{"id":31394,"date":"2022-01-31T03:00:18","date_gmt":"2022-01-31T02:00:18","guid":{"rendered":"f90e1aef-2f93-4c24-8c3b-449c5fc67545"},"modified":"2025-09-04T13:31:06","modified_gmt":"2025-09-04T11:31:06","slug":"3-linkedin-myths-we-debunk-with-case-studies","status":"publish","type":"podcast","link":"https:\/\/www.jaeckert-odaniel.com\/en\/3-linkedin-myths-we-debunk-with-case-studies\/","title":{"rendered":"3 LinkedIn Myths We Debunk with Case Studies"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\" id=\"podcast\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Anyone who engages with LinkedIn professionally &#8211; meaning they have a content strategy and regularly publish posts there &#8211; repeatedly encounters advice that isn&#8217;t entirely perfect.<\/p>\n<p>Okay, that was the diplomatic phrasing.<\/p>\n<p>To put it more pointedly: Various myths are circulating that simply aren&#8217;t true. Or at least, ones that should be considered more carefully &#8211; and above all, tested. <\/p>\n<p>We have done that in recent months. And in this podcast episode and on this page, we discuss <strong>three LinkedIn myths that, in our view, are simply not true<\/strong>: <\/p>\n<ul>\n<li>&#8220;It&#8217;s pointless to share posts&#8221;<\/li>\n<li>&#8220;You shouldn&#8217;t post links&#8221;<\/li>\n<li>You need many <a href=\"https:\/\/www.jaeckert-odaniel.com\/wie-wir-1-mio-impressions-auf-linkedin-generieren-mit-fachlichen-inhalten\/\">followers for reach<\/a><\/li>\n<\/ul>\n<p>As always: This episode is an initial discussion. We are connected with many <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/linkedin-marketing\/\">LinkedIn<\/a> consultants and online marketing professionals. Therefore, we welcome feedback and a good discussion.<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><div class=\"wpb_text_column inhaltsverzeichnis\"><div class=\"wpb_wrapper\"><h3>Jump Directly to your Favorite Myth<\/h3>\n<ul>\n<li><a href=\"#teilen\">Myth 1: &#8220;It&#8217;s pointless to share posts&#8221;<\/a><\/li>\n<li><a href=\"#links\">Myth 2: &#8220;You shouldn&#8217;t post links&#8221;<\/a><\/li>\n<li><a href=\"#follower\">Myth 3: &#8220;You need many followers&#8221;<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\">\n            <div 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https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2017\/06\/Spotify_Logo_CMYK_Black-600x180.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\">\n<script>window.podcastData4fb604ed4afd1d = {\"title\":\"Content Performance Podcast\",\"subtitle\":\"Suchmaschinen und KI-Systeme verschmelzen ineinander. 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F\\u00fcr alle, die vorne bleiben wollen \\u2013 weil sich gerade alles ver\\u00e4ndert.\",\"cover\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/en\\\/podlove\\\/image\\\/68747470733a2f2f7777772e6a6165636b6572742d6f64616e69656c2e636f6d2f77702d636f6e74656e742f75706c6f6164732f323031392f31312f4c6f676f5f4a4f5f506f64636173745f45636b656e5f33303030783330303070782d7363616c65642e6a7067\\\/400\\\/0\\\/0\\\/content-performance-podcast\\\/\",\"feeds\":[{\"type\":\"audio\",\"format\":\"mp3\",\"url\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/en\\\/feed\\\/mp3\\\/\",\"variant\":\"high\",\"directory-url-itunes\":\"https:\\\/\\\/podcasts.apple.com\\\/podcast\\\/id1237082646\"},{\"type\":\"audio\",\"format\":\"aac\",\"url\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/en\\\/feed\\\/m4a\\\/\",\"variant\":\"high\",\"directory-url-itunes\":\"https:\\\/\\\/podcasts.apple.com\\\/podcast\\\/id1237082646\"}]};<\/script>\n<script class=\"podlove-subscribe-button\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/plugins\/podlove-podcasting-plugin-for-wordpress\/lib\/modules\/subscribe_button\/dist\/javascripts\/app.js\" data-json-data=\"podcastData4fb604ed4afd1d\" data-language=\"de\" data-size=\"medium\" data-format=\"rectangle\" data-style=\"outline\" data-color=\"#000000\"> <\/script>\n\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"teilen\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Myth 1: &#8220;It&#8217;s Pointless to Share Posts&#8221;<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>It is well known that there are three ways to interact with a post: liking, commenting, or sharing. It is frequently stated that sharing does not generate reach, and therefore one can simply refrain from it. It is supposedly better to comment.  <\/p>\n<p>Fabian conducted the test and shared ten posts in the past four weeks. The result: Two posts had approximately 80 views, five posts had between 400 and 800 views, and three posts had four-digit views (1600, 2000, 4000 Views). <\/p>\n<p>The general statement that sharing brings no benefit is, in our view, incorrect. As always on LinkedIn, it depends on the content. If the shared post is interesting and relevant to one&#8217;s own audience, it will indeed be interacted with.  <\/p>\n<p>Our assumption: Many share posts from their Company Page. However, the posts there are often just typical PR contributions without real added value. It&#8217;s clear that this results in little reach.  <\/p>\n<p>From our perspective, one could even establish a LinkedIn content strategy that is based solely on sharing interesting content.<\/p>\n<p>Furthermore, sharing engaging posts is also a form of recognition. It shows the other person that you value their posts.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/01\/Bildschirmfoto-2022-01-22-um-16.22.44.png\" aria-label=\"LinkedIn geteilter Beitrag Reichweite\" class=\"w-image-h\"><img decoding=\"async\" width=\"1100\" height=\"840\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/01\/Bildschirmfoto-2022-01-22-um-16.22.44.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/01\/Bildschirmfoto-2022-01-22-um-16.22.44.png 1100w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/01\/Bildschirmfoto-2022-01-22-um-16.22.44-300x229.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/01\/Bildschirmfoto-2022-01-22-um-16.22.44-800x611.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/01\/Bildschirmfoto-2022-01-22-um-16.22.44-600x458.png 600w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/a><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>&#8220;Share or Like?&#8221; &#8211; One of several posts that <a href=\"https:\/\/www.linkedin.com\/in\/fabianjaeckert\/\" target=\"_blank\" rel=\"noopener\">Fabian<\/a> has <strong>shared<\/strong> in recent weeks. He primarily shares posts from experts in the USA or posts with great <strong>added value<\/strong> for him &#8211; and thus potentially for his followers.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"links\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Myth 2: &#8220;It&#8217;s Pointless to Post a Link&#8221;<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Another common statement often heard: One should not post external links, but only native posts. Meaning text, image, video &#8211; but without a link to the website.  <\/p>\n<p>The reasoning behind this: LinkedIn throttles reach because the platform does not want users to leave it. Or, conversely, from a user&#8217;s perspective: Users dislike it because they do not want to leave the very fast, high-performing app to continue reading on a cluttered, slow-loading website. <\/p>\n<p>Indeed, posts with links often have little reach. However, in our view, this is due to the way it is often approached: Many publish teaser posts, following the motto: &#8220;You can read the 3 ultimate tips if you click here&#8221;.  <\/p>\n<p>However, this is simply annoying. After all, one could also post the three ultimate tips directly on LinkedIn. But the person publishing the post naturally has goals. They want to draw users to their website. However, that simply doesn&#8217;t work.    <\/p>\n<p>However, this does not imply that external links do not work, as <a href=\"https:\/\/www.linkedin.com\/in\/benjamin-o-daniel\/\" target=\"_blank\" rel=\"noopener\">Benjamin<\/a> repeatedly observes. Here again, it&#8217;s about the content. <\/p>\n<p>Example: If he explains and analyzes an article, a podcast, or a graphic from another expert, he always includes a link. After all, the source should also be acknowledged. The result: The posts almost always receive just as much reach as posts without a link.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Beitrag-Link-gepostet-Reichweite.png\" aria-label=\"Beitrag mit Link Reichweite\" class=\"w-image-h\"><img decoding=\"async\" width=\"572\" height=\"1382\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Beitrag-Link-gepostet-Reichweite.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Beitrag-Link-gepostet-Reichweite.png 572w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Beitrag-Link-gepostet-Reichweite-124x300.png 124w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"follower\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">LinkedIn Myth 3: &#8220;You Need many Followers for Reach&#8221;<\/span><\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>In every social network, followers are &#8220;artificially boosted&#8221;. That has always been the case and is also true for LinkedIn. Unfortunately.  <\/p>\n<p>This means: Many pieces of advice aim to build massive connections, typically via cold outreach or even automated tools. <\/p>\n<p>The high number of followers makes a great impression on &#8211; at least the uninformed. And there is hope that one will naturally generate business from these thousands of contacts. <\/p>\n<p>We are not fond of that approach. One might accuse us of not playing the LinkedIn game correctly. But for us, it&#8217;s about being connected with people who are genuinely interested in our content.  <\/p>\n<p>A KPI we often look at when considering LinkedIn influencers: How many followers does the person have &#8211; and what is the average reach of their posts? If a person has a six-figure number of followers, but their posts are only liked by one or two hundred people, there is obviously more appearance than substance. <\/p>\n<p>Or, in other words: They are indeed followers, but also many inactive accounts &#8211; and not a strong community.<\/p>\n<p>We both have approximately 2900 followers each (as of 01\/2022). Fabian&#8217;s posts have a total reach of 400,000 annual views, and Benjamin&#8217;s posts have a total reach of 530,000 annual views. We exclusively post professional content and no emotionally charged, private posts (children, Corona, etc.).  <\/p>\n<p>And yes, client inquiries also come in. But only when the respective individuals deem it important &#8211; and not vice versa.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Follower-Reichweite.png\" aria-label=\"Linkedin Follower Reichweite\" class=\"w-image-h\"><img decoding=\"async\" width=\"800\" height=\"816\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Follower-Reichweite.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Follower-Reichweite.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Follower-Reichweite-294x300.png 294w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/01\/LinkedIn-Follower-Reichweite-600x612.png 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Fabian (and Benjamin) switched from &#8220;Connect&#8221; to &#8220;Follow&#8221; as the default a year ago (&#8220;LinkedIn Creator Mode&#8221;). We ourselves only send connection requests very sparingly if we have the impression that it might be a good fit. <\/p>\n<p>Conclusion: LinkedIn is a social network. Automation often leads astray there &#8211; at least from our perspective. Incidentally, we think similarly about the <a href=\"https:\/\/www.jaeckert-odaniel.com\/linkedin-warum-uns-der-ssi-egal-ist-und-worauf-wir-stattdessen-setzen\/\">LinkedIn SSI<\/a> and the topic of <a href=\"https:\/\/www.jaeckert-odaniel.com\/wie-werde-ich-linkedin-influencer-interview-mit-jens-polomski\/\">LinkedIn B2B Influencers<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"newsletter\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Deepen your SEO Knowledge: Every Monday via Email<\/h2>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><div id=\"custom_html-3\" class=\"widget_text widget widget_custom_html amr_widget\"><div class=\"textwidget custom-html-widget\"><div style=\"text-align: center; margin: 0 auto; width=80%\">\r\n<p><a href=\"https:\/\/www.jaeckert-odaniel.com\/newsletter\/\"><img decoding=\"async\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/Newsletter-Banner-2025-07.png\" width=\"700px;\" class=\"schattenbild\" alt=\"GEO SEO Newsletter\" loading=\"lazy\"><\/a><\/p>\r\n<!-- Begin Mailchimp Signup Form -->\r\n<div id=\"mc_embed_signup\">\r\n<form action=\"https:\/\/jaeckert-odaniel.us2.list-manage.com\/subscribe\/post?u=c268db4d1f5c9b4224117f6f7&amp;id=e2cbf482ec\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate>\r\n    <div id=\"mc_embed_signup_scroll\">\r\n\t\t<br>\r\n\t\t<div class=\"mc-field-group\">\r\n\t\t\t<input type=\"email\" value=\"\" placeholder=\"Deine Email\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL-inline\">\r\n\t\t<\/div>\r\n\t\t<br>\r\n\t<div id=\"mce-responses\" class=\"clear\">\r\n\t\t<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\r\n\t\t<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\r\n\t<\/div>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\r\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_c268db4d1f5c9b4224117f6f7_e2cbf482ec\" tabindex=\"-1\" value=\"\"><\/div>\r\n    <div class=\"clear\"><input type=\"submit\" value=\"SEO Charts bekommen\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\r\n    <\/div>\r\n<\/form>\r\n<\/div>\r\n<!--End mc_embed_signup-->\r\n\r\n<\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"interviews\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Conversations with Professionals about LinkedIn, Social Media, and SEO<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_grid type_grid layout_blog_10 no_results cols_2 overflow_hidden preload_style_spinner\" id=\"us_grid_1\" style=\"--columns:2;--gap:1.5rem;\"><style>@media (max-width:600px){#us_grid_1{--columns:1!important}}.layout_blog_10 .w-grid-item-h{background:#333;border-radius:var(--site-border-radius);box-shadow:0 0.03rem 0.06rem rgba(0,0,0,0.1),0 0.1rem 0.3rem rgba(0,0,0,0.1);transition-duration:0.3s}.no-touch .layout_blog_10 .w-grid-item-h:hover{box-shadow:0 0.12rem 0.24rem rgba(0,0,0,0.1),0 0.4rem 1.2rem rgba(0,0,0,0.15);z-index:4}.layout_blog_10 .usg_post_image_1{transition-duration:0.3s;transform-origin:50% 50%;transform:scale(1) translate(0%,0%)}.layout_blog_10 .w-grid-item-h:focus-within .usg_post_image_1,.layout_blog_10 .w-grid-item-h:hover .usg_post_image_1{transform:scale(1.1) translate(0%,0%);opacity:1}.layout_blog_10 .usg_vwrapper_1{position:absolute!important;right:0!important;bottom:0!important;left:0!important;background:linear-gradient(transparent,rgba(30,30,30,0.8))!important;padding:15% 7% 7% 7%!important}.layout_blog_10 .usg_post_taxonomy_1{font-size:10px!important;font-weight:700!important;text-transform:uppercase!important;margin-bottom:0.5rem!important}.layout_blog_10 .usg_post_title_1{color:#fff!important;font-size:1.4rem!important;font-weight:700!important}@media (max-width:600px){.layout_blog_10 .usg_post_title_1{font-size:1.2rem!important}}<\/style><div class=\"w-grid-list\"><\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:0,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;2&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;blog_10&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;{\\&quot;url\\&quot;:\\&quot;\\&quot;}&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;ignore_sticky_posts&quot;:1,&quot;post_type&quot;:&quot;any&quot;,&quot;post__in&quot;:[&quot;15535&quot;,&quot;8706&quot;,&quot;10463&quot;,&quot;10438&quot;,&quot;9634&quot;],&quot;posts_per_page&quot;:&quot;4&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:&quot;RAND(847436070)&quot;},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;ids&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:1,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><div class=\"w-grid-none type_message\">No results found.<\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_grid type_grid layout_blog_10 no_results cols_2 overflow_hidden preload_style_spinner\" id=\"us_grid_2\" style=\"--columns:2;--gap:1.5rem;\"><style>@media (max-width:600px){#us_grid_2{--columns:1!important}}<\/style><div class=\"w-grid-list\"><\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:0,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;2&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;blog_10&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;{\\&quot;url\\&quot;:\\&quot;\\&quot;}&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;ignore_sticky_posts&quot;:1,&quot;post_type&quot;:&quot;any&quot;,&quot;post__in&quot;:[&quot;9596&quot;,&quot;10856&quot;,&quot;10875&quot;,&quot;14125&quot;,&quot;10819&quot;],&quot;posts_per_page&quot;:&quot;4&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:&quot;RAND(1655549603)&quot;},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;ids&quot;,&quot;us_grid_ajax_index&quot;:2,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:2,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><div class=\"w-grid-none type_message\">No results found.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"related\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Also in these Episodes, We Talk about LinkedIn<\/h2>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><table>\n    <tbody>\n        <\/tbody>\n<\/table>\n<style type=\"text\/css\">\n.podcast_archive_element .thumbnail {\n    width: 64px;\n    padding: 5px !important;\n}\n\n.podcast_archive_element td {\n    vertical-align: top;\n}\n<\/style>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"author":2,"featured_media":31395,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"categories":[4805],"tags":[4875,4880,4881,4882],"class_list":["post-31394","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","category-magazine","tag-content-marketing","tag-content-performance","tag-linkedin","tag-social","post"],"_links":{"self":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes\/31394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes"}],"about":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/comments?post=31394"}],"version-history":[{"count":2,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes\/31394\/revisions"}],"predecessor-version":[{"id":31397,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes\/31394\/revisions\/31397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/media\/31395"}],"wp:attachment":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/media?parent=31394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/categories?post=31394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/tags?post=31394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}