{"id":31054,"date":"2020-03-10T16:37:48","date_gmt":"2020-03-10T15:37:48","guid":{"rendered":"https:\/\/www.jaeckert-odaniel.com\/academy\/seo-roadmap-course\/"},"modified":"2025-09-01T10:18:58","modified_gmt":"2025-09-01T08:18:58","slug":"seo-roadmap-course","status":"publish","type":"page","link":"https:\/\/www.jaeckert-odaniel.com\/en\/academy\/seo-roadmap-course\/","title":{"rendered":"SEO Roadmap Course"},"content":{"rendered":"<section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1 style=\"text-align: center;\">SEO Roadmap: how to Learn SEO Step by Step<\/h1>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4 style=\"text-align: center;\">Keywords, Architecture, Content: in this Course, We Will Show You how to Set up and Implement an SEO Strategy. A System We Have Successfully Applied over 300 Times. <\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Enroll in the Course<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Here you can sign up for the email course. You will then receive a weekly email introducing the learning content for each week. Please sign up with your email .<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><script>(function() {\n\twindow.mc4wp = window.mc4wp || {\n\t\tlisteners: [],\n\t\tforms: {\n\t\t\ton: function(evt, cb) {\n\t\t\t\twindow.mc4wp.listeners.push(\n\t\t\t\t\t{\n\t\t\t\t\t\tevent   : evt,\n\t\t\t\t\t\tcallback: cb\n\t\t\t\t\t}\n\t\t\t\t);\n\t\t\t}\n\t\t}\n\t}\n})();\n<\/script><!-- Mailchimp for WordPress v4.13.0 - https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/ --><form id=\"mc4wp-form-1\" class=\"mc4wp-form mc4wp-form-13176 mc4wp-ajax\" method=\"post\" data-id=\"13176\" data-name=\"Academy Kursanmeldung SEO Roadmap Formular\" ><div class=\"mc4wp-form-fields\"><p>\r\n\t<label>E-Mail-Adresse: \r\n\t\t<input type=\"email\" name=\"EMAIL\" placeholder=\"Deine E-Mail Adresse\" required \/>\r\n<\/label>\r\n<\/p>\r\n<p>\r\n    <label>Kurse<\/label>\r\n    <label>\r\n        <input name=\"INTERESTS[30413b1967][]\" type=\"checkbox\" value=\"54191dea44\"\r\n        checked=\"true\"> <span>SEO Roadmap<\/span>\r\n    <\/label>\r\n<\/p>\r\n\r\n<p>\r\n\t<input type=\"submit\" value=\"Anmelden\" \/>\r\n<\/p><\/div><label style=\"display: none !important;\">Leave this field empty if you're human: <input type=\"text\" name=\"_mc4wp_honeypot\" value=\"\" tabindex=\"-1\" autocomplete=\"off\" \/><\/label><input type=\"hidden\" name=\"_mc4wp_timestamp\" value=\"1781364582\" \/><input type=\"hidden\" name=\"_mc4wp_form_id\" value=\"13176\" \/><input type=\"hidden\" name=\"_mc4wp_form_element_id\" value=\"mc4wp-form-1\" \/><div class=\"mc4wp-response\"><\/div><\/form><!-- \/ Mailchimp for WordPress Plugin -->\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"tools\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\">\n<div class=\"wpb_wrapper\">\n<h2>Getting Started: How to Choose Your SEO Tools<\/h2>\n<div class=\"wpb_text_column\">\n<div class=\"wpb_wrapper\">\n<p>SEO requires a data foundation, which SEO tools provide. However, the selection process is very complex.  <\/p>\n<p>We often see experienced entrepreneurs or marketing managers spend entire days researching. Many get bogged down \u2013 or are even completely stuck. <\/p>\n<p>You can solve this problem here and now. In about half an hour, which is approximately how long it takes to read this chapter and get a rough overview. We provide you with specific recommendations.   <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" title=\"SEO Tools\" href=\"https:\/\/www.jaeckert-odaniel.com\/academy\/unsere-kurse\/kurs-seo-roadmap\/seo-tools\/\"><span class=\"w-btn-label\">Choose SEO Tools<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/academy\/unsere-kurse\/kurs-seo-roadmap\/seo-tools\/\" aria-label=\"Academy Vorschaubilder Tools 2024\" class=\"w-image-h\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/Academy-Vorschaubilder-Tools-2024.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/Academy-Vorschaubilder-Tools-2024.png 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/Academy-Vorschaubilder-Tools-2024-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/Academy-Vorschaubilder-Tools-2024-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/Academy-Vorschaubilder-Tools-2024-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2024\/07\/Academy-Vorschaubilder-Tools-2024-600x600.png 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"keywords\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Chapter 1: how to Systematically Research your Keywords<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>In this chapter, we will show you how to conduct solid keyword research using professional SEO software. You will learn which functions to use. <\/p>\n<p>Whether you are rebuilding your keyword list, e.g., to develop a content roadmap, or want to research new topics and supplement your SEO strategy: Keyword research always comes first.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" title=\"Keywords\" href=\"https:\/\/www.jaeckert-odaniel.com\/academy\/unsere-kurse\/kurs-seo-roadmap\/keywords\/\"><span class=\"w-btn-label\">Research Keywords<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-Vorschau-Keywords.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-Vorschau-Keywords.jpg 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-Vorschau-Keywords-300x300.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-Vorschau-Keywords-150x150.jpg 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-Vorschau-Keywords-800x800.jpg 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-Vorschau-Keywords-600x600.jpg 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"excel\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Chapter 2: how to Create your Excel Keyword List<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The next step is to process the keyword data from the SEO tool in Excel.<\/p>\n<p>We will show you how to use Excel for this, step by step. You don&#8217;t have to be an Excel professional. The spreadsheet is important because it often involves many thousands of keywords, and you need to maintain an overview. It will be the starting point for the later development of the website and its content.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" title=\"Excel\" href=\"https:\/\/www.jaeckert-odaniel.com\/academy\/unsere-kurse\/kurs-seo-roadmap\/excel\/\"><span class=\"w-btn-label\">Working with Excel<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/11\/Academy-Excel-Vorschaubilder.png\" class=\"attachment-full size-full\" alt=\"Academy Roadmap Excel\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/11\/Academy-Excel-Vorschaubilder.png 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/11\/Academy-Excel-Vorschaubilder-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/11\/Academy-Excel-Vorschaubilder-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/11\/Academy-Excel-Vorschaubilder-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/11\/Academy-Excel-Vorschaubilder-600x600.png 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"architektur\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Chapter 3: how to Develop your Architecture<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\">\n<div class=\"wpb_wrapper\">\n<p>The first chapter of this course is about how to design a structure for your content hub.<\/p>\n<p>It&#8217;s like building a house. You are the architect, planning how large and extensive your content hub will be. In the first step, this is primarily conceptual work, entirely without tools.  <\/p>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" title=\"Architecture\" href=\"https:\/\/www.jaeckert-odaniel.com\/academy\/unsere-kurse\/kurs-seo-roadmap\/architektur\/\"><span class=\"w-btn-label\">Develop Architecture<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-Vorschau-Website-Struktur.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-Vorschau-Website-Struktur.jpg 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-Vorschau-Website-Struktur-300x300.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-Vorschau-Website-Struktur-150x150.jpg 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-Vorschau-Website-Struktur-800x800.jpg 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-Vorschau-Website-Struktur-600x600.jpg 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"hpc\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Chapter 4: What is High Performance Content<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>High Performance Content means: The best result for the search engine and the visitor. We will show you how to develop your High Performance Content. <\/p>\n<p>It&#8217;s not about reinventing the wheel every time, but about developing a content template for yourself \u2013 an outline \u2013 so that you can efficiently deliver high quality.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" title=\"HPC\" href=\"https:\/\/www.jaeckert-odaniel.com\/academy\/unsere-kurse\/kurs-seo-roadmap\/high-performance-content\/\"><span class=\"w-btn-label\">High Performance Content<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-HPC.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-HPC.png 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-HPC-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-HPC-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-HPC-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-HPC-600x600.png 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"formate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Chapter 5: how to Develop Individual Content Modules (Examples)<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Are you staring at a blank Word document, stuck on how to start? No problem. We will show you how we structure the individual content formats, based on examples we encounter.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" title=\"Content Formats\" href=\"https:\/\/www.jaeckert-odaniel.com\/academy\/unsere-kurse\/kurs-seo-roadmap\/content-formate\/\"><span class=\"w-btn-label\">Content Modules<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-HPC-Beispiel.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-HPC-Beispiel.png 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-HPC-Beispiel-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-HPC-Beispiel-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-HPC-Beispiel-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-HPC-Beispiel-600x600.png 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"cms\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Chapter 6: What to Consider when Integrating into the CMS<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The best keyword research and content are all for naught if they are not properly integrated. First off: Simply creating blog articles is not the best solution. <\/p>\n<p>We will show you what to consider when integrating your content into your CMS, using WordPress and Typo3 as examples.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" title=\"CMS Integration\" href=\"https:\/\/www.jaeckert-odaniel.com\/academy\/unsere-kurse\/kurs-seo-roadmap\/einbau-ins-cms\/\"><span class=\"w-btn-label\">CMS Integration<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-CMS.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-CMS.png 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-CMS-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-CMS-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-CMS-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-CMS-600x600.png 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"links\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Chapter 7: how to get Valuable Links<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>SEO is always about content \u2013 but also always about links, specifically external and internal links. <\/p>\n<p>We will show you what to consider regarding internal linking. This is a huge SEO lever if you know how to link strategically \u2013 and not haphazardly. <\/p>\n<p>Furthermore, we provide specific tips for external linking that you can implement immediately.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" title=\"Links\" href=\"https:\/\/www.jaeckert-odaniel.com\/academy\/unsere-kurse\/kurs-seo-roadmap\/interne-verlinkung\/\"><span class=\"w-btn-label\">Linking<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-Interne-Links.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-Interne-Links.png 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-Interne-Links-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-Interne-Links-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-Interne-Links-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/08\/Academy-Interne-Links-600x600.png 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"indexierung\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Chapter 8: Indexing and Crawling<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Google regularly retrieves your website with its crawlers. They navigate from URL to URL, from link to link. The result is the so-called &#8220;index,&#8221; the database in which Google has prepared all websites on the internet for searchability. If your website or your URLs are included there, they are &#8220;indexed&#8221; and have a chance to appear in the rankings.   <\/p>\n<p>However, a lot can go wrong in this process. Fortunately, there is software and tools that help you check if everything is as it should be.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" title=\"Links\" href=\"https:\/\/www.jaeckert-odaniel.com\/academy\/kurs-seo-roadmap\/website-indexierung-crawling\/\"><span class=\"w-btn-label\">Indexing and Crawling<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/academy\/kurs-seo-roadmap\/website-indexierung-crawling\/\" aria-label=\"Crawling\" class=\"w-image-h\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/01\/Crawling.png\" class=\"attachment-full size-full\" alt=\"Crawling\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/01\/Crawling.png 1080w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/01\/Crawling-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/01\/Crawling-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/01\/Crawling-800x800.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2023\/01\/Crawling-600x600.png 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"eat\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Chapter 9: Building EAT<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>In the past, everything was simple. People bought links, manipulated the algorithm \u2013 and ranked at the top. These are the times many old SEOs still talk about today.  <\/p>\n<p>That is a thing of the past. All Google updates over the past 15 years have always been about improving the quality of search results, preventing manipulations, and promoting reputable websites that truly deserve to be there. A good thing, after all, nobody wants garbage results.     <\/p>\n<p>The focus in this chapter is not on a detailed analysis of how the algorithm (likely) works regarding E-A-T. Instead, we focus on concrete strategies, measures, and examples, as this is where it most often falls short.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" title=\"Links\" href=\"https:\/\/www.jaeckert-odaniel.com\/academy\/kurs-seo-roadmap\/eat-aufbau\/\"><span class=\"w-btn-label\">Building EAT<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><a href=\"https:\/\/www.jaeckert-odaniel.com\/academy\/kurs-seo-roadmap\/eat-aufbau\/\" aria-label=\"EAT-Modell-Zitat\" class=\"w-image-h\"><img decoding=\"async\" width=\"744\" height=\"744\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/07\/EAT-Modell-Zitat.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/07\/EAT-Modell-Zitat.png 744w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/07\/EAT-Modell-Zitat-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/07\/EAT-Modell-Zitat-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/07\/EAT-Modell-Zitat-600x600.png 600w\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"feedback\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Feedback<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Where are you encountering difficulties? Where do you need further elaboration? How can you continue to work on your rankings? <a href=\"mailto:info@jaeckert-odaniel.com\">Please feel free to send us your feedback on the SEO Roadmap<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/11\/2019-04-09-Jaeckert-Odaniel-015.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/11\/2019-04-09-Jaeckert-Odaniel-015.jpg 1000w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/11\/2019-04-09-Jaeckert-Odaniel-015-300x200.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/11\/2019-04-09-Jaeckert-Odaniel-015-600x400.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"SEO Roadmap: how to Learn SEO Step by Step Keywords, Architecture, Content: in this Course, We Will Show You how to Set up and Implement an SEO Strategy. A System...","protected":false},"author":1,"featured_media":0,"parent":30918,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31054","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages\/31054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/comments?post=31054"}],"version-history":[{"count":1,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages\/31054\/revisions"}],"predecessor-version":[{"id":31058,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages\/31054\/revisions\/31058"}],"up":[{"embeddable":true,"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/pages\/30918"}],"wp:attachment":[{"href":"https:\/\/www.jaeckert-odaniel.com\/en\/wp-json\/wp\/v2\/media?parent=31054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}