{"id":32092,"date":"2025-12-15T03:00:55","date_gmt":"2025-12-15T02:00:55","guid":{"rendered":"661e9c63-68bd-4735-a6ff-7e4635e1d395"},"modified":"2025-12-15T03:01:06","modified_gmt":"2025-12-15T02:01:06","slug":"what-is-the-point-of-gated-content-in-the-age-of-ai","status":"publish","type":"podcast","link":"https:\/\/www.jaeckert-odaniel.com\/en\/what-is-the-point-of-gated-content-in-the-age-of-ai\/","title":{"rendered":"What is the point of gated content in the age of AI?"},"content":{"rendered":"

For years, white papers, checklists, and webinar recordings were considered reliable \u201cgated content.\u201d But the engine is sputtering. <\/p>\n

The content is still offered in exchange for an email address. But fewer and fewer users are actually filling out the forms. <\/p>\n

Are the common lead systems still up to date? Or have the existing approaches been superseded by AI? We discuss this in our current podcast episode. We talk about causes – and alternatives.<\/p>\n<\/div><\/div>

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