{"id":31410,"date":"2021-05-24T03:00:30","date_gmt":"2021-05-24T01:00:30","guid":{"rendered":"164a5d50-fc7d-453f-b825-dfee5f6b6bd9"},"modified":"2025-09-04T13:34:44","modified_gmt":"2025-09-04T11:34:44","slug":"how-to-plan-the-perfect-website-structure","status":"publish","type":"podcast","link":"https:\/\/www.jaeckert-odaniel.com\/en\/how-to-plan-the-perfect-website-structure\/","title":{"rendered":"How to Plan the Perfect Website Structure"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\" id=\"podcast\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"font-weight: 400;\">Website structure refers to the architecture of an entire website. Every website has a hierarchy, which is reflected in its menu items or directories. Beneath each item are further subpages that should also be structured.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The core task in creating a website structure is to cluster topics and decide at which level each individual topic is visible. This determines the website&#8217;s architecture.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Subsequently, content is created for each individual subpage. We explain this on this page and in the podcast using examples.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where search engine optimization (SEO) comes into play. The goal of SEO is to rank for search terms and thus gain more visitors \u2013 and through that, more sales or contact inquiries.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every single subpage can rank for hundreds of terms on Google. If \u2013 and this is the prerequisite \u2013 the website&#8217;s structuring is truly clear.  <\/span><\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><div class=\"wpb_text_column inhaltsverzeichnis\"><div class=\"wpb_wrapper\"><h3>Planning Website Structure: the Topics on this Page<\/h3>\n<ul>\n<li><a href=\"#definition\">What is a Website Structure?<\/a><\/li>\n<li><a href=\"#tipps\">Website Architecture: Tips for Navigation Structure<\/a><\/li>\n<li><a href=\"#tauglich\">Is the Website Truly Search Engine Optimized?<\/a><\/li>\n<li><a href=\"#nutzen\">What a Corporate Website Should Generally Achieve<\/a><\/li>\n<li><a href=\"#seo\">How Should a Website Be Structured for SEO?<\/a><\/li>\n<li><a href=\"#beispiel\">Website Structure and SEO: An Example<\/a><\/li>\n<li><strong><a href=\"#feedback\">Expert Feedback on Planned Website Structure<\/a><\/strong><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div 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The organization is represented in the form of navigation, i.e., the menu items on the website. <\/span><\/p>\n<p>There is a main navigation. This refers to the menu items visible at the top level. Indented within it are subpages that are thematically relevant to the menu item. These are also referred to as directories or folders.   <\/p>\n<p>A website structure is often a topic in a company in two situations: during the new development of a website or a <a href=\"https:\/\/www.jaeckert-odaniel.com\/microsites\/\">microsite<\/a> for a specific topic, or during a <a href=\"https:\/\/www.jaeckert-odaniel.com\/relaunch-oder-redesign-was-ist-die-bessere-option\/\" data-wpil-monitor-id=\"50\">relaunch or redesign<\/a> of an existing website. <\/p>\n<p>For those responsible for the website, dealing with website structuring is not a simple matter, because typically, this is done only once. The topic of SEO \u2013 i.e., <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/search-engine-optimization\/\">search engine optimization<\/a> \u2013 then comes on top of that.  <\/p>\n<p>Many also speak of the structure of the <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/wissen\/homepage\/\">homepage<\/a>. However, in professional circles, the homepage refers to the start page. The start page also needs a structure, like every individual page, meaning an organization of the individual layout elements from top to bottom.   <\/p>\n<p>However, in this article, we are discussing the architecture and hierarchy of the entire website, meaning the overall organization of the website. <\/p>\n<p>In professional circles, a &#8216;web page&#8217; often refers to a specific subpage. Nevertheless, we often use it as a synonym for &#8216;website,&#8217; meaning the entire online presence, because that is also how most people understand it.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/05\/Website-Struktur-Basis.png\" aria-label=\"Website-Struktur-Basis\" class=\"w-image-h\"><img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/05\/Website-Struktur-Basis.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/05\/Website-Struktur-Basis.png 1000w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/05\/Website-Struktur-Basis-300x155.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/05\/Website-Struktur-Basis-600x310.png 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Here is a roughly visualized website structure, starting from the <a href=\"https:\/\/www.jaeckert-odaniel.com\/startseite-optimieren-3-tipps\/\">homepage<\/a>. A &#8220;topic&#8221; is usually a category or a directory. A concrete example of this can be found <a href=\"#beispiel\">further below<\/a>. For structuring and visualization, we use a simple mind mapping program (here, Mindmeister). However, from our perspective, a tool is not strictly necessary.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div>[vc_raw_html]PGlmcmFtZSB3aWR0aD0iNTYwIiBoZWlnaHQ9IjMxNSIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLmNvbS9lbWJlZC9BekJkOWc2eGpNTSIgdGl0bGU9IllvdVR1YmUgdmlkZW8gcGxheWVyIiBmcmFtZWJvcmRlcj0iMCIgYWxsb3c9ImFjY2VsZXJvbWV0ZXI7IGF1dG9wbGF5OyBjbGlwYm9hcmQtd3JpdGU7IGVuY3J5cHRlZC1tZWRpYTsgZ3lyb3Njb3BlOyBwaWN0dXJlLWluLXBpY3R1cmUiIGFsbG93ZnVsbHNjcmVlbj0iIj48L2lmcmFtZT4=[\/vc_raw_html]<div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>What a website structure looks like in practice \u2013 and how it affects Google rankings \u2013 we discussed this in this livestream using an example.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"tipps\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Website Architecture: Fundamentals and Tips for Navigation Structure<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>A website needs clear navigation so that users can immediately find their way around. This is also referred to as user experience. Here are some fundamentals regarding navigation points that, from our perspective, are mandatory for website architecture:  <\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">About Us (Company, Team, Careers) <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Services (Products, Services)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">News (Blog) <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Topics (Guides, <a href=\"https:\/\/www.jaeckert-odaniel.com\/wann-brauche-ich-fuer-ein-keyword-ein-eigene-seite\/\">Content Hub<\/a>) <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Contact (Contact Form) <\/span><\/li>\n<\/ul>\n<p>We would therefore always categorize the typical navigation item &#8220;Careers&#8221; under &#8220;About Us&#8221; in the website architecture, because it is a sub-aspect of the company. <\/p>\n<p>We would almost always separate &#8216;News&#8217; and timeless topics in the website architecture. This is also because timeless topics such as guides often rank very well on Google \u2013 and are also editorially prepared differently than, for example, an internal company announcement.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/05\/Website-Struktur-SEO-Beispiel.png\" aria-label=\"Website-Struktur-SEO-Beispiel\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"647\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/05\/Website-Struktur-SEO-Beispiel.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/05\/Website-Struktur-SEO-Beispiel.png 2000w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/05\/Website-Struktur-SEO-Beispiel-300x170.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/05\/Website-Struktur-SEO-Beispiel-600x341.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>We also explain the example of a website structure and the fundamentals of website organization in more detail <a href=\"#beispiel\">further below<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Page Content: the Content on a Single Page<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Once the basic website structure is in place, the planning of each individual page begins. Some pages are shorter, others significantly more detailed. Page elements often include:  <\/p>\n<ul>\n<li>Factual, informative text<\/li>\n<li>Several structured paragraphs<\/li>\n<li><span style=\"font-weight: 400;\">High-quality photos <\/span><\/li>\n<li>Two- or three-column layouts<\/li>\n<li>Expandable additional information<\/li>\n<li><span style=\"font-weight: 400;\">Call-To-Actions (Form, Buttons) <\/span><\/li>\n<\/ul>\n<p>Website content that is intended to rank successfully in search engines is usually more detailed. This is due to users, who usually want comprehensive, in-depth information.  <\/p>\n<p>The task in designing or conceptualizing the website is therefore also to lay out this extensive information well and structure it logically. Editorial expertise is required here.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/05\/JOD_Flowcharts_HPC_500px.png\" aria-label=\"Seiteninhalt-Beispiele\" class=\"w-image-h\"><img decoding=\"async\" width=\"500\" height=\"748\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/05\/JOD_Flowcharts_HPC_500px.png\" class=\"attachment-us_1200_0 size-us_1200_0\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/05\/JOD_Flowcharts_HPC_500px.png 500w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/05\/JOD_Flowcharts_HPC_500px-201x300.png 201w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"newsletter\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">SEO Tips and Webinars via our Newsletter<\/h2>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div id=\"custom_html-3\" class=\"widget_text widget widget_custom_html amr_widget\"><div class=\"textwidget custom-html-widget\"><div style=\"text-align: center; margin: 0 auto; width=80%\">\r\n<p><a href=\"https:\/\/www.jaeckert-odaniel.com\/newsletter\/\"><img decoding=\"async\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/Newsletter-Banner-2025-07.png\" width=\"700px;\" class=\"schattenbild\" alt=\"GEO SEO Newsletter\" loading=\"lazy\"><\/a><\/p>\r\n<!-- Begin Mailchimp Signup Form -->\r\n<div id=\"mc_embed_signup\">\r\n<form action=\"https:\/\/jaeckert-odaniel.us2.list-manage.com\/subscribe\/post?u=c268db4d1f5c9b4224117f6f7&amp;id=e2cbf482ec\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate>\r\n    <div id=\"mc_embed_signup_scroll\">\r\n\t\t<br>\r\n\t\t<div class=\"mc-field-group\">\r\n\t\t\t<input type=\"email\" value=\"\" placeholder=\"Deine Email\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL-inline\">\r\n\t\t<\/div>\r\n\t\t<br>\r\n\t<div id=\"mce-responses\" class=\"clear\">\r\n\t\t<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\r\n\t\t<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\r\n\t<\/div>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\r\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_c268db4d1f5c9b4224117f6f7_e2cbf482ec\" tabindex=\"-1\" value=\"\"><\/div>\r\n    <div class=\"clear\"><input type=\"submit\" value=\"SEO Charts bekommen\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\r\n    <\/div>\r\n<\/form>\r\n<\/div>\r\n<!--End mc_embed_signup-->\r\n\r\n<\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"beispiel\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Template for a Website Structure<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/05\/Website-Struktur-SEO-Beispiel.png\" aria-label=\"Website-Struktur-SEO-Beispiel\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"647\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/05\/Website-Struktur-SEO-Beispiel.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/05\/Website-Struktur-SEO-Beispiel.png 2000w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/05\/Website-Struktur-SEO-Beispiel-300x170.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/05\/Website-Struktur-SEO-Beispiel-600x341.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: left;\">The conceptualization of a website structure starts with the homepage, i.e., the start page, shown here prominently in dark blue. There are individual items such as &#8220;About Us,&#8221; &#8220;Blog,&#8221; or &#8220;Contact&#8221; that should be part of every company&#8217;s website structure. The visualization is done using a mind mapping tool.  <\/p>\n<p><strong>We discuss further practical examples in our SEO Academy, for which you can get easy access <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/seo-academy\/\">here<\/a>.<\/strong><\/p>\n<p style=\"text-align: left;\">In addition to these usual functional pages about the company, our template also includes several categories with a clear SEO focus. These include product pages, which are optimized for transactional keywords, and topic pages, which are optimized for general generic topic terms, as well as a glossary where technical terms are explained. Such a website structure results from <a href=\"https:\/\/www.jaeckert-odaniel.com\/keyword-recherche-warum-wir-immer-potenziale-entdecken\/\">keyword research<\/a>, which also considers <a href=\"https:\/\/www.jaeckert-odaniel.com\/der-wert-des-longtails-wie-professionelle-seos-arbeiten\/\">long-tail keywords<\/a> and the customer&#8217;s <a href=\"https:\/\/www.jaeckert-odaniel.com\/customer-journey-ein-praxisbeispiel\/\">customer journey<\/a>.   <\/p>\n<p style=\"text-align: left;\">For each category and individual page, a content template is required. This provides an approach for what and how much content will be built there. The homepage is also an individual page that needs to be structured.  <\/p>\n<p>Many marketing managers also wonder if they need to submit a sitemap, for example, in Google Search Console. If the individual subpages in the website architecture are well internally linked, a sitemap is often not necessary.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"tauglich\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">The Structure of the Website: Search Engine Optimization vs. Search Engine Friendliness<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Many companies are not aware of an important distinction:<\/p>\n<p>Namely, the difference between search engine friendliness and search engine optimization. We often hear the phrase: &#8220;Yes, our web agency included search engine optimization during the relaunch!&#8221; <\/p>\n<p>But the reality is often: &#8220;No, they did not.&#8221;<\/p>\n<p>At best, the website was made &#8220;search engine friendly&#8221; through a proper CMS, descriptive URLs, and the ability to edit meta information.<\/p>\n<p>But that is only the foundation, so to speak, the toolbox without the craftsman. This alone does not lead to top rankings and traffic to the website. <\/p>\n<p>Search engine optimization (SEO) is much more: <a href=\"https:\/\/www.jaeckert-odaniel.com\/seo-konzept\/\">SEO is a concept<\/a> that strategically maps relevant search terms onto the website. SEO is content. SEO is expert personnel. SEO is a professional toolset. SEO involves iterative optimization processes.    <\/p>\n<p>It is utopian to expect to address the topic of SEO with a few technical adjustments. It is unprofessional to market search engine friendliness as SEO.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"826\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/fabian-3.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/fabian-3.jpg 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/fabian-3-300x217.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/fabian-3-600x435.jpg 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Fabian Jaeckert has been working as a search engine optimizer for over 15 years. He is a <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/themen\/technical-seo\/\">technical SEO<\/a> with extensive experience in web development. He has analyzed and evaluated numerous website structures with regard to SEO and optimized them.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"nutzen\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">What a Structure for a Corporate Website Must Achieve<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-star\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">A Website Needs Room for Development<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">Often, websites or individual website menu items or categories are planned too narrowly. The consequence: there are hardly any opportunities to expand the website, or things are simply &#8220;bolted on&#8221; somewhere. Therefore, the ability to flexibly expand a menu item at any time \u2013 and also to design it visually \u2013 is needed. From our perspective, this competence should ideally reside in-house within the company and not with an external agency.   <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-star\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">A Website Needs a Coherent Theme<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">Content is often provided by specialist departments or by management, none of whom are professional writers. However, a website should have a coherent thematic thread, meaning consistent wording and a uniform visual world. The basis for this is a logical structure from the homepage \u2013 i.e., the <a href=\"https:\/\/www.jaeckert-odaniel.com\/startseite-optimieren-3-tipps\/\">start page<\/a> \u2013 through the directories, product pages, to guide pages.   <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-star\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">A Website Fulfills Various Objectives<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">A website fulfills various objectives. A casual interview with the new apprentice is important for employer branding \u2013 but not for SEO. A detailed topic page is important for SEO traffic \u2013 and often a first touchpoint. A personal &#8216;About Us&#8217; page builds trust \u2013 and does not need to sell anything. One should always be clear about the primary goal of a piece of content and how it functions in interaction.     <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"erstellung\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Planning Website Structure: Three Common Questions<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-question\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Who Creates a Website Structure?<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">In companies, marketing managers are often responsible for designing website structures. In doing so, they are caught between conflicting demands: they must balance internal wishes and ideas. Every specialist department wants as much prominent space as possible on the website for its topic. Sometimes, professional feedback on website structure is provided by web agencies. This depends on the respective agency.    <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-question\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Is SEO Considered During Website Creation?<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">External web agencies are often responsible for creating websites. They often claim to cover search engine optimization. Our experience is that this primarily refers to search engine friendliness, meaning the general accessibility of a website. However, this is different from a <a href=\"https:\/\/www.jaeckert-odaniel.com\/wie-laeuft-eine-seo-beratung-ab\/\" target=\"_blank\" rel=\"noopener\">professional SEO strategy<\/a> with in-depth keyword research and targeted content creation.    <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-question\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">What is Mandatory for a Website Structure?<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">Every website should include information about the company, a category for products, and contact options. In addition, there are specific page types and <a href=\"https:\/\/www.jaeckert-odaniel.com\/was-sind-content-formate\/\">content formats<\/a> for SEO. The interplay is crucial. The goal is to develop the best result for the user and for the search engine. The homepage structure \u2013 i.e., the structure of the start page \u2013 is also important for internal linking.    <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"seo\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">SEO Structure: how should a Website be Structured for SEO?<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Search engine optimization refers to all measures aimed at increasing visibility in search engines. The core of this is to research keywords, i.e., <a href=\"https:\/\/www.jaeckert-odaniel.com\/suchbegriffe-7-aktuelle-trends\/\">search terms<\/a>, using a professional tool. <\/p>\n<p>Those who know the search terms understand what terms potential customers are truly searching for. One understands what specific demand exists. Subsequently, this demand is met through targeted content on the website. This is where the website structure comes into play, because suitable &#8220;space&#8221; is needed on the website. This is also referred to as an SEO structure.     <\/p>\n<p>Example for Keywords (Screenshot): Around the term &#8216;Warenwirtschaft&#8217; (merchandise management\/ERP), there are hundreds of different search terms, some more, some less frequently searched. The CPC column shows the click price for Google Ads. This is how much one pays for a single click on Google when placing an ad for that search term. In contrast, every click that comes through SEO does not have to be paid for.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/05\/Website-Struktur-Keywords.png\" aria-label=\"Website-Struktur-Keywords\" class=\"w-image-h\"><img decoding=\"async\" width=\"1000\" height=\"1171\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/05\/Website-Struktur-Keywords.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/05\/Website-Struktur-Keywords.png 1000w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/05\/Website-Struktur-Keywords-256x300.png 256w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/05\/Website-Struktur-Keywords-600x703.png 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"gruende\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">3 Reasons why a Good Website Structure Helps You Achieve Top Rankings on Google<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">You Have your Keywords on your Radar<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">If you consider SEO from the outset, your structure will emerge from your keyword set. Your website will automatically reflect the taxonomy or SEO structure of your search terms. This is extremely practical when planning your website. To do this, you need to research and process your <a href=\"https:\/\/www.jaeckert-odaniel.com\/keyword-recherche-warum-wir-immer-potenziale-entdecken\/\">keywords<\/a>.   <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Google Finds your Important Pages<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">If you have central pages for your important topics, you will automatically integrate them centrally: in the navigation and on the homepage. As a result, Google will have no trouble finding them, and you send signals to the search engine that these pages are important for you and your company.    <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">You Meet your Users&#039; Search Intent<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">Guides, glossary, product page? If you consider page structures and formats, you offer your user the content they currently need. Google loves that, because you meet the search intent \u2013 meaning the purpose behind the search and the keyword the user enters.   <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"fortbildung\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">What Visual Website Structures are there?<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>On this page, we discuss the conceptualization, the fundamental structure of a website. However, a website also has visual structures: <\/p>\n<ul>\n<li>A Header (Top Section)<\/li>\n<li>Navigation (often at the top)<\/li>\n<li>The Content Area (with texts and images)<\/li>\n<li>A <a href=\"https:\/\/www.jaeckert-odaniel.com\/wir-haben-die-footer-der-100-sichtbarsten-websites-in-deutschland-analysiert-das-kam-heraus\/\" data-wpil-monitor-id=\"37\">Footer<\/a> (End of the Website)<\/li>\n<\/ul>\n<p>However, these elements concern the &#8220;visual&#8221; website structures, not the architecture, i.e., the content-related construction of the entire website. One sees once again: there are many levels to consider.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/02\/SEO-Konzept-Vorstellung.png\" aria-label=\"SEO-Konzept-Vorstellung\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"653\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/02\/SEO-Konzept-Vorstellung.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/02\/SEO-Konzept-Vorstellung.png 1146w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/02\/SEO-Konzept-Vorstellung-300x172.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/02\/SEO-Konzept-Vorstellung-600x343.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>In our SEO concepts, based on a keyword analysis, we often recommend an expansion or modification of the website structure, so that the structures are aligned with users and their information needs. This is then also referred to as a supplementary SEO structure.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"feedback\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Feedback on Website Structure<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>From our perspective, every company needs at least one person who has an overview of the website and its structures. This person moderates internal requests, ensures consistency in design and wording, develops new, valuable content formats, and monitors rankings, traffic, and conversions. A huge job.  <\/p>\n<p>Often, these are all-round marketing managers who also handle digitalization topics. Not infrequently, sales or even the management itself are involved. In some companies, content marketing managers or online marketing managers are employed.  <\/p>\n<p>We support precisely these types of companies with our SEO consulting. We develop a specific concept for better rankings and more traffic and leads. The foundation for this is keywords, website structure, and content templates.  <\/p>\n<p>We would be pleased to connect in a Zoom call and provide you with <strong>expert feedback on your website structure plans.<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/12\/2020-10-14-015.jpg 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/12\/2020-10-14-015-300x200.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/12\/2020-10-14-015-600x400.jpg 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>This content was created by Benjamin. He is responsible for <a href=\"https:\/\/www.jaeckert-odaniel.com\/content-produktion-wie-wir-komplexe-themen-umsetzen\/\">content production<\/a>, including keyword research, text creation, integration into WordPress, and internal linking.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_grid type_grid layout_testimonial_1 cols_1 preload_style_spinner\" id=\"us_grid_1\" style=\"--columns:1;--gap:1.5rem;\" data-filterable=\"true\"><style>.layout_testimonial_1 .w-grid-item-h{}.layout_testimonial_1 .usg_vwrapper_1{transition-duration:0.3s;transform-origin:50% 50%;transform:scale(1) translate(0%,0%)}.layout_testimonial_1 .w-grid-item-h:focus-within .usg_vwrapper_1,.layout_testimonial_1 .w-grid-item-h:hover .usg_vwrapper_1{transform:scale(1) translate(0%,0%);opacity:1;border-color:var(--color-content-primary)!important}.layout_testimonial_1 .usg_vwrapper_1{border-radius:var(--site-border-radius)!important;padding:2rem!important;border:2px solid var(--color-content-border)!important}.layout_testimonial_1 .usg_hwrapper_1{margin-bottom:1rem!important}.layout_testimonial_1 .usg_post_image_1{width:4rem!important;margin-left:0!important;margin-right:1rem!important}.layout_testimonial_1 .usg_post_custom_field_1{font-weight:700!important;line-height:1.5!important;margin-bottom:0!important}.layout_testimonial_1 .usg_post_custom_field_2{color:var(--color-content-faded)!important;font-size:0.9rem!important;line-height:1.5!important}.layout_testimonial_1 .usg_post_custom_field_3{color:var(--color-content-primary)!important}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-30857 us_testimonial type-us_testimonial status-publish has-post-thumbnail hentry us_testimonial_category-clients us_testimonial_category-tyrone\" data-id=\"30857\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><div class=\"w-post-elm post_content usg_post_content_1\"><p>Google visitors are an important channel for us. Fabian and Benjamin helped us elevate our SEO to a new level and establish it internally, with a clear SEO strategy and innovative content. <\/p>\n<\/div><div class=\"w-hwrapper usg_hwrapper_1 align_none valign_middle\"><div class=\"w-post-elm post_image usg_post_image_1 as_circle has_width stretched\"><a target=\"_blank\" href=\"https:\/\/www.technisat.com\/\" aria-label=\"Tyrone Winbush, CMO, Technisat Digital GmbH\" rel=\"noopener\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2019\/11\/TYRONE-RUND-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2019\/11\/TYRONE-RUND-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2019\/11\/TYRONE-RUND-350x350.png 350w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/div><div class=\"w-vwrapper usg_vwrapper_2 align_none valign_top\"><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text us_testimonial_author\"><a target=\"_blank\" href=\"https:\/\/www.technisat.com\/\" rel=\"noopener\"><span class=\"w-post-elm-value\">Tyrone Winbush<\/span><\/a><\/div><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 has_text_color type_text us_testimonial_role color_link_inherit\"><span class=\"w-post-elm-value\">CMO, Technisat Digital GmbH<\/span><\/div><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:1,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;1&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;testimonial_1&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;{\\&quot;url\\&quot;:\\&quot;\\&quot;}&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;us_testimonial&quot;],&quot;tax_query&quot;:[{&quot;taxonomy&quot;:&quot;us_testimonial_category&quot;,&quot;field&quot;:&quot;slug&quot;,&quot;terms&quot;:[&quot;tyrone&quot;]}],&quot;post_status&quot;:[&quot;publish&quot;,&quot;tribe-ea-success&quot;,&quot;tribe-ea-failed&quot;,&quot;tribe-ea-schedule&quot;,&quot;tribe-ea-pending&quot;,&quot;tribe-ea-draft&quot;],&quot;posts_per_page&quot;:&quot;1&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;date&quot;:&quot;DESC&quot;}},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;us_testimonial&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:1,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"interviews\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Our Podcast Interviews: Industry Professionals Discuss Website Structure and SEO<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_grid type_grid layout_blog_10 no_results cols_2 overflow_hidden preload_style_spinner\" id=\"us_grid_2\" style=\"--columns:2;--gap:1.5rem;\"><style>@media (max-width:600px){#us_grid_2{--columns:1!important}}.layout_blog_10 .w-grid-item-h{background:#333;border-radius:var(--site-border-radius);box-shadow:0 0.03rem 0.06rem rgba(0,0,0,0.1),0 0.1rem 0.3rem rgba(0,0,0,0.1);transition-duration:0.3s}.no-touch .layout_blog_10 .w-grid-item-h:hover{box-shadow:0 0.12rem 0.24rem rgba(0,0,0,0.1),0 0.4rem 1.2rem rgba(0,0,0,0.15);z-index:4}.layout_blog_10 .usg_post_image_1{transition-duration:0.3s;transform-origin:50% 50%;transform:scale(1) translate(0%,0%)}.layout_blog_10 .w-grid-item-h:focus-within .usg_post_image_1,.layout_blog_10 .w-grid-item-h:hover .usg_post_image_1{transform:scale(1.1) translate(0%,0%);opacity:1}.layout_blog_10 .usg_vwrapper_1{position:absolute!important;right:0!important;bottom:0!important;left:0!important;background:linear-gradient(transparent,rgba(30,30,30,0.8))!important;padding:15% 7% 7% 7%!important}.layout_blog_10 .usg_post_taxonomy_1{font-size:10px!important;font-weight:700!important;text-transform:uppercase!important;margin-bottom:0.5rem!important}.layout_blog_10 .usg_post_title_1{color:#fff!important;font-size:1.4rem!important;font-weight:700!important}@media (max-width:600px){.layout_blog_10 .usg_post_title_1{font-size:1.2rem!important}}<\/style><div class=\"w-grid-list\"><\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:0,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;2&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;blog_10&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;{\\&quot;url\\&quot;:\\&quot;\\&quot;}&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;ignore_sticky_posts&quot;:1,&quot;post_type&quot;:&quot;any&quot;,&quot;post__in&quot;:[&quot;10438&quot;,&quot;9634&quot;,&quot;8582&quot;,&quot;12398&quot;],&quot;posts_per_page&quot;:&quot;4&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:&quot;RAND(300277086)&quot;},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;ids&quot;,&quot;us_grid_ajax_index&quot;:2,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:2,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><div class=\"w-grid-none type_message\">No results found.<\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_grid type_grid layout_blog_10 no_results cols_2 overflow_hidden preload_style_spinner\" id=\"us_grid_3\" style=\"--columns:2;--gap:1.5rem;\"><style>@media (max-width:600px){#us_grid_3{--columns:1!important}}<\/style><div class=\"w-grid-list\"><\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:0,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;2&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;blog_10&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;{\\&quot;url\\&quot;:\\&quot;\\&quot;}&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;ignore_sticky_posts&quot;:1,&quot;post_type&quot;:&quot;any&quot;,&quot;post__in&quot;:[&quot;13921&quot;,&quot;9082&quot;,&quot;9596&quot;,&quot;10875&quot;],&quot;posts_per_page&quot;:&quot;4&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:&quot;RAND(975345399)&quot;},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;ids&quot;,&quot;us_grid_ajax_index&quot;:3,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:3,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><div class=\"w-grid-none type_message\">No results found.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"related\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">In these Episodes, We also Discuss Website Structures.<\/h2>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><table>\n    <tbody>\n        <\/tbody>\n<\/table>\n<style type=\"text\/css\">\n.podcast_archive_element .thumbnail {\n    width: 64px;\n    padding: 5px !important;\n}\n\n.podcast_archive_element td {\n    vertical-align: top;\n}\n<\/style>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"author":2,"featured_media":21826,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"categories":[4805],"tags":[4878,4883,4874],"class_list":["post-31410","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","category-magazine","tag-brand-search","tag-leads","tag-seo-strategy"],"_links":{"self":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes\/31410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes"}],"about":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/comments?post=31410"}],"version-history":[{"count":2,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes\/31410\/revisions"}],"predecessor-version":[{"id":31413,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/episodes\/31410\/revisions\/31413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/media\/21826"}],"wp:attachment":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/media?parent=31410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/categories?post=31410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/tags?post=31410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}