{"id":30913,"date":"2021-11-18T15:27:08","date_gmt":"2021-11-18T14:27:08","guid":{"rendered":"https:\/\/www.jaeckert-odaniel.com\/magazine\/"},"modified":"2025-09-01T10:12:35","modified_gmt":"2025-09-01T08:12:35","slug":"magazine","status":"publish","type":"page","link":"https:\/\/www.jaeckert-odaniel.com\/en\/magazine\/","title":{"rendered":"Magazine"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-grid us_grid type_grid layout_16001 cols_1 pagination_regular preload_style_spinner\" id=\"us_grid_1\" style=\"--columns:1;--gap:1.5rem;\" data-filterable=\"true\"><style>.layout_16001 .w-grid-item-h{}@media(max-width:479px){.layout_16001 .usg_post_image_1{display:none!important}}.layout_16001 .usg_hwrapper_1{color:var(--color-content-text)!important;margin-right:10%!important;padding-top:6%!important;padding-bottom:6%!important;background:#ededed!important}.layout_16001 .usg_vwrapper_1{width:48%!important;margin-left:6%!important;margin-right:0!important}.layout_16001 .usg_post_image_1{width:50%!important;margin-left:7%!important;margin-right:-11%!important}.layout_16001 .usg_post_date_1{font-size:0.9rem!important}.layout_16001 .usg_post_title_1{font-weight:700!important;line-height:1.2!important}.layout_16001 .usg_post_content_1{font-size:0.9rem!important}.layout_16001 .usg_btn_1{width:20em!important}@media (max-width:600px){.layout_16001 .usg_hwrapper_1{margin-left:0!important;margin-right:0!important;padding-top:0!important;padding-bottom:0!important}.layout_16001 .usg_vwrapper_1{width:86%!important;margin:7% 7% 5% 7%!important}.layout_16001 .usg_post_image_1{width:100%!important;margin-left:0!important;margin-right:0!important}}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-32727 podcast type-podcast status-publish has-post-thumbnail hentry category-magazine post\" data-id=\"32727\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 has_text_color align_none valign_top wrap\" style=\"--hwrapper-gap:1.20rem\"><div class=\"w-vwrapper usg_vwrapper_1\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published\" datetime=\"2026-03-23T03:00:15+01:00\">23. March 2026<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/block-or-allow-ai-bots-here-is-what-the-top-200-websites-do-interview-with-christian-rieber\/\">Block or allow AI bots? Here is what the Top 200 websites do. Interview with Christian Rieber<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1\">AI systems have their own crawlers to read websites. How do SEO leads handle this? You can take a closer look at the Top 200 websites in Germany. Specifically with&hellip;<\/div><div class=\"w-hwrapper usg_hwrapper_2\"><\/div><\/div><div class=\"w-post-elm post_image usg_post_image_1 has_width stretched\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/block-or-allow-ai-bots-here-is-what-the-top-200-websites-do-interview-with-christian-rieber\/\" aria-label=\"Block or allow AI bots? Here is what the Top 200 websites do. Interview with Christian Rieber\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Christian-Rieber-Interview-Chart-Tool.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Christian Rieber, Head of Search, interview about the AI Bot Blocker Monitoring tool\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Christian-Rieber-Interview-Chart-Tool.png 1485w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Christian-Rieber-Interview-Chart-Tool-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Christian-Rieber-Interview-Chart-Tool-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Christian-Rieber-Interview-Chart-Tool-1200x1200.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Christian-Rieber-Interview-Chart-Tool-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Christian-Rieber-Interview-Chart-Tool-600x600.png 600w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-32572 podcast type-podcast status-publish has-post-thumbnail hentry category-magazine tag-geo post\" data-id=\"32572\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 has_text_color align_none valign_top wrap\" style=\"--hwrapper-gap:1.20rem\"><div class=\"w-vwrapper usg_vwrapper_1\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published\" datetime=\"2026-03-09T03:00:08+01:00\">9. March 2026<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/our-new-professional-book-behind-the-scenes\/\">Our new professional book: Behind the scenes<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1\">Write a professional book? We avoided that for a long time\u2014and for good reasons. Now we have done it after all and published a book. The title is &#8220;Generative Engine&hellip;<\/div><div class=\"w-hwrapper usg_hwrapper_2\"><\/div><\/div><div class=\"w-post-elm post_image usg_post_image_1 has_width stretched\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/our-new-professional-book-behind-the-scenes\/\" aria-label=\"Our new professional book: Behind the scenes\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-Buch.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Generative Engine Optimization Fabian Jaeckert Benjamin O&#039;Daniel\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-Buch.png 1485w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-Buch-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-Buch-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-Buch-1200x1200.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-Buch-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-Buch-600x600.png 600w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-32415 podcast type-podcast status-publish has-post-thumbnail hentry category-magazine tag-geo tag-geo-tools post\" data-id=\"32415\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 has_text_color align_none valign_top wrap\" style=\"--hwrapper-gap:1.20rem\"><div class=\"w-vwrapper usg_vwrapper_1\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published\" datetime=\"2026-02-23T03:00:56+01:00\">23. February 2026<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/we-have-developed-our-own-geo-analysis-tool-heres-how-you-can-use-it\/\">We have developed our own GEO Analysis Tool \u2013 here&#8217;s how you can use it<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1\">Every day, we work with AI visibility tools. We test the tools, work with them, and use them in consulting and in our Academy. And time and again, we have&hellip;<\/div><div class=\"w-hwrapper usg_hwrapper_2\"><\/div><\/div><div class=\"w-post-elm post_image usg_post_image_1 has_width stretched\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/we-have-developed-our-own-geo-analysis-tool-heres-how-you-can-use-it\/\" aria-label=\"We have developed our own GEO Analysis Tool \u2013 here&#8217;s how you can use it\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/JOE-Analyse-Tool.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/JOE-Analyse-Tool.png 1620w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/JOE-Analyse-Tool-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/JOE-Analyse-Tool-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/JOE-Analyse-Tool-1200x1200.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/JOE-Analyse-Tool-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/JOE-Analyse-Tool-600x600.png 600w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-32300 podcast type-podcast status-publish has-post-thumbnail hentry category-magazine tag-geo tag-geo-tools tag-interviews post\" data-id=\"32300\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 has_text_color align_none valign_top wrap\" style=\"--hwrapper-gap:1.20rem\"><div class=\"w-vwrapper usg_vwrapper_1\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published\" datetime=\"2026-02-09T03:00:22+01:00\">9. February 2026<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/how-are-ai-monitoring-tools-evolving-realtalk-with-david-muehlenweg-from-finseo\/\">How are AI Monitoring Tools Evolving? RealTalk with David M\u00fchlenweg from Finseo<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1\">What happens behind the scenes of the new AI monitoring tools? What specific technical challenges do providers face? We discuss this with David M\u00fchlenweg, founder of Finseo. An open &#8216;real&hellip;<\/div><div class=\"w-hwrapper usg_hwrapper_2\"><\/div><\/div><div class=\"w-post-elm post_image usg_post_image_1 has_width stretched\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/how-are-ai-monitoring-tools-evolving-realtalk-with-david-muehlenweg-from-finseo\/\" aria-label=\"How are AI Monitoring Tools Evolving? RealTalk with David M\u00fchlenweg from Finseo\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Finseo-AI-Monitoring-Tool-Prompts-Funnel-1.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Finseo AI Analytics and Monitoring Tool Interview with David M\u00fchlenweg\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Finseo-AI-Monitoring-Tool-Prompts-Funnel-1.png 1485w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Finseo-AI-Monitoring-Tool-Prompts-Funnel-1-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Finseo-AI-Monitoring-Tool-Prompts-Funnel-1-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Finseo-AI-Monitoring-Tool-Prompts-Funnel-1-1200x1200.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Finseo-AI-Monitoring-Tool-Prompts-Funnel-1-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Finseo-AI-Monitoring-Tool-Prompts-Funnel-1-600x600.png 600w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-32221 podcast type-podcast status-publish has-post-thumbnail hentry category-magazine tag-geo tag-geo-tools tag-interviews tag-pr post\" data-id=\"32221\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 has_text_color align_none valign_top wrap\" style=\"--hwrapper-gap:1.20rem\"><div class=\"w-vwrapper usg_vwrapper_1\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published\" datetime=\"2026-01-26T03:00:00+01:00\">26. January 2026<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/from-backlinks-to-source-optimization-interview-with-matthaeus-michalik-on-off-page-geo\/\">From backlinks to source optimization: Interview with Matth\u00e4us Michalik on off-page GEO<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1\">&#8220;Where can I, as a brand, take place on external platforms?&#8221; We discuss this with Matth\u00e4us Michalik, because AI systems often access external sources from the internet. What are these&hellip;<\/div><div class=\"w-hwrapper usg_hwrapper_2\"><\/div><\/div><div class=\"w-post-elm post_image usg_post_image_1 has_width stretched\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/from-backlinks-to-source-optimization-interview-with-matthaeus-michalik-on-off-page-geo\/\" aria-label=\"From backlinks to source optimization: Interview with Matth\u00e4us Michalik on off-page GEO\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Offpage-GEO-Examples-Beispiele-1.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Offpage GEO Examples\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Offpage-GEO-Examples-Beispiele-1.png 1485w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Offpage-GEO-Examples-Beispiele-1-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Offpage-GEO-Examples-Beispiele-1-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Offpage-GEO-Examples-Beispiele-1-1200x1200.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Offpage-GEO-Examples-Beispiele-1-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Offpage-GEO-Examples-Beispiele-1-600x600.png 600w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-32197 podcast type-podcast status-publish has-post-thumbnail hentry category-magazine tag-geo tag-geo-tools tag-prompts post\" data-id=\"32197\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 has_text_color align_none valign_top wrap\" style=\"--hwrapper-gap:1.20rem\"><div class=\"w-vwrapper usg_vwrapper_1\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published\" datetime=\"2026-01-12T03:00:48+01:00\">12. January 2026<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/how-does-prompt-research-work-an-introduction\/\">How does prompt research work? An introduction<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1\">Have you ever entered a prompt about your own products in ChatGPT? Practically everyone has done that. Just like in the past, many people queried individual search terms on Google&hellip;<\/div><div class=\"w-hwrapper usg_hwrapper_2\"><\/div><\/div><div class=\"w-post-elm post_image usg_post_image_1 has_width stretched\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/how-does-prompt-research-work-an-introduction\/\" aria-label=\"How does prompt research work? An introduction\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Prompt-Research-Example.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Prompt Research Example\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Prompt-Research-Example.png 1485w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Prompt-Research-Example-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Prompt-Research-Example-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Prompt-Research-Example-1200x1200.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Prompt-Research-Example-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Prompt-Research-Example-600x600.png 600w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-32132 podcast type-podcast status-publish has-post-thumbnail hentry category-magazine tag-geo tag-geo-tools tag-prompts post\" data-id=\"32132\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 has_text_color align_none valign_top wrap\" style=\"--hwrapper-gap:1.20rem\"><div class=\"w-vwrapper usg_vwrapper_1\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published\" datetime=\"2026-01-05T03:00:16+01:00\">5. January 2026<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/prompt-search-volume-real-data-or-all-guessed\/\">Prompt search volume: Real data or all guessed?<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1\">Every keyword has a search volume. We know how often a search term is entered into Google. But what about prompts? Do we also know what users enter into AI&hellip;<\/div><div class=\"w-hwrapper usg_hwrapper_2\"><\/div><\/div><div class=\"w-post-elm post_image usg_post_image_1 has_width stretched\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/prompt-search-volume-real-data-or-all-guessed\/\" aria-label=\"Prompt search volume: Real data or all guessed?\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Prompt-Search-Volume-Example.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Prompt Search Volume Example\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Prompt-Search-Volume-Example.png 1485w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Prompt-Search-Volume-Example-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Prompt-Search-Volume-Example-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Prompt-Search-Volume-Example-1200x1200.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Prompt-Search-Volume-Example-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Prompt-Search-Volume-Example-600x600.png 600w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-32092 podcast type-podcast status-publish has-post-thumbnail hentry category-magazine tag-content-marketing tag-leads post\" data-id=\"32092\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 has_text_color align_none valign_top wrap\" style=\"--hwrapper-gap:1.20rem\"><div class=\"w-vwrapper usg_vwrapper_1\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published\" datetime=\"2025-12-15T03:00:55+01:00\">15. December 2025<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/what-is-the-point-of-gated-content-in-the-age-of-ai\/\">What is the point of gated content in the age of AI?<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1\">For years, white papers, checklists, and webinar recordings were considered reliable \u201cgated content.\u201d But the engine is sputtering. The content is still offered in exchange for an email address. But&hellip;<\/div><div class=\"w-hwrapper usg_hwrapper_2\"><\/div><\/div><div class=\"w-post-elm post_image usg_post_image_1 has_width stretched\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/what-is-the-point-of-gated-content-in-the-age-of-ai\/\" aria-label=\"What is the point of gated content in the age of AI?\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Gated-Content-Problem-1.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Gated content under pressure\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Gated-Content-Problem-1.png 1485w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Gated-Content-Problem-1-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Gated-Content-Problem-1-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Gated-Content-Problem-1-1200x1200.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Gated-Content-Problem-1-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Gated-Content-Problem-1-600x600.png 600w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-32059 podcast type-podcast status-publish has-post-thumbnail hentry category-magazine tag-ai-search tag-geo-tools post\" data-id=\"32059\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 has_text_color align_none valign_top wrap\" style=\"--hwrapper-gap:1.20rem\"><div class=\"w-vwrapper usg_vwrapper_1\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published\" datetime=\"2025-12-01T03:00:42+01:00\">1. December 2025<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/mastering-ai-visibility-how-marketing-managers-are-currently-redefining-their-roles\/\">Mastering AI Visibility: How Marketing Managers are Currently Redefining Their Roles<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1\">What impact does the rise of AI systems have on the marketing profession? In our consulting projects, we observe a clear trend: Marketing managers are starting to build new competencies&hellip;<\/div><div class=\"w-hwrapper usg_hwrapper_2\"><\/div><\/div><div class=\"w-post-elm post_image usg_post_image_1 has_width stretched\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/mastering-ai-visibility-how-marketing-managers-are-currently-redefining-their-roles\/\" aria-label=\"Mastering AI Visibility: How Marketing Managers are Currently Redefining Their Roles\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/AI-Visibility-Manager.png\" class=\"attachment-large size-large wp-post-image\" alt=\"AI Visibility Manager\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/AI-Visibility-Manager.png 1485w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/AI-Visibility-Manager-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/AI-Visibility-Manager-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/AI-Visibility-Manager-1200x1200.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/AI-Visibility-Manager-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/AI-Visibility-Manager-600x600.png 600w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-31910 podcast type-podcast status-publish has-post-thumbnail hentry category-magazine tag-geo tag-geo-technik tag-geo-tools post\" data-id=\"31910\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 has_text_color align_none valign_top wrap\" style=\"--hwrapper-gap:1.20rem\"><div class=\"w-vwrapper usg_vwrapper_1\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published\" datetime=\"2025-11-17T03:00:47+01:00\">17. November 2025<\/time><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/what-ai-crawlers-really-read-study-interview-with-julio-c-guevara\/\">What AI Crawlers Really Read [Study]: Interview with Julio C. Guevara<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1\">How well do structured data help with AI visibility? This is currently being discussed in the SEO industry. And not only there: Many agencies and specialists are currently developing strategies&hellip;<\/div><div class=\"w-hwrapper usg_hwrapper_2\"><\/div><\/div><div class=\"w-post-elm post_image usg_post_image_1 has_width stretched\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/what-ai-crawlers-really-read-study-interview-with-julio-c-guevara\/\" aria-label=\"What AI Crawlers Really Read [Study]: Interview with Julio C. Guevara\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Julio-Guevara-Beitragsbild3.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Julio-Guevara-Beitragsbild3.png 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Julio-Guevara-Beitragsbild3-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Julio-Guevara-Beitragsbild3-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Julio-Guevara-Beitragsbild3-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Julio-Guevara-Beitragsbild3-600x600.png 600w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t\t\t<nav class=\"pagination navigation\" role=\"navigation\">\r\n\t\t\t\t<div class=\"nav-links\">\r\n\t\t\t\t\t<span aria-current=\"page\" class=\"page-numbers current\"><span>1<\/span><\/span>\n<a class=\"page-numbers\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages\/30913\/page\/2\/\"><span>2<\/span><\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages\/30913\/page\/3\/\"><span>3<\/span><\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages\/30913\/page\/4\/\"><span>4<\/span><\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages\/30913\/page\/5\/\"><span>5<\/span><\/a>\n<a class=\"next page-numbers\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages\/30913\/page\/2\/\"><span>Next<\/span><\/a>\t\t\t\t<\/div>\r\n\t\t\t<\/nav>\r\n\t\t\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:5,&quot;pagination&quot;:&quot;regular&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;1&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;16001&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;%7B%22url%22%3A%22%22%7D&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;podcast&quot;],&quot;tax_query&quot;:[{&quot;taxonomy&quot;:&quot;category&quot;,&quot;field&quot;:&quot;slug&quot;,&quot;terms&quot;:[&quot;Magazine&quot;]}],&quot;post_status&quot;:[&quot;publish&quot;,&quot;tribe-ea-success&quot;,&quot;tribe-ea-failed&quot;,&quot;tribe-ea-schedule&quot;,&quot;tribe-ea-pending&quot;,&quot;tribe-ea-draft&quot;],&quot;posts_per_page&quot;:&quot;10&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;date&quot;:&quot;DESC&quot;}},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;podcast&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:1,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/09\/banjamin-computer-small.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/09\/banjamin-computer-small.jpg 1024w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/09\/banjamin-computer-small-300x200.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/09\/banjamin-computer-small-800x534.jpg 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/09\/banjamin-computer-small-600x400.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Benjamin O&#8217;Daniel and Fabian Jaeckert write here.<\/p>\n<p>We help companies improve their Google ranking. For more traffic, leads, and sales. The key: We combine technical expertise with an understanding of content and customer needs.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-socials color_brand shape_square style_default hover_fade\"><div class=\"w-socials-list\"><div class=\"w-socials-item linkedin\"><a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.linkedin.com\/in\/benjamin-o-daniel\/\" class=\"w-socials-item-link\" aria-label=\"LinkedIn\"><span class=\"w-socials-item-link-hover\"><\/span><i class=\"fab fa-linkedin\"><\/i><\/a><div class=\"w-socials-item-popup\"><span>LinkedIn<\/span><\/div><\/div><div class=\"w-socials-item linkedin\"><a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.linkedin.com\/in\/fabianjaeckert\/\" class=\"w-socials-item-link\" aria-label=\"LinkedIn\"><span class=\"w-socials-item-link-hover\"><\/span><i class=\"fab fa-linkedin\"><\/i><\/a><div class=\"w-socials-item-popup\"><span>LinkedIn<\/span><\/div><\/div><div class=\"w-socials-item youtube\"><a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.youtube.com\/channel\/UCKaCtL6GZy9sYT0Gos9XyYg\" class=\"w-socials-item-link\" aria-label=\"YouTube\"><span class=\"w-socials-item-link-hover\"><\/span><i class=\"fab fa-youtube\"><\/i><\/a><div class=\"w-socials-item-popup\"><span>YouTube<\/span><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium with_line width_default thick_1 style_solid color_border align_center\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div id=\"custom_html-3\" class=\"widget_text widget widget_custom_html amr_widget\"><div class=\"textwidget custom-html-widget\"><div style=\"text-align: center; margin: 0 auto; width=80%\">\r\n<p><a href=\"https:\/\/www.jaeckert-odaniel.com\/newsletter\/\"><img decoding=\"async\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/Newsletter-Banner-2025-07.png\" width=\"700px;\" class=\"schattenbild\" alt=\"GEO SEO Newsletter\" loading=\"lazy\"><\/a><\/p>\r\n<!-- Begin Mailchimp Signup Form -->\r\n<div id=\"mc_embed_signup\">\r\n<form action=\"https:\/\/jaeckert-odaniel.us2.list-manage.com\/subscribe\/post?u=c268db4d1f5c9b4224117f6f7&amp;id=e2cbf482ec\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate>\r\n    <div id=\"mc_embed_signup_scroll\">\r\n\t\t<br>\r\n\t\t<div class=\"mc-field-group\">\r\n\t\t\t<input type=\"email\" value=\"\" placeholder=\"Deine Email\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL-inline\">\r\n\t\t<\/div>\r\n\t\t<br>\r\n\t<div id=\"mce-responses\" class=\"clear\">\r\n\t\t<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\r\n\t\t<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\r\n\t<\/div>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\r\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_c268db4d1f5c9b4224117f6f7_e2cbf482ec\" tabindex=\"-1\" value=\"\"><\/div>\r\n    <div class=\"clear\"><input type=\"submit\" value=\"SEO Charts bekommen\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\r\n    <\/div>\r\n<\/form>\r\n<\/div>\r\n<!--End mc_embed_signup-->\r\n\r\n<\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"How well do structured data help with AI visibility? This is currently being discussed in the SEO industry. And not only there: Many agencies and specialists are currently developing strategies...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":21,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-30913","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages\/30913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/comments?post=30913"}],"version-history":[{"count":1,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages\/30913\/revisions"}],"predecessor-version":[{"id":30917,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages\/30913\/revisions\/30917"}],"wp:attachment":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/media?parent=30913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}