{"id":32572,"date":"2026-03-09T03:00:08","date_gmt":"2026-03-09T02:00:08","guid":{"rendered":"3f035af8-ed57-438b-9f4c-c00060fbd1ac"},"modified":"2026-03-09T03:01:18","modified_gmt":"2026-03-09T02:01:18","slug":"our-new-professional-book-behind-the-scenes","status":"publish","type":"podcast","link":"https:\/\/www.jaeckert-odaniel.com\/en\/our-new-professional-book-behind-the-scenes\/","title":{"rendered":"Our new professional book: Behind the scenes"},"content":{"rendered":"

Write a professional book? We avoided that for a long time\u2014and for good reasons. Now we have done it after all and published a book. The title is “Generative Engine Optimization”. “From SEO to GEO \u2013 an introduction for companies.” <\/p>\n

It is the core topic that has been occupying us intensely for some time. The professional book was published by Springer Gabler in the “essentials” series. You can order it, for example, from the publisher<\/a>, Thalia<\/a>, or Amazon<\/a>. <\/p>\n

In this podcast episode, we share our experiences. What motivated us to write this book? How did we deal with the fact that this topic is evolving extremely dynamically\u2014and that a book can quickly become outdated? How long did it take us?<\/p>\n<\/div><\/div>

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