{"id":31401,"date":"2021-08-16T03:00:52","date_gmt":"2021-08-16T01:00:52","guid":{"rendered":"550a4cf9-61b8-4021-93c6-04897f4a94d8"},"modified":"2025-09-04T13:32:06","modified_gmt":"2025-09-04T11:32:06","slug":"seo-headings-what-are-the-benefits-of-h1-and-h2-headings","status":"publish","type":"podcast","link":"https:\/\/www.jaeckert-odaniel.com\/en\/seo-headings-what-are-the-benefits-of-h1-and-h2-headings\/","title":{"rendered":"SEO Headings: What are the Benefits of H1 and H2 Headings?"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\" id=\"podcast\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>SEO headings structure a text \u2013 for search engines as well as for users. They organize website text from the top-level heading (so-called h1) down to subheadings (h2 and h3). <\/p>\n<p>The formulation of the h1 heading is very important in search engine optimization because it sends <strong>clear signals<\/strong> about the page&#8217;s content.<\/p>\n<p>But above all, it is a great help <strong>for users<\/strong>. This refers to usability or user-friendliness through better readability. Because the heading is the first thing one sees on the website.  <\/p>\n<p>At the same time, content managers only have a few words of space. It requires craftsmanship in writing \u2013 and ideally, concrete templates. <\/p>\n<p>In the podcast episode and on this page, we explain what to pay attention to for SEO regarding headings and heading structure. We discuss this using <strong>examples.<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><div class=\"wpb_text_column inhaltsverzeichnis\"><div class=\"wpb_wrapper\"><h3>SEO Headings: Topics on this Page<\/h3>\n<ul>\n<li><a href=\"#erklaerung\">Briefly explained: h1 to h6 headings on the website<\/a><\/li>\n<li><a href=\"#beispiel\">3 Examples of Successful SEO Headings<\/a><\/li>\n<li><a href=\"#untersuchen\">How to check the heading in the website&#8217;s source code<\/a><\/li>\n<li><a href=\"#academy\"><b>Online SEO Course with Live Workshops<\/b><\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div 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https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2017\/06\/Spotify_Logo_CMYK_Black-600x180.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\">\n<script>window.podcastDatab34c12352abbf0 = {\"title\":\"Content Performance Podcast\",\"subtitle\":\"Suchmaschinen und KI-Systeme verschmelzen ineinander. 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They are comparable to heading styles in Word. The respective size can be selected, for example, in editors within content management systems like WordPress or Typo3 (see image). Regarding formatting, this selection usually influences the size of the letters.   <\/p>\n<p>The following applies to the hierarchy:<\/p>\n<p>The largest heading (h1, main heading) should be at the top. Subheadings follow, which usually receive an h2 heading. Individual aspects below them receive an h3 heading.  <\/p>\n<p>Further headings like h4, h5, and h6 should only be used very sparingly. It is also always about ensuring that content \u2013 meaning a text or an individual subpage \u2013 is clear and easy to understand through its heading structure. <\/p>\n<p>Technically speaking, a heading is an HTML tag that marks individual text areas as headings via the source code:<\/p>\n<ul>\n<li>&lt;h1&gt;First-order heading&lt;\/h1&gt;<\/li>\n<li>&lt;h2&gt;Second-order heading&lt;\/h2&gt;<\/li>\n<li>&lt;h3&gt;Third-order heading&lt;\/h3&gt;<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/Ueberschriften-in-SEO.png\" aria-label=\"Ueberschriften in SEO\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"991\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/Ueberschriften-in-SEO.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/Ueberschriften-in-SEO.png 1284w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/Ueberschriften-in-SEO-300x261.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/Ueberschriften-in-SEO-1200x1043.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/Ueberschriften-in-SEO-800x695.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/Ueberschriften-in-SEO-600x521.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: left;\">This heading function is displayed, for example, in a WordPress editor. You mark the text and set the heading. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"h1\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">What Does the H1 Heading Mean in SEO?<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The h1 heading is the headline of the respective URL. It clearly indicates to Google what the main topic is. Therefore, the most important keyword should definitely be mentioned in the h1 heading.  <\/p>\n<p>Generally, there should only ever be one h1 heading per URL, i.e., subpage. If multiple h1 headings are created in the content management system, this can lead to confusion \u2013 both for Google and for users. <\/p>\n<p>Often, the h1 is equated with or confused with the &#8220;title tag,&#8221; presumably because the content of the title tag and the h1 heading is often identical. However, unlike headings, the title tag is specified in the head section of the source code. It often forms the Google Snippet \u2013 i.e., the preview in the search results.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>When writing h1 headings, however, attention should not only be paid to mentioning the keyword, but also to promising a clear benefit. <\/p>\n<p>This depends on the respective page type. A product detail page often receives a more commercial heading, while for a guide text, the editorial added value should be mentioned in the heading (e.g., tips, experiences, etc.).<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"h2\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">What Do H2 Headings Mean in SEO?<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>A URL (landing page, product page, guide text) often consists of several sections. This is where h2 headings come into play \u2013 for SEO and for users. <\/p>\n<p>The h2 headings structure the respective subpage \u2013 and are simultaneously very important for SEO. Longtail keywords are often mentioned here. This clearly signals to Google that longtail search terms also play a role on the page.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Thus, there are usually several h2 headings per URL. Nevertheless, h2 headings should not be used excessively. They make sense when it is a clear content section.  <\/p>\n<p>We also recommend visually separating the respective sections. However, this is often easier on landing pages than, for example, with guide\/blog articles.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"beispiel\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Example of an SEO H1 Heading<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-1.png\" aria-label=\"SEO Ueberschrift Beispiel 1\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"216\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-1.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-1.png 1786w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-1-300x57.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-1-1200x227.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-1-800x151.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-1-600x114.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image style_shadow-1 align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-1-Website.png\" aria-label=\"SEO Ueberschrift Website 1\" class=\"w-image-h\"><img decoding=\"async\" width=\"1000\" height=\"859\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-1-Website.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-1-Website.png 1000w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-1-Website-300x258.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-1-Website-800x687.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-1-Website-600x515.png 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The H1 heading discussed in the example is very factual and sober. It answers the most important question: &#8220;What is it?&#8221; <\/p>\n<p>Many companies rely on informative content &#8220;around the product.&#8221; With such an SEO strategy, users are specifically engaged at the beginning of their <a href=\"https:\/\/www.jaeckert-odaniel.com\/customer-journey-ein-praxisbeispiel\/\">customer journey<\/a>. <\/p>\n<p>This is reflected in the corresponding <a href=\"https:\/\/www.jaeckert-odaniel.com\/was-sind-content-formate\/\">content formats<\/a> on the website. In this example, a company has opted for a <a href=\"https:\/\/www.jaeckert-odaniel.com\/glossar-erstellen-eine-kluge-seo-strategie\/\">glossary<\/a>. Here, central terms are explained in detail.  <\/p>\n<p>In the Google Snippet, this approach is deepened by a series of further relevant terms that interest users.<\/p>\n<p>This example also shows the difference between an h1 heading and the meta tag &#8220;title.&#8221; These two things are often confused: The h1 heading is the main heading above the text, visible on the website (here: &#8220;What is the EEG Surcharge&#8221;). The meta tag &#8220;title&#8221; is a specification in the website head that is not visible on the website but is often used by Google as the heading for the search result snippet (here: &#8220;What is the EEG Surcharge: Background, Development, and Criticism&#8221;).  <\/p>\n<p>Tip: With the Head of Marketing, we discussed this SEO strategy <a href=\"https:\/\/www.jaeckert-odaniel.com\/case-study-wie-man-content-marketing-im-unternehmen-verankert-interview-mit-jan-aengenvoort\/\">here<\/a>. More about what constitutes a <a href=\"https:\/\/www.jaeckert-odaniel.com\/snippet-optimierung-kleines-handwerk-grosse-wirkung\/\">Google Snippet<\/a> here.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"untersuchen\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Examine Website:<br \/>\nwhich Heading is in the Source Code?<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>One often faces the question of whether the headings are correctly integrated on an existing website. Or one is unsure during text creation whether the heading has been set correctly. You can easily check it \u2013 directly in the source code.  <\/p>\n<p>Regardless of whether you use Firefox, Safari, or Chrome as your browser:<\/p>\n<ol>\n<li>Hover your mouse over the heading you want to check<\/li>\n<li>Right-click so that the menu opens<\/li>\n<li>Click on &#8220;Inspect&#8221; (Safari: &#8220;Element Information&#8221;)<\/li>\n<\/ol>\n<p>Then a window with your page&#8217;s source code opens (usually at the bottom, sometimes on the right). The practical thing is: You are directly at the point where the element you clicked on is selected \u2013 in this case, the heading. Look for the    &lt;h1&gt;,  &lt;h2&gt;,  &lt;h3&gt;, that you want to check. If you hover your mouse over it, the heading lights up in the browser. Now you can check if the heading in the HTML has the correct number.  <\/p>\n<p>Source code sounds complicated at first, but the advantage is that you check it directly &#8220;at the source,&#8221; without going through editors and the CMS system. If it is correctly specified in the source code, it is also truly correct for Google and co.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/Ueberschriften-pruefen-Browser.png\" aria-label=\"\u00dcberschriften pr\u00fcfen Browser\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"881\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/Ueberschriften-pruefen-Browser.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/Ueberschriften-pruefen-Browser.png 1507w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/Ueberschriften-pruefen-Browser-300x232.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/Ueberschriften-pruefen-Browser-1200x927.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/Ueberschriften-pruefen-Browser-800x618.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/Ueberschriften-pruefen-Browser-600x463.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">How to check the HTML source code of the heading in the &#8220;Developer Console&#8221;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"beispiel-2\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Another Example of an SEO Heading: a Spin in the Product Description<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-2-2.png\" aria-label=\"SEO Ueberschrift Beispiel 2\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"243\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-2-2.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-2-2.png 1726w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-2-2-300x64.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-2-2-1200x256.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-2-2-800x171.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-2-2-600x128.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image style_shadow-1 align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Website-Beispiel-2.png\" aria-label=\"SEO Ueberschrift Beispiel Website 2\" class=\"w-image-h\"><img decoding=\"async\" width=\"1000\" height=\"781\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Website-Beispiel-2.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Website-Beispiel-2.png 1000w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Website-Beispiel-2-300x234.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Website-Beispiel-2-800x625.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Website-Beispiel-2-600x469.png 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Many product detail pages have significant weaknesses in their content: Either they are formulated very salesy, or they are heavily overloaded with promotional slogans. Exaggerated example: &#8220;Buy now&#8221; followed by numerous emojis.  <\/p>\n<p>This website takes a different, in our view, very elegant approach. The product is linked to a person who is reflected in the H1 heading. <\/p>\n<p>In the Google Snippet (meta tag &#8220;title&#8221;), the H1 heading was further enriched with a central benefit (&#8220;simply delicious&#8221;). This also differentiates the website in the search results from many other websites that also publish recipes.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"newsletter\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">SEO Strategies and Tips via our Newsletter<\/h2>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><div id=\"custom_html-3\" class=\"widget_text widget widget_custom_html amr_widget\"><div class=\"textwidget custom-html-widget\"><div style=\"text-align: center; margin: 0 auto; width=80%\">\r\n<p><a href=\"https:\/\/www.jaeckert-odaniel.com\/newsletter\/\"><img decoding=\"async\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/Newsletter-Banner-2025-07.png\" width=\"700px;\" class=\"schattenbild\" alt=\"GEO SEO Newsletter\" loading=\"lazy\"><\/a><\/p>\r\n<!-- Begin Mailchimp Signup Form -->\r\n<div id=\"mc_embed_signup\">\r\n<form action=\"https:\/\/jaeckert-odaniel.us2.list-manage.com\/subscribe\/post?u=c268db4d1f5c9b4224117f6f7&amp;id=e2cbf482ec\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate>\r\n    <div id=\"mc_embed_signup_scroll\">\r\n\t\t<br>\r\n\t\t<div class=\"mc-field-group\">\r\n\t\t\t<input type=\"email\" value=\"\" placeholder=\"Deine Email\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL-inline\">\r\n\t\t<\/div>\r\n\t\t<br>\r\n\t<div id=\"mce-responses\" class=\"clear\">\r\n\t\t<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\r\n\t\t<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\r\n\t<\/div>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\r\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_c268db4d1f5c9b4224117f6f7_e2cbf482ec\" tabindex=\"-1\" value=\"\"><\/div>\r\n    <div class=\"clear\"><input type=\"submit\" value=\"SEO Charts bekommen\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button w-btn us-btn-style_1\"><\/div>\r\n    <\/div>\r\n<\/form>\r\n<\/div>\r\n<!--End mc_embed_signup-->\r\n\r\n<\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"beispiel-3\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Example 3: a Clever Headline for a Guide Text<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-3-1.png\" aria-label=\"SEO Ueberschrift Beispiel 3\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"240\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-3-1.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-3-1.png 1736w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-3-1-300x63.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-3-1-1200x253.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-3-1-800x169.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschrift-Beispiel-3-1-600x126.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image style_shadow-1 align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschriften-Website-3.png\" aria-label=\"SEO Ueberschrift Website Beispiel 3\" class=\"w-image-h\"><img decoding=\"async\" width=\"1000\" height=\"836\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschriften-Website-3.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschriften-Website-3.png 1000w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschriften-Website-3-300x251.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschriften-Website-3-800x669.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschriften-Website-3-600x502.png 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>In the third example, a company relies on a guide section. Here too \u2013 similar to a glossary \u2013 users are addressed who are not yet looking for a specific product but are already in the information gathering phase. <\/p>\n<p>The article ranks for the very valuable term &#8220;automatic watch,&#8221; which several thousand users search for monthly, as can be determined via a professional <a href=\"https:\/\/www.jaeckert-odaniel.com\/seo-tools\/\">SEO tool<\/a>.<\/p>\n<p>Here you can see a difference in the Google Snippet and in the H1 heading on the website. On the website, the text was more promotional-editorial (&#8220;impressive work&#8221;). In the Google Snippet, the text is more functional and benefit-oriented (&#8220;how it works&#8221;).  <\/p>\n<p>Heading structure: The further text sections on the page are hierarchically introduced with a second-order subheading (h2).<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"probleme\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Optimize Headings: many Companies Have these Three Problems<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-star\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">No Content<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">Many companies have very little content on their websites. For example, product pages with a few paragraphs. While embedding a keyword in the H1 heading generally helps, it is not enough for top rankings. More content is needed \u2013 qualitatively and quantitatively. A single URL, i.e., subpage, can rank for hundreds or thousands of <a href=\"https:\/\/www.jaeckert-odaniel.com\/suchbegriffe-7-aktuelle-trends\/\">search terms<\/a>.    <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-star\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">No Keyword Strategy<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">Many marketing managers have some keywords in mind. But there is no researched Excel table with search terms and a clear assignment of where which keywords are to be placed and what <a href=\"https:\/\/www.jaeckert-odaniel.com\/was-sind-content-formate\/\">content needs to be developed<\/a> for them. But exactly such a keyword strategy is needed for successful search engine optimization.  <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-star\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Incorrect Terminology<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">Many companies work with &#8220;artistic&#8221; headlines. They come from the tradition of copywriting or PR. This is also a good approach because users are strongly addressed. However, at the same time, care should be taken to ensure that SEO requirements are met. For <a href=\"https:\/\/www.jaeckert-odaniel.com\/website-texte-5-ebenen-des-textens\/\">writing website texts<\/a>, several disciplines must work together.    <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"academy\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Learn more SEO \u2013 Completely Flexible and Affordable<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Do you want to get better at SEO? Then take a look at our <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/seo-academy\/\">SEO Academy<\/a>: <\/p>\n<ul>\n<li>Monthly fee, cancellable anytime<\/li>\n<li>Live Workshops Every Month<\/li>\n<li>SEO Roadmap Course for Strategy<\/li>\n<li>Personal SEO Coaching as an Additional Option<\/li>\n<\/ul>\n<p>We discuss how successful SEO works using examples from our members.<\/p>\n<p>If you have any questions about this, simply send us a message and provide your phone number. We will be happy to call you back.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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size-large\" alt=\"SEO \u00dcberschriften lernen\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschriften-lernen.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschriften-lernen-300x173.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Ueberschriften-lernen-600x345.png 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_grid type_grid layout_testimonial_1 cols_1 preload_style_spinner\" id=\"us_grid_1\" style=\"--columns:1;--gap:1.5rem;\" data-filterable=\"true\"><style>.layout_testimonial_1 .w-grid-item-h{}.layout_testimonial_1 .usg_vwrapper_1{transition-duration:0.3s;transform-origin:50% 50%;transform:scale(1) translate(0%,0%)}.layout_testimonial_1 .w-grid-item-h:focus-within .usg_vwrapper_1,.layout_testimonial_1 .w-grid-item-h:hover .usg_vwrapper_1{transform:scale(1) translate(0%,0%);opacity:1;border-color:var(--color-content-primary)!important}.layout_testimonial_1 .usg_vwrapper_1{border-radius:var(--site-border-radius)!important;padding:2rem!important;border:2px solid var(--color-content-border)!important}.layout_testimonial_1 .usg_hwrapper_1{margin-bottom:1rem!important}.layout_testimonial_1 .usg_post_image_1{width:4rem!important;margin-left:0!important;margin-right:1rem!important}.layout_testimonial_1 .usg_post_custom_field_1{font-weight:700!important;line-height:1.5!important;margin-bottom:0!important}.layout_testimonial_1 .usg_post_custom_field_2{color:var(--color-content-faded)!important;font-size:0.9rem!important;line-height:1.5!important}.layout_testimonial_1 .usg_post_custom_field_3{color:var(--color-content-primary)!important}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-30796 us_testimonial type-us_testimonial status-publish has-post-thumbnail hentry us_testimonial_category-academy us_testimonial_category-fschmitz\" data-id=\"30796\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\" style=\"--vwrapper-gap: 0.7rem;\"><div class=\"w-post-elm post_content usg_post_content_1\" data-usbid=\"post_content_root_container\"><p>The SEO Academy by Benjamin and Fabian is a true treasure trove for me. Even for someone with considerable SEO experience, I still encounter difficulties or simply lack the right idea for the next lever. In such moments, the precise templates, case studies, and resources of the Academy are a lifesaver for me. The in-depth content, combined with the expertise and approachable nature of Fabian and Benjamin, make the SEO Academy an indispensable tool in my arsenal. For anyone working in SEO, I can highly recommend this Academy. It is not only a learning platform but also a valuable source of inspiration, whether for beginners or professionals.<\/p>\n<\/div><div class=\"w-hwrapper usg_hwrapper_1 align_none valign_middle\" style=\"--hwrapper-gap: 1.2rem;\"><div class=\"w-post-elm post_image usg_post_image_1 as_circle has_width stretched\"><img decoding=\"async\" width=\"148\" height=\"148\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/10\/florian-s.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" \/><\/div><div class=\"w-vwrapper usg_vwrapper_2 align_none valign_top\" style=\"--vwrapper-gap: 0.7rem; --vwrapper-parent-gap: 0.7rem;\"><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text us_testimonial_author\"><span class=\"w-post-elm-value\">Florian Schmitz<\/span><\/div><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 has_text_color type_text us_testimonial_role color_link_inherit\"><span class=\"w-post-elm-value\">Head of E-Commerce, MEB Internet GmbH<\/span><\/div><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:1,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;1&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;testimonial_1&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;%7B%22url%22%3A%22%22%7D&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;us_testimonial&quot;],&quot;tax_query&quot;:[{&quot;taxonomy&quot;:&quot;us_testimonial_category&quot;,&quot;field&quot;:&quot;slug&quot;,&quot;terms&quot;:[&quot;fschmitz&quot;]}],&quot;post_status&quot;:[&quot;publish&quot;,&quot;tribe-ea-success&quot;,&quot;tribe-ea-failed&quot;,&quot;tribe-ea-schedule&quot;,&quot;tribe-ea-pending&quot;,&quot;tribe-ea-draft&quot;],&quot;posts_per_page&quot;:&quot;1&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;date&quot;:&quot;DESC&quot;}},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;us_testimonial&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:1,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"design\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Technical SEO Tip: why Headings should not be Layout Elements<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Many websites &#8220;misuse&#8221; headings in their layout.<\/p>\n<p>Headings (&#8220;h1,&#8221; &#8220;h2,&#8221; &#8220;h3&#8221; markups in the HTML source code) often appear in menus or sidebars. They are used there, for example, to highlight text that introduces visual elements. <\/p>\n<p>This results in two major problems:<\/p>\n<ul>\n<li>Hierarchy for Google: A website should ideally have an &#8220;h1&#8221; heading that states the central topic of the URL. Then come the individual sections, which are introduced via subheadings (h2). However, if one has already &#8220;used up&#8221; h1 and h2 multiple times in their layout, this no longer makes logical sense for the crawler. Google has problems determining the central topic of the page. Even semantic technologies like, for example, &#8220;<a href=\"https:\/\/www.jaeckert-odaniel.com\/passage-based-ranking-interview-mit-alexander-rus\/\">passage ranking<\/a>&#8221; become really difficult.    <\/li>\n<li>Screenreaders: People with visual impairments often have the headings read aloud first to get a feel for the content and structure of a website. If the navigation is read aloud for 30 minutes first, that is super annoying. <\/li>\n<\/ul>\n<p>Therefore, marketing managers should always also check the design, i.e., whether headings are used in the layout, and speak with web design or IT.<\/p>\n<p>On an HTML technical level, there are no advantages to using headings in the layout. This can also be implemented differently.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"744\" height=\"744\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Uberschriften-Design.jpeg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Uberschriften-Design.jpeg 744w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Uberschriften-Design-300x300.jpeg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Uberschriften-Design-150x150.jpeg 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/08\/SEO-Uberschriften-Design-600x600.jpeg 600w\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The text is an excerpt from Fabian&#8217;s <a href=\"https:\/\/www.linkedin.com\/posts\/fabianjaeckert_seo-design-html-activity-6832931379961966592-GQ2B\" target=\"_blank\" rel=\"noopener\">LinkedIn post<\/a> on the topic. Interested in more such posts? Then feel free to follow on LinkedIn.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Conclusion: Clear Headings are Good for SEO and Users<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">For SEO<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">The algorithm captures the content of individual paragraphs, among other things, via the headings. In our daily SEO and content work, we repeatedly see: If we improve the headings on certain pages or texts \u2013 for example, by including a keyword \u2013 this has a positive impact on the ranking. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">For Users<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">A clean heading hierarchy also has many advantages for users. On the web, it is common to scan texts \u2013 and then delve deeper specifically. This is exactly where headings help. At the same time, there should not be too many headings. Otherwise, it appears daunting. Thus, editorial sensitivity is required.     <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"related\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Also in these Episodes, We Talk about SEO Headings<\/h2>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><table>\n    <tbody>\n        <\/tbody>\n<\/table>\n<style type=\"text\/css\">\n.podcast_archive_element .thumbnail {\n    width: 64px;\n    padding: 5px !important;\n}\n\n.podcast_archive_element td {\n    vertical-align: top;\n}\n<\/style>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"author":1,"featured_media":21968,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"categories":[],"tags":[4880,4874,4867],"class_list":["post-31401","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","tag-content-performance","tag-seo-strategy","tag-seo-tools"],"_links":{"self":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes\/31401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes"}],"about":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/comments?post=31401"}],"version-history":[{"count":1,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes\/31401\/revisions"}],"predecessor-version":[{"id":31406,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes\/31401\/revisions\/31406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/media\/21968"}],"wp:attachment":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/media?parent=31401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/categories?post=31401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/tags?post=31401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}