{"id":31319,"date":"2025-01-06T03:00:23","date_gmt":"2025-01-06T02:00:23","guid":{"rendered":"f903dfb5-2623-4d20-9062-89eb576549df"},"modified":"2025-09-01T11:23:14","modified_gmt":"2025-09-01T09:23:14","slug":"survey-what-seo-professionals-are-working-on-in-2025","status":"publish","type":"podcast","link":"https:\/\/www.jaeckert-odaniel.com\/en\/survey-what-seo-professionals-are-working-on-in-2025\/","title":{"rendered":"Survey: What SEO Professionals are Working on in 2025"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\" id=\"podcast\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"font-weight: 400;\">What are SEO professionals working on in 2025? We surveyed our network on this topic. We find the responses incredibly insightful and diverse.   <\/span><span style=\"font-weight: 400;\">On the one hand, because many SEO managers are actively responding to new developments. On the other hand, because they also emphasize the importance of fundamental aspects.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">From indexing to content hubs, from employee training to AI search systems, from first-hand experience to user signals \u2013 the responses cover everything that is currently relevant in SEO. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">The responses here are abridged. You can also listen to the full quotes in our podcast. Furthermore, we have included in-depth articles that we published throughout the year.   <\/span><\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><div class=\"wpb_text_column inhaltsverzeichnis\"><div class=\"wpb_wrapper\"><h3>Topics on this Page<\/h3>\n<ul>\n<li><a href=\"#melissa\">What SEO Professionals Are Working On<\/a><\/li>\n<li><a href=\"#interviews\">Interviews in Our Podcast <\/a><\/li>\n<li><a href=\"#newsletter\">Newsletter: Weekly SEO Insights<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\">\n            <div 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This includes creating landing pages for dedicated keywords that are relevant to us but which we do not yet cover.<\/p>\n<p>This is divided into two branches: product keywords and topic keywords. The topic keywords go hand in hand with content hubs to position ourselves as subject matter experts for both Google and users. In parallel, we are working on our very niche product keywords. We also aim to expand our visibility on YouTube, where I collaborate with our social media colleague.    <\/p>\n<p>Another important topic for us is product variants. We have approximately 150,000 products, including their variants. The goal is to minimize indexable and crawlable pages to consolidate signals for quality over quantity.  <\/p>\n<p>Generally, internal awareness is a continuous theme for me as an SEO manager in a large company. I continuously impart more SEO knowledge to colleagues who create content. One can never do enough in this area, especially since new employees are constantly joining the company.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"monika\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">&#8220;Develop Prompt Architectures for Texts&#8221;<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>A central question that occupies me in 2025 is: How can I create high-quality, unique SEO texts with the help of AI? For me, this involves, on the one hand, an intelligent prompt architecture, and on the other hand, how to obtain first-hand knowledge from within companies.  <\/p>\n<p>Furthermore, new application areas for SEO, such as the shortage of skilled workers, are of interest to me. I see significant potential here to use SEO for HR marketing. <\/p>\n<p>Fundamentally, it&#8217;s always about approaching SEO strategically and holistically: How can companies present themselves even more user-friendly with website content that answers all relevant questions? I am very curious what role this will play in relation to AI search.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"759\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/SEO-Beraterin-Monika-Weber-2600x1730.jpg\" class=\"attachment-large size-large\" alt=\"Monika Weber\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/SEO-Beraterin-Monika-Weber-2600x1730.jpg 2600w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/SEO-Beraterin-Monika-Weber-300x200.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/SEO-Beraterin-Monika-Weber-150x100.jpg 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/SEO-Beraterin-Monika-Weber-1200x798.jpg 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/SEO-Beraterin-Monika-Weber-800x532.jpg 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/SEO-Beraterin-Monika-Weber-600x400.jpg 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Monika Weber is a freelance SEO consultant and SEO copywriter. <a href=\"https:\/\/www.linkedin.com\/in\/monikaweberaugsburg\/\" target=\"_blank\" rel=\"noopener\">Monika Weber on LinkedIn<\/a> and her <a href=\"https:\/\/www.monswap-solutions.com\/\" target=\"_blank\" rel=\"noopener\">website<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"tamara\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">&#8220;Cover Topic Areas Independently of Format&#8221;<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"760\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Tamara-Heinz.jpg\" class=\"attachment-large size-large\" alt=\"Tamara Heinz Team Lead SEO und Content\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Tamara-Heinz.jpg 1600w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Tamara-Heinz-300x200.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Tamara-Heinz-150x100.jpg 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Tamara-Heinz-1200x800.jpg 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Tamara-Heinz-800x533.jpg 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Tamara-Heinz-600x400.jpg 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"https:\/\/www.linkedin.com\/in\/tamara-heinz\/\" target=\"_blank\" rel=\"noopener\">Tamara Heinz<\/a> is Team Lead SEO and Content at <a href=\"http:\/\/mediamarkt.de\" rel=\"noopener\">MediaMarktSaturn<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>In 2025, we will continue to approach SEO holistically and optimize it along the customer journey. For us, this means the interplay of SEO, content marketing, and social media. We aim to comprehensively cover topic areas where we want to be perceived as an authority, regardless of format.  <\/p>\n<p>I also recommend focusing on unique content that provides genuine added value to users, especially in the age of AI. In-house SEOs should actively network with other departments and collaborate on brand development. <\/p>\n<p>For everyone in e-commerce, much will revolve around the Google Shopping Grid and the associated optimization of product detail pages and feeds.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"sina\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">&#8220;Clearly Cover the Main Intent&#8221;<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"font-weight: 400;\">SEO in 2025 means one thing above all: precision. It is no longer sufficient to treat all content according to the same pattern. Every piece of content must be considered individually, specifically prepared, and treated in depth.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This does not mean creating vast amounts of text; on the contrary, it is about developing a true understanding of the target audience and decisively determining what the core content should be. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many questions are interesting but not essential. They can be outsourced to address the main intent and avoid unnecessarily bloating the article.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ability to precisely select content that matches the search query and to decisively determine which topics can be outsourced is becoming increasingly crucial. Even if everything seems important from an author&#8217;s perspective at first, ultimately, it&#8217;s about the users.  <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"1247\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Sina-Rill.jpg\" class=\"attachment-large size-large\" alt=\"Sina Rill Content Strategin\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Sina-Rill.jpg 1362w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Sina-Rill-274x300.jpg 274w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Sina-Rill-137x150.jpg 137w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Sina-Rill-1200x1313.jpg 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Sina-Rill-800x875.jpg 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Sina-Rill-600x656.jpg 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"https:\/\/www.linkedin.com\/in\/sina-rill\/\" target=\"_blank\" rel=\"noopener\">Sina Rill<\/a> is a freelance SEO and food content strategist.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"ursachen\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">&#8220;Develop Strategy for Visibility in AI Search&#8221;<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Regina-Biskop.JPG.jpeg\" class=\"attachment-large size-large\" alt=\"SEO-Managerin Regina Biskop\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Regina-Biskop.JPG.jpeg 1280w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Regina-Biskop.JPG-300x300.jpeg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Regina-Biskop.JPG-150x150.jpeg 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Regina-Biskop.JPG-1200x1200.jpeg 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Regina-Biskop.JPG-800x800.jpeg 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Regina-Biskop.JPG-600x600.jpeg 600w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Regina-Biskop.JPG-400x400.jpeg 400w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"https:\/\/www.linkedin.com\/in\/regina-biskop-seo-expert\/\" target=\"_blank\" rel=\"noopener\">Regina Biskop<\/a> is SEO Expert\/Lead at Deutsche Kreditbank (<a href=\"https:\/\/www.dkb.de\/\" target=\"_blank\" rel=\"noopener\">DKB<\/a>).<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>My focus topics are the intersection of AI search, user experience, and user intent. What does that mean? I believe that as SEO experts, we must engage even more deeply with AI search. Will my company be featured in these new environments? If so, for which topics and in what manner will we be visible there?    <\/p>\n<p>This also includes whether one has defined a zero-click strategy for themselves. That is, in what context is it sufficient to be visible as a brand, even if no clicks are generated. <\/p>\n<p>To achieve this, there will be a shift from individual ranking factors to a holistic experience landscape. It is about understanding the individual touchpoints in the digital world \u2013 from social media to website to press \u2013 and mapping them with regard to the customer journey. Where do users enter, how can the touchpoints be connected, and what is the appropriate content for them?<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"jolle\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">&#8220;Review Indexing with Regard to the Product Grid&#8221;<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>An area I frequently work on is scaled topic research. This involves determining which topics a website represents and for which additional topics and search queries it could legitimately appear in search results. It also covers what is needed for this \u2013 which templates, which content format \u2013 and how this scales across many products and topic areas.  <\/p>\n<p>Another topic: The SERPs are changing significantly, particularly with regard to Product Grids. Here, I find the question of how to handle product variants particularly important. For example, product variants are often not indexed but canonicalized. However, if Google now displays different colors and other variants in the product grid, one might want to make them accessible to build SEO visibility here, but without self-cannibalization.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"759\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Jolle-Lahr-Eigen.jpg\" class=\"attachment-large size-large\" alt=\"Jolle Lahr-Eigen\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Jolle-Lahr-Eigen.jpg 1280w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Jolle-Lahr-Eigen-300x200.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Jolle-Lahr-Eigen-150x100.jpg 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Jolle-Lahr-Eigen-1200x799.jpg 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Jolle-Lahr-Eigen-800x533.jpg 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Jolle-Lahr-Eigen-600x400.jpg 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"https:\/\/www.linkedin.com\/in\/jolle-lahr-eigen\/\" target=\"_blank\" rel=\"noopener\">Jolle Lahr-Eigen<\/a> is an SEO Consultant at <a href=\"https:\/\/wngmn.de\/\" target=\"_blank\" rel=\"noopener\">Wingmen Online Marketing<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"lisa\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">&#8220;Create Product-Led Content&#8221;<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"1182\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Lisa-Kadah-SEO-Managerin.jpg\" class=\"attachment-large size-large\" alt=\"Lisa Kadah SEO Managerin\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Lisa-Kadah-SEO-Managerin.jpg 1188w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Lisa-Kadah-SEO-Managerin-289x300.jpg 289w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Lisa-Kadah-SEO-Managerin-145x150.jpg 145w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Lisa-Kadah-SEO-Managerin-800x830.jpg 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Lisa-Kadah-SEO-Managerin-600x622.jpg 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"https:\/\/www.linkedin.com\/in\/lisa-karasch\/\" target=\"_blank\" rel=\"noopener\">Lisa Kadah<\/a> is Senior SEO and Web Content Manager at <a href=\"https:\/\/www.gfos.com\/de\/\" target=\"_blank\" rel=\"noopener\">GFOS<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>We have three major action points for 2025. First, &#8220;Product-Led Content.&#8221; We are engaging much more closely with sales and product management to better understand the problems and needs of our target audience and to create content accordingly. With this, we also aim to cover a broader keyword set. Furthermore, we will integrate our case studies even more into informational content to make the content more unique and incorporate even more first-hand experience.    <\/p>\n<p>Secondly, &#8220;Search Experience Management&#8221;: AI search engines are entering the market and posing challenges for us in SEO. We aim to become more visible on comparison platforms like OMR and Capterra because we have noticed that chatbots frequently cite such comparison pages. <\/p>\n<p>The third point is the improvement of user signals: We want to develop much more content that keeps users on our website longer. We have noticed that our calculator and tool offerings work very well. Our podcast also leads to more interaction on our website.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"elena\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">&#8220;Build a Brand around a Topic Area&#8221;<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>What I will focus on even more in the future is Brand and Topical Authority. Building a brand around one&#8217;s own topic, with content clusters on the website and beyond, should be the goal for every company. <\/p>\n<p>The overarching strategy is becoming increasingly important for the Google algorithm, for AI searches, and also given current search behavior. Users are increasingly searching for their topics across various platforms. Therefore, we must work to ensure we are present as broadly as possible.   <\/p>\n<p>For me as a website content specialist, this means, for example, that the strategy increasingly incorporates how effectively content can be used for social media, and that the areas of SEO, social media, and PR work interdisciplinarily and even more closely intertwined.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"555\" height=\"581\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Elena-Geiger.jpg\" class=\"attachment-large size-large\" alt=\"Elena Geiger\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Elena-Geiger.jpg 555w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Elena-Geiger-287x300.jpg 287w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Elena-Geiger-143x150.jpg 143w\" sizes=\"auto, (max-width: 555px) 100vw, 555px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Elena Geiger is a freelance SEO and content strategist. Here is her <a href=\"https:\/\/www.linkedin.com\/in\/elenageiger\/\" target=\"_blank\" rel=\"noopener\">LinkedIn profile<\/a> and <a href=\"https:\/\/www.elenageiger.de\/\" target=\"_blank\" rel=\"noopener\">her website<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"ursachen\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">&#8220;Strengthen Website Accessibility&#8221;<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"760\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/lisa-augustin-einfach-mal-seo-portrait.jpg\" class=\"attachment-large size-large\" alt=\"Lisa Augustin\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/lisa-augustin-einfach-mal-seo-portrait.jpg 1500w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/lisa-augustin-einfach-mal-seo-portrait-300x200.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/lisa-augustin-einfach-mal-seo-portrait-150x100.jpg 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/lisa-augustin-einfach-mal-seo-portrait-1200x800.jpg 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/lisa-augustin-einfach-mal-seo-portrait-800x533.jpg 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/lisa-augustin-einfach-mal-seo-portrait-600x400.jpg 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Lisa Augustin is a freelance SEO consultant. Here is her <a href=\"https:\/\/www.linkedin.com\/in\/lisa-rudolf\/\" target=\"_blank\" rel=\"noopener\">LinkedIn profile<\/a> and here is <a href=\"https:\/\/einfach-mal-seo.de\/\" target=\"_blank\" rel=\"noopener\">her website<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"font-weight: 400;\">As a trained software developer, I always examine a website&#8217;s source code, and 25% of the time, it leads to frustration. HTML must be applied cleanly to succeed with Google. Flashy designs alone are simply not enough here.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, in 2025, the Accessibility Strengthening Act (BFSG) will come into force. Certain companies will then be required to design their websites to be accessible. This will also significantly reinforce our views as SEOs, as 70-80 percent of what the BFSG entails should also be welcomed by a technical SEO.    <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"ursachen\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">&#8220;AI SEO Assistant for Colleagues&#8221;<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>In 2025, I will be heavily focused on the topic of &#8220;Future of Search.&#8221; To this end, we are initiating larger investigations within ARD. Key questions include: How will our content be displayed in SearchGPT, Copilot, and Perplexity? How will we be cited as a source? Are the AI summaries truly accurate?    <\/p>\n<p>A second point is a GPT-based AI assistant. We have already implemented an SEO check in our CMS. Furthermore, we have an SEO desk, which the entire SWR can consult with questions. We are now developing an internal GPT-based SEO assistant. This way, colleagues will always have an SEO buddy in the future whom they can ask questions.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"753\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Sarah-Stein-SWR.jpg\" class=\"attachment-large size-large\" alt=\"Sarah Stein Head of Search Experience SWR\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Sarah-Stein-SWR.jpg 2048w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Sarah-Stein-SWR-300x198.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Sarah-Stein-SWR-150x99.jpg 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Sarah-Stein-SWR-1200x792.jpg 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Sarah-Stein-SWR-800x528.jpg 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Sarah-Stein-SWR-600x396.jpg 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"https:\/\/www.linkedin.com\/in\/lasarahstein\/\" target=\"_blank\" rel=\"noopener\">Sarah Stein<\/a> is <span style=\"font-weight: 400;\">Head of Search Experience at SWR and Head of the SEO and AI working group at ARD.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"newsletter\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Deepen your SEO Knowledge: Every Monday via Email<\/h2>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><div id=\"custom_html-3\" class=\"widget_text widget widget_custom_html amr_widget\"><div class=\"textwidget custom-html-widget\"><div style=\"text-align: center; margin: 0 auto; width=80%\">\r\n<p><a href=\"https:\/\/www.jaeckert-odaniel.com\/newsletter\/\"><img decoding=\"async\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/Newsletter-Banner-2025-07.png\" width=\"700px;\" class=\"schattenbild\" alt=\"GEO SEO Newsletter\" loading=\"lazy\"><\/a><\/p>\r\n<!-- Begin Mailchimp Signup Form -->\r\n<div id=\"mc_embed_signup\">\r\n<form action=\"https:\/\/jaeckert-odaniel.us2.list-manage.com\/subscribe\/post?u=c268db4d1f5c9b4224117f6f7&amp;id=e2cbf482ec\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate>\r\n    <div id=\"mc_embed_signup_scroll\">\r\n\t\t<br>\r\n\t\t<div class=\"mc-field-group\">\r\n\t\t\t<input type=\"email\" value=\"\" placeholder=\"Deine Email\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL-inline\">\r\n\t\t<\/div>\r\n\t\t<br>\r\n\t<div id=\"mce-responses\" class=\"clear\">\r\n\t\t<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\r\n\t\t<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\r\n\t<\/div>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\r\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_c268db4d1f5c9b4224117f6f7_e2cbf482ec\" tabindex=\"-1\" value=\"\"><\/div>\r\n    <div class=\"clear\"><input type=\"submit\" value=\"SEO Charts bekommen\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\r\n    <\/div>\r\n<\/form>\r\n<\/div>\r\n<!--End mc_embed_signup-->\r\n\r\n<\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"interviews\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Our Conversations with SEO and Content Professionals<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_grid type_grid layout_blog_10 no_results cols_2 overflow_hidden preload_style_spinner\" id=\"us_grid_1\" style=\"--columns:2;--gap:1.5rem;\"><style>@media (max-width:600px){#us_grid_1{--columns:1!important}}.layout_blog_10 .w-grid-item-h{background:#333;border-radius:var(--site-border-radius);box-shadow:0 0.03rem 0.06rem rgba(0,0,0,0.1),0 0.1rem 0.3rem rgba(0,0,0,0.1);transition-duration:0.3s}.no-touch .layout_blog_10 .w-grid-item-h:hover{box-shadow:0 0.12rem 0.24rem rgba(0,0,0,0.1),0 0.4rem 1.2rem rgba(0,0,0,0.15);z-index:4}.layout_blog_10 .usg_post_image_1{transition-duration:0.3s;transform-origin:50% 50%;transform:scale(1) translate(0%,0%)}.layout_blog_10 .w-grid-item-h:focus-within .usg_post_image_1,.layout_blog_10 .w-grid-item-h:hover .usg_post_image_1{transform:scale(1.1) translate(0%,0%);opacity:1}.layout_blog_10 .usg_vwrapper_1{position:absolute!important;right:0!important;bottom:0!important;left:0!important;background:linear-gradient(transparent,rgba(30,30,30,0.8))!important;padding:15% 7% 7% 7%!important}.layout_blog_10 .usg_post_taxonomy_1{font-size:10px!important;font-weight:700!important;text-transform:uppercase!important;margin-bottom:0.5rem!important}.layout_blog_10 .usg_post_title_1{color:#fff!important;font-size:1.4rem!important;font-weight:700!important}@media (max-width:600px){.layout_blog_10 .usg_post_title_1{font-size:1.2rem!important}}<\/style><div class=\"w-grid-list\"><\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:0,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;2&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;blog_10&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;%7B%22url%22%3A%22%22%7D&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;ignore_sticky_posts&quot;:1,&quot;post_type&quot;:&quot;any&quot;,&quot;post__in&quot;:[&quot;18660&quot;,&quot;10875&quot;,&quot;27927&quot;,&quot;9069&quot;],&quot;posts_per_page&quot;:&quot;4&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:&quot;RAND(54006131)&quot;},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;ids&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:1,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><div class=\"w-grid-none type_message\">No results found.<\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_grid type_grid layout_blog_10 no_results cols_2 overflow_hidden preload_style_spinner\" id=\"us_grid_2\" style=\"--columns:2;--gap:1.5rem;\"><style>@media (max-width:600px){#us_grid_2{--columns:1!important}}<\/style><div class=\"w-grid-list\"><\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:0,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;2&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;blog_10&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;%7B%22url%22%3A%22%22%7D&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;ignore_sticky_posts&quot;:1,&quot;post_type&quot;:&quot;any&quot;,&quot;post__in&quot;:[&quot;18231&quot;,&quot;15535&quot;,&quot;26333&quot;,&quot;26471&quot;],&quot;posts_per_page&quot;:&quot;4&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:&quot;RAND(1146335712)&quot;},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;ids&quot;,&quot;us_grid_ajax_index&quot;:2,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:2,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><div class=\"w-grid-none type_message\">No results found.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"related\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Here You Can Delve Deeper into the Topics Mentioned above.<\/h2>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><table>\n    <tbody>\n            <tr class=\"podcast_archive_element\">\n            <td class=\"thumbnail\">\n                \n<img decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/cache\/podlove\/5e\/5a8ea001cb55c4b9ac5a6014bea0ab\/geo-brand-monitoring-in-chatgpt-gemini-and-co-which-prompts-do-you-monitor_64x64.png\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/cache\/podlove\/5e\/5a8ea001cb55c4b9ac5a6014bea0ab\/geo-brand-monitoring-in-chatgpt-gemini-and-co-which-prompts-do-you-monitor_64x64.png 1x, https:\/\/www.jaeckert-odaniel.com\/en\/podlove\/image\/68747470733a2f2f7777772e6a6165636b6572742d6f64616e69656c2e636f6d2f77702d636f6e74656e742f75706c6f6164732f50726f6d70742d4d6f6e69746f72696e672d53797374656d2e706e67\/128\/0\/0\/geo-brand-monitoring-in-chatgpt-gemini-and-co-which-prompts-do-you-monitor\/ 2x, https:\/\/www.jaeckert-odaniel.com\/en\/podlove\/image\/68747470733a2f2f7777772e6a6165636b6572742d6f64616e69656c2e636f6d2f77702d636f6e74656e742f75706c6f6164732f50726f6d70742d4d6f6e69746f72696e672d53797374656d2e706e67\/192\/0\/0\/geo-brand-monitoring-in-chatgpt-gemini-and-co-which-prompts-do-you-monitor\/ 3x\"\/>\n\n            <\/td>\n            <td class=\"title\">\n                <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/geo-brand-monitoring-in-chatgpt-gemini-and-co-which-prompts-do-you-monitor\/\">\n                    <strong>GEO Brand Monitoring in ChatGPT, Gemini and Co.: which Prompts Do You Monitor?<\/strong><br>\n                <\/a>\n                \n          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top;\n}\n<\/style>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"author":2,"featured_media":31331,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[4805],"tags":[4868,4874],"class_list":["post-31319","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","category-magazine","tag-interviews","tag-seo-strategy","post"],"_links":{"self":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes\/31319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes"}],"about":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/comments?post=31319"}],"version-history":[{"count":1,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes\/31319\/revisions"}],"predecessor-version":[{"id":31335,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes\/31319\/revisions\/31335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/media\/31331"}],"wp:attachment":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/media?parent=31319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/categories?post=31319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/tags?post=31319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}