancers or producing content for all departments.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/umfrage-content-creator.png\" aria-label=\"umfrage-content-creator\" class=\"w-image-h\"><img decoding=\"async\" width=\"641\" height=\"254\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/umfrage-content-creator.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/umfrage-content-creator.png 641w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/umfrage-content-creator-300x119.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/umfrage-content-creator-150x59.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/umfrage-content-creator-600x238.png 600w\" sizes=\"auto, (max-width: 641px) 100vw, 641px\" \/><\/a><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Survey by <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7264530866444414976\/\" target=\"_blank\" rel=\"noopener\">Benjamin on LinkedIn<\/a>: As a Content Creator, in front of or behind the camera? Experts disagree. <\/p>\n<p>Job profiles often show a strong connection to the Social Media Manager role. Specific channels like Instagram or LinkedIn are often mentioned (more on our <a href=\"https:\/\/www.jaeckert-odaniel.com\/wie-wir-1-mio-impressions-auf-linkedin-generieren-mit-fachlichen-inhalten\/\">LinkedIn Content Approach<\/a> here). However, Social Media Managers have <a href=\"https:\/\/www.bvcm.org\/\" target=\"_blank\" rel=\"noopener\">their own professional association<\/a> and have professionalized accordingly. This is an aspect that is still pending for the Content Creator job. Or perhaps it won&#8217;t come at all, because the job is an interdisciplinary field and still a niche phenomenon.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"zuviel\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Content Creator Jobs:<br \/>\nWe Consider these Expectations Exaggerated<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-thumbs-down\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Ads, Tracking, and More<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">Some Content Creators are also expected to manage Google Ads and Social Ads campaigns. This is a clear requirement that <strong>Online Marketing Managers<\/strong> and Digital Marketing Managers typically fulfill. This involves controlling advertising systems \u2013 not understanding and working with organic algorithms. Of course, content is also needed for ads. Successful companies, for example, test content organically \u2013 and if certain videos perform well, the advertising budget is invested there. Nevertheless, we see a clear distinction between commercial-coordinative tasks and creative-design activities.     <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-thumbs-down\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Specific Requirements for CMS and More<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">Also very popular in job advertisements: everything else on the list is included. For example, the technical maintenance of the Content Management System, with the expectation that applicants bring many years of experience with a usually very specific and rarely encountered CMS. Such a task would rather be located <strong>in IT<\/strong>. Another example: the creation of press releases, i.e., activities that <strong>Public Relations Managers<\/strong> fulfill. Apart from the fact that <a href=\"https:\/\/www.jaeckert-odaniel.com\/linkaufbau-ist-fast-tot-es-lebe-digital-relations\/\">Digital Relations<\/a> is significantly more. Such requirements typically significantly reduce the number of applications.     <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"aufgaben\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">We Consider these 3 Tasks Extremely Important<br \/>\n&#8211; but They are Never Mentioned<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-lightbulb-on\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Content Creator as a Public Professional<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">From our perspective, Content Creators don&#8217;t just produce videos or texts &#8220;behind the scenes.&#8221; <strong>They are visible online, standing as individuals for the content that is published<\/strong>. Whether on TikTok or B2B platforms like LinkedIn: people follow people here. This requires support from the company and at the same time the &#8220;freedom&#8221; to communicate online. In a B2B context, Content Creators also need the opportunity to acquire specialized expertise (e.g., through interviews with specialist departments, customers, training, etc.). This enables them to speak competently on technical topics \u2013 and not just be crude advertisers.    <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-lightbulb-on\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Content Creator as Community Builder<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">Many companies think in terms of target groups and buyer personas \u2013 primarily sales-oriented. What gets lost in the process: <strong>The real connection.<\/strong> In other words: most companies do not have a community. Here too, we see the role of the Content Creator. Direct contact with the target audience creates a sense of which topics are truly relevant. This also allows for the production of unique content for the website and for regular content formats. <a href=\"https:\/\/www.jaeckert-odaniel.com\/first-hand-experience-der-content-schluessel-in-der-neuen-ki-welt\/\">First-Hand Experience Content<\/a>, which will continue to drive traffic in times of high SEO competition and alternative AI search systems.    <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-lightbulb-on\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Content Creator as Business Development Manager<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">Content Creators generate organic reach every day, every week. Through this, they build awareness and trust in companies. This trust is measurable. For example, through <a href=\"https:\/\/www.jaeckert-odaniel.com\/der-erstaunliche-seo-erfolg-des-kuchen-startups-uni-cake\/\">top rankings due to good user signals<\/a>, high open rates in newsletters, <a href=\"https:\/\/www.jaeckert-odaniel.com\/wie-wir-1-mio-impressions-auf-linkedin-generieren-mit-fachlichen-inhalten\/\">high impressions on LinkedIn<\/a> \u2013 to name just three examples. Their work also contributes to increasing lead quality \u2013 a problem for which B2B companies, in particular, have no answers. Content Creators <strong>develop the business \u2013 without, however, being Sales Managers<\/strong> who are measured by sales targets. Because that would destroy the informative nature of their work again.      <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"newsletter\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Deepen your SEO Knowledge: Every Monday via Email<\/h2>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><div id=\"custom_html-3\" class=\"widget_text widget widget_custom_html amr_widget\"><div class=\"textwidget custom-html-widget\"><div style=\"text-align: center; margin: 0 auto; width=80%\">\r\n<p><a href=\"https:\/\/www.jaeckert-odaniel.com\/newsletter\/\"><img decoding=\"async\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/Newsletter-Banner-2025-07.png\" width=\"700px;\" class=\"schattenbild\" alt=\"GEO SEO Newsletter\" loading=\"lazy\"><\/a><\/p>\r\n<!-- Begin Mailchimp Signup Form -->\r\n<div id=\"mc_embed_signup\">\r\n<form action=\"https:\/\/jaeckert-odaniel.us2.list-manage.com\/subscribe\/post?u=c268db4d1f5c9b4224117f6f7&amp;id=e2cbf482ec\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate>\r\n    <div id=\"mc_embed_signup_scroll\">\r\n\t\t<br>\r\n\t\t<div class=\"mc-field-group\">\r\n\t\t\t<input type=\"email\" value=\"\" placeholder=\"Deine Email\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL-inline\">\r\n\t\t<\/div>\r\n\t\t<br>\r\n\t<div id=\"mce-responses\" class=\"clear\">\r\n\t\t<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\r\n\t\t<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\r\n\t<\/div>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\r\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_c268db4d1f5c9b4224117f6f7_e2cbf482ec\" tabindex=\"-1\" value=\"\"><\/div>\r\n    <div class=\"clear\"><input type=\"submit\" value=\"SEO Charts bekommen\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\r\n    <\/div>\r\n<\/form>\r\n<\/div>\r\n<!--End mc_embed_signup-->\r\n\r\n<\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"beratung\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">We Advise Marketing Managers on SEO<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/10\/Suchmaschinenoptimierung-Berater.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/10\/Suchmaschinenoptimierung-Berater.jpg 1000w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/10\/Suchmaschinenoptimierung-Berater-300x200.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/10\/Suchmaschinenoptimierung-Berater-800x534.jpg 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/10\/Suchmaschinenoptimierung-Berater-600x400.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>We are Fabian Jaeckert (right) and Benjamin O&#8217;Daniel. For many years, we have worked as consultants for marketing teams. We combine two worlds: Fabian is the technical expert, and Benjamin handles all topics related to content development.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_grid type_grid layout_testimonial_1 cols_1 preload_style_spinner\" id=\"us_grid_1\" style=\"--columns:1;--gap:1.5rem;\" data-filterable=\"true\"><style>.layout_testimonial_1 .w-grid-item-h{}.layout_testimonial_1 .usg_vwrapper_1{transition-duration:0.3s;transform-origin:50% 50%;transform:scale(1) translate(0%,0%)}.layout_testimonial_1 .w-grid-item-h:focus-within .usg_vwrapper_1,.layout_testimonial_1 .w-grid-item-h:hover .usg_vwrapper_1{transform:scale(1) translate(0%,0%);opacity:1;border-color:var(--color-content-primary)!important}.layout_testimonial_1 .usg_vwrapper_1{border-radius:var(--site-border-radius)!important;padding:2rem!important;border:2px solid var(--color-content-border)!important}.layout_testimonial_1 .usg_hwrapper_1{margin-bottom:1rem!important}.layout_testimonial_1 .usg_post_image_1{width:4rem!important;margin-left:0!important;margin-right:1rem!important}.layout_testimonial_1 .usg_post_custom_field_1{font-weight:700!important;line-height:1.5!important;margin-bottom:0!important}.layout_testimonial_1 .usg_post_custom_field_2{color:var(--color-content-faded)!important;font-size:0.9rem!important;line-height:1.5!important}.layout_testimonial_1 .usg_post_custom_field_3{color:var(--color-content-primary)!important}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-30858 us_testimonial type-us_testimonial status-publish has-post-thumbnail hentry us_testimonial_category-fee\" data-id=\"30858\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><div class=\"w-post-elm post_content usg_post_content_1\"><p>With Jaeckert  O&#8217;Daniel, it quickly became clear to us that we had made an excellent choice in selecting potential partners for our online marketing project. Their expertise and, above all, their ambition to thoroughly immerse themselves in our specific industry topic to provide us with the best possible support, are precisely what is now propelling us forward. <\/p>\n<\/div><div class=\"w-hwrapper usg_hwrapper_1 align_none valign_middle\"><div class=\"w-post-elm post_image usg_post_image_1 as_circle has_width stretched\"><a target=\"_blank\" href=\"https:\/\/www.fescreen-sim.de\/\" aria-label=\"Tobias Reitmeier, F.EE Group\" rel=\"noopener\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/t-reitmeier-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/t-reitmeier-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/t-reitmeier-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/t-reitmeier-350x350.png 350w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/t-reitmeier.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/div><div class=\"w-vwrapper usg_vwrapper_2 align_none valign_top\"><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text us_testimonial_author\"><a target=\"_blank\" href=\"https:\/\/www.fescreen-sim.de\/\" rel=\"noopener\"><span class=\"w-post-elm-value\">Tobias Reitmeier<\/span><\/a><\/div><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 has_text_color type_text us_testimonial_role color_link_inherit\"><span class=\"w-post-elm-value\">Head of PR and Marketing, F.EE Group<\/span><\/div><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:1,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;1&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;testimonial_1&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;{\\&quot;url\\&quot;:\\&quot;\\&quot;}&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;us_testimonial&quot;],&quot;tax_query&quot;:[{&quot;taxonomy&quot;:&quot;us_testimonial_category&quot;,&quot;field&quot;:&quot;slug&quot;,&quot;terms&quot;:[&quot;FEE&quot;]}],&quot;post_status&quot;:[&quot;publish&quot;,&quot;tribe-ea-success&quot;,&quot;tribe-ea-failed&quot;,&quot;tribe-ea-schedule&quot;,&quot;tribe-ea-pending&quot;,&quot;tribe-ea-draft&quot;],&quot;posts_per_page&quot;:&quot;1&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;date&quot;:&quot;DESC&quot;}},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;us_testimonial&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:1,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>&#8220;How can we improve our SEO visibility?&#8221;<\/p>\n<p>This fundamental question underlies every project for which we are brought on board.<\/p>\n<p>It often involves reviewing existing SEO and content strategies from an external perspective and developing new levers.<\/p>\n<p><span style=\"font-weight: 400;\">This is precisely what we specialize in. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We develop SEO strategies for companies and present them in a structured and understandable manner to the responsible parties in focus workshops. Subsequently, we support the in-house managers during implementation.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sounds interesting? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We would be happy to arrange an introductory SEO meeting via video conference (30 min.). <\/span><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form 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class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Our Conversations with SEO and Content Professionals from the Industry<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_grid type_grid layout_blog_10 no_results cols_2 overflow_hidden preload_style_spinner\" id=\"us_grid_2\" style=\"--columns:2;--gap:1.5rem;\"><style>@media (max-width:600px){#us_grid_2{--columns:1!important}}.layout_blog_10 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class=\"w-grid-none type_message\">No results found.<\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_grid type_grid layout_blog_10 no_results cols_2 overflow_hidden preload_style_spinner\" id=\"us_grid_3\" style=\"--columns:2;--gap:1.5rem;\"><style>@media (max-width:600px){#us_grid_3{--columns:1!important}}<\/style><div class=\"w-grid-list\"><\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return 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class=\"w-grid-none type_message\">No results found.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"related\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">In these Episodes, We also Discuss how Content Marketing and SEO Continue to Evolve<\/h2>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div 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