{"id":31059,"date":"2020-03-16T16:08:39","date_gmt":"2020-03-16T15:08:39","guid":{"rendered":"https:\/\/www.jaeckert-odaniel.com\/hub\/"},"modified":"2025-09-01T10:20:17","modified_gmt":"2025-09-01T08:20:17","slug":"hub","status":"publish","type":"page","link":"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/","title":{"rendered":"Hub"},"content":{"rendered":"<section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1 style=\"text-align: center;\">Online Marketing:<br \/>\nStrategies, Measures, Examples<\/h1>\n<h5 style=\"text-align: center;\">Online Marketing Involves Developing Strategies and Measures that Lead to Increased Awareness and more Business. This Includes Disciplines Such as Search Engine Optimization (SEO), Content Marketing, LinkedIn Marketing, or Email Marketing. <\/h5>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image style_shadow-1 align_center\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/06\/Online-Marketing.png\" aria-label=\"Online Marketing\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"536\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/06\/Online-Marketing.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/06\/Online-Marketing.png 1159w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/06\/Online-Marketing-300x141.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/06\/Online-Marketing-800x376.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/06\/Online-Marketing-600x282.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Website Clicks via Search Engine Optimization. One of many channels. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Definition: What is Online Marketing?<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Online marketing encompasses all strategies, measures, and channels that serve to build and expand a company&#8217;s online <strong>reach<\/strong> and awareness.<\/p>\n<p>Important online marketing channels include <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/search-engine-optimization\/\">Search Engine Optimization (SEO)<\/a>, <a href=\"https:\/\/www.jaeckert-odaniel.com\/hub\/content-marketing-formate\/\">Content Marketing<\/a>, <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/linkedin-marketing\/\">LinkedIn Marketing<\/a>, <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/blog-marketing\/\">Blog Marketing<\/a>, <a href=\"https:\/\/www.jaeckert-odaniel.com\/wie-werde-ich-linkedin-influencer-interview-mit-jens-polomski\/\">Influencer Marketing<\/a>, or <a href=\"https:\/\/www.jaeckert-odaniel.com\/wie-schreibe-ich-einen-richtig-guten-newsletter-interview-mit-franziska-bluhm\/\">Email Marketing<\/a>.<\/p>\n<p>Often, the various disciplines <strong>intertwine<\/strong> or are developed <strong>in parallel<\/strong>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column inhaltsverzeichnis\"><div class=\"wpb_wrapper\"><h3>Online Marketing: the Essentials<\/h3>\n<ul>\n<li><a href=\"#kanaele\">Available Online Marketing <strong>Channels<\/strong><\/a><\/li>\n<li><a href=\"#beispiele\"><strong>Examples<\/strong>: How Companies Utilize Online Marketing<\/a><\/li>\n<li><a href=\"#strategie\">Online Marketing <strong>Strategy<\/strong>: How to Create a Concept<\/a><\/li>\n<li><a href=\"#umsetzung\"><strong>Implementation<\/strong> of Online Marketing: Three Options<\/a><\/li>\n<li><a href=\"#tools\">Online Marketing <strong>Tools<\/strong>: Four Examples<\/a><\/li>\n<li>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"kanaele\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Online Marketing Channels:<br \/>\nwhich Channels Generate Traffic?<\/h2>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-image schattenbild align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/06\/traffic-kanaele-om.png\" aria-label=\"traffic-kanaele-om\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"725\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/06\/traffic-kanaele-om.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/06\/traffic-kanaele-om.png 1497w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/06\/traffic-kanaele-om-300x191.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/06\/traffic-kanaele-om-1200x763.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/06\/traffic-kanaele-om-800x509.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2022\/06\/traffic-kanaele-om-600x382.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><a title=\"Search Engine Optimization\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/search-engine-optimization\/\" class=\"w-iconbox-link\" aria-label=\"SEO\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-search\"><\/i><\/div><\/a><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\"><a title=\"Search Engine Optimization\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/search-engine-optimization\/\" class=\"w-iconbox-link\" aria-label=\"SEO\">SEO<\/a><\/h4><div class=\"w-iconbox-text\"><p>Search Engine Optimization, or SEO, is almost always the biggest traffic driver. If companies have a clear SEO strategy and work on their website. This is what our topic page on <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/search-engine-optimization\/\">successful Search Engine Optimization<\/a> is about.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><a title=\"Search Engine Optimization\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/linkedin-marketing\/\" class=\"w-iconbox-link\" aria-label=\"LinkedIn Marketing\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-share-alt\"><\/i><\/div><\/a><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\"><a title=\"Search Engine Optimization\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/linkedin-marketing\/\" class=\"w-iconbox-link\" aria-label=\"LinkedIn Marketing\">LinkedIn Marketing<\/a><\/h4><div class=\"w-iconbox-text\"><p>On <a href=\"https:\/\/www.jaeckert-odaniel.com\/wie-wir-1-mio-impressions-auf-linkedin-generieren-mit-fachlichen-inhalten\/\">LinkedIn, very high reach<\/a> can be achieved, and brand building can be pursued strategically \u2013 especially in the B2B sector. Three things are necessary for this: a strong profile, a good network, and a smart LinkedIn content strategy. <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/linkedin-marketing\/\">To LinkedIn Marketing<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-rss-square\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Newsletter<\/h4><div class=\"w-iconbox-text\"><p style=\"text-align: left;\">Newsletters are among the oldest online marketing channels \u2013 and still function very well. The great advantage of newsletters: You control access to your subscribers yourself. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><a title=\"Search Engine Optimization\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/link-building\/\" class=\"w-iconbox-link\" aria-label=\"Facebook, Instagram, and Others.\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-link\"><\/i><\/div><\/a><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\"><a title=\"Search Engine Optimization\" href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/link-building\/\" class=\"w-iconbox-link\" aria-label=\"Facebook, Instagram, and Others.\">Facebook, Instagram, and Others.<\/a><\/h4><div class=\"w-iconbox-text\"><p>Many B2C companies are active on Instagram and Facebook. Here, too, one can run ads or gain attention organically with content. Each platform has its own target audiences and <a href=\"https:\/\/www.jaeckert-odaniel.com\/was-sind-content-formate\/\">formats<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><a title=\"Google Ads\" href=\"https:\/\/www.jaeckert-odaniel.com\/themen\/google-ads\/\" class=\"w-iconbox-link\" aria-label=\"SEA\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-ad\"><\/i><\/div><\/a><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\"><a title=\"Google Ads\" href=\"https:\/\/www.jaeckert-odaniel.com\/themen\/google-ads\/\" class=\"w-iconbox-link\" aria-label=\"SEA\">SEA<\/a><\/h4><div class=\"w-iconbox-text\"><p>SEA or Google Ads bring traffic and conversions. However, this comes at a price. It is about setting up and managing efficient campaigns. And working on content can also achieve a lot. To our topic page <a href=\"https:\/\/www.jaeckert-odaniel.com\/themen\/google-ads\/\">Google Ads<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><a title=\"Content Marketing\" href=\"https:\/\/www.jaeckert-odaniel.com\/hub\/content-marketing\/\" class=\"w-iconbox-link\" aria-label=\"Content Marketing\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-file-alt\"><\/i><\/div><\/a><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\"><a title=\"Content Marketing\" href=\"https:\/\/www.jaeckert-odaniel.com\/hub\/content-marketing\/\" class=\"w-iconbox-link\" aria-label=\"Content Marketing\">Content Marketing<\/a><\/h4><div class=\"w-iconbox-text\"><p>In content marketing, there are very different schools of thought with equally diverse approaches. We explain the various strands and how we view content marketing. To the topic page <a href=\"https:\/\/www.jaeckert-odaniel.com\/hub\/content-marketing-formate\/\">Content Marketing<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"umsetzung\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Online Marketing Implementation: Three Options<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>In-house Marketing Managers<\/h3>\n<p>Often, marketing managers also manage the website. They handle all marketing activities and, for example, the website simultaneously. The more extensive online marketing becomes, the more sense it makes to hire specialized personnel for it. These can be online marketing managers specializing in ads, newly trained <a href=\"https:\/\/www.jaeckert-odaniel.com\/warum-ein-seo-manager-allein-nicht-ausreicht\/\">SEO managers<\/a>, or <a href=\"https:\/\/www.jaeckert-odaniel.com\/warum-jedes-unternehmen-content-marketing-manager-braucht\/\">content marketing managers<\/a> who are more proficient in content creation.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Online Marketing Agency<\/h3>\n<p>The market for online marketing agencies is very diverse. There are large full-service agencies that offer everything from web development to internet marketing. And there are specialists who focus on specific measures or channels such as SEO or influencers. The choice of agency is a matter of cost and quality. From our experience, a five-figure budget should be calculated for this.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Online Marketing Consultants<\/h2>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"760\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2019\/04\/2019-04-09-Jaeckert-Odaniel-003-2600x1733.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2019\/04\/2019-04-09-Jaeckert-Odaniel-003-2600x1733.jpg 2600w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2019\/04\/2019-04-09-Jaeckert-Odaniel-003-300x200.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2019\/04\/2019-04-09-Jaeckert-Odaniel-003-600x400.jpg 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>We are Benjamin O&#8217;Daniel (left) and Fabian Jaeckert. For many years, we have worked as SEO consultants, combining technical search engine optimization with content marketing.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-grid us_grid type_grid layout_testimonial_1 cols_1 preload_style_spinner\" id=\"us_grid_1\" style=\"--columns:1;--gap:1.5rem;\" data-filterable=\"true\"><style>.layout_testimonial_1 .w-grid-item-h{}.layout_testimonial_1 .usg_vwrapper_1{transition-duration:0.3s;transform-origin:50% 50%;transform:scale(1) translate(0%,0%)}.layout_testimonial_1 .w-grid-item-h:focus-within .usg_vwrapper_1,.layout_testimonial_1 .w-grid-item-h:hover .usg_vwrapper_1{transform:scale(1) translate(0%,0%);opacity:1;border-color:var(--color-content-primary)!important}.layout_testimonial_1 .usg_vwrapper_1{border-radius:var(--site-border-radius)!important;padding:2rem!important;border:2px solid var(--color-content-border)!important}.layout_testimonial_1 .usg_hwrapper_1{margin-bottom:1rem!important}.layout_testimonial_1 .usg_post_image_1{width:4rem!important;margin-left:0!important;margin-right:1rem!important}.layout_testimonial_1 .usg_post_custom_field_1{font-weight:700!important;line-height:1.5!important;margin-bottom:0!important}.layout_testimonial_1 .usg_post_custom_field_2{color:var(--color-content-faded)!important;font-size:0.9rem!important;line-height:1.5!important}.layout_testimonial_1 .usg_post_custom_field_3{color:var(--color-content-primary)!important}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-30843 us_testimonial type-us_testimonial status-publish has-post-thumbnail hentry us_testimonial_category-barilla us_testimonial_category-clients\" data-id=\"30843\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\" style=\"--vwrapper-gap: 0.7rem;\"><div class=\"w-post-elm post_content usg_post_content_1\" data-usbid=\"post_content_root_container\"><p>After a website relaunch, we as a brand wanted to tackle SEO. For this, we specifically sought support. Benjamin and Fabian developed technical optimizations and an SEO strategy with a content roadmap. Many thanks for your valuable input.   <\/p>\n<\/div><div class=\"w-hwrapper usg_hwrapper_1 align_none valign_middle\" style=\"--hwrapper-gap: 1.2rem;\"><div class=\"w-post-elm post_image usg_post_image_1 as_circle has_width stretched\"><a target=\"_blank\" href=\"https:\/\/www.wasa.com\/de-de\/\" aria-label=\"Anja Horn, Barilla Deutschland GmbH\" rel=\"noopener\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/07\/anja-h-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/07\/anja-h-150x150.jpg 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/07\/anja-h-300x300.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/07\/anja-h-600x600.jpg 600w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2021\/07\/anja-h.jpg 753w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/div><div class=\"w-vwrapper usg_vwrapper_2 align_none valign_top\" style=\"--vwrapper-gap: 0.7rem; --vwrapper-parent-gap: 0.7rem;\"><div class=\"w-post-elm post_custom_field usg_post_custom_field_1 type_text us_testimonial_author\"><a target=\"_blank\" href=\"https:\/\/www.wasa.com\/de-de\/\" rel=\"noopener\"><span class=\"w-post-elm-value\">Anja Horn<\/span><\/a><\/div><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 has_text_color type_text us_testimonial_role color_link_inherit\"><span class=\"w-post-elm-value\"> Digital Marketing Manager, Barilla Deutschland GmbH<\/span><\/div><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div>\t<div class=\"w-grid-preloader\">\r\n\t\t<div class=\"g-preloader type_1\">\r\n\t\t\t<div><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:1,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;1&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;testimonial_1&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;{\\&quot;url\\&quot;:\\&quot;\\&quot;}&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;us_testimonial&quot;],&quot;tax_query&quot;:[{&quot;taxonomy&quot;:&quot;us_testimonial_category&quot;,&quot;field&quot;:&quot;slug&quot;,&quot;terms&quot;:[&quot;Barilla&quot;]}],&quot;post_status&quot;:[&quot;publish&quot;,&quot;tribe-ea-success&quot;,&quot;tribe-ea-failed&quot;,&quot;tribe-ea-schedule&quot;,&quot;tribe-ea-pending&quot;,&quot;tribe-ea-draft&quot;],&quot;posts_per_page&quot;:&quot;1&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;date&quot;:&quot;DESC&quot;}},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_post_type&quot;:&quot;us_testimonial&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:1,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Many companies want to build online marketing competencies within their own organization. However, they lack the initial guidance. Especially since marketing managers usually have a lot on their plate.  <\/p>\n<p style=\"text-align: left;\">This is where we, as online marketing consultants, come in.<\/p>\n<p style=\"text-align: left;\">For example, we develop individual SEO strategies for companies and present them in a workshop. If required, we then support the in-house managers during implementation. <\/p>\n<p><strong>Would you like to know your Google ranking? What potential your company has? <\/strong><\/p>\n<p>We would be pleased to arrange an introductory SEO meeting (30 min. video conference). 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class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Examples of Successful Online Marketing<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><a title=\"SEO for a Software Company: Interview with Beat K\u00f6ck from Paessler AG\" href=\"https:\/\/www.jaeckert-odaniel.com\/seo-fuer-ein-software-unternehmen-interview-mit-beat-koeck\/\" class=\"w-iconbox-link\" aria-label=\"Software Company Example\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-laptop-code\"><\/i><\/div><\/a><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\"><a title=\"SEO for a Software Company: Interview with Beat K\u00f6ck from Paessler AG\" href=\"https:\/\/www.jaeckert-odaniel.com\/seo-fuer-ein-software-unternehmen-interview-mit-beat-koeck\/\" class=\"w-iconbox-link\" aria-label=\"Software Company Example\">Software Company Example<\/a><\/h4><div class=\"w-iconbox-text\"><p>A B2B company from Southern Germany distributes software internationally in ten countries. For this purpose, it has been running a <a href=\"https:\/\/www.jaeckert-odaniel.com\/themen\/google-ads\/\">Google Ads<\/a> campaign for many years, which provides leads to sales. At the same time, it invests in <a href=\"https:\/\/www.jaeckert-odaniel.com\/auslandsgeschaeft-seo-und-adwords-im-internationalen-umfeld\/\">international search engine optimization<\/a> to be visible for important terms.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-building\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Consulting Company Example<\/h4><div class=\"w-iconbox-text\"><p>A consulting company from North Rhine-Westphalia advises medium-sized companies on tax matters. For this purpose, it organizes its own webinars, which it promotes via LinkedIn. In addition, the consultants have developed their own <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/linkedin-marketing\/\">LinkedIn Content Strategy<\/a>. For their website, they specifically develop <a href=\"https:\/\/www.jaeckert-odaniel.com\/thought-leadship-und-seo-content-wie-passt-das-zusammen\/\">Thought Leadership Content<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-seedling\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Food Company Example<\/h4><div class=\"w-iconbox-text\"><p>A traditional food manufacturer has been building its own <a href=\"https:\/\/www.jaeckert-odaniel.com\/3-herausforderungen-fuer-online-shops\/\">online shop<\/a> over several years \u2013 also as an independent pillar alongside traditional distribution through supermarkets. Through <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/search-engine-optimization\/\">Search Engine Optimization<\/a>, the company achieves high visibility and directly acquires customers, whom it retains via a newsletter.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><a title=\"SEO for a Software Company: Interview with Beat K\u00f6ck from Paessler AG\" href=\"https:\/\/www.jaeckert-odaniel.com\/seo-fuer-ein-software-unternehmen-interview-mit-beat-koeck\/\" class=\"w-iconbox-link\" aria-label=\"Startup Example in the Textile Sector\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-tshirt\"><\/i><\/div><\/a><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\"><a title=\"SEO for a Software Company: Interview with Beat K\u00f6ck from Paessler AG\" href=\"https:\/\/www.jaeckert-odaniel.com\/seo-fuer-ein-software-unternehmen-interview-mit-beat-koeck\/\" class=\"w-iconbox-link\" aria-label=\"Startup Example in the Textile Sector\">Startup Example in the Textile Sector<\/a><\/h4><div class=\"w-iconbox-text\"><p>A young B2C startup initially starts on Amazon. However, after a short time, its own shop is set up. The company consistently relies on search engine optimization \u2013 and specifically on valuable, non-commercial texts and videos related to the topic. Organic visibility increases enormously and ensures a high margin on every sale.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-users\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Expert Example in the HR Sector<\/h4><div class=\"w-iconbox-text\"><p>A B2B company from the plant engineering sector has always generated all important contacts and orders at trade fairs. However, since Corona, sales have been in limbo. The sales team is now focusing on LinkedIn instead. Here, each employee builds their own personal network. Additionally, contact inquiries come in via Google Ads.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-cogs\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Plant Engineering Company Example<\/h4><div class=\"w-iconbox-text\"><p>A B2B company from the plant engineering sector has always generated all important contacts and orders at trade fairs. However, since Corona, sales have been in limbo. The sales team is now focusing on LinkedIn instead. Here, each employee builds their own personal network. Additionally, contact inquiries come in via Google Ads.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"strategie\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">How to Develop an Online Marketing Strategy<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"smile-icon-timeline-wrap csstime   \"   data-time_block_bg_color=&quot;#ffffff&quot;  style=\"\"><div class=\"timeline-line \" style=\"border-right-color:#ffffff;\"><span><\/span><\/div><div class=\"timeline-wrapper\"><div class=\"timeline-block \"><div class=\"timeline-dot\"><\/div><div class=\"ult-timeline-arrow\"><s><\/s><l><\/l><\/div><div class=\"timeline-icon-block\"><div class=\"ult-timeline-icon \" style=\"   \"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon circle \"  style=\"color:#de5034;background:#ffffff;font-size:32px;display:inline-block;\">\n\t<i class=\"defaults-file-o\"><\/i>\n<\/div><\/div><\/div><\/div> <!-- icon --><\/div><div class=\"timeline-header-block\" >\n\t\t\t\t\t\t\t<div id=\"timeline-item-3984\" class=\"timeline-header\" style=\"\"><h3 class=\"ult-timeline-title ult-responsive\"  data-ultimate-target='#timeline-item-3984 .ult-timeline-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Initial Situation<\/h3><div class=\"ult-responsive timeline-item-spt\"  data-ultimate-target='#timeline-item-3984 .timeline-item-spt'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">When we <a href=\"https:\/\/www.jaeckert-odaniel.com\/?page_id=8136\">develop<\/a> an online marketing strategy, we always start with the products, target groups, goals, and competition. What a company stands for, which offers yield the highest margins, where potential future markets are. Internal resources also play an important role. Because an online marketing strategy must also align with the available possibilities.<\/div><\/div> <!-- header --><\/div><\/div><div class=\"timeline-block \"><div class=\"timeline-dot\"><\/div><div class=\"ult-timeline-arrow\"><s><\/s><l><\/l><\/div><div class=\"timeline-icon-block\"><div class=\"ult-timeline-icon \" style=\"   \"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon circle \"  style=\"color:#de5034;background:#ffffff;font-size:32px;display:inline-block;\">\n\t<i class=\"defaults-star-o\"><\/i>\n<\/div><\/div><\/div><\/div> <!-- icon --><\/div><div class=\"timeline-header-block\" >\n\t\t\t\t\t\t\t<div id=\"timeline-item-9973\" class=\"timeline-header\" style=\"\"><h3 class=\"ult-timeline-title ult-responsive\"  data-ultimate-target='#timeline-item-9973 .ult-timeline-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Analysis<\/h3><div class=\"ult-responsive timeline-item-spt\"  data-ultimate-target='#timeline-item-9973 .timeline-item-spt'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">The next step in developing an online marketing strategy involves analysis using professional tools. Here, we analyze competitors, research keywords and rankings, and examine how the website and channels can be better aligned.<\/div><\/div> <!-- header --><\/div><\/div><div class=\"timeline-block \"><div class=\"timeline-dot\"><\/div><div class=\"ult-timeline-arrow\"><s><\/s><l><\/l><\/div><div class=\"timeline-icon-block\"><div class=\"ult-timeline-icon \" style=\"   \"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon circle \"  style=\"color:#de5034;background:#ffffff;font-size:32px;display:inline-block;\">\n\t<i class=\"defaults-pencil\"><\/i>\n<\/div><\/div><\/div><\/div> <!-- icon --><\/div><div class=\"timeline-header-block\" >\n\t\t\t\t\t\t\t<div id=\"timeline-item-1407\" class=\"timeline-header\" style=\"\"><h3 class=\"ult-timeline-title ult-responsive\"  data-ultimate-target='#timeline-item-1407 .ult-timeline-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Action Plan<\/h3><div class=\"ult-responsive timeline-item-spt\"  data-ultimate-target='#timeline-item-1407 .timeline-item-spt'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Ultimately, every online marketing strategy must result in a concrete action plan. We clearly describe, using individual examples from our clients&#8217; websites, what should be done and how. We translate this into a concrete roadmap. So that marketing managers know what they need to do, with what goals, and with what effort.<\/div><\/div> <!-- header --><\/div><\/div><div class=\"timeline-block \"><div class=\"timeline-dot\"><\/div><div class=\"ult-timeline-arrow\"><s><\/s><l><\/l><\/div><div class=\"timeline-icon-block\"><div class=\"ult-timeline-icon \" style=\"   \"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon circle \"  style=\"color:#de5034;background:#ffffff;font-size:32px;display:inline-block;\">\n\t<i class=\"defaults-pie-chart\"><\/i>\n<\/div><\/div><\/div><\/div> <!-- icon --><\/div><div class=\"timeline-header-block\" >\n\t\t\t\t\t\t\t<div id=\"timeline-item-6952\" class=\"timeline-header\" style=\"\"><h3 class=\"ult-timeline-title ult-responsive\"  data-ultimate-target='#timeline-item-6952 .ult-timeline-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Presentation<\/h3><div class=\"ult-responsive timeline-item-spt\"  data-ultimate-target='#timeline-item-6952 .timeline-item-spt'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">\n<p style=\"text-align: left;\">The best online marketing strategy is only effective if everyone understands it. Therefore, we place great importance on personally presenting the strategy in an understandable presentation. Afterward, we answer questions and discuss together how the implementation can best succeed.  <\/p>\n<\/div><\/div> <!-- header --><\/div><\/div><div class=\"timeline-block \"><div class=\"timeline-dot\"><\/div><div class=\"ult-timeline-arrow\"><s><\/s><l><\/l><\/div><div class=\"timeline-icon-block\"><div class=\"ult-timeline-icon \" style=\"   \"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon circle \"  style=\"color:#de5034;background:#ffffff;font-size:32px;display:inline-block;\">\n\t<i class=\"defaults-signal\"><\/i>\n<\/div><\/div><\/div><\/div> <!-- icon --><\/div><div class=\"timeline-header-block\" >\n\t\t\t\t\t\t\t<div id=\"timeline-item-5072\" class=\"timeline-header\" style=\"\"><h3 class=\"ult-timeline-title ult-responsive\"  data-ultimate-target='#timeline-item-5072 .ult-timeline-title'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Consulting<\/h3><div class=\"ult-responsive timeline-item-spt\"  data-ultimate-target='#timeline-item-5072 .timeline-item-spt'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">During the implementation of an online marketing strategy, further questions often arise. Here, we stand by our clients with <a href=\"https:\/\/www.jaeckert-odaniel.com\/beratung\/seo-mentoring\/\">mentoring<\/a>. As sparring partners, we accompany the in-house managers. In addition, we have built our own knowledge area, our <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/seo-academy\/\">SEO Academy<\/a>.<\/div><\/div> <!-- header --><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"nl\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div id=\"custom_html-3\" class=\"widget_text widget widget_custom_html amr_widget\"><div class=\"textwidget custom-html-widget\"><div style=\"text-align: center; margin: 0 auto; width=80%\">\r\n<p><a href=\"https:\/\/www.jaeckert-odaniel.com\/newsletter\/\"><img decoding=\"async\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/Newsletter-Banner-2025-07.png\" width=\"700px;\" class=\"schattenbild\" alt=\"GEO SEO Newsletter\" loading=\"lazy\"><\/a><\/p>\r\n<!-- Begin Mailchimp Signup Form -->\r\n<div id=\"mc_embed_signup\">\r\n<form action=\"https:\/\/jaeckert-odaniel.us2.list-manage.com\/subscribe\/post?u=c268db4d1f5c9b4224117f6f7&amp;id=e2cbf482ec\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate>\r\n    <div id=\"mc_embed_signup_scroll\">\r\n\t\t<br>\r\n\t\t<div class=\"mc-field-group\">\r\n\t\t\t<input type=\"email\" value=\"\" placeholder=\"Deine Email\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL-inline\">\r\n\t\t<\/div>\r\n\t\t<br>\r\n\t<div id=\"mce-responses\" class=\"clear\">\r\n\t\t<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\r\n\t\t<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\r\n\t<\/div>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\r\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_c268db4d1f5c9b4224117f6f7_e2cbf482ec\" tabindex=\"-1\" value=\"\"><\/div>\r\n    <div class=\"clear\"><input type=\"submit\" value=\"SEO Charts bekommen\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button w-btn us-btn-style_1\"><\/div>\r\n    <\/div>\r\n<\/form>\r\n<\/div>\r\n<!--End mc_embed_signup-->\r\n\r\n<\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><!-- Row Backgrounds --><div class=\"upb_color\" data-bg-override=\"0\" data-bg-color=\"\" data-fadeout=\"\" data-fadeout-percentage=\"30\" data-parallax-content=\"\" data-parallax-content-sense=\"30\" data-row-effect-mobile-disable=\"true\" data-img-parallax-mobile-disable=\"true\" data-rtl=\"false\"  data-custom-vc-row=\"\"  data-vc=\"8.7.3\"  data-is_old_vc=\"\"  data-theme-support=\"disable\"   data-overlay=\"false\" data-overlay-color=\"\" data-overlay-pattern=\"\" data-overlay-pattern-opacity=\"\" data-overlay-pattern-size=\"\"    ><\/div><section class=\"l-section wpb_row height_small\" id=\"tools\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Tools in Online Marketing<\/h2>\n<\/div><\/div><div class=\"w-separator size_large\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Ranking Tool<\/h3>\n<p>How well does the <a href=\"https:\/\/www.jaeckert-odaniel.com\/google-ranking-verbessern\/\">website rank on Google<\/a>? Many managing directors and executives check this by Googling an important term. However, the results are often distorted. Furthermore, it is less about how well a website ranks for a single term. Rather, it&#8217;s about hundreds or thousands of terms \u2013 and how valuable these individual terms are. This can be analyzed using a ranking tool.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-image schattenbild align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/urlaubsguru-si.png\" aria-label=\"urlaubsguru-si\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"428\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/urlaubsguru-si.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/urlaubsguru-si.png 1297w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/urlaubsguru-si-300x113.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/05\/urlaubsguru-si-600x225.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_large with_line width_default thick_1 style_solid color_border align_center\"><div class=\"w-separator-h\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2018\/06\/sistrix-keyword-recherche-2.png\" aria-label=\"sistrix-keyword-recherche-2\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"556\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2018\/06\/sistrix-keyword-recherche-2.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2018\/06\/sistrix-keyword-recherche-2.png 2352w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2018\/06\/sistrix-keyword-recherche-2-300x146.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2018\/06\/sistrix-keyword-recherche-2-1200x586.png 1200w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2018\/06\/sistrix-keyword-recherche-2-800x390.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2018\/06\/sistrix-keyword-recherche-2-600x293.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Keyword Tool<\/h3>\n<p>It&#8217;s similar with keywords: Practically every company has hundreds to thousands of terms that are highly relevant to the business. Crucial here is to research the so-called generic terms. These are general terms where users do not yet have a specific company in mind. Whoever is visible here receives highly relevant visitors to their website. <a href=\"https:\/\/www.jaeckert-odaniel.com\/keyword-recherche-warum-wir-immer-potenziale-entdecken\/\">More about Keyword Research<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_large with_line width_default thick_1 style_solid color_border align_center\"><div class=\"w-separator-h\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Traffic Tool<\/h3>\n<p>Every website has visitors. But where exactly? How many visitors are on which individual subpages? How do they behave on the website? Where do they complete an action, for example? On which pages do visitors stay longer and on which do they not? Such questions are answered with a traffic analysis tool. It should always be part of an online marketing toolset. For example, via <a href=\"https:\/\/www.jaeckert-odaniel.com\/google-analytics\/\">Google Analytics<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-image schattenbild align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2018\/02\/analytics-fb-all.jpg\" aria-label=\"analytics-fb-all\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"338\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2018\/02\/analytics-fb-all.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2018\/02\/analytics-fb-all.jpg 1531w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2018\/02\/analytics-fb-all-300x89.jpg 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2018\/02\/analytics-fb-all-768x228.jpg 768w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2018\/02\/analytics-fb-all-600x178.jpg 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_large with_line width_default thick_1 style_solid color_border align_center\"><div class=\"w-separator-h\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image schattenbild align_none\"><a ref=\"magnificPopup\" href=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2019\/03\/klick-heatmap-exist-2019.png\" aria-label=\"klick-heatmap-exist-2019\" class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"696\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2019\/03\/klick-heatmap-exist-2019.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2019\/03\/klick-heatmap-exist-2019.png 1293w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2019\/03\/klick-heatmap-exist-2019-300x183.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2019\/03\/klick-heatmap-exist-2019-600x366.png 600w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Heatmap Tool<\/h3>\n<p>With heatmaps, you can delve even deeper into a single subpage. For example, you can see how far visitors scroll down a single subpage, where they click, and how they navigate. Naturally, this is anonymized. But in large numbers, heatmaps are very insightful. Because this way, you can further improve your content. Here we report on a concrete <a href=\"https:\/\/www.jaeckert-odaniel.com\/praxisbeispiel-heatmaps-recordings\/\">example of a heatmap analysis<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"podcast\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Our Online Marketing Podcast:<br \/>\nExperiences and Tips<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>In our online marketing podcast, we discuss strategies, examples, and approaches every week. We share our knowledge openly, honestly, and uncut. Additionally, we regularly invite entrepreneurs, executives, and experts to talk about their work, their specific online marketing measures, and their specialist topics.  <\/p>\n<p>Tip: Simply scroll through our episodes and pick out a few.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"300\" height=\"78\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2018\/05\/apple-podcasts-180-300x78.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2018\/05\/apple-podcasts-180-300x78.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2018\/05\/apple-podcasts-180-600x157.png 600w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2018\/05\/apple-podcasts-180.png 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"300\" height=\"90\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2017\/06\/Spotify_Logo_CMYK_Black-300x90.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2017\/06\/Spotify_Logo_CMYK_Black-300x90.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2017\/06\/Spotify_Logo_CMYK_Black-600x180.png 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"350\" height=\"350\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/01\/Logo_JO_Podcast_Ecken-rund-350x350.png\" class=\"attachment-us_350_350_crop size-us_350_350_crop\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/01\/Logo_JO_Podcast_Ecken-rund-350x350.png 350w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/01\/Logo_JO_Podcast_Ecken-rund-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/01\/Logo_JO_Podcast_Ecken-rund-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/01\/Logo_JO_Podcast_Ecken-rund-600x600.png 600w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/01\/Logo_JO_Podcast_Ecken-rund.png 827w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\" id=\"faq\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Frequently Asked Questions about Online Marketing<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>How much Does Online Marketing Cost?<\/h3>\n<p style=\"text-align: left;\">The costs for serious online marketing amount to five-figure sums. Larger companies invest significantly more. For SEO, a budget for strategy development and measures must be planned. For advertising platforms like Google Ads, a media budget and a budget for operational support must be planned.   <\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>How should one Invest in Online Marketing?<\/h3>\n<p>From our perspective, many companies invest their budget too one-sidedly. Often, a large portion of funds flows into only a single channel. Google Ads is preferred here, although click prices and thus costs have been rising for years. In contrast, far too little is often invested in strategy and content. Furthermore, many companies have not selected a professional toolset.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>What should I Consider in Website Marketing?<\/h3>\n<p>Unfortunately, there is still often the assumption that all online activities are not important \u2013 in contrast to attending a trade fair. However, especially online, quality is paramount. This applies to both products and online marketing. Users inform themselves in great detail before making a decision \u2013 keyword <a href=\"https:\/\/www.jaeckert-odaniel.com\/customer-journey-ein-praxisbeispiel\/\">Customer Journey<\/a>. Every customer is now extremely well-informed and discerning.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>What is an Online Marketing Strategy?<\/h3>\n<p>In an online marketing strategy, goals are defined (e.g., awareness, leads, sales), measures are developed (e.g., content, ads), and these are measured, evaluated, and optimized (reporting). This can happen externally, for example, through an online marketing agency or an <a href=\"https:\/\/www.jaeckert-odaniel.com\/seo-berater\/\">SEO consultant<\/a>. Or it can be organized purely in-house. Combinations are frequent and also sensible.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>How Can I Optimize My Online Marketing?<\/h3>\n<p>Many companies start with online marketing but then lose momentum. The secret to success is the continuous optimization of strategy and measures. A great advantage is the measurability of activities. Example: If a newsletter has a very low open rate, one can work on the subject line next time \u2013 and analyze whether more people click.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>How Do I Start with Internet Marketing?<\/h3>\n<p>From our experience, a simple way to start is always: Learning by Doing. Find a platform or channel that suits you. This could be your own website, followed by SEO. Or a social media platform where you can experiment.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"After a website relaunch, we as a brand wanted to tackle SEO. For this, we specifically sought support. 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