{"id":32221,"date":"2026-01-26T03:00:00","date_gmt":"2026-01-26T02:00:00","guid":{"rendered":"2ccc76a8-f7cb-4e42-9740-cbc5ca51e2ae"},"modified":"2026-02-01T12:16:15","modified_gmt":"2026-02-01T11:16:15","slug":"from-backlinks-to-source-optimization-interview-with-matthaeus-michalik-on-off-page-geo","status":"publish","type":"podcast","link":"https:\/\/www.jaeckert-odaniel.com\/en\/from-backlinks-to-source-optimization-interview-with-matthaeus-michalik-on-off-page-geo\/","title":{"rendered":"From backlinks to source optimization: Interview with Matth\u00e4us Michalik on off-page GEO"},"content":{"rendered":"

“Where can I, as a brand, take place on external platforms?” We discuss this with Matth\u00e4us Michalik, because AI systems often access external sources from the internet. What are these sources and what opportunities do companies have to influence them? <\/p>\n

Matth\u00e4us is a well-established figure in the SEO industry and is intensively involved with Generative Engine Optimization (GEO). Source optimization is a new interface topic between off-page SEO, digital PR, affiliate marketing and own content marketing. <\/p>\n

“There are voices that say that GEO is ultimately just SEO – only repackaged. But we see strong differences here,” he says right at the beginning. From there, we talk about source optimization, but also about prompt research, the tool landscape, organizational challenges and much more.<\/p>\n<\/div><\/div>

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