{"id":31033,"date":"2020-03-31T14:39:45","date_gmt":"2020-03-31T12:39:45","guid":{"rendered":"https:\/\/www.jaeckert-odaniel.com\/linkedin-marketing\/"},"modified":"2025-09-01T10:20:18","modified_gmt":"2025-09-01T08:20:18","slug":"linkedin-marketing","status":"publish","type":"page","link":"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/linkedin-marketing\/","title":{"rendered":"LinkedIn Marketing"},"content":{"rendered":"<section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1 style=\"text-align: center;\">LinkedIn Marketing Strategy: Concepts, Examples, Tips<\/h1>\n<h5 style=\"text-align: center;\">LinkedIn Has Developed into a Professional Marketing Channel. You Can Achieve a Very Wide Reach Organically, Meaning without Running Ads. This Works through your Personal Profile and with Professional Content, Tailored to the Target Audience You Want to Address and Convince. The Key to this is a Content Strategy for LinkedIn.      <\/h5>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>LinkedIn marketing involves much more than &#8220;just&#8221; running ads. You can build a wide reach through your own content. Here, we discuss such a content-based LinkedIn marketing strategy, including many concrete practical examples.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column inhaltsverzeichnis\"><div class=\"wpb_wrapper\"><h3>LinkedIn Marketing: What&#8217;s on this Page<\/h3>\n<ul>\n<li><a href=\"#situation\">The current situation on LinkedIn<\/a><\/li>\n<li><a href=\"#konzept\">Concept for successful LinkedIn Marketing<\/a><\/li>\n<li><a href=\"#ziele\">LinkedIn Marketing Goals &#8211; Beyond Leads<\/a><\/li>\n<li><a href=\"#ssi\">Social Selling Index: The four values briefly explained<\/a><\/li>\n<li><a href=\"#formate\">LinkedIn Content Formats: Examples<\/a><\/li>\n<li><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/linkedin\/\">LinkedIn Marketing Workshop<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"760\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2019\/04\/2019-04-09-Jaeckert-Odaniel-006-2600x1733.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2019\/04\/2019-04-09-Jaeckert-Odaniel-006-2600x1733.jpg 2600w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2019\/04\/2019-04-09-Jaeckert-Odaniel-006-300x200.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2019\/04\/2019-04-09-Jaeckert-Odaniel-006-600x400.jpg 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">For us, Benjamin O&#8217;Daniel and Fabian Jaeckert, LinkedIn is our most important social media channel. Here we also report on our own LinkedIn content strategy. Furthermore, in our own <a href=\"https:\/\/www.jaeckert-odaniel.com\/geo-academy\/\">Academy<\/a>, we give presentations on LinkedIn and offer individual <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/linkedin\/\">LinkedIn Workshops<\/a>, in which we explain how LinkedIn works and how to build reach on your own profile.  <\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">LinkedIn Content Marketing: the Advantages<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>LinkedIn has established itself as a social network in the professional environment. While Xing stagnates, LinkedIn is developing very dynamically, especially at the content level. From our perspective, LinkedIn marketing offers the following advantages:  <\/p>\n<ul>\n<li>Increase in brand awareness<\/li>\n<li>Opportunity for interaction with stakeholders<\/li>\n<li>Suitable channel for employer branding<\/li>\n<li>Platform for corporate influencers<\/li>\n<li>Channel for high-quality leads<\/li>\n<\/ul>\n<p>A very diverse use of LinkedIn is evident. The spectrum ranges from classic advertisements to a network of corporate influencers with high organic reach on their posts. Therefore, it is important to first define the goals for a LinkedIn marketing strategy.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/12\/LinkedIn-Vorteil-Reichweite.png\" aria-label=\"LinkedIn-Vorteil-Reichweite\" class=\"w-image-h\"><img decoding=\"async\" width=\"600\" height=\"749\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/12\/LinkedIn-Vorteil-Reichweite.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/12\/LinkedIn-Vorteil-Reichweite.png 600w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/12\/LinkedIn-Vorteil-Reichweite-240x300.png 240w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Here is a post from a personal profile. The post generated over 5,000 views. This is one example of many valuable LinkedIn content pieces that generate organic, unpaid reach and interaction.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">What is LinkedIn Marketing?<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/04\/LinkedIn-Beitrag.png\" aria-label=\"LinkedIn-Beitrag\" class=\"w-image-h\"><img decoding=\"async\" width=\"600\" height=\"920\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/04\/LinkedIn-Beitrag.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/04\/LinkedIn-Beitrag.png 600w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/04\/LinkedIn-Beitrag-196x300.png 196w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>LinkedIn is a social network in the professional environment, and thus particularly relevant for <a href=\"https:\/\/www.jaeckert-odaniel.com\/seo-fuer-industrie-unternehmen\/\">B2B<\/a> companies that can build contacts and relationships with potential customers there. <\/p>\n<p>We observe three main trends in LinkedIn marketing strategies: classic advertisements (LinkedIn Ads) on company pages, sales activities (e.g., via the LinkedIn Sales Navigator), and LinkedIn content marketing on personal profiles.<\/p>\n<p>It is therefore always a question of whether the activities are initiated by marketing, sales, PR, or a digital unit. Great success can be achieved on all three levels. <\/p>\n<p>We share our expertise and engage in discussions on LinkedIn. This leads to a high organic \u2013 and thus unpaid \u2013 reach.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Three Common Questions about LinkedIn Marketing<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-lightbulb-on\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">How Relevant is LinkedIn?<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">LinkedIn has clearly surpassed Xing in Germany. Although many people are still active or registered as members on Xing, LinkedIn has evolved into a professional social network. The engagement is much greater, and so are the results (reach, leads).   <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-lightbulb-on\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">How much Does LinkedIn Marketing Cost?<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">The costs for LinkedIn ads range from a few thousand Euros to a five-figure sum. Click prices for LinkedIn ads are comparatively high. Alternatively, a high reach can be generated through organic posts on personal profiles. However, this requires a LinkedIn content strategy.   <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-lightbulb-on\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Is a LinkedIn Company Page Sufficient?<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">Many companies first create a company page on LinkedIn and later more specific focus pages for individual business areas. This is also sensible, as company pages are now also <a href=\"https:\/\/www.jaeckert-odaniel.com\/google-core-update-warum-linkedin-der-grosse-gewinner-ist\/\">very visible on Google<\/a>. Ads can be run via company pages. However, significant reach is achieved through personal profiles, because LinkedIn is a social network.    <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">LinkedIn Strategy for Companies and Freelancers: our Tips<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>What does a LinkedIn content strategy look like? Here are our tips: <\/p>\n<ul>\n<li>Develop topic ideas with added value<\/li>\n<li>Publish professional articles<\/li>\n<li>Develop fixed <a href=\"https:\/\/www.jaeckert-odaniel.com\/was-sind-content-formate\/\">content formats<\/a><\/li>\n<li>Don&#8217;t just share links<\/li>\n<li>Status Updates instead of Articles<\/li>\n<li>Reply to comments<\/li>\n<li>Use hashtags<\/li>\n<\/ul>\n<p>Part of a content marketing strategy for LinkedIn should always include how to expand your network and which lead formats to use.<\/p>\n<p>Fundamentally, every company and individual needs their own LinkedIn content strategy. In our <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/linkedin\/\">LinkedIn workshops<\/a>, we develop such individual strategies for more reach and customer inquiries via LinkedIn.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/04\/LinkedIn-Content-Strategie.png\" aria-label=\"LinkedIn Content Beispiel\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"1134\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/04\/LinkedIn-Content-Strategie.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/04\/LinkedIn-Content-Strategie.png 1178w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/04\/LinkedIn-Content-Strategie-300x298.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/04\/LinkedIn-Content-Strategie-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/04\/LinkedIn-Content-Strategie-600x597.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>An example of a post with added value and a four-digit reach. A survey was conducted, and the result was commented on.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"wir\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">About Us and our LinkedIn Content Activities<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"background-color:#ffffff;box-shadow: px px px px none;border-style:solid;border-width:1px;border-radius:5px;border-color:#ffffff;padding:20px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\"none\"     data-bg=\"#ffffff\"  data-border_color=\"#ffffff\" ><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Fabian Jaeckert<\/h3>\n<p>Fabian is an online marketer through and through. His professional roots are in technology, including TYPO3 development. On LinkedIn, he enjoys sharing technical topics around tools and hacks, sharing expert articles from online marketing, and commenting on debates in search engine optimization.  <\/p>\n<p>LinkedIn Profile of <a href=\"https:\/\/www.linkedin.com\/in\/fabianjaeckert\/\" rel=\"noopener\">Fabian Jaeckert<\/a><\/p>\n<p>Example of a post: <a href=\"https:\/\/www.linkedin.com\/posts\/fabianjaeckert_podcast-marketingstrategie-ranking-activity-6641593844045496320-4wZc\" rel=\"noopener\">How quickly does new content rank?<\/a><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image schattenbild align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/fabian-1.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/fabian-1.jpg 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/fabian-1-300x300.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/fabian-1-150x150.jpg 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/fabian-1-350x350.jpg 350w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/fabian-1-600x600.jpg 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div>\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"background-color:#ffffff;box-shadow: px px px px none;border-style:solid;border-width:1px;border-radius:5px;border-color:#ffffff;padding:20px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\"none\"     data-bg=\"#ffffff\"  data-border_color=\"#ffffff\" ><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Benjamin O\u2019Daniel<\/h3>\n<p>As a trained editor, copywriter, and content marketing manager, Benjamin deals with all topics related to content creation. On LinkedIn, he shares his personal thoughts on marketing, exciting case studies on <a href=\"https:\/\/www.jaeckert-odaniel.com\/warum-jedes-unternehmen-content-marketing-manager-braucht\/\">Content Marketing<\/a>, and highlights from podcast discussions. <\/p>\n<p>LinkedIn Profile of <a href=\"https:\/\/www.linkedin.com\/in\/benjamin-o-daniel-47b301185\/\" rel=\"noopener\">Benjamin O\u2019Daniel<\/a><\/p>\n<p>Example of a post: <a href=\"https:\/\/www.linkedin.com\/posts\/benjamin-o-daniel_seo-content-blog-activity-6630108738084712448-1K36\" rel=\"noopener\">The Disadvantages of Blogging<\/a><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image schattenbild align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"867\" height=\"852\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/benjamin-2-klein-square.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/benjamin-2-klein-square.jpg 867w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/benjamin-2-klein-square-300x295.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/benjamin-2-klein-square-600x590.jpg 600w\" sizes=\"auto, (max-width: 867px) 100vw, 867px\" \/><\/div><\/div>\t\t<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_center\"><a class=\"w-btn us-btn-style_1\" target=\" _blank\" href=\"mailto:info@jaeckert-odaniel.com\"><span class=\"w-btn-label\">Inquire now<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"situation\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">LinkedIn Marketing: the Current Situation<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Strong Social Network<\/h3>\n<p>LinkedIn is long since more than just a job platform. It is a &#8216;Facebook for Business.&#8217; This means you can confidently share professional topics and draw attention to yourself, far beyond your own contacts. Engagement rates \u2013 i.e., interactions with the content \u2013 are increasing sharply. Several thousand views on one&#8217;s own posts are not uncommon if approached professionally.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/LinkedIn-Content-Beispiel2-snippet.png\" aria-label=\"LinkedIn-Content-Beispiel2-snippet\" class=\"w-image-h\"><img decoding=\"async\" width=\"570\" height=\"127\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/LinkedIn-Content-Beispiel2-snippet.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/LinkedIn-Content-Beispiel2-snippet.png 570w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/03\/LinkedIn-Content-Beispiel2-snippet-300x67.png 300w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium with_line width_default thick_1 style_solid color_text align_center\"><div class=\"w-separator-h\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_center\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/04\/ab-kaltanfrage.png\" aria-label=\"ab-kaltanfrage\" class=\"w-image-h\"><img decoding=\"async\" width=\"300\" height=\"196\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/04\/ab-kaltanfrage-300x196.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/04\/ab-kaltanfrage-300x196.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/04\/ab-kaltanfrage.png 563w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Cold Inquiries<\/h3>\n<p>Unfortunately, it is still common for many people to use LinkedIn as a cold inquiry tool. Automated connection requests and unsolicited advertising in personal messages are not uncommon and cause considerable annoyance among LinkedIn users. Without realizing it, cold inquiries leave a lot of scorched earth and miss the opportunity that LinkedIn actually offers.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium with_line width_default thick_1 style_solid color_text align_center\"><div class=\"w-separator-h\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Social Selling as a LinkedIn Strategy<\/h3>\n<p>We take a different approach, just as we do in <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/search-engine-optimization\/\">search engine optimization<\/a>. Our questions are: How does one specifically develop an effective network? What exciting content can be developed to draw attention to oneself? For us, the user is at the center, and leads then arise almost automatically. What is discussed under content marketing is being introduced on LinkedIn under the term &#8216;Social Selling.&#8217; <a href=\"https:\/\/www.jaeckert-odaniel.com\/wie-man-seo-und-social-media-zusammendenkt\/\">Social media also has a clear influence on SEO<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_center\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/01\/linkedin-ssi-klein-1.jpg\" aria-label=\"linkedin-ssi-klein\" class=\"w-image-h\"><img decoding=\"async\" width=\"553\" height=\"439\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/01\/linkedin-ssi-klein-1.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/01\/linkedin-ssi-klein-1.jpg 553w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/01\/linkedin-ssi-klein-1-300x238.jpg 300w\" sizes=\"auto, (max-width: 553px) 100vw, 553px\" \/><\/a><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">LinkedIn&#8217;s Social Selling Index &#8220;SSI&#8221;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"nl\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium with_line width_default thick_1 style_solid color_text align_center\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Tips, Strategies, Examples for Online Marketing<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\"><div id=\"custom_html-3\" class=\"widget_text widget widget_custom_html amr_widget\"><div class=\"textwidget custom-html-widget\"><div style=\"text-align: center; margin: 0 auto; width=80%\">\r\n<p><a href=\"https:\/\/www.jaeckert-odaniel.com\/newsletter\/\"><img decoding=\"async\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/Newsletter-Banner-2025-07.png\" width=\"700px;\" class=\"schattenbild\" alt=\"GEO SEO Newsletter\" loading=\"lazy\"><\/a><\/p>\r\n<!-- Begin Mailchimp Signup Form -->\r\n<div id=\"mc_embed_signup\">\r\n<form action=\"https:\/\/jaeckert-odaniel.us2.list-manage.com\/subscribe\/post?u=c268db4d1f5c9b4224117f6f7&amp;id=e2cbf482ec\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate>\r\n    <div id=\"mc_embed_signup_scroll\">\r\n\t\t<br>\r\n\t\t<div class=\"mc-field-group\">\r\n\t\t\t<input type=\"email\" value=\"\" placeholder=\"Deine Email\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL-inline\">\r\n\t\t<\/div>\r\n\t\t<br>\r\n\t<div id=\"mce-responses\" class=\"clear\">\r\n\t\t<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\r\n\t\t<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\r\n\t<\/div>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\r\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_c268db4d1f5c9b4224117f6f7_e2cbf482ec\" tabindex=\"-1\" value=\"\"><\/div>\r\n    <div class=\"clear\"><input type=\"submit\" value=\"SEO Charts bekommen\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\r\n    <\/div>\r\n<\/form>\r\n<\/div>\r\n<!--End mc_embed_signup-->\r\n\r\n<\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><!-- Row Backgrounds --><div class=\"upb_color\" data-bg-override=\"0\" data-bg-color=\"\" data-fadeout=\"\" data-fadeout-percentage=\"30\" data-parallax-content=\"\" data-parallax-content-sense=\"30\" data-row-effect-mobile-disable=\"true\" data-img-parallax-mobile-disable=\"true\" data-rtl=\"false\"  data-custom-vc-row=\"\"  data-vc=\"8.7.3\"  data-is_old_vc=\"\"  data-theme-support=\"disable\"   data-overlay=\"false\" data-overlay-color=\"\" data-overlay-pattern=\"\" data-overlay-pattern-opacity=\"\" data-overlay-pattern-size=\"\"    ><\/div><section class=\"l-section wpb_row height_small color_alternate\" id=\"versus\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Xing or LinkedIn: which is the Better Network for Content?<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/06\/xing-linkedin-trends.png\" aria-label=\"xing-linkedin-trends\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"415\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/06\/xing-linkedin-trends.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/06\/xing-linkedin-trends.png 1320w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/06\/xing-linkedin-trends-300x109.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/06\/xing-linkedin-trends-1200x437.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/06\/xing-linkedin-trends-800x292.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/06\/xing-linkedin-trends-600x219.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">&#8220;linkedin&#8221; or &#8220;xing&#8221; &#8211; which is searched for more often in Germany? (Source: Google Trends) <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Xing<\/h3>\n<p>Xing is indeed the established network in Germany. Especially in the B2B environment, practically everyone has an account there. Some groups are also very active. However, from our perspective, Xing has not really evolved. Those who post content on their profile there receive only a few reactions. No comparison to LinkedIn.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>LinkedIn<\/h3>\n<p>In terms of member count, LinkedIn has long caught up and surpassed Xing. In addition, LinkedIn has shown significantly increasing engagement rates for years. This means there is much more interaction and much more reach on one&#8217;s own content. You have many more content marketing possibilities, from text to presentations to live videos.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"optionen\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">LinkedIn Marketing: the Two Fundamental Options<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-ad\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">LinkedIn Ads<\/h4><div class=\"w-iconbox-text\"><p>You can run ads on LinkedIn. Click prices are determined via an auction system, similar to other social networks or <a href=\"https:\/\/www.jaeckert-odaniel.com\/adwords-und-das-content-geheimnis\/\">Google Ads<\/a>. However, click prices are very high, and so are the corresponding costs. Inexpensive campaigns cannot be implemented there. A four-figure monthly budget is usually mandatory. This is due to the value of the contacts, as they are direct professional B2B contacts from which leads and orders arise.<\/p>\n<\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-leaf\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Organic LinkedIn Content<\/h4><div class=\"w-iconbox-text\"><p>In contrast, there is the <a href=\"https:\/\/www.jaeckert-odaniel.com\/5-mythen-zur-organischen-reichweite\/\">organic reach<\/a> that can be built with LinkedIn content, especially through one&#8217;s own personal profile. This reach is &#8216;unpaid&#8217; in the sense that you don&#8217;t pay per click. Nevertheless, costs also arise here: firstly, for strategy development, and secondly, for <a href=\"https:\/\/www.jaeckert-odaniel.com\/was-ist-guter-content\/\">content<\/a> production. There is no guarantee for a specific reach. Our experience as consultants and from our workshops shows that you build your reach piece by piece. In contrast, &#8216;Company Pages,&#8217; i.e., corporate pages, hardly achieve any reach.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/marketing-ads-3.png\" aria-label=\"marketing-ads-3\" class=\"w-image-h\"><img decoding=\"async\" width=\"699\" height=\"758\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/marketing-ads-3.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/marketing-ads-3.png 699w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/marketing-ads-3-277x300.png 277w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/marketing-ads-3-600x651.png 600w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/a><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Example of a LinkedIn Lead Ad<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"marketing\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">LinkedIn Marketing: who Benefits<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-user-tie\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Freelancers and Entrepreneurs<\/h4><div class=\"w-iconbox-text\"><p>Every proactive entrepreneur is looking for new marketing opportunities online. LinkedIn presents a new exciting opportunity here. The advantage for freelancers is that they have a lot of expertise and can discuss it without extensive coordination loops. On the other hand, as in marketing, there is often a time constraint. It is all the more important to develop a personal LinkedIn marketing strategy. The time invested should be used wisely and not simply &#8216;wasted.&#8217;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-user-tie\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Executives from Marketing, Sales, and Specialized Departments<\/h4><div class=\"w-iconbox-text\"><p>Employees from marketing and public relations often manage the official channels of the company. However, significantly greater reach is built through one&#8217;s own profile. Specialists and executives from marketing and sales, as well as from specialized departments, are suitable here. However, these individuals face the task of developing their own content and using the channel professionally.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-user-tie\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">B2b Companies<\/h4><div class=\"w-iconbox-text\"><p>While companies primarily advertise classic consumer products (B2C) on Facebook and Instagram, LinkedIn is an exciting marketing channel for B2B. Professional topics are well received, serving as a preliminary stage to personal consultation. In the B2B environment, the buyer circle is larger, and purchasing processes are more complex and longer. Contacts can be built and maintained at all levels via LinkedIn. At the same time, what applies everywhere also applies here: maintain etiquette and share interesting, relevant content.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"ziele\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">LinkedIn Marketing Goals &#8211; beyond Direct Leads<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-bullseye\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Views per Post<\/h4><div class=\"w-iconbox-text\"><p>Below each status update, it is indicated how many views the post has achieved. The more interactions \u2013 likes or comments \u2013 the more the algorithm &#8216;boosts&#8217; it. This means that if many people react to a post, the reach continues to grow. Initially, a few hundred views are completely normal. However, there are no upper limits. We achieve posts with four- and five-figure views.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-bullseye\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Number of Profile Visitors<\/h4><div class=\"w-iconbox-text\"><p>Anyone who regularly posts contributions and articles or comments on others&#8217; posts quickly notices that views on their own profile increase. The more successful one&#8217;s own posts, the more views on one&#8217;s own profile. These are direct contacts, comparable to a brief conversation at a trade fair. From the profile, contact requests can arise, or the other person may directly visit the website.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-bullseye\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Improve Social Selling Index<\/h4><div class=\"w-iconbox-text\"><p>The Social Selling Index (SSI) indicates the overall strength of one&#8217;s LinkedIn account. The stronger the <a href=\"https:\/\/www.jaeckert-odaniel.com\/linkedin-warum-uns-der-ssi-egal-ist-und-worauf-wir-stattdessen-setzen\/\">LinkedIn SSI<\/a>, the greater the reach. The SSI has a value ranging from 0 to 100. Everyone can retrieve their personal score at &#8216;<a href=\"https:\/\/www.linkedin.com\/sales\/ssi\" rel=\"noopener\">https:\/\/www.linkedin.com\/sales\/ssi<\/a>&#8216;. A score of 20 to 30 is completely normal at the beginning. Above a score of 50, one clearly notices that reach increases.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"konzept\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Concept for a Successful LinkedIn Strategy<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-clipboard-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Optimizing your LinkedIn Profile<\/h4><div class=\"w-iconbox-text\"><p>Even when it comes to developing a LinkedIn strategy for the company, the following applies: The basis of every LinkedIn marketing strategy is the personal profile. Here, the rule is: the more, the better. A profile picture, a header image, and the ability to write a short bio about oneself \u2013 that&#8217;s the basis. One should also write something about their professional experience, list competencies, and have them endorsed. A catchy slogan goes a long way. References are the icing on the cake for any profile. A comprehensive LinkedIn profile contributes to the personal Social Selling Index (SSI), which in turn ensures that posts achieve greater reach.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/04\/Bildschirm\u00adfoto-2023-04-18-um-21.55.14.png\" aria-label=\"Bildschirm\u00adfoto 2023-04-18 um 21.55.14\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"722\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/04\/Bildschirm\u00adfoto-2023-04-18-um-21.55.14.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/04\/Bildschirm\u00adfoto-2023-04-18-um-21.55.14.png 1636w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/04\/Bildschirm\u00adfoto-2023-04-18-um-21.55.14-300x190.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/04\/Bildschirm\u00adfoto-2023-04-18-um-21.55.14-1200x760.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/04\/Bildschirm\u00adfoto-2023-04-18-um-21.55.14-800x507.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/04\/Bildschirm\u00adfoto-2023-04-18-um-21.55.14-600x380.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-clipboard-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Expand your Personal Network<\/h4><div class=\"w-iconbox-text\"><p>Generally, the more contacts you have, the better, because content is initially distributed to direct contacts. When building one&#8217;s own contacts, there are two different schools of thought: some rely on broad waves of requests, while others \u2013 to whom we belong \u2013 advocate for a targeted build-up that focuses more on quality. Every contact should make sense. Specifically, the content you share should be relevant to every potential contact.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/04\/Bildschirm\u00adfoto-2023-04-18-um-21.55.53-1.png\" aria-label=\"Bildschirm\u00adfoto 2023-04-18 um 21.55.53\" class=\"w-image-h\"><img decoding=\"async\" width=\"618\" height=\"662\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/04\/Bildschirm\u00adfoto-2023-04-18-um-21.55.53-1.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/04\/Bildschirm\u00adfoto-2023-04-18-um-21.55.53-1.png 618w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/04\/Bildschirm\u00adfoto-2023-04-18-um-21.55.53-1-280x300.png 280w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/04\/Bildschirm\u00adfoto-2023-04-18-um-21.55.53-1-600x643.png 600w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-clipboard-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Develop LinkedIn Content<\/h4><div class=\"w-iconbox-text\"><p>The central problem for many executives and specialists is: What should I write on LinkedIn? Often there is a lack of ideas. Others, in turn, only share official company announcements or promote products. However, such posts generate only low interaction. Instead, a content strategy involves developing specific posts that address the questions, problems, and wishes of the target audiences. It is an editorial approach. The specific formats \u2013 text, image, video, audio \u2013 play a subordinate role for now.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/LinkedIn-Content-Beispiel4.png\" aria-label=\"LinkedIn-Content-Beispiel4\" class=\"w-image-h\"><img decoding=\"async\" width=\"765\" height=\"438\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/LinkedIn-Content-Beispiel4.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/LinkedIn-Content-Beispiel4.png 765w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/LinkedIn-Content-Beispiel4-300x172.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/LinkedIn-Content-Beispiel4-600x344.png 600w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"ssi\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">LinkedIn Social Selling Index (SSI): the Four Values Briefly Explained<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"728\" height=\"361\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/ssi-2.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/ssi-2.png 728w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/ssi-2-300x149.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/ssi-2-600x298.png 600w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">The Four Values of the SSI<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-bullhorn\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Build a Professional Brand<\/h4><div class=\"w-iconbox-text\"><p>This value primarily concerns developing a meaningful profile. As described above, there are many ways to enrich the profile with information, from the header image to references. Links and PDFs, such as presentations, can also be stored.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-search\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Finding the Right People<\/h4><div class=\"w-iconbox-text\"><p>This value of the <a href=\"https:\/\/www.jaeckert-odaniel.com\/linkedin-warum-uns-der-ssi-egal-ist-und-worauf-wir-stattdessen-setzen\/\">Social Selling Index<\/a> indicates how much LinkedIn is utilized as a research tool. This includes how easily one is found, but more importantly, how one uses LinkedIn to research and contact their own connections. It also considers whether LinkedIn&#8217;s paid Sales Navigator is used.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-quote-right\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Generate Interest through Insights<\/h4><div class=\"w-iconbox-text\"><p>The third value assesses whether one merely uses the platform passively or actively publishes their own content. Those who consistently post status updates and generate interactions on their updates and articles will see their score increase accordingly. However, it is not necessary to publish something every day.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-users\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Building Relationships<\/h4><div class=\"w-iconbox-text\"><p>The final value, &#8216;building relationships,&#8217; simply refers to the number of connections one has. The more connections, the higher this score. However, this often leads to people making connections without a clear strategy, which can negatively affect content distribution later on, as too few people interact with the content.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"podcast\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">LinkedIn Marketing Podcast: our Episodes in 2019 and 2020<\/h2>\n<p style=\"text-align: center;\">In our podcast, we cover numerous topics in online marketing, including regular episodes on LinkedIn. Here are our episodes:  <\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\">\n            <div class=\"podlove-web-player intrinsic-ignore podlove-web-player-loading\" id=\"player-6a1380d27c534\"><root data-test=\"player--xl\" style=\"max-width:950px;min-width:260px;\">\n  <div class=\"tablet:px-6 tablet:pt-6 mobile:px-4 mobile:pt-4 flex flex-col\">\n    <div class=\"flex-col items-center mobile:flex tablet:hidden\">\n      <show-title class=\"text-sm\"><\/show-title>\n      <episode-title class=\"text-base mb-2\"><\/episode-title>\n      <subscribe-button class=\"mb-4 mobile:flex tablet:hidden\"><\/subscribe-button>\n      <poster class=\"rounded-sm w-48 shadow overflow-hidden\"><\/poster>\n   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Hier mehr \\u00fcber unsere Erfahrungen zu LinkedIn Content Strategie.\\r\\n\\r\\n<\\\/br><\\\/br> &#x1F4C8 <a href=\\\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/wie-werde-ich-linkedin-influencer-interview-mit-jens-polomski\\\/?utm_source=podcatcher&utm_medium=referral\\\">Mehr Charts und Analysen zur Episode<\\\/a>\\r\\n \\r\\n<\\\/br><\\\/br> &#x1F44B <a href=\\\"https:\\\/\\\/www.linkedin.com\\\/in\\\/fabianjaeckert\\\/\\\">Fabian auf LinkedIn<\\\/a>  <\\\/br><\\\/br> &#x1F44B <a href=\\\"https:\\\/\\\/www.linkedin.com\\\/in\\\/benjamin-o-daniel\\\/\\\">Benjamin auf 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player.classList.remove(\"podlove-web-player-loading\");\n                });\n              });\n            <\/script>\n            <style>\n              .podlove-web-player.podlove-web-player-loading {\n                opacity: 0;\n              }\n            <\/style>\n        \n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"formate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">LinkedIn Content: Formats and Examples<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Our experience shows that professionally and value-driven LinkedIn content generates high-quality reach, especially when connected with contacts from the same industry who are passionate about the topics. Ideas for LinkedIn content often arise from practical daily work. The general rule is: first the idea, then the format.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Status Update &#8211; Examples<\/h3>\n<p>A status update has a limited character count. Nevertheless, it can be effectively used to concisely present a professional topic, inspiring or initiating discussions, ideally with a suitable photo. Networking events or presentations can also be effectively communicated via status updates.   <\/p>\n<p>Example: <a href=\"https:\/\/www.linkedin.com\/posts\/fabianjaeckert_seo-linkbuilding-onlinemarketing-activity-6622761227795877888-WM-Q\" rel=\"noopener\">Link Buying: Don&#8217;t Do It!<\/a><\/p>\n<p>Example: <a href=\"https:\/\/www.linkedin.com\/posts\/benjamin-o-daniel_seo-coreupdate-podcast-activity-6673109088831844352-XUfs\" rel=\"noopener\">How Does the Google Core Update Affect Things?<\/a><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image schattenbild align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/LinkedIn-Content-Beispiel.png\" aria-label=\"LinkedIn-Content-Beispiel\" class=\"w-image-h\"><img decoding=\"async\" width=\"575\" height=\"561\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/LinkedIn-Content-Beispiel.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/LinkedIn-Content-Beispiel.png 575w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/LinkedIn-Content-Beispiel-300x293.png 300w\" sizes=\"auto, (max-width: 575px) 100vw, 575px\" \/><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Slideshow PDF &#8211; Example<\/h3>\n<p>A slideshow is a document presented as a PDF. Individual pages can be scrolled through horizontally. Within the slideshow, a topic or aspect can be presented visually and with text. Due to its interactivity, a slideshow can generate significant engagement and reach.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image schattenbild align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/04\/Bildschirm\u00adfoto-2023-04-18-um-21.54.51.png\" aria-label=\"Bildschirm\u00adfoto 2023-04-18 um 21.54.51\" class=\"w-image-h\"><img decoding=\"async\" width=\"900\" height=\"1398\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/04\/Bildschirm\u00adfoto-2023-04-18-um-21.54.51.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/04\/Bildschirm\u00adfoto-2023-04-18-um-21.54.51.png 900w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/04\/Bildschirm\u00adfoto-2023-04-18-um-21.54.51-193x300.png 193w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/04\/Bildschirm\u00adfoto-2023-04-18-um-21.54.51-800x1243.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/04\/Bildschirm\u00adfoto-2023-04-18-um-21.54.51-600x932.png 600w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium with_line width_default thick_1 style_solid color_border align_center\"><div class=\"w-separator-h\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"weiterlesen\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">How We View Online Marketing: further Topics<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-file\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Content Marketing<\/h4><div class=\"w-iconbox-text\"><p>From our perspective, LinkedIn Marketing is an integral part of Content Marketing. We discuss what Content Marketing entails, its various approaches, and effective strategies on our dedicated topic page for <a href=\"https:\/\/www.jaeckert-odaniel.com\/hub\/content-marketing-formate\/\">Content Marketing<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-ad\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Online Marketing<\/h4><div class=\"w-iconbox-text\"><p>Online marketing encompasses numerous disciplines. The key is to coordinate various measures and channels while flexibly implementing new ones. Here is an overview of <a href=\"https:\/\/www.jaeckert-odaniel.com\/hub\/\">Online Marketing<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><a title=\"Blog Marketing\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/blog-marketing\/\" class=\"w-iconbox-link\" aria-label=\"Blog Marketing\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-blog\"><\/i><\/div><\/a><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\"><a title=\"Blog Marketing\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/blog-marketing\/\" class=\"w-iconbox-link\" aria-label=\"Blog Marketing\">Blog Marketing<\/a><\/h4><div class=\"w-iconbox-text\"><p>A common entry point into Content Marketing is setting up a blog. This offers several advantages, including greater editorial freedom. However, there are also disadvantages, such as <a href=\"https:\/\/www.jaeckert-odaniel.com\/richtig-gutes-content-management-wie-du-deine-inhalte-online-kriegst\/\">Content Management<\/a> and often poor rankings. Learn more about <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/blog-marketing\/\">Blog Marketing<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"interviews\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Our &#8220;Best of&#8221; LinkedIn Marketing Strategies from Experts<\/h2>\n<p>What does professional <a href=\"https:\/\/www.jaeckert-odaniel.com\/community-management-in-unternehmen-interview-mit-vivian-pein\/\">Community Management<\/a> entail? Vivian Pein explains this in our discussion. Jens Polomski provides numerous insights specifically for the LinkedIn platform. Kerstin Hoffmann answers the question of how to become a personal brand in an interview. Johannes Kliesch exemplifies a startup founder who considers social media communication a core task.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_grid type_grid layout_blog_10 no_results cols_3 overflow_hidden preload_style_spinner\" id=\"us_grid_1\" style=\"--columns:3;--gap:1.5rem;\"><style>@media (max-width:1024px){#us_grid_1{--columns:2!important}}@media (max-width:600px){#us_grid_1{--columns:1!important}}.layout_blog_10 .w-grid-item-h{background:#333;border-radius:var(--site-border-radius);box-shadow:0 0.03rem 0.06rem rgba(0,0,0,0.1),0 0.1rem 0.3rem rgba(0,0,0,0.1);transition-duration:0.3s}.no-touch .layout_blog_10 .w-grid-item-h:hover{box-shadow:0 0.12rem 0.24rem rgba(0,0,0,0.1),0 0.4rem 1.2rem rgba(0,0,0,0.15);z-index:4}.layout_blog_10 .usg_post_image_1{transition-duration:0.3s;transform-origin:50% 50%;transform:scale(1) translate(0%,0%)}.layout_blog_10 .w-grid-item-h:focus-within .usg_post_image_1,.layout_blog_10 .w-grid-item-h:hover .usg_post_image_1{transform:scale(1.1) translate(0%,0%);opacity:1}.layout_blog_10 .usg_vwrapper_1{position:absolute!important;right:0!important;bottom:0!important;left:0!important;background:linear-gradient(transparent,rgba(30,30,30,0.8))!important;padding:15% 7% 7% 7%!important}.layout_blog_10 .usg_post_taxonomy_1{font-size:10px!important;font-weight:700!important;text-transform:uppercase!important;margin-bottom:0.5rem!important}.layout_blog_10 .usg_post_title_1{color:#fff!important;font-size:1.4rem!important;font-weight:700!important}@media (max-width:600px){.layout_blog_10 .usg_post_title_1{font-size:1.2rem!important}}<\/style><div class=\"w-grid-list\"><\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:0,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;3&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;blog_10&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;{\\&quot;url\\&quot;:\\&quot;\\&quot;}&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;ignore_sticky_posts&quot;:1,&quot;post_type&quot;:&quot;any&quot;,&quot;post__in&quot;:[&quot;10819&quot;,&quot;9596&quot;,&quot;10875&quot;,&quot;10856&quot;,&quot;8706&quot;,&quot;11795&quot;],&quot;posts_per_page&quot;:&quot;6&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:&quot;RAND(1871220688)&quot;},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;ids&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:1,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><div class=\"w-grid-none type_message\">No results found.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Further Detailed Questions about LinkedIn Marketing<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs style_default switch_click accordion has_scrolling\" style=\"--sections-title-size:inherit\"><div class=\"w-tabs-sections titles-align_none icon_chevron cpos_right\"><div class=\"w-tabs-section\" id=\"vd61\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header with_icon\" aria-controls=\"content-vd61\" aria-expanded=\"false\"><i class=\"fas fa-question\"><\/i><div class=\"w-tabs-section-title\" itemprop=\"name\">Why should Companies Engage in LinkedIn Marketing?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-vd61\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>LinkedIn has evolved very dynamically in recent years. It allows for building significant, and crucially, highly relevant reach within the B2B sector. Simultaneously, it is not an anonymous channel but a social network. In our view, entrepreneurs, executives, and employees looking to engage in LinkedIn marketing require a clear content and lead strategy, avoiding overt advertising.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"oee8\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header with_icon\" aria-controls=\"content-oee8\" aria-expanded=\"false\"><i class=\"fas fa-question\"><\/i><div class=\"w-tabs-section-title\" itemprop=\"name\">What Does LinkedIn Offer for My Inbound Marketing Strategy?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-oee8\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>LinkedIn is a crucial component of an Inbound Marketing strategy. By consistently publishing high-quality content and initiating relevant discussions, one automatically builds reach that generates inquiries. Our experience shows that inquiries typically come directly through LinkedIn Messenger, as the barriers to making contact are very low.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"p067\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header with_icon\" aria-controls=\"content-p067\" aria-expanded=\"false\"><i class=\"fas fa-question\"><\/i><div class=\"w-tabs-section-title\" itemprop=\"name\">What Marketing Opportunities Does LinkedIn Offer for SMEs?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-p067\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Running ads on LinkedIn is a relatively expensive endeavor, with exceptionally high click prices. A monthly four-figure budget should be anticipated at minimum. A significantly more attractive, albeit more demanding, approach is to develop one&#8217;s own LinkedIn content strategy and build &#8216;free,&#8217; or organic, reach.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"p1dd\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header with_icon\" aria-controls=\"content-p1dd\" aria-expanded=\"false\"><i class=\"fas fa-question\"><\/i><div class=\"w-tabs-section-title\" itemprop=\"name\">XING or LinkedIn \u2013 which Social Network to Use for What?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-p1dd\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>From our perspective, Xing is no longer attractive. LinkedIn is evolving much more dynamically. It is a B2B social network, whereas Xing still largely retains a directory-like character.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"i362\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header with_icon\" aria-controls=\"content-i362\" aria-expanded=\"false\"><i class=\"fas fa-question\"><\/i><div class=\"w-tabs-section-title\" itemprop=\"name\">What is the Organic Reach on LinkedIn Compared to Facebook?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-i362\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Reach on LinkedIn depends on the <a href=\"https:\/\/www.jaeckert-odaniel.com\/linkedin-warum-uns-der-ssi-egal-ist-und-worauf-wir-stattdessen-setzen\/\">LinkedIn SSI<\/a>, one&#8217;s personal network, and, most importantly, the interest and relevance of the posts. Anything is possible here: from two-digit to five-digit reach per post. A key difference from Facebook is that LinkedIn provides access to a business environment.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"u4d5\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header with_icon\" aria-controls=\"content-u4d5\" aria-expanded=\"false\"><i class=\"fas fa-question\"><\/i><div class=\"w-tabs-section-title\" itemprop=\"name\">Are Hashtags Useful, or Do They Have No Effect on Reach on LinkedIn?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-u4d5\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Using relevant hashtags is essential for every post and article. However, hashtags are currently much less relevant than, for example, on Twitter. Tip: Develop your own hashtags and build a dedicated following.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"r646\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header with_icon\" aria-controls=\"content-r646\" aria-expanded=\"false\"><i class=\"fas fa-question\"><\/i><div class=\"w-tabs-section-title\" itemprop=\"name\">Is it Sufficient for Communication on LinkedIn to be Active, or should Employees from other Departments also Maintain Profiles?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-r646\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>LinkedIn is a social network. It revolves around personal profiles and a personal content strategy integrated within the company. Company profiles on LinkedIn typically achieve very limited reach. Various marketing approaches converge on LinkedIn: corporate influencer, content marketing, and social media marketing.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"i7c4\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header with_icon\" aria-controls=\"content-i7c4\" aria-expanded=\"false\"><i class=\"fas fa-question\"><\/i><div class=\"w-tabs-section-title\" itemprop=\"name\">What Content Formats are Possible on LinkedIn?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-i7c4\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Many content formats are available on LinkedIn, though they vary in effort. Text posts remain the simplest to implement. However, images and graphics should also be incorporated into content planning. More complex content formats include slideshows or live videos. LinkedIn continuously develops new content formats, which we test and present, for instance, in our <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/linkedin\/\">LinkedIn Workshop<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"w940\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header with_icon\" aria-controls=\"content-w940\" aria-expanded=\"false\"><i class=\"fas fa-question\"><\/i><div class=\"w-tabs-section-title\" itemprop=\"name\">Do I Need a Premium Account to Fully Utilize LinkedIn?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-w940\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>One can already <a href=\"https:\/\/www.jaeckert-odaniel.com\/wie-wir-1-mio-impressions-auf-linkedin-generieren-mit-fachlichen-inhalten\/\">build reach on LinkedIn<\/a> with a basic account. However, a Premium Account positively impacts the LinkedIn SSI. Furthermore, it offers more opportunities to create lead lists and utilize the Sales Navigator.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"LinkedIn Marketing Strategy: Concepts, Examples, Tips LinkedIn Has Developed into a Professional Marketing Channel. You Can Achieve a Very Wide Reach Organically, Meaning without Running Ads. This Works through your...","protected":false},"author":1,"featured_media":0,"parent":31059,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31033","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages\/31033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/comments?post=31033"}],"version-history":[{"count":2,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages\/31033\/revisions"}],"predecessor-version":[{"id":31036,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages\/31033\/revisions\/31036"}],"up":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages\/31059"}],"wp:attachment":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/media?parent=31033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}