{"id":30970,"date":"2023-01-06T15:16:17","date_gmt":"2023-01-06T14:16:17","guid":{"rendered":"https:\/\/www.jaeckert-odaniel.com\/geo-and-llmo\/"},"modified":"2026-02-18T14:42:07","modified_gmt":"2026-02-18T13:42:07","slug":"geo-and-llmo","status":"publish","type":"page","link":"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/geo-and-llmo\/","title":{"rendered":"GEO and LLMO"},"content":{"rendered":"<section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1 style=\"text-align: center;\">AI Optimization: how GEO and LLMO Work<\/h1>\n<h5 style=\"text-align: center;\">The terms GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), or LLMO (Large Language Model Optimization) all describe strategies and measures to help a company gain more visibility in AI systems. The result: increased visibility, leads, and sales. We explain how you can implement this for your company here.  <\/h5>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_center\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/AI-Analytics-ChatGPT-Tool-Example.png\" aria-label=\"AI Analytics Software Tool Example\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"668\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/AI-Analytics-ChatGPT-Tool-Example.png\" class=\"attachment-large size-large\" alt=\"AI Analytics Software Tool Example\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/AI-Analytics-ChatGPT-Tool-Example.png 2360w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/AI-Analytics-ChatGPT-Tool-Example-300x176.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/AI-Analytics-ChatGPT-Tool-Example-150x88.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/AI-Analytics-ChatGPT-Tool-Example-1200x703.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/AI-Analytics-ChatGPT-Tool-Example-800x468.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/AI-Analytics-ChatGPT-Tool-Example-600x351.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Is my brand mentioned? What sources does the AI use? What are the levers for more AI visibility?   Chart from <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/j-o-e-geo-analysis-tool\/\">AI Analytics Tool J.O.E<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">What is GEO, AEO, LLMO? GEO Strategy Overview <\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>AI visibility is a completely new field in marketing. It&#8217;s about when and how companies are mentioned in AI systems like ChatGPT, Copilot, AI Mode, and other platforms.  At their core, AI systems function similarly. They are language models (LLMs). However, there are many differences in detail, for example, in &#8220;grounding,&#8221; meaning when and how extensively the internet is used for AI responses.  <\/p>\n<p>AI systems are currently integrating into all platforms and devices. Billions of users worldwide already use <strong>AI systems to inform themselves<\/strong> about topics, products, and services relevant to them. ChatGPT alone, as the market leader, has over 900 million active users.  <\/p>\n<p>The terms for optimizing AI visibility are diverse: GEO, AEO, LLMO, ChatGPT SEO, AI Search \u2013 all these terms are currently used in the industry. Which term will prevail is still unclear. <\/p>\n<p>First, a language model cannot be easily manipulated. Companies face the task of proving their relevance in a specific topic area. Then they will also be mentioned and recommended by the AI.   What companies need is a GEO strategy.<\/p>\n<p>For this purpose, we have developed our GEO Academy. There you will receive <strong>access to AI analysis tools and live workshops<\/strong>. Plus recordings from past workshops. <strong>We are building a bridge from SEO to GEO<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column inhaltsverzeichnis\"><div class=\"wpb_wrapper\"><h3>Your GEO Roadmap<\/h3>\n<ul>\n<li><a href=\"#geokpis\">GEO KPIs<\/a><\/li>\n<li><a href=\"#promptresearch\">Prompt Research<\/a><\/li>\n<li><a href=\"#geomonitoring\">GEO Monitoring<\/a><\/li>\n<li><a href=\"#content\">Content for GEO<\/a><\/li>\n<li><a href=\"#crawler\">AI Crawler Analysis<\/a><\/li>\n<li><a href=\"#aimode\">Google GEO: AI Mode<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_center\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.jaeckert-odaniel.com\/seo-academy\/\"><span class=\"w-btn-label\">Our GEO Academy<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Our Expertise in GEO Optimization and AI Visibility<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>We are Fabian Jaeckert and Benjamin O&#8217;Daniel. As GEO &amp; LLMO consultants, we support companies in improving their AI visibility. As experts, we have spoken at conferences for many years (including Campixx, SMX, Rheinwerk). In our <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/podcast\/\">Content Performance Podcast<\/a>, we discuss a topic related to AI visibility every week.   <\/p>\n<p><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/about-us\/fabian-jaeckert\/\">Fabian Jaeckert<\/a> has been working in the SEO industry since 2004 and developed his own SEO tools back then. He specializes in tools, strategy, and technology. For our Academy, he has developed several AI analysis tools that all members can use. <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/about-us\/benjamin-odaniel\/\">Benjamin O&#8217;Daniel<\/a> has been working in the SEO world since 2011. He is a trained editor and copywriter and handles all topics related to content and digital relations. Since ChatGPT entered the market, we have been discussing the AI transformation and supporting our clients through it.    <\/p>\n<p><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/testimonials\/\">Our clients<\/a> include renowned medium-sized companies and brands, both online shops and in the B2B sector. In our <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/seo-academy\/\">GEO Academy<\/a>, we impart practical knowledge, GEO strategies, and discuss current topics.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-image style_shadow-1 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"923\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/Fabian-Jaeckert-Benjamin-O-Daniel-im-Gespraech.jpg\" class=\"attachment-large size-large\" alt=\"Fabian Jaeckert (rechts) und Benjamin O&#039;Daniel (links) im Gespr\u00e4ch\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/Fabian-Jaeckert-Benjamin-O-Daniel-im-Gespraech.jpg 1500w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/Fabian-Jaeckert-Benjamin-O-Daniel-im-Gespraech-300x243.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/Fabian-Jaeckert-Benjamin-O-Daniel-im-Gespraech-150x121.jpg 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/Fabian-Jaeckert-Benjamin-O-Daniel-im-Gespraech-1200x971.jpg 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/Fabian-Jaeckert-Benjamin-O-Daniel-im-Gespraech-800x647.jpg 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/Fabian-Jaeckert-Benjamin-O-Daniel-im-Gespraech-600x486.jpg 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"geokpis\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">GEO KPIs: New AI Goals in Marketing<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Those who want to work on their AI visibility need clear goals. Traditional SEO metrics are becoming increasingly less relevant here. Instead, we, Fabian Jaeckert and Benjamin O&#8217;Daniel, propose new GEO\/LLMO KPIs based on our work as GEO experts:  <\/p>\n<ul>\n<li>Brand Mentions: Which brands are recommended in a prompt set?<\/li>\n<li>Product Mentions: Which products are recommended?<\/li>\n<li>Industry Ranking: How often is one recommended compared to the competition?<\/li>\n<li>Sources: In which sources is our company mentioned?<\/li>\n<\/ul>\n<p>In our view, meaningful metrics and KPIs are the foundation for a successful GEO strategy. In our <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/j-o-e-geo-analysis-tool\/\">AI Visibility Tool<\/a>, you can analyze precisely these KPIs and review them regularly if needed. You can use this tool as an Academy member.  <\/p>\n<p>Here we delve deeper into the topic:<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.jaeckert-odaniel.com\/geo-kpis\/\"><span class=\"w-btn-label\">GEO KPIs<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-KPIs-Brand-Mention-Product-Mention-Example.png\" aria-label=\"GEO KPIs Brand Mention Product Mention\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-KPIs-Brand-Mention-Product-Mention-Example.png\" class=\"attachment-large size-large\" alt=\"GEO KPIs Brand Mention Product Mention\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-KPIs-Brand-Mention-Product-Mention-Example.png 1350w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-KPIs-Brand-Mention-Product-Mention-Example-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-KPIs-Brand-Mention-Product-Mention-Example-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-KPIs-Brand-Mention-Product-Mention-Example-1200x1200.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-KPIs-Brand-Mention-Product-Mention-Example-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-KPIs-Brand-Mention-Product-Mention-Example-600x600.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"promptresearch\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Prompt Research for ChatGPT and Co.<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>More and more users are directly asking AI systems like ChatGPT for product recommendations \u2013 for example: \u201cWhat is the best power bank for travel?\u201d The results are compact, often limited to four to five options, and structured according to specific use cases (\u201cbest for frequent travelers,\u201d \u201cbest with solar charging,\u201d etc.). To appear in this selection with your product, you need to understand how AI responds to prompts \u2013 and how to integrate relevant decision factors into the query.  <\/p>\n<p>Prompt research therefore aims to analyze typical user questions and <strong>develop precise prompts that reflect real purchasing motives<\/strong>. Instead of optimizing for a general &#8220;best headphones,&#8221; the query should be specific \u2013 for example: &#8220;I&#8217;m looking for wireless headphones for jogging in the rain.&#8221; The clearer the prompt, the more targeted the AI&#8217;s product recommendation. This opens new avenues for gaining visibility beyond traditional search engines through Generative Engine Optimization (GEO optimization).   <\/p>\n<p>For this very purpose, we have developed our own Prompt Research Tool, which you can use as an Academy member (see screenshot). Here you enter your product and receive all the criteria that ChatGPT queries for its purchasing advice.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.jaeckert-odaniel.com\/prompt-research\/\"><span class=\"w-btn-label\">How to Conduct Prompt Research<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/Prompt-Research-Tool.png\" aria-label=\"Prompt Research Tool for AI Visibility\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/Prompt-Research-Tool.png\" class=\"attachment-large size-large\" alt=\"Prompt Research Tool for AI Visibility\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/Prompt-Research-Tool.png 1485w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/Prompt-Research-Tool-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/Prompt-Research-Tool-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/Prompt-Research-Tool-1200x1200.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/Prompt-Research-Tool-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/Prompt-Research-Tool-600x600.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_center\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/seo-academy\/\"><span class=\"w-btn-label\">To the Academy<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"geomonitoring\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">GEO Analysis &amp; Monitoring Tools<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>There are now numerous AI Visibility Tools on the market. These include Profound, Peec AI, Rankscale, Mentions, Finseo. We have also developed our own AI Analytics Tool \u2013 which, however, functions differently.  <\/p>\n<p>Because the tools on the market typically query prompts daily and create ongoing monitoring from them. Our <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/j-o-e-geo-analysis-tool\/\">AI Visibility Tool J.O.E.<\/a>, on the other hand, performs a deep analysis once \u2013 and creates a GEO analysis for you. On this basis, you already have deep insights. Afterwards, you can flexibly query additional prompts. This makes you more flexible.    <\/p>\n<p>Many Academy members also use several tools in parallel. As always, this is a question of budget and professional focus. <\/p>\n<p>It is important that you can analyze your AI visibility at the prompt level. If you lack visibility for the most important prompts, it is often due to missing content on the website. You can identify precisely such content gaps with AI analysis tools. You can see if and how often the brand name appears.   <\/p>\n<p>Another important report is the sources. Frequently mentioned domains such as manufacturer websites, comparison portals, or editorial contributions show which content is currently considered trustworthy. Companies can use this to specifically deduce where they need to be present with their content to be considered by AI. A tool thus provides not only visibility data but also concrete approaches for content strategy and GEO optimization \u2013 for example, by targeted building of mentions on domains that serve as sources for generative responses.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.jaeckert-odaniel.com\/ai-visibility-wie-koennen-unternehmen-ihre-ki-sichtbarkeit-monitoren\/\"><span class=\"w-btn-label\">How can companies monitor their AI visibility?<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-AI-Analyse-Software.png\" aria-label=\"GEO AI Analyse Tool Software\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-AI-Analyse-Software.png\" class=\"attachment-large size-large\" alt=\"GEO AI Analyse Tool Software\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-AI-Analyse-Software.png 1350w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-AI-Analyse-Software-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-AI-Analyse-Software-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-AI-Analyse-Software-1200x1200.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-AI-Analyse-Software-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-AI-Analyse-Software-600x600.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"content\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">New Content for the LLMO World<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Marketing teams face the major challenge of fundamentally reviewing their content strategies. In the new AI-driven search world, generic SEO content is no longer sufficient to remain visible. Much content is interchangeable because it offers no real substance or genuine perspective. AI systems are themselves capable of reproducing general information. They only rely on trustworthy, well-founded sources <strong>that provide genuine relevance<\/strong>. Companies that continue to work with standardized content risk simply no longer appearing in AI responses.     <\/p>\n<p>For companies, this means: At the product level, they generally need to explain in much greater detail what their products and offerings can do. For content &#8220;around the product,&#8221; the goal is to differentiate oneself from generic AI content \u2013 with first-hand experience content based on one&#8217;s own experiences, real processes, or direct customer contact. This can include practical checklists, project reports, or expert assessments. Such content builds trust, clearly stands out from the uniform content, and is rated as more useful by AI systems. It is thus not only more resistant to interchangeability but also specifically increases the chance of appearing as a relevant source in generative AI responses.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.jaeckert-odaniel.com\/first-hand-experience-der-content-schluessel-in-der-neuen-ki-welt\/\"><span class=\"w-btn-label\">First Hand Experience Content<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/08\/First-Hand-Experience.png\" aria-label=\"First Hand Experience Content\" class=\"w-image-h\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/08\/First-Hand-Experience.png\" class=\"attachment-large size-large\" alt=\"First Hand Experience Content\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/08\/First-Hand-Experience.png 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/08\/First-Hand-Experience-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/08\/First-Hand-Experience-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/08\/First-Hand-Experience-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/08\/First-Hand-Experience-600x600.png 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"crawler\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Technical GEO: Keeping an Eye on AI Crawlers<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>To understand the AI visibility of websites, it is no longer sufficient to use classic metrics like organic traffic or rankings. Logfile analyses are gaining importance instead: they show which AI bots (e.g., ChatGPT crawlers) access which pages how often and which content is actually processed in the AI. Only with this direct access to bot interactions can conclusions be drawn about which content is perceived and prioritized by AIs \u2013 an <strong>indispensable lever for effective GEO\/LLMO<\/strong>.  <\/p>\n<p>Based on this, the KPI framework must be expanded. In addition to traditional traffic figures, specific AI metrics are needed: for example, an AI Citation Score, which measures how often one&#8217;s content appears in AI responses. Together with logfile insights (bot hits, crawl patterns), this creates comprehensive monitoring that directly shows if and how one is present in generative AI systems \u2013 and where technical or content-related adjustments for GEO optimization need to be made.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.jaeckert-odaniel.com\/logfile-analyse-wie-ki-bots-deine-website-verarbeiten\/\"><span class=\"w-btn-label\">How AI Bots Process Your Website<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/AI-Bots-Stats.png\" aria-label=\"AI Bots Stats\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/AI-Bots-Stats.png\" class=\"attachment-large size-large\" alt=\"KI Crawler Statistik\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/AI-Bots-Stats.png 1485w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/AI-Bots-Stats-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/AI-Bots-Stats-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/AI-Bots-Stats-1200x1200.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/AI-Bots-Stats-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/AI-Bots-Stats-600x600.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"schema\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Example: Schema Markup in the GEO Check<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Many companies are currently relying on a well-known method: they are expanding or updating their schema markups \u2013 such as FAQ, organization, or article markup. The hope behind this: AI systems should be able to understand and pick up the content more easily. The motto being: &#8220;It can&#8217;t hurt.&#8221;  <\/p>\n<p>However, the legitimate counter-question is: If it has no measurable effect \u2013 why should we do it? After all, every SEO measure incurs effort and costs. Studies and tests show that structured data alone does not lead to more mentions in AI systems. This is because <strong>language models function differently from classic search engines<\/strong>: they analyze texts purely linguistically and break down information into the smallest building blocks \u2013 without relying on schema markup.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.jaeckert-odaniel.com\/geo-technik-so-machst-du-deine-website-ki-ready\/\"><span class=\"w-btn-label\">GEO Technical Measures<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_raw_html]PGlmcmFtZSB3aWR0aD0iNTYwIiBoZWlnaHQ9IjMxNSIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLmNvbS9lbWJlZC9BaDVtaEZETjlOQT9zaT1MQy1VQ0xCTWxjdzkwV2c1IiB0aXRsZT0iWW91VHViZSB2aWRlbyBwbGF5ZXIiIGZyYW1lYm9yZGVyPSIwIiBhbGxvdz0iYWNjZWxlcm9tZXRlcjsgYXV0b3BsYXk7IGNsaXBib2FyZC13cml0ZTsgZW5jcnlwdGVkLW1lZGlhOyBneXJvc2NvcGU7IHBpY3R1cmUtaW4tcGljdHVyZTsgd2ViLXNoYXJlIiByZWZlcnJlcnBvbGljeT0ic3RyaWN0LW9yaWdpbi13aGVuLWNyb3NzLW9yaWdpbiIgYWxsb3dmdWxsc2NyZWVuPSIiPjwvaWZyYW1lPg==[\/vc_raw_html]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"digitalrelations\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">GEO Measure: Digital Relations<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: left;\">Our analyses show that AI systems often access websites to obtain current information. Specialist websites (portals, blogs, affiliates) play a central role here. They discuss brands and products. AI systems, in turn, process this content for their AI responses. In addition to classic websites, user-generated platforms like Wikipedia and Reddit also play a role.    <\/p>\n<p>For marketing teams, it is therefore an essential task to identify these external sources with the help of tools and analyses and to initiate appropriate measures. <strong>This ranges from classic PR to affiliate collaborations to social media marketing<\/strong>. In our consulting, we often see that interdisciplinary teams are formed for this purpose.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.jaeckert-odaniel.com\/interview-joerg-niethammer-wikipedia\/\"><span class=\"w-btn-label\">Example Wikipedia as an AI Source<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-LLMO-AI-Source-Analyse-ChatGPT.png\" aria-label=\"GEO AI Source Analyse Tool Software\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-LLMO-AI-Source-Analyse-ChatGPT.png\" class=\"attachment-large size-large\" alt=\"GEO AI Source Analyse Tool Software\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-LLMO-AI-Source-Analyse-ChatGPT.png 1350w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-LLMO-AI-Source-Analyse-ChatGPT-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-LLMO-AI-Source-Analyse-ChatGPT-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-LLMO-AI-Source-Analyse-ChatGPT-1200x1200.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-LLMO-AI-Source-Analyse-ChatGPT-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-LLMO-AI-Source-Analyse-ChatGPT-600x600.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"academy\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">GEO Training for Marketing Managers<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>In our Academy, you receive:<\/p>\n<ul>\n<li>Over 20 live workshops per year<\/li>\n<li>Access to our AI Visibility Tool J.O.E.<\/li>\n<li>Access to our Prompt Research Tool<\/li>\n<li>Over 100 workshop recordings on SEO &amp; GEO<\/li>\n<\/ul>\n<p>Are you looking for new tools? And for suitable further training? With us, you get both. With access to our Academy, you can start immediately.   <\/p>\n<p>You research suitable prompts for a business area and create an initial GEO analysis. In our workshops, we show you how to do this \u2013 and what measures you can derive from an analysis. Structured, understandable, honest.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_center\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/seo-academy\/\"><span class=\"w-btn-label\">To the Academy<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-Weiterbildung.png\" aria-label=\"GEO GAIO AEO Weiterbildung\" class=\"w-image-h\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-Weiterbildung.png\" class=\"attachment-large size-large\" alt=\"GEO GAIO AEO Weiterbildung\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-Weiterbildung.png 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-Weiterbildung-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-Weiterbildung-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-Weiterbildung-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-Weiterbildung-600x600.png 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Current Analyses, Developments, and Strategies for GEO, LLMO, and AI Optimization<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-grid us_grid type_grid layout_blog_8 cols_2 overflow_hidden preload_style_spinner\" id=\"us_grid_1\" style=\"--columns:2;--gap:1.5rem;\" data-filterable=\"true\"><style>@media (max-width:600px){#us_grid_1{--columns:1!important}}.layout_blog_8 .w-grid-item-h{}@media(max-width:599px){.layout_blog_8 .usg_post_date_1{display:none!important}}@media(max-width:599px){.layout_blog_8 .usg_post_content_1{display:none!important}}.layout_blog_8 .usg_post_image_1{width:50%!important}.layout_blog_8 .usg_vwrapper_1{width:50%!important;margin-right:0!important}.layout_blog_8 .usg_hwrapper_2{margin-bottom:0!important}.layout_blog_8 .usg_post_taxonomy_1{font-size:14px!important;line-height:1.4!important;font-weight:700!important;text-transform:uppercase!important;margin-right:0.8rem!important}.layout_blog_8 .usg_post_date_1{color:var(--color-content-faded)!important;font-size:14px!important;line-height:1.4!important}.layout_blog_8 .usg_post_title_1{color:var(--color-content-heading)!important;font-size:1.8rem!important;line-height:1.2!important;margin-right:-35%!important;margin-bottom:0!important;padding-top:1rem!important;padding-right:1.2rem!important;padding-bottom:1rem!important;background:var(--color-content-bg)!important}.layout_blog_8 .usg_post_content_1{font-size:0.9rem!important;line-height:1.6!important;padding-right:1.5rem!important}@media (max-width:600px){.layout_blog_8 .usg_post_title_1{font-size:1.2rem!important;margin-right:0!important;padding-bottom:0!important}}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-32572 podcast type-podcast status-publish has-post-thumbnail hentry category-magazine tag-geo post\" data-id=\"32572\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 align_none valign_top\"><div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><div class=\"w-hwrapper usg_hwrapper_2 align_none valign_top wrap\"><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 style_simple\"><a class=\"term-4805 term-magazine\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/category\/magazine\/\"><span class=\"w-btn-label\">Magazine<\/span><\/a><\/div><time class=\"w-post-elm post_date usg_post_date_1 has_text_color entry-date published\" datetime=\"2026-03-09T03:00:08+01:00\" title=\"9 March 2026 at 03:00:08 Europe\/Berlin\">2 months ago<\/time><\/div><h2 class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/our-new-professional-book-behind-the-scenes\/\">Our new professional book: Behind the scenes<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1\">Write a professional book? We avoided that for a long time\u2014and for good reasons. Now we have done it after all and published a&hellip;<\/div><\/div><div class=\"w-post-elm post_image usg_post_image_1 has_width has_ratio\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/our-new-professional-book-behind-the-scenes\/\" aria-label=\"Our new professional book: Behind the scenes\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2026\/02\/GEO-Buch.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Generative Engine Optimization Fabian Jaeckert Benjamin O&#039;Daniel\" \/><\/a><div style=\"padding-bottom:100%\"><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-32415 podcast type-podcast status-publish has-post-thumbnail hentry category-magazine tag-geo tag-geo-tools post\" data-id=\"32415\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 align_none valign_top\"><div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><div class=\"w-hwrapper usg_hwrapper_2 align_none valign_top wrap\"><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 style_simple\"><a class=\"term-4805 term-magazine\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/category\/magazine\/\"><span class=\"w-btn-label\">Magazine<\/span><\/a><\/div><time class=\"w-post-elm post_date usg_post_date_1 has_text_color entry-date published\" datetime=\"2026-02-23T03:00:56+01:00\" title=\"23 February 2026 at 03:00:56 Europe\/Berlin\">2 months ago<\/time><\/div><h2 class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/we-have-developed-our-own-geo-analysis-tool-heres-how-you-can-use-it\/\">We have developed our own GEO Analysis Tool \u2013 here&#8217;s how you can use it<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1\">Every day, we work with AI visibility tools. We test the tools, work with them, and use them in consulting and in our Academy.&hellip;<\/div><\/div><div class=\"w-post-elm post_image usg_post_image_1 has_width has_ratio\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/we-have-developed-our-own-geo-analysis-tool-heres-how-you-can-use-it\/\" aria-label=\"We have developed our own GEO Analysis Tool \u2013 here&#8217;s how you can use it\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/JOE-Analyse-Tool.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" \/><\/a><div style=\"padding-bottom:100%\"><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-32300 podcast type-podcast status-publish has-post-thumbnail hentry category-magazine tag-geo tag-geo-tools tag-interviews post\" data-id=\"32300\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 align_none valign_top\"><div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><div class=\"w-hwrapper usg_hwrapper_2 align_none valign_top wrap\"><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 style_simple\"><a class=\"term-4805 term-magazine\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/category\/magazine\/\"><span class=\"w-btn-label\">Magazine<\/span><\/a><\/div><time class=\"w-post-elm post_date usg_post_date_1 has_text_color entry-date published\" datetime=\"2026-02-09T03:00:22+01:00\" title=\"9 February 2026 at 03:00:22 Europe\/Berlin\">3 months ago<\/time><\/div><h2 class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/how-are-ai-monitoring-tools-evolving-realtalk-with-david-muehlenweg-from-finseo\/\">How are AI Monitoring Tools Evolving? RealTalk with David M\u00fchlenweg from Finseo<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1\">What happens behind the scenes of the new AI monitoring tools? What specific technical challenges do providers face? We discuss this with David M\u00fchlenweg,&hellip;<\/div><\/div><div class=\"w-post-elm post_image usg_post_image_1 has_width has_ratio\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/how-are-ai-monitoring-tools-evolving-realtalk-with-david-muehlenweg-from-finseo\/\" aria-label=\"How are AI Monitoring Tools Evolving? RealTalk with David M\u00fchlenweg from Finseo\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Finseo-AI-Monitoring-Tool-Prompts-Funnel-1.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Finseo AI Analytics and Monitoring Tool Interview with David M\u00fchlenweg\" \/><\/a><div style=\"padding-bottom:100%\"><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item size_1x1 post-32221 podcast type-podcast status-publish has-post-thumbnail hentry category-magazine tag-geo tag-geo-tools tag-interviews tag-pr post\" data-id=\"32221\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 align_none valign_top\"><div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><div class=\"w-hwrapper usg_hwrapper_2 align_none valign_top wrap\"><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 style_simple\"><a class=\"term-4805 term-magazine\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/category\/magazine\/\"><span class=\"w-btn-label\">Magazine<\/span><\/a><\/div><time class=\"w-post-elm post_date usg_post_date_1 has_text_color entry-date published\" datetime=\"2026-01-26T03:00:00+01:00\" title=\"26 January 2026 at 03:00:00 Europe\/Berlin\">3 months ago<\/time><\/div><h2 class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/from-backlinks-to-source-optimization-interview-with-matthaeus-michalik-on-off-page-geo\/\">From backlinks to source optimization: Interview with Matth\u00e4us Michalik on off-page GEO<\/a><\/h2><div class=\"w-post-elm post_content usg_post_content_1\">&#8220;Where can I, as a brand, take place on external platforms?&#8221; We discuss this with Matth\u00e4us Michalik, because AI systems often access external sources&hellip;<\/div><\/div><div class=\"w-post-elm post_image usg_post_image_1 has_width has_ratio\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/from-backlinks-to-source-optimization-interview-with-matthaeus-michalik-on-off-page-geo\/\" aria-label=\"From backlinks to source optimization: Interview with Matth\u00e4us Michalik on off-page GEO\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/Offpage-GEO-Examples-Beispiele-1.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Offpage GEO Examples\" \/><\/a><div style=\"padding-bottom:100%\"><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:7,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;2&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;blog_8&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;%7B%22url%22%3A%22%22%7D&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;podcast&quot;],&quot;tax_query&quot;:[{&quot;taxonomy&quot;:&quot;category&quot;,&quot;field&quot;:&quot;slug&quot;,&quot;terms&quot;:[&quot;Magazine&quot;]},{&quot;taxonomy&quot;:&quot;post_tag&quot;,&quot;field&quot;:&quot;slug&quot;,&quot;terms&quot;:[&quot;ai-search&quot;,&quot;chatgpt&quot;,&quot;geo&quot;]}],&quot;post_status&quot;:[&quot;publish&quot;,&quot;tribe-ea-success&quot;,&quot;tribe-ea-failed&quot;,&quot;tribe-ea-schedule&quot;,&quot;tribe-ea-pending&quot;,&quot;tribe-ea-draft&quot;],&quot;posts_per_page&quot;:&quot;4&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;date&quot;:&quot;DESC&quot;}},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;podcast&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:1,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"&#8220;Where can I, as a brand, take place on external platforms?&#8221; We discuss this with Matth\u00e4us Michalik, because AI systems often access external sources from the internet. 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