{"id":31028,"date":"2020-03-24T09:39:58","date_gmt":"2020-03-24T08:39:58","guid":{"rendered":"https:\/\/www.jaeckert-odaniel.com\/blog-marketing\/"},"modified":"2025-09-01T10:20:18","modified_gmt":"2025-09-01T08:20:18","slug":"blog-marketing","status":"publish","type":"page","link":"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/blog-marketing\/","title":{"rendered":"Blog Marketing"},"content":{"rendered":"<section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1 style=\"text-align: center;\">Blog Marketing: Strategies for more Reach<\/h1>\n<h5 style=\"text-align: center;\">A Blog Strategy Requires a Clear Editorial Approach. However, before Starting Content Production, one should Clearly Understand Their Keywords. This Ensures the Blog Grows Consistently and Achieves Reach.  <\/h5>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: left;\">Many marketing managers who set up blogs or online magazines for their companies adopt a purely editorial approach.<\/p>\n<p style=\"text-align: left;\">This is also a valid motivation. After all, in content marketing, one aims to convince their target audience with informative content. However, after 50 articles at the latest, those responsible wonder how to attract more traffic and visitors to their articles. How they should deal with their &#8220;content graveyard&#8221; \u2013 the many old articles that no longer receive visitors.   <\/p>\n<p style=\"text-align: left;\">They are therefore looking for a sustainable blog strategy. And this is precisely where search engine optimization (SEO) comes into play. <\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column inhaltsverzeichnis\"><div class=\"wpb_wrapper\"><h3>Overview: What&#8217;s on this Page<\/h3>\n<ul>\n<li><a href=\"#ziele\">Four Goals in Blog Marketing<\/a><\/li>\n<li><a href=\"#herausforderungen\">Do Blogs Still Have a Chance in SEO?<\/a><\/li>\n<li><a href=\"#blogartikel\">What Does a Perfect Blog Article Look Like?<\/a><\/li>\n<li><a href=\"#aufwand\">Estimated Effort and Costs<\/a><\/li>\n<li><a href=\"#nl\">-&gt; Receive an SEO chart by email every week<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/12\/Blog-Rankings-Shopify.png\" aria-label=\"Blog Rankings Auswahl\" class=\"w-image-h\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/12\/Blog-Rankings-Shopify.png\" class=\"attachment-large size-large\" alt=\"Blog Rankings Auswahl\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/12\/Blog-Rankings-Shopify.png 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/12\/Blog-Rankings-Shopify-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/12\/Blog-Rankings-Shopify-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/12\/Blog-Rankings-Shopify-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/12\/Blog-Rankings-Shopify-600x600.png 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Shopify&#8217;s Blog Ranks Successfully on Google<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"ziele\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Blog Marketing: Associated Goals<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-crosshairs\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Trust<\/h4><div class=\"w-iconbox-text\"><p>Companies can build significant trust with blogs. However, this is only possible if they are managed editorially. This includes articles that align with user interests. But active <a href=\"https:\/\/www.jaeckert-odaniel.com\/community-management-in-unternehmen-interview-mit-vivian-pein\/\">community management<\/a>, meaning responding to comments, is also mandatory. This requires internal resources.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-crosshairs\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Dwell Time<\/h4><div class=\"w-iconbox-text\"><p>A qualitative KPI for content attractiveness is the dwell time, which can be measured with <a href=\"https:\/\/www.jaeckert-odaniel.com\/google-analytics\/\">Google Analytics<\/a>, among other tools. The longer a user engages with the content, the stronger the impact. However, <a href=\"https:\/\/www.jaeckert-odaniel.com\/verweildauer\/\">dwell time is often measured incorrectly<\/a>. Furthermore, the value should be embedded in web analytics.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-crosshairs\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Reach<\/h4><div class=\"w-iconbox-text\"><p>Many companies aim to increase their brand awareness and generate more reach with blog SEO. This often leads to disappointments. Because very few blog articles truly achieve a good ranking on Google \u2013 and thus receive sustained <a href=\"https:\/\/www.jaeckert-odaniel.com\/seo-traffic-vs-social-traffic\/\">SEO traffic<\/a>. More on search engine optimization can be found below under challenges.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-crosshairs\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Leads and Sales<\/h4><div class=\"w-iconbox-text\"><p>Disappointments are also common with another \u201chard\u201d metric. Namely, that a blog leads to <a href=\"https:\/\/www.jaeckert-odaniel.com\/lead-qualitaet\/\">high-quality leads<\/a> and sales. This is partly because editorial blog articles are inherently more informative. But also because there are no attractive lead strategies. How and where the user is guided is often not clear.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"herausforderungen\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Do Blogs Still Have a Chance in SEO?<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-search\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Few SEO Successes<\/h4><div class=\"w-iconbox-text\"><p>Anyone using a blog as a marketing instrument rightly questions its reach, and thus the effort and benefit. Many blogs have <a href=\"https:\/\/www.jaeckert-odaniel.com\/warum-markenunternehmen-haeufig-schlechte-rankings-haben\/\">poor rankings<\/a> in search engines. Most posts are on the back pages. Despite SEO plugins and various <a href=\"https:\/\/www.jaeckert-odaniel.com\/wie-du-deine-wertvollen-keywords-recherchierst\/\">keywords<\/a>. This creates a true content graveyard. Because the articles on the website also continuously slide further back into the archive and are barely discoverable.<\/p>\n<\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-upload\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Lack of Future Viability<\/h4><div class=\"w-iconbox-text\"><p>More and more managers are wondering how to deal with the situation that their SEO blog is not performing as desired. Constantly producing new articles seems quite questionable. Furthermore, many suffer from the pressure of constant new publications. More efficient blog marketing strategies are being sought. The question also arises of how to handle existing content. To clarify upfront: Simply deleting blog posts is not the best option.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/haben-bloggerinnen-noch-eine-chance-in-seo\/\" aria-label=\"Blog SEO Traffic Beispiel\" class=\"w-image-h\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/06\/Blog-SEO-Traffic-Beispiel.png\" class=\"attachment-large size-large\" alt=\"Blog SEO Traffic Beispiel\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/06\/Blog-SEO-Traffic-Beispiel.png 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/06\/Blog-SEO-Traffic-Beispiel-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/06\/Blog-SEO-Traffic-Beispiel-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/06\/Blog-SEO-Traffic-Beispiel-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/06\/Blog-SEO-Traffic-Beispiel-600x600.png 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><span>We also see bloggers who succeed in SEO. <a href=\"https:\/\/www.jaeckert-odaniel.com\/haben-bloggerinnen-noch-eine-chance-in-seo\/\">Here we discuss what makes the difference.<\/a><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"blogartikel\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">What Does a Perfect Blog Article Look like?<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The poor performance of many blog articles is often due to content being published without expert knowledge or strategic development. Boring topics, weak headlines, and generic &#8220;copy-cat content&#8221; \u2013 often created by AI tools \u2013 appeal neither to readers nor to search engines. <\/p>\n<p>Furthermore, SEO is often misunderstood because keywords are merely inserted into plugins instead of purposefully combining niche keywords with relevant topics. <strong>An example of how to do it better:<\/strong><\/p>\n<p>A company in the healthcare sector wants to expand its visibility on the topic of \u201cbreathing techniques.\u201d With the help of our <a href=\"https:\/\/www.jaeckert-odaniel.com\/warum-wir-ein-eigenes-keyword-tool-in-chatgpt-entwickelt-haben\/\">Keyword Assistant<\/a>, relevant search terms such as \u201cshortness of breath\u201d and \u201cstress\u201d are identified, which serve as the basis for an article series or a content hub. After a brainstorming session with ChatGPT and fine-tuning, an optimized headline such as \u201c5 Surprisingly Simple Exercises for Shortness of Breath\u201d is created. Of course, one must critically review AI ideas and offer real added value, for example, through interviews with female doctors and well-founded content \u2013 an approach we teach in our <a href=\"https:\/\/www.jaeckert-odaniel.com\/geo-academy\/\">Academy Workshops<\/a>.   <\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/der-perfekte-blog-artikel\/\" aria-label=\"Perfekter Blog Artikel\" class=\"w-image-h\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/03\/Perfekter-Blog-Artikel.png\" class=\"attachment-large size-large\" alt=\"Perfekter Blog Artikel\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/03\/Perfekter-Blog-Artikel.png 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/03\/Perfekter-Blog-Artikel-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/03\/Perfekter-Blog-Artikel-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/03\/Perfekter-Blog-Artikel-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/03\/Perfekter-Blog-Artikel-600x600.png 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">What Does the Perfect Blog Article Look Like? <a href=\"https:\/\/www.jaeckert-odaniel.com\/der-perfekte-blog-artikel\/\">We discuss that here.<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"aufwand\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Effort and Costs of Blog Marketing: an Example<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>The Company<\/h3>\n<p>A managing director of a B2B company has understood: He must bring his employees&#8217; expertise to the website. His goal: He wants to rank high in <a href=\"https:\/\/www.jaeckert-odaniel.com\/google-ranking-verbessern\/\">Google Ranking<\/a> for his relevant terms with the content \u2013 and thereby increase his visibility and generate new customer inquiries. It benefits him that Google generally ranks useful, detailed, and high-quality content well. Content is a central lever in search engine optimization.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>The Effort<\/h3>\n<p>For the production of blog articles, he estimates a budget of 16 hours. This budget includes research and internal coordination, writing, the correction phase, and publishing online. Each post comprises at least one A4 page. Also included in the budget is <a href=\"https:\/\/www.jaeckert-odaniel.com\/community-management-in-unternehmen-interview-mit-vivian-pein\/\">community management<\/a>. Because it has been shown that readers comment on the blog articles. The employee responds personally to each comment.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>The Costs<\/h3>\n<p>During the time dedicated to editorial tasks, employees are unable to perform their primary professional duties. They are effectively engaged in marketing activities. With four contributions per month, this amounts to an expenditure of 64 hours, calculated at an internal hourly rate of \u20ac50. Furthermore, topic planning and success measurement also consume time. Consequently, <a href=\"https:\/\/www.jaeckert-odaniel.com\/was-kostet-seo\/\">costs<\/a> exceeding \u20ac3,000 are incurred per month.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"stats-block stats-left  \"><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon circle \"  style=\"color:#333333;background:#e9e9e9;font-size:32px;display:inline-block;\">\n\t<i class=\"Defaults-file-o\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"stats-desc\" id=\"counter-responsv-wrap-5268\"><div id=\"counter_368199531969e7551185e3b\" data-id=\"counter_368199531969e7551185e3b\"  data-ultimate-target='#counter-responsv-wrap-5268 .stats-number'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"stats-number ult-responsive\" style=\"font-size:28px;  \" data-speed=\"3\" data-counter-value=\"4\" data-separator=\",\" data-decimal=\".\">0<\/div><div id=\"title-counter_368199531969e7551185e3b\"  data-ultimate-target='#counter-responsv-wrap-5268 .stats-text'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"stats-text ult-responsive\" style=\"font-size:18px;  \">Articles per Month<\/div><\/div><\/div><div class=\"stats-block stats-left  \"><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon circle \"  style=\"color:#333333;background:#e9e9e9;font-size:32px;display:inline-block;\">\n\t<i class=\"Defaults-clock-o\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"stats-desc\" id=\"counter-responsv-wrap-1971\"><div id=\"counter_52740579369e7551185ef4\" data-id=\"counter_52740579369e7551185ef4\"  data-ultimate-target='#counter-responsv-wrap-1971 .stats-number'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"stats-number ult-responsive\" style=\"font-size:28px;  \" data-speed=\"3\" data-counter-value=\"64\" data-separator=\",\" data-decimal=\".\">0<\/div><div id=\"title-counter_52740579369e7551185ef4\"  data-ultimate-target='#counter-responsv-wrap-1971 .stats-text'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"stats-text ult-responsive\" style=\"font-size:18px;  \">Effort in Hours<\/div><\/div><\/div><div class=\"stats-block stats-left  \"><div class=\"aio-icon-left\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon circle \"  style=\"color:#333333;background:#e9e9e9;font-size:32px;display:inline-block;\">\n\t<i class=\"Defaults-eur\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"stats-desc\" id=\"counter-responsv-wrap-7072\"><div id=\"counter_185765081569e7551185fa5\" data-id=\"counter_185765081569e7551185fa5\"  data-ultimate-target='#counter-responsv-wrap-7072 .stats-number'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"stats-number ult-responsive\" style=\"font-size:28px;  \" data-speed=\"3\" data-counter-value=\"3000\" data-separator=\",\" data-decimal=\".\">0<\/div><div id=\"title-counter_185765081569e7551185fa5\"  data-ultimate-target='#counter-responsv-wrap-7072 .stats-text'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"stats-text ult-responsive\" style=\"font-size:18px;  \">Monthly Costs at \u20ac50\/H <\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"nl\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div id=\"custom_html-3\" class=\"widget_text widget widget_custom_html amr_widget\"><div class=\"textwidget custom-html-widget\"><div style=\"text-align: center; margin: 0 auto; width=80%\">\r\n<p><a href=\"https:\/\/www.jaeckert-odaniel.com\/newsletter\/\"><img decoding=\"async\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/Newsletter-Banner-2025-07.png\" width=\"700px;\" class=\"schattenbild\" alt=\"GEO SEO Newsletter\" loading=\"lazy\"><\/a><\/p>\r\n<!-- Begin Mailchimp Signup Form -->\r\n<div id=\"mc_embed_signup\">\r\n<form action=\"https:\/\/jaeckert-odaniel.us2.list-manage.com\/subscribe\/post?u=c268db4d1f5c9b4224117f6f7&amp;id=e2cbf482ec\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate>\r\n    <div id=\"mc_embed_signup_scroll\">\r\n\t\t<br>\r\n\t\t<div class=\"mc-field-group\">\r\n\t\t\t<input type=\"email\" value=\"\" placeholder=\"Deine Email\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL-inline\">\r\n\t\t<\/div>\r\n\t\t<br>\r\n\t<div id=\"mce-responses\" class=\"clear\">\r\n\t\t<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\r\n\t\t<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\r\n\t<\/div>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\r\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_c268db4d1f5c9b4224117f6f7_e2cbf482ec\" tabindex=\"-1\" value=\"\"><\/div>\r\n    <div class=\"clear\"><input type=\"submit\" value=\"SEO Charts bekommen\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\r\n    <\/div>\r\n<\/form>\r\n<\/div>\r\n<!--End mc_embed_signup-->\r\n\r\n<\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><!-- Row Backgrounds --><div class=\"upb_color\" data-bg-override=\"0\" data-bg-color=\"\" data-fadeout=\"\" data-fadeout-percentage=\"30\" data-parallax-content=\"\" data-parallax-content-sense=\"30\" data-row-effect-mobile-disable=\"true\" data-img-parallax-mobile-disable=\"true\" data-rtl=\"false\"  data-custom-vc-row=\"\"  data-vc=\"8.7.2\"  data-is_old_vc=\"\"  data-theme-support=\"disable\"   data-overlay=\"false\" data-overlay-color=\"\" data-overlay-pattern=\"\" data-overlay-pattern-opacity=\"\" data-overlay-pattern-size=\"\"    ><\/div><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Further Topics on Online Marketing<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-star\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Search Engine Optimization<\/h4><div class=\"w-iconbox-text\"><p>SEO and content are closely intertwined. But search engine optimization consists of many more disciplines and tasks. Here we provide an overview of tools, strategies, examples, and concrete procedures for <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/search-engine-optimization\/\">successful search engine optimization<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-star\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Online Marketing<\/h4><div class=\"w-iconbox-text\"><p>Online marketing has been growing strongly for years. More and more disciplines are being added. On this page, we aim to provide an overview and categorize the various disciplines. This section is continuously expanding. Click here for the <a href=\"https:\/\/www.jaeckert-odaniel.com\/hub\/\">Online Marketing Overview<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-star\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Content Marketing<\/h4><div class=\"w-iconbox-text\"><p>Blog marketing is just one aspect where content plays an important role. Over the years, an independent discipline has emerged from it: Content Marketing. However, <a href=\"https:\/\/www.jaeckert-odaniel.com\/hub\/content-marketing-formate\/\">Content Marketing is interpreted very differently<\/a>, as we repeatedly observe.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-star\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Online PR and Link Building<\/h4><div class=\"w-iconbox-text\"><p>A blog is the first step. The second step is marketing. Only those who promote their articles will continuously increase their reach. An online PR strategy helps here, ideally in conjunction with <a href=\"https:\/\/www.jaeckert-odaniel.com\/hub\/linkaufbau\/\">link building<\/a>, which in turn contributes to SEO.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-star\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">LinkedIn Strategies<\/h4><div class=\"w-iconbox-text\"><p>The social media world is also very diverse. Our focus is on LinkedIn. The channel is extremely relevant, especially in the B2B environment. For networking, but also for sharing one&#8217;s own content. Here we explain what constitutes a <a href=\"https:\/\/www.jaeckert-odaniel.com\/hub\/linkedin-marketing\/\">LinkedIn Content Strategy<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-star\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Case Studies<\/h4><div class=\"w-iconbox-text\"><p>In our podcast, we regularly speak with experts, entrepreneurs, and executives in online marketing. With them, we discuss their strategies and reactions to current developments. Click here for <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/themen\/interviews\/\">our interviews<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Blog Marketing: Strategies for more Reach A Blog Strategy Requires a Clear Editorial Approach. However, before Starting Content Production, one should Clearly Understand Their Keywords. 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