{"id":31017,"date":"2021-11-22T15:12:38","date_gmt":"2021-11-22T14:12:38","guid":{"rendered":"https:\/\/www.jaeckert-odaniel.com\/benjamin-odaniel\/"},"modified":"2025-09-01T10:22:08","modified_gmt":"2025-09-01T08:22:08","slug":"benjamin-odaniel","status":"publish","type":"page","link":"https:\/\/www.jaeckert-odaniel.com\/en\/about-us\/benjamin-odaniel\/","title":{"rendered":"Benjamin O’Daniel"},"content":{"rendered":"

Benjamin O’Daniel<\/h1>\n<\/div><\/div>
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\"Benjamin<\/div><\/div><\/div><\/div><\/div>

Hello, I am Benjamin O’Daniel.<\/p>\n

In our SEO and GEO consulting, I am responsible for all strategic content topics. I analyze companies’ existing visibility, whether it’s Google rankings or mentions in AI systems like ChatGPT, Copilot, AI Mode, or Perplexity. <\/p>\n

Here, my focus is on content and sources\/links. I analyze existing content, from landing pages and product pages to blog articles. <\/p>\n

I develop content strategies and roadmaps, content templates, and concrete suggestions for content optimizations.<\/p>\n

At TH K\u00f6ln, I am a lecturer in the Online Editorial Studies program<\/a>. There, I am responsible for the Content Marketing seminar.<\/p>\n<\/div><\/div>

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My Professional Roots<\/h2>\n<\/div><\/div>
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My professional roots are in journalism. Even as a student, I worked for a daily newspaper. I was in the editorial office twice a week and every other weekend. A good school. After completing my studies, I completed a traineeship \u2013 and then transitioned into the online world. For a specialized publisher, I built an online editorial department and simultaneously implemented online marketing and SEO projects.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Eventually, the term “Content Marketing” emerged. Then it suddenly became clear what I was actually doing all day \ud83d\ude09 I have known Fabian for 25 years; we studied together. In 2010, Fabian approached me. He covers many technical and strategic areas. But even then, it was clear: anyone who wants to rank successfully in SEO needs high-quality and optimized content. This is how our collaboration began. In 2014, we recorded our first podcast episode.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

My Understanding of Consulting<\/h2>\n<\/div><\/div>
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As a journalist, I always learned to “break down” complex topics. This works very well in my consulting when we work with concrete examples. For instance, I always inquire about which topic or area is currently highly business-relevant. Subsequently, I analyze the existing content, competition, and user needs there. <\/p>\n<\/div><\/div><\/div><\/div><\/div>

My consulting is based on three pillars: Open, honest criticism. A constructive solution proposal, new input, a new perspective. And in the third step, an open, appreciative discussion about the proposed measures. The strength of a consultant lies in the fact that I see many different projects and look at your website and content from an external perspective.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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