{"id":32197,"date":"2026-01-12T03:00:48","date_gmt":"2026-01-12T02:00:48","guid":{"rendered":"a197acb6-d537-4951-9c72-3e74a3fa4fc4"},"modified":"2026-03-26T08:29:02","modified_gmt":"2026-03-26T07:29:02","slug":"how-does-prompt-research-work-an-introduction","status":"publish","type":"podcast","link":"https:\/\/www.jaeckert-odaniel.com\/en\/how-does-prompt-research-work-an-introduction\/","title":{"rendered":"How does prompt research work? An introduction"},"content":{"rendered":"

Have you ever entered a prompt about your own products in ChatGPT? Practically everyone has done that. Just like in the past, many people queried individual search terms on Google and checked whether they appeared there.<\/p>\n

Prompt research, on the other hand, is a systematic process in AI optimization.<\/strong> It involves the systematic research and analysis of the questions and formulations that users enter into AI systems. It is the new counterpart to classic keyword research, which we know from SEO. At our GEO Academy, we offer two tools for this purpose: a Prompt Research Tool for prompt research, and the AI Visibility Tool J.O.E. (Jaeckert O’Daniel Engine). In J.O.E., you can create your prompts and evaluate your AI visibility.<\/p>\n

As with keywords, prompt research is also at the beginning. Because all further steps in AI optimization result from it. Only with systematic prompt research can marketing managers recognize how their company is visible in AI systems and what they need to work on.<\/p>\n

So, what does a concrete prompt set look like? Which prompts are relevant – and which are not? We will discuss this in this podcast episode and here in the article. From our point of view, practically all companies are at the very beginning here. As a rule, there is a lack of a reliable system.<\/p>\n<\/div><\/div>

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