{"id":31031,"date":"2020-03-31T08:36:11","date_gmt":"2020-03-31T06:36:11","guid":{"rendered":"https:\/\/www.jaeckert-odaniel.com\/link-building\/"},"modified":"2025-09-01T10:20:18","modified_gmt":"2025-09-01T08:20:18","slug":"link-building","status":"publish","type":"page","link":"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/link-building\/","title":{"rendered":"Link Building"},"content":{"rendered":"<section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1 style=\"text-align: center;\">Link Building for SEO: Strategies for High-Quality Links<\/h1>\n<h5 style=\"text-align: center;\">Links are and Remain an Important Factor for Ranking High in Search Engines. But how Do I Build Links for SEO? And Specifically, Effective Links that Cannot be Copied and Pose No Risk?  <\/h5>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>However, before we get to that, we need to clarify a few things. Many gray-hat methods prevail in link building that clearly violate Google&#8217;s guidelines \u2013 and which we reject. For good reasons. Furthermore, Google&#8217;s algorithm has changed significantly.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column inhaltsverzeichnis\"><div class=\"wpb_wrapper\"><h3>What this Article Covers<\/h3>\n<ul>\n<li><a href=\"#frueherheute\">Link Building: How it Used to Be \u2013 and Often Still Is Today<\/a><\/li>\n<li><a href=\"#risiken\">The Risks: Penalties and Downfalls<\/a><\/li>\n<li><a href=\"#ursachen\">The Causes: Why Gray-Hat Methods Are Used<\/a><\/li>\n<li><a href=\"#2welten\">The Debate: Smarter Than Google?<\/a><\/li>\n<li><a href=\"#neueansaetze\">E-A-T Model: The Algorithm Is Changing<\/a><\/li>\n<li><a href=\"#organiclinks\">The Alternative: Organic Link Building<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"760\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/vortrag-seoday-2018-fabi-2-gray.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/vortrag-seoday-2018-fabi-2-gray.jpg 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/vortrag-seoday-2018-fabi-2-gray-300x200.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/vortrag-seoday-2018-fabi-2-gray-600x400.jpg 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Three Common Questions about Link Building and SEO<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-star\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">What is Link Building?<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">Link building in SEO means generating external links for a website. That is, being linked from other websites. Every external link strengthens one&#8217;s own website and thus its <a href=\"https:\/\/www.jaeckert-odaniel.com\/google-ranking-verbessern\/\">Google ranking<\/a>. There are various strategies and approaches for how to obtain these <a href=\"https:\/\/www.jaeckert-odaniel.com\/3-tipps-wie-ihr-mit-no-follow-links-umgeht\/\">external links<\/a>.   <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-star\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">What Link Building Strategies are there?<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">In the SEO industry, there are different strategies and approaches for link building. One approach relies on buying and exchanging links. However, these methods violate Google&#8217;s guidelines. Therefore, there is another approach that focuses on clean, voluntarily placed links. However, this is significantly more difficult to implement.    <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-star\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">What Do I Need to Consider for Link Building?<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">What to pay attention to depends on the SEO and link building strategy. Those who focus on high-quality, clean linking must invest a lot of energy in PR and brand building. Those who engage in link trading must primarily ensure they are not scammed and not caught by Google.  <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Link Building and SEO: an Example<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Here is an example of clean link building in the form of a link bait \u2013 that is, a targeted campaign to generate links.<\/p>\n<p>For the link building project, a free tool was developed. A tool that did not yet exist on the market in that form. Subsequently, a PR and content marketing campaign was carried out for the tool.  <\/p>\n<p>We discuss this example in our <a href=\"https:\/\/www.jaeckert-odaniel.com\/geo-academy\/\">SEO Academy<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"1087\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/12\/Linkaufbau-Beispiel.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/12\/Linkaufbau-Beispiel.png 2414w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/12\/Linkaufbau-Beispiel-300x286.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/12\/Linkaufbau-Beispiel-600x572.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"frueherheute\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Link Building and SEO: how it Used to be \u2013 and Often Still is Today<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-otter\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Buying Links<\/h4><div class=\"w-iconbox-text\"><p>The common practice in search engine optimization was and often still is to buy and sell links under the table. Website operators place a so-called do-follow link in exchange for a one-time payment. Often, it involves several hundred euros per link, depending on the quality of the link seller&#8217;s or broker&#8217;s website.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-otter\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Renting Links<\/h4><div class=\"w-iconbox-text\"><p>Another common method is link rental. Here, a monthly amount is debited for the placed links. This results in ongoing costs for the renter. At the same time, they are in a permanent dependency on their service provider. Especially since it is often not known exactly which links have been placed. The true extent of dependency is difficult to ascertain.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-otter\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Exchanging Links<\/h4><div class=\"w-iconbox-text\"><p>A reciprocal action for a link can also simply be a link back. For this purpose, entire networks of websites were previously built, solely for the purpose of placing a reciprocal link. Even if no money changes hands here, it is still a deliberate manipulation of search engines.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_center\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/linkanfrage-kredit.png\" aria-label=\"linkanfrage-kredit\" class=\"w-image-h\"><img decoding=\"async\" width=\"657\" height=\"391\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/linkanfrage-kredit.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/linkanfrage-kredit.png 657w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/linkanfrage-kredit-300x179.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/linkanfrage-kredit-600x357.png 600w\" sizes=\"auto, (max-width: 657px) 100vw, 657px\" \/><\/a><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">&#8220;If you wish, we can link to each other in return&#8221; &#8211; a classic link exchange request<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"ursachen\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">The Causes of Manipulative Link Building<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-dizzy\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Lack of Alternatives<\/h4><div class=\"w-iconbox-text\"><p>Companies that buy links often simply lack alternative concepts. New methods are not known. Or they shy away from the effort involved. This is also because organic link building works completely differently. It is significantly more complex. And you need the right creative ideas.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-flag-checkered\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">High Competitive Pressure<\/h4><div class=\"w-iconbox-text\"><p>This is also often the case: one knows that they are violating Google&#8217;s guidelines and that the risk is high or even existential. Nevertheless, it is done. Because the competitor does it \u2013 and thus achieves short-term success. The responsible SEO or management is under pressure and acts out of necessity.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-hat-cowboy-side\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Guaranteed Results<\/h4><div class=\"w-iconbox-text\"><p>This also applies: those who have purchased links have received guaranteed results. A placed link is visible, controllable, and measurable. The purchasing process is manageable in complexity. The method appears scalable at first glance. Furthermore, there are service providers in the market with their own link networks.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"risiken\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">These are the Risks of Gray-Hat Link Building Methods<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Ranking Loss and Penalties<\/h3>\n<p>Link building with such gray-hat methods was very successful in the past. Some still are today. However, since the &#8220;Penguin Update&#8221; in 2012, Google has been massively combating such unnatural links. Former link sellers and buyers were severely penalized. Link networks were dismantled. The consequences: Through a readjustment of the algorithm, companies suffered significant ranking losses. Or they were manually penalized via a message in the Search Console.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Existential Business Risk<\/h3>\n<p>The consequence of a penalty: A significant loss of ranking and traffic. While it is possible to recover from a Google penalty, the unnatural links must be removed \u2013 a link detox. Subsequently, links must be built organically. This is a complete cultural shift that almost no company manages. The result is often the end of the company, unless it is a brand company or has established other major marketing channels.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-image schattenbild align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"542\" height=\"528\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/pinguin.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/pinguin.png 542w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/pinguin-300x292.png 300w\" sizes=\"auto, (max-width: 542px) 100vw, 542px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">As part of the &#8220;Penguin Update,&#8221; Google penalized websites that had built unnatural links.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"2welten\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">The Two SEO Worlds: Smarter than Google or not?<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-cocktail\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Yes, Smarter<\/h4><div class=\"w-iconbox-text\"><p>A part of the SEO industry holds the opinion that the purpose of search engine optimization is to manipulate with gray-hat methods and trick the algorithm. New measures are constantly being discussed here. Previously, it was purchased links. Currently, for example, it&#8217;s the purchase of clicks, the so-called CTR manipulation. Many SEO service providers still offer such measures today.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-hands-helping\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">No, not Smarter<\/h4><div class=\"w-iconbox-text\"><p>We take the position that a search engine operator has more expertise and resources available than a single company. That is why we decided long ago to work with Google \u2013 and not against the corporation. Google wants the best result to rank highest. How can we contribute to earning a top position? By creating content that deserves to be linked voluntarily.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium with_line width_default thick_1 style_solid color_border align_center\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Tip: how the SEO Industry Discusses Link Building<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The discussion about link building is as old as the SEO industry itself. Even today, prominent representatives of the industry hold differing opinions on it. You can also read the discussion we had on LinkedIn.  <\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/fabianjaeckert_seo-linkbuilding-onlinemarketing-activity-6622761227795877888-WM-Q\" rel=\"noopener\">https:\/\/www.linkedin.com\/posts\/fabianjaeckert_seo-linkbuilding-onlinemarketing-activity-6622761227795877888-WM-Q<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"676\" height=\"551\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/inkaufbau-li.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/inkaufbau-li.png 676w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/inkaufbau-li-300x245.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/inkaufbau-li-600x489.png 600w\" sizes=\"auto, (max-width: 676px) 100vw, 676px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"neueansaetze\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Organic Link Building: New Approaches<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Hero Content<\/h3>\n<p>Companies develop a lot of <a href=\"https:\/\/www.jaeckert-odaniel.com\/was-ist-guter-content\/\" target=\"_blank\" rel=\"noopener\">good content<\/a>. For example, helpful tips, informative texts, blog articles, videos. This content is important. However, generating links requires more. This is about developing outstanding content. This is also often called &#8220;Hero Content.&#8221; Ideally, content that does not exist in this form within the industry. This requires a completely different perspective that goes far beyond one&#8217;s own company: What would be a great help, an inspiration, or entertainment for our visitors, our customers?<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\">\n            <div class=\"podlove-web-player intrinsic-ignore podlove-web-player-loading\" id=\"player-6a3bcba2cf8c7\"><root data-test=\"player--xl\" style=\"max-width:950px;min-width:260px;\">\n  <div class=\"tablet:px-6 tablet:pt-6 mobile:px-4 mobile:pt-4 flex flex-col\">\n    <div class=\"flex-col items-center mobile:flex tablet:hidden\">\n      <show-title class=\"text-sm\"><\/show-title>\n      <episode-title class=\"text-base mb-2\"><\/episode-title>\n      <subscribe-button class=\"mb-4 mobile:flex tablet:hidden\"><\/subscribe-button>\n      <poster class=\"rounded-sm w-48 shadow overflow-hidden\"><\/poster>\n      <divider class=\"w-full my-6\"><\/divider>\n    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tab=\"share\">\n          <icon type=\"share\"><\/icon>\n        <\/tab-trigger>\n      <\/div>\n      <subscribe-button class=\"mt-1 mobile:hidden tablet:flex\"><\/subscribe-button>\n    <\/div>\n  <\/div>\n  <div class=\"w-full relative overflow-hidden\">\n    <tab name=\"chapters\">\n      <tab-chapters><\/tab-chapters>\n    <\/tab>\n    <tab name=\"transcripts\">\n      <tab-transcripts><\/tab-transcripts>\n    <\/tab>\n    <tab name=\"files\">\n      <tab-files><\/tab-files>\n    <\/tab>\n    <tab name=\"playlist\">\n      <tab-playlist><\/tab-playlist>\n    <\/tab>\n    <tab name=\"share\">\n      <tab-share><\/tab-share>\n    <\/tab>\n    <tab-overflow><\/tab-overflow>\n  <\/div>\n  <error><\/error>\n<\/root>\n<\/div>\n            <script>\n              document.addEventListener(\"DOMContentLoaded\", function() {\n                var player = document.getElementById(\"player-6a3bcba2cf8c7\");\n                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Wir stellen ein Praxisbeispiel vor.\\r\\n\\r\\nDie Folge ist speziell f\\u00fcr F\\u00fchrungskr\\u00e4fte gedacht, die Portale oder Onlineshops verantworten und Linkbuilding und Online-PR zu ihren Aktivit\\u00e4ten z\\u00e4hlen.\\r\\n\\r\\n<\\\/br><\\\/br> &#x1F4C8 <a href=\\\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/praxisbeispiel-linkaufbau\\\/?utm_source=podcatcher&utm_medium=referral\\\">Mehr Charts und Analysen zur Episode<\\\/a>\\r\\n<\\\/br><\\\/br> &#x1F393 <a href=\\\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/seo-academy\\\/?utm_source=podcatcher&utm_medium=referral\\\">GEO Academy<\\\/a>\",\"publicationDate\":\"2017-08-28T03:00:10+02:00\",\"duration\":\"00:32:00.500\",\"poster\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/wp-content\\\/cache\\\/podlove\\\/6c\\\/558fd418a21fea88b39a0db60805ec\\\/content-performance-podcast_500x.jpg\",\"link\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/en\\\/praxisbeispiel-linkaufbau\\\/\",\"chapters\":[],\"audio\":[{\"url\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/en\\\/podlove\\\/file\\\/367\\\/s\\\/webplayer\\\/c\\\/website\\\/praxisbeispiel-linkbait.m4a\",\"size\":\"20845372\",\"title\":\"MPEG-4 AAC Audio (m4a)\",\"mimeType\":\"audio\\\/mp4\"},{\"url\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/en\\\/podlove\\\/file\\\/366\\\/s\\\/webplayer\\\/c\\\/website\\\/praxisbeispiel-linkbait.mp3\",\"size\":\"27141144\",\"title\":\"MP3 Audio (mp3)\",\"mimeType\":\"audio\\\/mpeg\"}],\"files\":[{\"url\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/en\\\/podlove\\\/file\\\/366\\\/s\\\/webplayer\\\/praxisbeispiel-linkbait.mp3\",\"size\":\"27141144\",\"title\":\"MP3 Audio\",\"mimeType\":\"audio\\\/mpeg\"},{\"url\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/en\\\/podlove\\\/file\\\/367\\\/s\\\/webplayer\\\/praxisbeispiel-linkbait.m4a\",\"size\":\"20845372\",\"title\":\"MPEG-4 AAC Audio\",\"mimeType\":\"audio\\\/mp4\"}],\"contributors\":[]}}, {\"url\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/en\\\/wp-json\\\/podlove-web-player\\\/shortcode\\\/config\\\/default\\\/theme\\\/default\",\"data\":{\"activeTab\":null,\"subscribe-button\":null,\"share\":{\"channels\":[\"linkedin\",\"twitter\",\"mail\",\"link\",\"facebook\",\"whats-app\"],\"outlet\":null,\"sharePlaytime\":false},\"related-episodes\":{\"source\":\"podcast\",\"value\":null},\"version\":5,\"playlist\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/en\\\/wp-json\\\/podlove-web-player\\\/shortcode\\\/podcast\",\"theme\":{\"tokens\":{\"brand\":\"#000000\",\"brandDark\":\"#235973\",\"brandDarkest\":\"#1A3A4A\",\"brandLightest\":\"#E9F1F5\",\"shadeDark\":\"#807E7C\",\"shadeBase\":\"#807E7C\",\"contrast\":\"#000\",\"alt\":\"#fff\"},\"fonts\":{\"ci\":{\"name\":\"ci\",\"family\":[\"-apple-system\",\"BlinkMacSystemFont\",\"Segoe UI\",\"Roboto\",\"Helvetica\",\"Arial\",\"sans-serif\",\"Apple Color Emoji\",\"Segoe UI Emoji\\\", \\\"Segoe UI Symbol\"],\"src\":[],\"weight\":800},\"regular\":{\"name\":\"regular\",\"family\":[\"-apple-system\",\"BlinkMacSystemFont\",\"Segoe UI\",\"Roboto\",\"Helvetica\",\"Arial\",\"sans-serif\",\"Apple Color Emoji\",\"Segoe UI Emoji\\\", \\\"Segoe UI Symbol\"],\"src\":[],\"weight\":300},\"bold\":{\"name\":\"bold\",\"family\":[\"-apple-system\",\"BlinkMacSystemFont\",\"Segoe UI\",\"Roboto\",\"Helvetica\",\"Arial\",\"sans-serif\",\"Apple Color Emoji\",\"Segoe UI Emoji\\\", \\\"Segoe UI Symbol\"],\"src\":[],\"weight\":700}}},\"base\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/wp-content\\\/plugins\\\/podlove-web-player\\\/web-player\\\/\"}}]);\n                podlovePlayer(player, \"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/podlove-web-player\/shortcode\/publisher\/5832\", \"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/podlove-web-player\/shortcode\/config\/default\/theme\/default\").then(function() {\n                  player && player.classList.remove(\"podlove-web-player-loading\");\n                });\n              });\n            <\/script>\n            <style>\n              .podlove-web-player.podlove-web-player-loading {\n                opacity: 0;\n              }\n            <\/style>\n        \n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Content Marketing<\/h3>\n<p>There are two ways to develop such outstanding, link-worthy content. Firstly, through content marketing campaigns, i.e., self-contained projects. Or through continuous <a href=\"https:\/\/www.jaeckert-odaniel.com\/hub\/content-marketing-formate\/\">content marketing<\/a>, for example, on the website (e.g., tools, e-books, <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/blog-marketing\/\">blogs<\/a>), through one&#8217;s own video channel, a podcast, or other media that continuously provide content. A &#8220;one-shot&#8221; appears more attractive at first glance. However, if success fails to materialize, the disappointment is great. 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Mit GEO, LLMO oder GAIO - oder mit ganz neuen Strategien?\\r\\n\\r\\nDar\\u00fcber sprechen Fabian Jaeckert und Benjamin O\\u2019Daniel jeden Montag. Zwei erfahrene SEO- und Content-Marketing-Berater mit \\u00fcber 15 Jahren Praxis. Sie diskutieren Strategien, Ma\\u00dfnahmen, eigene Tests \\u2013 offen, ehrlich und verst\\u00e4ndlich. Real Talk aus dem Maschinenraum des Digital-Marketings.\\r\\n\\r\\nPlus: Interviews mit spannenden K\\u00f6pfen aus der SEO-, GEO- und Content-Szene. F\\u00fcr alle, die vorne bleiben wollen \\u2013 weil sich gerade alles ver\\u00e4ndert.\",\"poster\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/wp-content\\\/cache\\\/podlove\\\/6c\\\/558fd418a21fea88b39a0db60805ec\\\/content-performance-podcast_500x.jpg\",\"link\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/podcast\\\/\"},\"title\":\"Content-Marketing aus K\\u00f6ln: Unser Ansatz\",\"subtitle\":\"Eine Kampagne im Rahmen des Studiengangs Online-Redaktion an der TH K\\u00f6ln\",\"summary\":\"Benjamin ist Lehrbeauftragter im Studiengang Online-Redaktion an der TH K\\u00f6ln. Dort hat er mit Studenten in einem Blockseminar eine Content-Marketing-Kampagne entwickelt. In dieser Folge spricht er \\u00fcber eine Kampagne, die im Seminar entstanden ist.\\r\\n\\r\\nDie Episode richtet sich an alle Content-Schaffende, aber auch an Online-Marketing-Verantwortliche, die an Gemeinsamkeiten und Unterschiede zwischen SEO und Content-Marketing interessiert sind.\\r\\n\\r\\n<\\\/br><\\\/br> &#x1F4C8 <a href=\\\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/th-koeln-content-kampagne\\\/?utm_source=podcatcher&utm_medium=referral\\\">Mehr Charts und Analysen zur Episode<\\\/a>\\r\\n \\r\\n<\\\/br><\\\/br> &#x1F44B <a href=\\\"https:\\\/\\\/www.linkedin.com\\\/in\\\/fabianjaeckert\\\/\\\">Fabian auf LinkedIn<\\\/a>  <\\\/br><\\\/br> &#x1F44B <a href=\\\"https:\\\/\\\/www.linkedin.com\\\/in\\\/benjamin-o-daniel\\\/\\\">Benjamin auf LinkedIn<\\\/a>\",\"publicationDate\":\"2019-03-11T03:00:37+01:00\",\"duration\":\"00:22:01.813\",\"poster\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/wp-content\\\/cache\\\/podlove\\\/6c\\\/558fd418a21fea88b39a0db60805ec\\\/content-performance-podcast_500x.jpg\",\"link\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/en\\\/th-koeln-content-kampagne\\\/\",\"chapters\":[],\"audio\":[{\"url\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/en\\\/podlove\\\/file\\\/1707\\\/s\\\/webplayer\\\/c\\\/website\\\/th-koeln-content-kampagne.m4a\",\"size\":\"14722286\",\"title\":\"MPEG-4 AAC Audio (m4a)\",\"mimeType\":\"audio\\\/mp4\"},{\"url\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/en\\\/podlove\\\/file\\\/1706\\\/s\\\/webplayer\\\/c\\\/website\\\/th-koeln-content-kampagne.mp3\",\"size\":\"18743986\",\"title\":\"MP3 Audio 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Disadvantages<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-trophy\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">The Advantages<\/h4><div class=\"w-iconbox-text\"><p>Links that are voluntarily placed have many advantages. The links are absolutely Google-compliant. There are zero business risks, no existential threat. Furthermore, the links are practically uncopyable. Competitors can only watch enviously. Organic links are therefore an important competitive advantage. A real asset in the fight for top positions.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-exclamation-circle\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">The Disadvantages<\/h4><div class=\"w-iconbox-text\"><p>Organic link building is significantly more complex than buying links. There are no guaranteed successes. The content and campaigns are significantly more demanding in terms of substance. Creativity is not scalable but rather an ongoing effort. It requires editorial and PR expertise. At the same time, classic editors and PR agencies very rarely possess SEO expertise.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Other Topics We Address<\/h2>\n<\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-star\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Social Media for B2b<\/h4><div class=\"w-iconbox-text\"><p>Besides Instagram, Facebook, TikTok, there is also a social network that has primarily established itself in the B2B sector: LinkedIn. With a good <a href=\"https:\/\/www.jaeckert-odaniel.com\/hub\/linkedin-marketing\/\">content strategy for LinkedIn<\/a>, one can generate significant organic reach and build a stable network. More on this can also be found in our <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/linkedin\/\">LinkedIn Workshop<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-star\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Online Marketing Overview<\/h4><div class=\"w-iconbox-text\"><p>Link building is a sub-discipline of <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/search-engine-optimization\/\">search engine optimization<\/a>. At the same time, there are many other channels and approaches in online marketing that we discuss in our podcast and often combine. Here is an overview of <a href=\"http:\/\/www.jaeckert-odaniel.com\/hub\/\">online marketing topics<\/a> that concern us.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-star\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">More SEO Topics<\/h4><div class=\"w-iconbox-text\"><p>In our podcast, we discuss many SEO topics in depth. From <a href=\"https:\/\/www.jaeckert-odaniel.com\/seo-konzept-strategie-beispiele\/\">SEO strategies<\/a> to <a href=\"https:\/\/www.jaeckert-odaniel.com\/seo-texte-nein-danke\/\">SEO texts<\/a> and <a href=\"https:\/\/www.jaeckert-odaniel.com\/snippet-optimierung-kleines-handwerk-grosse-wirkung\/\">snippet optimization<\/a>. Plus interviews with leading SEOs and speakers from the industry. Feel free to browse our <a href=\"https:\/\/www.jaeckert-odaniel.com\/podcast\/\">SEO podcast<\/a> \u2013 ideally directly in your smartphone&#8217;s podcast app.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"nl\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div id=\"custom_html-3\" class=\"widget_text widget widget_custom_html amr_widget\"><div class=\"textwidget custom-html-widget\"><div style=\"text-align: center; margin: 0 auto; width=80%\">\r\n<p><a href=\"https:\/\/www.jaeckert-odaniel.com\/newsletter\/\"><img decoding=\"async\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/Newsletter-Banner-2025-07.png\" width=\"700px;\" class=\"schattenbild\" alt=\"GEO SEO Newsletter\" loading=\"lazy\"><\/a><\/p>\r\n<!-- Begin Mailchimp Signup Form -->\r\n<div id=\"mc_embed_signup\">\r\n<form action=\"https:\/\/jaeckert-odaniel.us2.list-manage.com\/subscribe\/post?u=c268db4d1f5c9b4224117f6f7&amp;id=e2cbf482ec\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate>\r\n    <div id=\"mc_embed_signup_scroll\">\r\n\t\t<br>\r\n\t\t<div class=\"mc-field-group\">\r\n\t\t\t<input type=\"email\" value=\"\" placeholder=\"Deine Email\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL-inline\">\r\n\t\t<\/div>\r\n\t\t<br>\r\n\t<div id=\"mce-responses\" class=\"clear\">\r\n\t\t<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\r\n\t\t<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\r\n\t<\/div>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\r\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_c268db4d1f5c9b4224117f6f7_e2cbf482ec\" tabindex=\"-1\" value=\"\"><\/div>\r\n    <div class=\"clear\"><input type=\"submit\" value=\"SEO Charts bekommen\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button w-btn us-btn-style_1\"><\/div>\r\n    <\/div>\r\n<\/form>\r\n<\/div>\r\n<!--End mc_embed_signup-->\r\n\r\n<\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><!-- Row Backgrounds --><div class=\"upb_color\" data-bg-override=\"0\" data-bg-color=\"\" data-fadeout=\"\" data-fadeout-percentage=\"30\" data-parallax-content=\"\" data-parallax-content-sense=\"30\" data-row-effect-mobile-disable=\"true\" data-img-parallax-mobile-disable=\"true\" data-rtl=\"false\"  data-custom-vc-row=\"\"  data-vc=\"8.7.3\"  data-is_old_vc=\"\"  data-theme-support=\"disable\"   data-overlay=\"false\" data-overlay-color=\"\" data-overlay-pattern=\"\" data-overlay-pattern-opacity=\"\" data-overlay-pattern-size=\"\"    ><\/div>\n","protected":false},"excerpt":{"rendered":"Link Building for SEO: Strategies for High-Quality Links Links are and Remain an Important Factor for Ranking High in Search Engines. 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