{"id":30960,"date":"2024-07-04T08:45:52","date_gmt":"2024-07-04T06:45:52","guid":{"rendered":"https:\/\/www.jaeckert-odaniel.com\/search-engine-optimization\/"},"modified":"2025-09-01T10:20:21","modified_gmt":"2025-09-01T08:20:21","slug":"search-engine-optimization","status":"publish","type":"page","link":"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/search-engine-optimization\/","title":{"rendered":"Search Engine Optimization"},"content":{"rendered":"<section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1 style=\"text-align: center;\">Search Engine Optimization (SEO) &#8211; how it Works<\/h1>\n<h5 style=\"text-align: center;\">Search Engine Optimization (SEO) Encompasses all Strategies and Measures to Help a Company&#8217;s Website Gain more Visibility on Google \u2013 for Specifically Researched Search Terms. The Result: more Traffic, Leads, and Sales. <\/h5>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"488\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/11\/search-console-traffic-wert.png\" class=\"attachment-large size-large\" alt=\"Traffic Wert in SEO\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/11\/search-console-traffic-wert.png 1252w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/11\/search-console-traffic-wert-300x128.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/11\/search-console-traffic-wert-1200x514.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/11\/search-console-traffic-wert-800x342.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/11\/search-console-traffic-wert-600x257.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><em>SEO consistently brings visitors to your website (Chart: Google Search Console)<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Success in SEO: your SEO Roadmap<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The abbreviation &#8220;SEO&#8221; stands for search engine optimization. It is a discipline in online marketing that combines technical aspects with marketing and editorial content \u2013 and measurably brings more visitors and revenue to companies. <\/p>\n<p>Successful search engine optimization relies on researching relevant search terms \u2013 in English, <strong>keywords<\/strong> \u2013 mapping them to the company&#8217;s <strong>website structure<\/strong>, and creating outstanding <strong>content<\/strong>. We describe this <strong>SEO process<\/strong> on these pages<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column inhaltsverzeichnis\"><div class=\"wpb_wrapper\"><h3>This is What the SEO Roadmap Consists Of<\/h3>\n<ul>\n<li><a href=\"#keywords\"><strong>Keyword Research<\/strong>: Which terms your customers search for<\/a><\/li>\n<li><a href=\"#strutkur\">How to plan the perfect <strong>Website Structure<\/strong> for SEO<\/a><\/li>\n<li><a href=\"#content\">SEO <strong>Content<\/strong>: What is content for Google?<\/a><\/li>\n<li><a href=\"#digitalpr\"><strong>Backlink<\/strong> Strategies in SEO<\/a><\/li>\n<li><a href=\"#technik\"><strong>Technical<\/strong> SEO<\/a><\/li>\n<li><a href=\"#lernen\">Bonus: How you can properly<strong> learn SEO<\/strong><\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"keywords\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Keyword Research:<br \/>\nwhich Terms your Customers Search For<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>A keyword is a search term entered into Google. There are keywords that are entered into the search engine thousands of times per month. Other search terms are entered very rarely.  <\/p>\n<p>During keyword research, search terms are identified and organized. This is the first step in search engine optimization, as it helps companies understand which terms their customers are actually searching for. <\/p>\n<p>Keyword research is extremely valuable because it allows you to create targeted content that is actually being searched for. This addresses an existing demand. <\/p>\n<p>Here you can learn how we conduct keyword research and what experiences we have had with various keyword tools.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_left\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.jaeckert-odaniel.com\/keyword-recherche-warum-wir-immer-potenziale-entdecken\/\"><span class=\"w-btn-label\">Keyword Research<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/keyword-recherche-warum-wir-immer-potenziale-entdecken\/\" aria-label=\"Keyword Recherche Episode\" class=\"w-image-h\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/04\/Keyword-Recherche-Episode.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/04\/Keyword-Recherche-Episode.png 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/04\/Keyword-Recherche-Episode-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/04\/Keyword-Recherche-Episode-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/04\/Keyword-Recherche-Episode-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/04\/Keyword-Recherche-Episode-600x600.png 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"struktur\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">How to Plan the Perfect Website Structure for SEO<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Website structure refers to the overall organization of an internet page. Every website has a hierarchy, which is reflected in its menu items or directories. Under each menu item, there are further subpages that should also be structured.  <\/p>\n<p>This is also where Search Engine Optimization (SEO) comes into play. The goal of SEO is to rank for specific search terms (keywords) and thereby generate more visitors, sales, or contact inquiries. <\/p>\n<p>A main task in creating the website structure is to cluster these keywords into topics and decide at which level each individual topic should be visible. This determines the website&#8217;s layout. We explain how you can implement this for yourself here:<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_left\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.jaeckert-odaniel.com\/website-struktur\/\"><span class=\"w-btn-label\">Website Structure<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/website-struktur\/\" aria-label=\"Website-Struktur-SEO\" class=\"w-image-h\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/Website-Struktur-SEO.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/Website-Struktur-SEO.png 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/Website-Struktur-SEO-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/Website-Struktur-SEO-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/Website-Struktur-SEO-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/Website-Struktur-SEO-600x600.png 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"content\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">What is Good Content for Google?<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Behind every search query is a user. And they want a good result. <\/p>\n<p>Unfortunately, the term SEO content is still associated with poor quality content. This stems from the outdated notion that website texts, images, and all other content are optimized only for search engines \u2013 and not for users. <\/p>\n<p>However, search engine optimization and the importance of content have completely changed. The question marketing managers should ask themselves is: How can we create the best content for a specific search term or topic, and thus earn top positions in Google rankings? We discuss this on this page:<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_left\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.jaeckert-odaniel.com\/was-ist-guter-content\/\"><span class=\"w-btn-label\">Good Content<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/was-ist-guter-content\/\" aria-label=\"Content-Portfolio-SEO\" class=\"w-image-h\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/Content-Portfolio-SEO.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/Content-Portfolio-SEO.png 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/Content-Portfolio-SEO-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/Content-Portfolio-SEO-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/Content-Portfolio-SEO-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/Content-Portfolio-SEO-600x600.png 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"digitalpr\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Backlink Strategies in SEO<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Backlinks are important for top rankings on Google. However, the methods and measures used in search engine optimization have become outdated. And this is where digital PR comes in.  <\/p>\n<p>Everyone knows those cheesy email link requests that we all immediately delete. Because simply no one links to unknown websites from unknown people. Well, maybe one in a hundred does. And that&#8217;s why we all receive these emails. Again and again.    <\/p>\n<p>The abbreviation &#8220;PR&#8221; contains the word &#8220;Relations,&#8221; which means relationship building. <span>Some SEO pioneers combine clever content with a serious approach to relationship building. And through this, they generate truly valuable backlinks. We discuss how they did that here:  <\/span><\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_left\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.jaeckert-odaniel.com\/backlink-strategien-in-seo-zwischen-anspruch-und-wirklichkeit\/\"><span class=\"w-btn-label\">Backlink Strategies<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/linkaufbau-ist-fast-tot-es-lebe-digital-relations\/\" aria-label=\"Backlinks Beispiel\" class=\"w-image-h\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/Backlinks-Beispiel.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/Backlinks-Beispiel.png 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/Backlinks-Beispiel-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/Backlinks-Beispiel-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/Backlinks-Beispiel-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/Backlinks-Beispiel-600x600.png 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"technik\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Technical SEO<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Technology is an important aspect of search engine optimization. Because if technical aspects of a website prevent or block ranking, every further SEO measure is doomed to fail. <\/p>\n<p>For example: Many websites have problems being indexed by Google. The search engine knows the pages \u2013 but doesn&#8217;t even include them in the index. The consequence: If pages are not indexed, they have no chance of ranking and therefore cannot generate any SEO traffic.  <\/p>\n<p>The cause of indexing problems can be found in the &#8220;Gray Index&#8221; in Google Search Console. More precisely: the &#8220;Pages&#8221; function under &#8220;Indexing.&#8221; You can learn more about it here:<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_left\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.jaeckert-odaniel.com\/warum-der-graue-index-in-der-search-console-ein-seo-hebel-ist\/\"><span class=\"w-btn-label\">Technical SEO<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/linkaufbau-ist-fast-tot-es-lebe-digital-relations\/\" aria-label=\"Grauer Index Google Search Console\" class=\"w-image-h\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/01\/Grauer-Index-Google-Search-Console.png\" class=\"attachment-large size-large\" alt=\"Grauer Index Google Search Console\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/01\/Grauer-Index-Google-Search-Console.png 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/01\/Grauer-Index-Google-Search-Console-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/01\/Grauer-Index-Google-Search-Console-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/01\/Grauer-Index-Google-Search-Console-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/01\/Grauer-Index-Google-Search-Console-600x600.png 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"entwicklung\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Current SEO Developments and Analyses<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-grid us_grid type_grid layout_blog_8 cols_2 overflow_hidden preload_style_spinner\" id=\"us_grid_1\" style=\"--columns:2;--gap:1.5rem;\" data-filterable=\"true\"><style>@media (max-width:600px){#us_grid_1{--columns:1!important}}.layout_blog_8 .w-grid-item-h{}@media(max-width:599px){.layout_blog_8 .usg_post_date_1{display:none!important}}@media(max-width:599px){.layout_blog_8 .usg_post_content_1{display:none!important}}.layout_blog_8 .usg_post_image_1{width:50%!important}.layout_blog_8 .usg_vwrapper_1{width:50%!important;margin-right:0!important}.layout_blog_8 .usg_hwrapper_2{margin-bottom:0!important}.layout_blog_8 .usg_post_taxonomy_1{font-size:14px!important;line-height:1.4!important;font-weight:700!important;text-transform:uppercase!important;margin-right:0.8rem!important}.layout_blog_8 .usg_post_date_1{color:var(--color-content-faded)!important;font-size:14px!important;line-height:1.4!important}.layout_blog_8 .usg_post_title_1{color:var(--color-content-heading)!important;font-size:1.8rem!important;line-height:1.2!important;margin-right:-35%!important;margin-bottom:0!important;padding-top:1rem!important;padding-right:1.2rem!important;padding-bottom:1rem!important;background:var(--color-content-bg)!important}.layout_blog_8 .usg_post_content_1{font-size:0.9rem!important;line-height:1.6!important;padding-right:1.5rem!important}@media (max-width:600px){.layout_blog_8 .usg_post_title_1{font-size:1.2rem!important;margin-right:0!important;padding-bottom:0!important}}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-32863 podcast type-podcast status-publish has-post-thumbnail hentry category-magazine post\" data-id=\"32863\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 align_none valign_top\"><div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><div class=\"w-hwrapper usg_hwrapper_2 align_none valign_top wrap\"><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 style_simple\"><a class=\"term-4805 term-magazine\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/category\/magazine\/\"><span class=\"w-btn-label\">Magazine<\/span><\/a><\/div><time class=\"w-post-elm post_date usg_post_date_1 has_text_color entry-date published\" datetime=\"2026-04-27T03:00:01+02:00\" title=\"27 April 2026 at 03:00:01 Europe\/Berlin\">4 days ago<\/time><\/div><h2 class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/3-tips-on-how-to-combine-seo-with-geo\/\">3 tips on how to combine SEO with GEO<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1\">SEO and GEO have many differences\u2014but also similarities. When it comes to AI optimization, you can adopt a lot from SEO in terms of&hellip;<\/div><\/div><div class=\"w-post-elm post_image usg_post_image_1 has_width has_ratio\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/3-tips-on-how-to-combine-seo-with-geo\/\" aria-label=\"3 tips on how to combine SEO with GEO\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Keywords-Case-SEO-GEO.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Keywords SEO GEO\" \/><\/a><div style=\"padding-bottom:100%\"><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-32869 podcast type-podcast status-publish has-post-thumbnail hentry category-magazine post\" data-id=\"32869\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 align_none valign_top\"><div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><div class=\"w-hwrapper usg_hwrapper_2 align_none valign_top wrap\"><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 style_simple\"><a class=\"term-4805 term-magazine\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/category\/magazine\/\"><span class=\"w-btn-label\">Magazine<\/span><\/a><\/div><time class=\"w-post-elm post_date usg_post_date_1 has_text_color entry-date published\" datetime=\"2026-04-13T03:00:43+02:00\" title=\"13 April 2026 at 03:00:43 Europe\/Berlin\">3 weeks ago<\/time><\/div><h2 class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/geo-case-study-46-7-ai-visibility-in-7-days\/\">GEO Case Study: 46.7% AI Visibility in 7 Days<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1\">How can we use a concrete example to show how optimization for increased AI visibility works? And in a realistic environment? We asked ourselves&hellip;<\/div><\/div><div class=\"w-post-elm post_image usg_post_image_1 has_width has_ratio\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/geo-case-study-46-7-ai-visibility-in-7-days\/\" aria-label=\"GEO Case Study: 46.7% AI Visibility in 7 Days\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/CaseStudyChart.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Case Study Chart\" \/><\/a><div style=\"padding-bottom:100%\"><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-32727 podcast type-podcast status-publish has-post-thumbnail hentry category-magazine post\" data-id=\"32727\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 align_none valign_top\"><div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><div class=\"w-hwrapper usg_hwrapper_2 align_none valign_top wrap\"><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 style_simple\"><a class=\"term-4805 term-magazine\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/category\/magazine\/\"><span class=\"w-btn-label\">Magazine<\/span><\/a><\/div><time class=\"w-post-elm post_date usg_post_date_1 has_text_color entry-date published\" datetime=\"2026-03-23T03:00:15+01:00\" title=\"23 March 2026 at 03:00:15 Europe\/Berlin\">1 month ago<\/time><\/div><h2 class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/block-or-allow-ai-bots-here-is-what-the-top-200-websites-do-interview-with-christian-rieber\/\">Block or allow AI bots? Here is what the Top 200 websites do. Interview with Christian Rieber<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1\">AI systems have their own crawlers to read websites. How do SEO leads handle this? You can take a closer look at the Top&hellip;<\/div><\/div><div class=\"w-post-elm post_image usg_post_image_1 has_width has_ratio\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/block-or-allow-ai-bots-here-is-what-the-top-200-websites-do-interview-with-christian-rieber\/\" aria-label=\"Block or allow AI bots? Here is what the Top 200 websites do. Interview with Christian Rieber\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Christian-Rieber-Interview-Chart-Tool.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Christian Rieber, Head of Search, interview about the AI Bot Blocker Monitoring tool\" \/><\/a><div style=\"padding-bottom:100%\"><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-32572 podcast type-podcast status-publish has-post-thumbnail hentry category-magazine tag-geo post\" data-id=\"32572\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 align_none valign_top\"><div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><div class=\"w-hwrapper usg_hwrapper_2 align_none valign_top wrap\"><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 style_simple\"><a class=\"term-4805 term-magazine\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/category\/magazine\/\"><span class=\"w-btn-label\">Magazine<\/span><\/a><\/div><time class=\"w-post-elm post_date usg_post_date_1 has_text_color entry-date published\" datetime=\"2026-03-09T03:00:08+01:00\" title=\"9 March 2026 at 03:00:08 Europe\/Berlin\">2 months ago<\/time><\/div><h2 class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/our-new-professional-book-behind-the-scenes\/\">Our new professional book: Behind the scenes<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1\">Write a professional book? We avoided that for a long time\u2014and for good reasons. Now we have done it after all and published a&hellip;<\/div><\/div><div class=\"w-post-elm post_image usg_post_image_1 has_width has_ratio\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/our-new-professional-book-behind-the-scenes\/\" aria-label=\"Our new professional book: Behind the scenes\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-Buch.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Generative Engine Optimization Fabian Jaeckert Benjamin O&#039;Daniel\" \/><\/a><div style=\"padding-bottom:100%\"><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:12,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;2&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;blog_8&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;%7B%22url%22%3A%22%22%7D&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;podcast&quot;],&quot;tax_query&quot;:[{&quot;taxonomy&quot;:&quot;category&quot;,&quot;field&quot;:&quot;slug&quot;,&quot;terms&quot;:[&quot;Magazine&quot;]}],&quot;post_status&quot;:[&quot;publish&quot;,&quot;tribe-ea-success&quot;,&quot;tribe-ea-failed&quot;,&quot;tribe-ea-schedule&quot;,&quot;tribe-ea-pending&quot;,&quot;tribe-ea-draft&quot;],&quot;posts_per_page&quot;:&quot;4&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;date&quot;:&quot;DESC&quot;}},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;podcast&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:1,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"lernen\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">How You Can Learn Search Engine Optimization<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Many marketing managers want to learn SEO. That is, how to advance their website in Google rankings. And as practically as possible.  <\/p>\n<p>What learning opportunities are available to them? And how much does it cost to learn search engine optimization? <\/p>\n<p>In our own<span> <\/span><a href=\"https:\/\/www.jaeckert-odaniel.com\/geo-academy\/\">SEO Academy<\/a><span> <\/span>we offer a cost-effective yet high-quality learning opportunity each month \u2013 in the form of structured, understandable courses and live SEO workshops.<\/p>\n<p>Here we talk about classic SEO seminars, SEO crash courses, and online self-study courses, as well as other new formats for aspiring<span> <\/span><a href=\"https:\/\/www.jaeckert-odaniel.com\/warum-ein-seo-manager-allein-nicht-ausreicht\/\">SEO Managers:<\/a><\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_left\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.jaeckert-odaniel.com\/seo-lernen-das-ende-der-seminare\/\"><span class=\"w-btn-label\">Learn SEO<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/seo-academy\/\" aria-label=\"SEO lernen\" class=\"w-image-h\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/SEO-lernen.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/SEO-lernen.png 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/SEO-lernen-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/SEO-lernen-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/SEO-lernen-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/SEO-lernen-600x600.png 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Write a professional book? We avoided that for a long time\u2014and for good reasons. Now we have done it after all and published a book. The title is &#8220;Generative Engine...","protected":false},"author":1,"featured_media":0,"parent":31059,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-30960","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages\/30960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/comments?post=30960"}],"version-history":[{"count":2,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages\/30960\/revisions"}],"predecessor-version":[{"id":30966,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages\/30960\/revisions\/30966"}],"up":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages\/31059"}],"wp:attachment":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/media?parent=30960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}