{"id":31025,"date":"2020-03-26T16:07:45","date_gmt":"2020-03-26T15:07:45","guid":{"rendered":"https:\/\/www.jaeckert-odaniel.com\/linkedin\/"},"modified":"2025-09-01T10:16:32","modified_gmt":"2025-09-01T08:16:32","slug":"linkedin","status":"publish","type":"page","link":"https:\/\/www.jaeckert-odaniel.com\/en\/linkedin\/","title":{"rendered":"LinkedIn"},"content":{"rendered":"<section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1 style=\"text-align: center;\">LinkedIn Workshop: for more Organic Reach<\/h1>\n<h5 style=\"text-align: center;\">On LinkedIn, You Can Achieve Significant Reach \u2013 without Running Ads. This is Done with Professional Expertise \u2013 and the Right Content Formats. This is Exactly What We Demonstrate in our Individually Designed LinkedIn Workshop for Marketing Teams, Executives, or Solopreneurs. Completely Remote.   <\/h5>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Our LinkedIn Workshop: What&#8217;s Included<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-user\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Optimizing your LinkedIn Profile<\/h4><div class=\"w-iconbox-text\"><p>The personal profile is the basis for LinkedIn activities. This area is often still underdeveloped. Significantly greater reach can be achieved through one&#8217;s own profile than through company pages. A professional LinkedIn profile also increases the Social Selling Index (SSI), which in turn forms an important basis for high reach.<\/p>\n<\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-network-wired\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Building your Own Network<\/h4><div class=\"w-iconbox-text\"><p>The advantage of LinkedIn: You can build connections very strategically. However, this also means that many spammers are active. We show you how to build relevant connections in a smart way.<\/p>\n<\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-file-alt\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Developing your Own Content<\/h4><div class=\"w-iconbox-text\"><p>What should I publish on LinkedIn? What content works well? We provide practical examples \u2013 from engagement to lead-generating content. We prepare concrete content ideas and formats suitable for our participants&#8217; personal profiles. We demonstrate efficient content processes.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"760\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2019\/04\/2019-04-09-Jaeckert-Odaniel-015-2600x1733.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2019\/04\/2019-04-09-Jaeckert-Odaniel-015-2600x1733.jpg 2600w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2019\/04\/2019-04-09-Jaeckert-Odaniel-015-300x200.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2019\/04\/2019-04-09-Jaeckert-Odaniel-015-600x400.jpg 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Benjamin O&#8217;Daniel and Fabian Jaeckert have been working in online marketing for over ten years.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Who our LinkedIn Workshop is For<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Our focus is on showing CEOs, managing directors, and executives how they can use LinkedIn to generate more <a href=\"https:\/\/www.jaeckert-odaniel.com\/wie-wir-1-mio-impressions-auf-linkedin-generieren-mit-fachlichen-inhalten\/\">reach<\/a> for their company \u2013 and thereby also qualified leads.<\/p>\n<p>The central instrument is the individual&#8217;s professional and career-related content. You score with your experience, your expertise, and your unique style. Targeted and confident. <\/p>\n<p>This is not suitable for everyone. We do not train sales teams who want to make cold inquiries. Nor do we help improve anonymous company pages. And we do not offer LinkedIn Ads \u2013 i.e., running advertisements. There are other providers for that.    <\/p>\n<p>Our focus is on the organic reach of individuals who are themselves willing to take this step deliberately.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"1132\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/03\/LinkedIn-Kurs-Beispiel.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/03\/LinkedIn-Kurs-Beispiel.png 1164w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/03\/LinkedIn-Kurs-Beispiel-300x298.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/03\/LinkedIn-Kurs-Beispiel-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/03\/LinkedIn-Kurs-Beispiel-600x596.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>An example of a professional post that generated over two thousand views and a discussion among industry opinion leaders.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Our Philosophy: Action over Words<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Many workshops are rather theoretical and general in structure. That&#8217;s not really our style. In our LinkedIn seminar, we work individually and operationally.  <\/p>\n<p>This means: We have LinkedIn open, work on the profile, discuss concrete topic ideas, potential texts, and also post contributions. It is a hands-on workshop. There is definitely not a single PowerPoint slide.  <\/p>\n<p>We know this doesn&#8217;t suit everyone. 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class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Good Reasons for our LinkedIn Workshop<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Organic Reach<\/h4><div class=\"w-iconbox-text\"><p>LinkedIn campaigns are effective, but also correspondingly expensive. With your own content strategy for personal profiles, you can generate organic, unpaid reach and also leads in an alternative way.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Individually Adapted<\/h4><div class=\"w-iconbox-text\"><p>We offer our LinkedIn seminar for individual entrepreneurs. We familiarize ourselves with the topics beforehand and adapt the workshop content, bringing concrete suggestions.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Content Ideas<\/h4><div class=\"w-iconbox-text\"><p>Typically promotional posts hardly work on LinkedIn. Content marketing is the right approach, tailored to the individual. We discuss this using examples and bring individually prepared content ideas.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Compact Introduction<\/h4><div class=\"w-iconbox-text\"><p>We explain the basics. Compact and to the point. After that, we go straight into implementation. Because LinkedIn is all about &#8220;doing.&#8221; Our goal: Every participant leaves without inhibitions and with a clear plan to get back to work.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Our LinkedIn Workshop &#8211; References<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">We work with CEOs, managing directors, and executives. In a trusting atmosphere \u2013 and often behind the scenes. That&#8217;s why we are very pleased when <a href=\"https:\/\/www.linkedin.com\/pulse\/eine-linkedin-strategie-die-funktioniert-christian-twardawa\/\" target=\"_blank\" rel=\"noopener noreferrer\">participants also report<\/a> how the LinkedIn workshop with us went, how we jointly developed a content strategy, and what they learned.  <\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-grid us_grid type_grid layout_testimonial_1 cols_1 preload_style_spinner\" id=\"us_grid_1\" style=\"--columns:1;--gap:1.5rem;\" data-filterable=\"true\"><style>.layout_testimonial_1 .w-grid-item-h{}.layout_testimonial_1 .usg_vwrapper_1{transition-duration:0.3s;transform-origin:50% 50%;transform:scale(1) translate(0%,0%)}.layout_testimonial_1 .w-grid-item-h:focus-within .usg_vwrapper_1,.layout_testimonial_1 .w-grid-item-h:hover .usg_vwrapper_1{transform:scale(1) translate(0%,0%);opacity:1;border-color:var(--color-content-primary)!important}.layout_testimonial_1 .usg_vwrapper_1{border-radius:var(--site-border-radius)!important;padding:2rem!important;border:2px solid var(--color-content-border)!important}.layout_testimonial_1 .usg_hwrapper_1{margin-bottom:1rem!important}.layout_testimonial_1 .usg_post_image_1{width:4rem!important;margin-left:0!important;margin-right:1rem!important}.layout_testimonial_1 .usg_post_custom_field_1{font-weight:700!important;line-height:1.5!important;margin-bottom:0!important}.layout_testimonial_1 .usg_post_custom_field_2{color:var(--color-content-faded)!important;font-size:0.9rem!important;line-height:1.5!important}.layout_testimonial_1 .usg_post_custom_field_3{color:var(--color-content-primary)!important}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-30848 us_testimonial type-us_testimonial status-publish has-post-thumbnail hentry us_testimonial_category-sealyzer\" data-id=\"30848\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\" style=\"--vwrapper-gap: 0.7rem;\"><div class=\"w-post-elm post_content usg_post_content_1\"><p>Fabian and Benjamin helped us, among other things, to develop our LinkedIn strategy. Their support enabled us to get off to a very good start! Motivational support was also provided! Thank you for that \ud83d\ude42 Selin &amp; Stefan   <\/p>\n<\/div><div class=\"w-hwrapper usg_hwrapper_1 align_none valign_middle\" style=\"--hwrapper-gap: 1.2rem;\"><div class=\"w-post-elm post_image usg_post_image_1 as_circle has_width stretched\"><a target=\"_blank\" href=\"https:\/\/www.sealyzer.com\/de\/\" aria-label=\"Selin Neefischer, SEAlyzer\" rel=\"noopener\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/11\/selin-n-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/11\/selin-n-150x150.jpg 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/11\/selin-n-300x300.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/11\/selin-n-350x350.jpg 350w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/11\/selin-n.jpg 366w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/div><div class=\"w-vwrapper usg_vwrapper_2 align_none valign_top\" style=\"--vwrapper-gap: 0.7rem; --vwrapper-parent-gap: 0.7rem;\"><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text us_testimonial_author\"><a target=\"_blank\" href=\"https:\/\/www.sealyzer.com\/de\/\" rel=\"noopener\"><span class=\"w-post-elm-value\">Selin Neefischer<\/span><\/a><\/div><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 has_text_color type_text us_testimonial_role color_link_inherit\"><span class=\"w-post-elm-value\">Founder & Managing Director, SEAlyzer<\/span><\/div><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:1,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;1&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;testimonial_1&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;{\\&quot;url\\&quot;:\\&quot;\\&quot;}&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;us_testimonial&quot;],&quot;tax_query&quot;:[{&quot;taxonomy&quot;:&quot;us_testimonial_category&quot;,&quot;field&quot;:&quot;slug&quot;,&quot;terms&quot;:[&quot;sealyzer&quot;]}],&quot;post_status&quot;:[&quot;publish&quot;,&quot;tribe-ea-success&quot;,&quot;tribe-ea-failed&quot;,&quot;tribe-ea-schedule&quot;,&quot;tribe-ea-pending&quot;,&quot;tribe-ea-draft&quot;],&quot;posts_per_page&quot;:&quot;1&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;date&quot;:&quot;DESC&quot;}},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;us_testimonial&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:1,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-grid us_grid type_grid layout_testimonial_1 cols_1 preload_style_spinner\" id=\"us_grid_2\" style=\"--columns:1;--gap:1.5rem;\" data-filterable=\"true\"><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-30851 us_testimonial type-us_testimonial status-publish has-post-thumbnail hentry us_testimonial_category-twardawa\" data-id=\"30851\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\" style=\"--vwrapper-gap: 0.7rem;\"><div class=\"w-post-elm post_content usg_post_content_1\"><p>LinkedIn is a very good business network. However, as is often the case, the devil is in the details. Therefore, I analyzed my LinkedIn account together with Fabian Jaeckert and Benjamin O&#8217;Daniel and developed a content strategy tailored to my objectives. In the workshop, we worked hands-on on the profile, planned, and published posts. The content offers a very good balance of theory and tangible results. We also had a lot of fun!<\/p>\n<\/div><div class=\"w-hwrapper usg_hwrapper_1 align_none valign_middle\" style=\"--hwrapper-gap: 1.2rem;\"><div class=\"w-post-elm post_image usg_post_image_1 as_circle has_width stretched\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/11\/christian-t-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/11\/christian-t-150x150.jpg 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/11\/christian-t-300x300.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/11\/christian-t-350x350.jpg 350w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/11\/christian-t.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><div class=\"w-vwrapper usg_vwrapper_2 align_none valign_top\" style=\"--vwrapper-gap: 0.7rem; --vwrapper-parent-gap: 0.7rem;\"><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text us_testimonial_author\"><span class=\"w-post-elm-value\">Christian Twardawa<\/span><\/div><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 has_text_color type_text us_testimonial_role color_link_inherit\"><span class=\"w-post-elm-value\">Managing Director and Coach, Business Barista<\/span><\/div><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:1,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;1&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;testimonial_1&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;{\\&quot;url\\&quot;:\\&quot;\\&quot;}&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;us_testimonial&quot;],&quot;tax_query&quot;:[{&quot;taxonomy&quot;:&quot;us_testimonial_category&quot;,&quot;field&quot;:&quot;slug&quot;,&quot;terms&quot;:[&quot;twardawa&quot;]}],&quot;post_status&quot;:[&quot;publish&quot;,&quot;tribe-ea-success&quot;,&quot;tribe-ea-failed&quot;,&quot;tribe-ea-schedule&quot;,&quot;tribe-ea-pending&quot;,&quot;tribe-ea-draft&quot;],&quot;posts_per_page&quot;:&quot;1&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;date&quot;:&quot;DESC&quot;}},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;us_testimonial&quot;,&quot;us_grid_ajax_index&quot;:2,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:2,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">About Us and our LinkedIn Activities<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"background-color:#ffffff;box-shadow: px px px px none;border-style:solid;border-width:1px;border-radius:5px;border-color:#ffffff;padding:20px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\"none\"     data-bg=\"#ffffff\"  data-border_color=\"#ffffff\" ><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Fabian Jaeckert<\/h3>\n<p>Fabian is an online marketer through and through. His professional roots are in technology, including Typo3 development. On LinkedIn, he enjoys sharing technical topics around tools and hacks, sharing professional articles from online marketing, and commenting on debates in search engine optimization.  <\/p>\n<p>LinkedIn Profile of <a href=\"https:\/\/www.linkedin.com\/in\/fabianjaeckert\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fabian Jaeckert<\/a><\/p>\n<p>Example of a post: <a href=\"https:\/\/www.linkedin.com\/posts\/fabianjaeckert_podcast-marketingstrategie-ranking-activity-6641593844045496320-4wZc\" target=\"_blank\" rel=\"noopener noreferrer\">How quickly does new content rank?<\/a><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/fabian-1.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/fabian-1.jpg 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/fabian-1-300x300.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/fabian-1-150x150.jpg 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/fabian-1-350x350.jpg 350w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/fabian-1-600x600.jpg 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div>\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"background-color:#ffffff;box-shadow: px px px px none;border-style:solid;border-width:1px;border-radius:5px;border-color:#ffffff;padding:20px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\"none\"     data-bg=\"#ffffff\"  data-border_color=\"#ffffff\" ><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Benjamin O\u2019Daniel<\/h3>\n<p>As a trained editor, copywriter, and content marketing manager, Benjamin deals with all topics related to content creation. On LinkedIn, he shares his personal thoughts on marketing, exciting case studies on content marketing, and highlights from podcast discussions. <\/p>\n<p>LinkedIn Profile of <a href=\"https:\/\/www.linkedin.com\/in\/benjamin-o-daniel\/\" target=\"_blank\" rel=\"noopener noreferrer\">Benjamin O\u2019Daniel<\/a><\/p>\n<p>Example of a post: <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6679358892981420032\/\" target=\"_blank\" rel=\"noopener noreferrer\">What makes good content?<\/a><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"867\" height=\"852\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/benjamin-2-klein-square.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/benjamin-2-klein-square.jpg 867w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/benjamin-2-klein-square-300x295.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/benjamin-2-klein-square-600x590.jpg 600w\" sizes=\"auto, (max-width: 867px) 100vw, 867px\" \/><\/div><\/div>\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">How our LinkedIn Marketing Day Seminar Works<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"smile-icon-timeline-wrap csstime   \"     style=\"\"><div class=\"timeline-line \" style=\"border-right-color:;\"><span><\/span><\/div><div class=\"timeline-wrapper\"><div class=\"timeline-block \"><div class=\"timeline-dot\"><\/div><div class=\"ult-timeline-arrow\"><s><\/s><l><\/l><\/div><div class=\"timeline-icon-block\"><div class=\"ult-timeline-icon \" style=\"   \"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon circle \"  style=\"color:#de5034;background:#ffffff;font-size:32px;display:inline-block;\">\n\t<i class=\"defaults-desktop\"><\/i>\n<\/div><\/div><\/div><\/div> <!-- icon --><\/div><div class=\"timeline-header-block\" >\n\t\t\t\t\t\t\t<div id=\"timeline-item-3068\" class=\"timeline-header\" style=\"\"><h3 class=\"ult-timeline-title ult-responsive\"  data-ultimate-target='#timeline-item-3068 .ult-timeline-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Completely Remote<\/h3><div class=\"ult-responsive timeline-item-spt\"  data-ultimate-target='#timeline-item-3068 .timeline-item-spt'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">We conduct our workshop entirely remotely. This offers several advantages: We can work together directly on the shared screen. And we can record the workshop. We have professional studio microphones, which allows us to ensure high-quality audio transmission.<\/div><\/div> <!-- header --><\/div><\/div><div class=\"timeline-block \"><div class=\"timeline-dot\"><\/div><div class=\"ult-timeline-arrow\"><s><\/s><l><\/l><\/div><div class=\"timeline-icon-block\"><div class=\"ult-timeline-icon \" style=\"   \"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon circle \"  style=\"color:#de5034;background:#ffffff;font-size:32px;display:inline-block;\">\n\t<i class=\"defaults-group\"><\/i>\n<\/div><\/div><\/div><\/div> <!-- icon --><\/div><div class=\"timeline-header-block\" >\n\t\t\t\t\t\t\t<div id=\"timeline-item-2074\" class=\"timeline-header\" style=\"\"><h3 class=\"ult-timeline-title ult-responsive\"  data-ultimate-target='#timeline-item-2074 .ult-timeline-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Preliminary Kick-off<\/h3><div class=\"ult-responsive timeline-item-spt\"  data-ultimate-target='#timeline-item-2074 .timeline-item-spt'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">In a preliminary kick-off meeting, we get to know the company and the participants. Based on this, we develop ideas in advance for potential content, lead strategies, and network building. This is how we individually adapt our LinkedIn workshop.<\/div><\/div> <!-- header --><\/div><\/div><div class=\"timeline-block \"><div class=\"timeline-dot\"><\/div><div class=\"ult-timeline-arrow\"><s><\/s><l><\/l><\/div><div class=\"timeline-icon-block\"><div class=\"ult-timeline-icon \" style=\"   \"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon circle \"  style=\"color:#de5034;background:#ffffff;font-size:32px;display:inline-block;\">\n\t<i class=\"defaults-user\"><\/i>\n<\/div><\/div><\/div><\/div> <!-- icon --><\/div><div class=\"timeline-header-block\" >\n\t\t\t\t\t\t\t<div id=\"timeline-item-4786\" class=\"timeline-header\" style=\"\"><h3 class=\"ult-timeline-title ult-responsive\"  data-ultimate-target='#timeline-item-4786 .ult-timeline-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Preparation<\/h3><div class=\"ult-responsive timeline-item-spt\"  data-ultimate-target='#timeline-item-4786 .timeline-item-spt'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">We prepare the workshop individually. This means: We focus on the company&#8217;s goals, profiles, and orientation. From this, we develop concrete topic ideas for LinkedIn posts.<\/div><\/div> <!-- header --><\/div><\/div><div class=\"timeline-block \"><div class=\"timeline-dot\"><\/div><div class=\"ult-timeline-arrow\"><s><\/s><l><\/l><\/div><div class=\"timeline-icon-block\"><div class=\"ult-timeline-icon \" style=\"   \"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon circle \"  style=\"color:#de5034;background:#ffffff;font-size:32px;display:inline-block;\">\n\t<i class=\"defaults-file-text\"><\/i>\n<\/div><\/div><\/div><\/div> <!-- icon --><\/div><div class=\"timeline-header-block\" >\n\t\t\t\t\t\t\t<div id=\"timeline-item-9048\" class=\"timeline-header\" style=\"\"><h3 class=\"ult-timeline-title ult-responsive\"  data-ultimate-target='#timeline-item-9048 .ult-timeline-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Workshop<\/h3><div class=\"ult-responsive timeline-item-spt\"  data-ultimate-target='#timeline-item-9048 .timeline-item-spt'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">We meet via Zoom and conduct the workshop. We show concrete examples of posts that demonstrably work and explain the approaches behind them. Subsequently, we present our posting ideas for the company and the individuals behind it and draft an initial content plan.<\/div><\/div> <!-- header --><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Examples of LinkedIn Posts and Their Organic Reach<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"706\" height=\"629\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/wie-schnell-rankt-neuer-content-1.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/wie-schnell-rankt-neuer-content-1.png 706w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/wie-schnell-rankt-neuer-content-1-300x267.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/wie-schnell-rankt-neuer-content-1-600x535.png 600w\" sizes=\"auto, (max-width: 706px) 100vw, 706px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"567\" height=\"303\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/LinkedIn-Content-Beispiel3.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/LinkedIn-Content-Beispiel3.png 567w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/LinkedIn-Content-Beispiel3-300x160.png 300w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">In these Podcast Episodes, We Discuss LinkedIn<\/h2>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:64px\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><a title=\"How a LinkedIn Post Takes off: our Experiences\" href=\"https:\/\/www.jaeckert-odaniel.com\/wie-ein-linkedin-beitrag-viral-geht-unsere-erfahrungen\/\" class=\"w-iconbox-link\" aria-label=\"How a LinkedIn Post Takes Off\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-microphone\"><\/i><\/div><\/a><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\"><a title=\"How a LinkedIn Post Takes off: our Experiences\" href=\"https:\/\/www.jaeckert-odaniel.com\/wie-ein-linkedin-beitrag-viral-geht-unsere-erfahrungen\/\" class=\"w-iconbox-link\" aria-label=\"How a LinkedIn Post Takes Off\">How a LinkedIn Post Takes Off<\/a><\/h4><div class=\"w-iconbox-text\"><div class=\"w-iconbox-text\">\n<p>A post by Benjamin achieved significant reach on LinkedIn \u2013 specifically over 60,000 views and over 1,000 interactions. Why was this post so successful? How do we develop content? We discuss this in this episode \u2013 using the example.   <\/p>\n<\/div>\n<\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">\n            <div class=\"podlove-web-player intrinsic-ignore podlove-web-player-loading\" id=\"player-6a68a5c7bae1e\"><root data-test=\"player--xl\" style=\"max-width:950px;min-width:260px;\">\n  <div class=\"tablet:px-6 tablet:pt-6 mobile:px-4 mobile:pt-4 flex flex-col\">\n    <div class=\"flex-col items-center mobile:flex tablet:hidden\">\n      <show-title class=\"text-sm\"><\/show-title>\n      <episode-title class=\"text-base mb-2\"><\/episode-title>\n      <subscribe-button class=\"mb-4 mobile:flex tablet:hidden\"><\/subscribe-button>\n      <poster class=\"rounded-sm w-48 shadow overflow-hidden\"><\/poster>\n      <divider class=\"w-full my-6\"><\/divider>\n    <\/div>\n\n    <div class=\"tablet:flex flex-grow\">\n      <div 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<\/div>\n      <subscribe-button class=\"mt-1 mobile:hidden tablet:flex\"><\/subscribe-button>\n    <\/div>\n  <\/div>\n  <div class=\"w-full relative overflow-hidden\">\n    <tab name=\"chapters\">\n      <tab-chapters><\/tab-chapters>\n    <\/tab>\n    <tab name=\"transcripts\">\n      <tab-transcripts><\/tab-transcripts>\n    <\/tab>\n    <tab name=\"files\">\n      <tab-files><\/tab-files>\n    <\/tab>\n    <tab name=\"playlist\">\n      <tab-playlist><\/tab-playlist>\n    <\/tab>\n    <tab name=\"share\">\n      <tab-share><\/tab-share>\n    <\/tab>\n    <tab-overflow><\/tab-overflow>\n  <\/div>\n  <error><\/error>\n<\/root>\n<\/div>\n            <script>\n              document.addEventListener(\"DOMContentLoaded\", function() {\n                var player = document.getElementById(\"player-6a68a5c7bae1e\");\n                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Wie schaffst du es in diesem krassen KI-Wandel, weiterhin Sichtbarkeit aufzubauen? Wie generierst du Reichweite, Relevanz, Leads und Umsatz? Mit GEO, LLMO oder GAIO - oder mit ganz neuen Strategien?  Dar\\u00fcber sprechen Fabian Jaeckert und Benjamin O\\u2019Daniel jeden Montag. Zwei erfahrene SEO- und Content-Marketing-Berater mit \\u00fcber 15 Jahren Praxis. Sie diskutieren Strategien, Ma\\u00dfnahmen, eigene Tests \\u2013 offen, ehrlich und verst\\u00e4ndlich. Real Talk aus dem Maschinenraum des Digital-Marketings.  Plus: Interviews mit spannenden K\\u00f6pfen aus der SEO-, GEO- und Content-Szene. F\\u00fcr alle, die vorne bleiben wollen \\u2013 weil sich gerade alles ver\\u00e4ndert.\",\"summary\":\"Suchmaschinen und KI-Systeme verschmelzen ineinander. Wie schaffst du es in diesem krassen KI-Wandel, weiterhin Sichtbarkeit aufzubauen? Wie generierst du Reichweite, Relevanz, Leads und Umsatz? Mit GEO, LLMO oder GAIO - oder mit ganz neuen Strategien?\\r\\n\\r\\nDar\\u00fcber sprechen Fabian Jaeckert und Benjamin O\\u2019Daniel jeden Montag. Zwei erfahrene SEO- und Content-Marketing-Berater mit \\u00fcber 15 Jahren Praxis. Sie diskutieren Strategien, Ma\\u00dfnahmen, eigene Tests \\u2013 offen, ehrlich und verst\\u00e4ndlich. Real Talk aus dem Maschinenraum des Digital-Marketings.\\r\\n\\r\\nPlus: Interviews mit spannenden K\\u00f6pfen aus der SEO-, GEO- und Content-Szene. F\\u00fcr alle, die vorne bleiben wollen \\u2013 weil sich gerade alles ver\\u00e4ndert.\",\"poster\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/wp-content\\\/cache\\\/podlove\\\/6c\\\/558fd418a21fea88b39a0db60805ec\\\/content-performance-podcast_500x.jpg\",\"link\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/podcast\\\/\"},\"title\":\"Wie ein LinkedIn Beitrag abhebt: Unsere Erfahrungen\",\"subtitle\":\"Warum ist dieser Beitrag so erfolgreich gewesen? Wie entwickeln wir Content? Dar\\u00fcber sprechen wir in der aktuellen Folge \\u2013 anhand des Beispiels\",\"summary\":\"Ein Beitrag von Benjamin zur Corona-Krise und die Auswirkungen auf die Unternehmen hat auf LinkedIn eine gro\\u00dfe Reichweite erzielt \\u2013 und zwar \\u00fcber 60.000 Ansichten und \\u00fcber 1.000 Interaktionen (Hier Beitrag lesen). Warum ist dieser Beitrag so erfolgreich gewesen? Wie entwickeln wir Content? Dar\\u00fcber sprechen wir in der aktuellen Folge \\u2013 anhand des Beispiels.\\r\\n\\r\\nDie Episode richtet sich an alle, die auf LinkedIn h\\u00f6here organische Reichweiten erzielen wollen \\u2013 und sich fragen, welchen Content sie daf\\u00fcr ver\\u00f6ffentlichen sollten. Das gilt f\\u00fcr Solopreneure genauso wie f\\u00fcr Marketing-Fachkr\\u00e4fte und F\\u00fchrungskr\\u00e4fte, die sich zu Corporate Influencern entwickeln. Unser Fokus liegt auf fachlichen Inhalten und die passende Content-Strategie daf\\u00fcr.\\r\\n\\r\\n<\\\/br><\\\/br> &#x1F4C8 <a href=\\\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/wie-ein-linkedin-beitrag-viral-geht-unsere-erfahrungen\\\/?utm_source=podcatcher&utm_medium=referral\\\">Mehr Charts und Analysen zur Episode<\\\/a>\\r\\n \\r\\n<\\\/br><\\\/br> &#x1F44B <a href=\\\"https:\\\/\\\/www.linkedin.com\\\/in\\\/fabianjaeckert\\\/\\\">Fabian auf LinkedIn<\\\/a>  <\\\/br><\\\/br> &#x1F44B <a href=\\\"https:\\\/\\\/www.linkedin.com\\\/in\\\/benjamin-o-daniel\\\/\\\">Benjamin auf 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href=\"https:\/\/www.jaeckert-odaniel.com\/linkedin-warum-uns-der-ssi-egal-ist-und-worauf-wir-stattdessen-setzen\/\" class=\"w-iconbox-link\" aria-label=\"Why We Don&#039;t Care about the SSI\">Why We Don&#039;t Care about the SSI<\/a><\/h4><div class=\"w-iconbox-text\"><div class=\"w-iconbox-text\">\n<div class=\"w-iconbox-text\">\n<p>The Social Selling Index (SSI) on LinkedIn is considered a central means for more organic reach. But is it the right strategy to only look at this metric \u2013 or even to deliberately manipulate it? We take a different approach \u2013 and discuss it in this episode.  <\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">\n            <div class=\"podlove-web-player intrinsic-ignore podlove-web-player-loading\" id=\"player-6a68a5c7be452\"><root data-test=\"player--xl\" style=\"max-width:950px;min-width:260px;\">\n  <div class=\"tablet:px-6 tablet:pt-6 mobile:px-4 mobile:pt-4 flex flex-col\">\n    <div class=\"flex-col items-center mobile:flex tablet:hidden\">\n      <show-title class=\"text-sm\"><\/show-title>\n      <episode-title class=\"text-base mb-2\"><\/episode-title>\n      <subscribe-button class=\"mb-4 mobile:flex tablet:hidden\"><\/subscribe-button>\n      <poster class=\"rounded-sm w-48 shadow overflow-hidden\"><\/poster>\n      <divider class=\"w-full my-6\"><\/divider>\n    <\/div>\n\n    <div class=\"tablet:flex 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Wie schaffst du es in diesem krassen KI-Wandel, weiterhin Sichtbarkeit aufzubauen? Wie generierst du Reichweite, Relevanz, Leads und Umsatz? Mit GEO, LLMO oder GAIO - oder mit ganz neuen Strategien?  Dar\\u00fcber sprechen Fabian Jaeckert und Benjamin O\\u2019Daniel jeden Montag. Zwei erfahrene SEO- und Content-Marketing-Berater mit \\u00fcber 15 Jahren Praxis. Sie diskutieren Strategien, Ma\\u00dfnahmen, eigene Tests \\u2013 offen, ehrlich und verst\\u00e4ndlich. Real Talk aus dem Maschinenraum des Digital-Marketings.  Plus: Interviews mit spannenden K\\u00f6pfen aus der SEO-, GEO- und Content-Szene. F\\u00fcr alle, die vorne bleiben wollen \\u2013 weil sich gerade alles ver\\u00e4ndert.\",\"summary\":\"Suchmaschinen und KI-Systeme verschmelzen ineinander. Wie schaffst du es in diesem krassen KI-Wandel, weiterhin Sichtbarkeit aufzubauen? Wie generierst du Reichweite, Relevanz, Leads und Umsatz? 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Von daher ist das Thema f\\u00fcr alle relevant, die sich mit Online-Marketing auseinandersetzen.\\r\\n\\r\\n<\\\/br><\\\/br> &#x1F4C8 <a href=\\\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/linkedin-warum-uns-der-ssi-egal-ist-und-worauf-wir-stattdessen-setzen\\\/?utm_source=podcatcher&utm_medium=referral\\\">Mehr Charts und Analysen zur Episode<\\\/a>\\r\\n \\r\\n<\\\/br><\\\/br> &#x1F44B <a href=\\\"https:\\\/\\\/www.linkedin.com\\\/in\\\/fabianjaeckert\\\/\\\">Fabian auf LinkedIn<\\\/a>  <\\\/br><\\\/br> &#x1F44B <a href=\\\"https:\\\/\\\/www.linkedin.com\\\/in\\\/benjamin-o-daniel\\\/\\\">Benjamin auf 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Dann trage dich in unseren <b>E-Mail Verteiler<\/b> ein!\r\n<br><br>\r\nDort geben wir Tipps, zeigen konkrete Beispiele und laden zu unseren Live-Webinaren ein. <b>Erfolgreiche Strategien & aktuelle Erkenntnisse<\/b> aus \u00fcber 15 Jahren SEO-Beratung.<\/div>\n\t\t<\/div><div id=\"custom_html-2\" class=\"widget_text widget widget_custom_html amr_widget\"><div class=\"textwidget custom-html-widget\"><!-- Begin Mailchimp Signup Form -->\r\n<div id=\"mc_embed_signup\">\r\n<form action=\"https:\/\/jaeckert-odaniel.us2.list-manage.com\/subscribe\/post?u=c268db4d1f5c9b4224117f6f7&amp;id=e2cbf482ec\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate>\r\n    <div id=\"mc_embed_signup_scroll\">\r\n\t\t<br>\r\n\t\t<div class=\"mc-field-group\">\r\n\t\t\t<input type=\"email\" value=\"\" placeholder=\"Deine Email\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL\">\r\n\t\t<\/div>\r\n\t\t<br>\r\n\t<div id=\"mce-responses\" class=\"clear\">\r\n\t\t<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\r\n\t\t<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\r\n\t<\/div>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\r\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_c268db4d1f5c9b4224117f6f7_e2cbf482ec\" tabindex=\"-1\" value=\"\"><\/div>\r\n    <div class=\"clear\"><input type=\"submit\" value=\"Eintragen\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\r\n    <\/div>\r\n<\/form>\r\n<\/div>\r\n<!--End mc_embed_signup--><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3 style=\"text-align: left;\">Latest Podcast Episodes<\/h3>\n\n<table>\n    <tbody>\n            <tr class=\"podcast_archive_element\">\n            <td class=\"thumbnail\">\n                \n<img decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/cache\/podlove\/8e\/2d37eaace8f871a921c1197dff671e\/keywords-die-fur-immer-verschwinden-werden_64x64.png\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/cache\/podlove\/8e\/2d37eaace8f871a921c1197dff671e\/keywords-die-fur-immer-verschwinden-werden_64x64.png 1x, https:\/\/www.jaeckert-odaniel.com\/wp-content\/cache\/podlove\/8e\/2d37eaace8f871a921c1197dff671e\/keywords-die-fur-immer-verschwinden-werden_128x.png 2x, https:\/\/www.jaeckert-odaniel.com\/wp-content\/cache\/podlove\/8e\/2d37eaace8f871a921c1197dff671e\/keywords-die-fur-immer-verschwinden-werden_192x.png 3x\"\/>\n\n            <\/td>\n            <td class=\"title\">\n                <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/keywords-die-fuer-immer-verschwinden-werden\/\">\n                    <strong>Keywords, die f\u00fcr immer verschwinden werden<\/strong><br>\n                <\/a>\n                Menschen nutzen KI-Systeme anders als Suchmaschinen. Das hat Konsequenzen f\u00fcr die Keywords - und die gesamte Datengrundlage dahinter. Das besprechen wir in dieser Folge anhand von Beispielen.\n            <\/td>\n        <\/tr>\n            <tr class=\"podcast_archive_element\">\n            <td class=\"thumbnail\">\n                \n<img decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/cache\/podlove\/98\/423ad0fede86a2ec7d637cf3fa542a\/was-ist-die-zukunft-von-ratgeber-content-unser-eindruck-2026_64x64.png\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/cache\/podlove\/98\/423ad0fede86a2ec7d637cf3fa542a\/was-ist-die-zukunft-von-ratgeber-content-unser-eindruck-2026_64x64.png 1x, https:\/\/www.jaeckert-odaniel.com\/wp-content\/cache\/podlove\/98\/423ad0fede86a2ec7d637cf3fa542a\/was-ist-die-zukunft-von-ratgeber-content-unser-eindruck-2026_128x.png 2x, https:\/\/www.jaeckert-odaniel.com\/wp-content\/cache\/podlove\/98\/423ad0fede86a2ec7d637cf3fa542a\/was-ist-die-zukunft-von-ratgeber-content-unser-eindruck-2026_192x.png 3x\"\/>\n\n            <\/td>\n            <td class=\"title\">\n                <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/was-wird-aus-ratgeber-content-strategien-fuer-die-zukunft\/\">\n                    <strong>Was ist die Zukunft von Ratgeber-Content? Unser Eindruck 2026<\/strong><br>\n                <\/a>\n                Ratgeber-Content galt die letzten 25 Jahre als der Goldstandard im Content-Marketing. Die Formel: Erstelle kostenlos hilfreiche Inhalte und baue dir so Reichweite auf - und damit auch Kunden. Aber funktioniert diese Formel noch? \n            <\/td>\n        <\/tr>\n            <tr class=\"podcast_archive_element\">\n            <td class=\"thumbnail\">\n                \n<img decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/cache\/podlove\/c3\/312a1e5bd618a30010a8b9435c76a5\/ki-analysen-im-marketing-wie-damit-umgehen_64x64.png\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/cache\/podlove\/c3\/312a1e5bd618a30010a8b9435c76a5\/ki-analysen-im-marketing-wie-damit-umgehen_64x64.png 1x, https:\/\/www.jaeckert-odaniel.com\/wp-content\/cache\/podlove\/c3\/312a1e5bd618a30010a8b9435c76a5\/ki-analysen-im-marketing-wie-damit-umgehen_128x.png 2x, https:\/\/www.jaeckert-odaniel.com\/wp-content\/cache\/podlove\/c3\/312a1e5bd618a30010a8b9435c76a5\/ki-analysen-im-marketing-wie-damit-umgehen_192x.png 3x\"\/>\n\n            <\/td>\n            <td class=\"title\">\n                <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/claude-analysen-im-marketing-wie-damit-umgehen\/\">\n                    <strong>KI-Analysen im Marketing: Wie damit umgehen?<\/strong><br>\n                <\/a>\n                Wenn Claude Empfehlungen f\u00fcr SEO und GEO ausspricht\n            <\/td>\n        <\/tr>\n        <\/tbody>\n<\/table>\n\n<style type=\"text\/css\">\n.podcast_archive_element .thumbnail {\n    width: 64px;\n    padding: 5px !important;\n}\n\n.podcast_archive_element td {\n    vertical-align: top;\n}\n<\/style>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"LinkedIn is a very good business network. However, as is often the case, the devil is in the details. Therefore, I analyzed my LinkedIn account together with Fabian Jaeckert and...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":12,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31025","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages\/31025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/comments?post=31025"}],"version-history":[{"count":2,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages\/31025\/revisions"}],"predecessor-version":[{"id":31027,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages\/31025\/revisions\/31027"}],"wp:attachment":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/media?parent=31025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}