{"id":31091,"date":"2017-04-24T15:26:14","date_gmt":"2017-04-24T13:26:14","guid":{"rendered":"https:\/\/www.jaeckert-odaniel.com\/podcast\/"},"modified":"2025-09-02T10:51:50","modified_gmt":"2025-09-02T08:51:50","slug":"podcast","status":"publish","type":"page","link":"https:\/\/www.jaeckert-odaniel.com\/en\/podcast\/","title":{"rendered":"Podcast"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1 style=\"text-align: center;\"><span style=\"color: #41aadb;\">Content Performance Podcast<\/span><br \/>\nSEO &amp; AI Optimization<\/h1>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Search engines and AI systems are merging. How do you manage to build visibility in this radical AI transformation? How do you generate reach, relevance, leads, and revenue? We, Fabian Jaeckert and Benjamin O\u2019Daniel, discuss this every Monday.<\/p>\n<p>Two experienced SEO and content marketing consultants with over 15 years of practical experience. They discuss strategies, measures, and their own tests \u2013 openly, honestly, and understandably. Real talk from the engine room of online marketing.<\/p>\n<p>Plus: Interviews with exciting minds from the SEO and content scene. For everyone who wants to stay ahead \u2013 even when everything is currently changing.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_medium\"><\/div><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/01\/Logo_JO_Podcast_Ecken-rund-300x300.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/01\/Logo_JO_Podcast_Ecken-rund-300x300.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/01\/Logo_JO_Podcast_Ecken-rund-150x150.png 150w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/01\/Logo_JO_Podcast_Ecken-rund-350x350.png 350w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/01\/Logo_JO_Podcast_Ecken-rund-600x600.png 600w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/01\/Logo_JO_Podcast_Ecken-rund.png 827w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-1\/5 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-1\/5 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_left\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"800\" height=\"209\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2018\/05\/apple-podcasts-180.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2018\/05\/apple-podcasts-180.png 800w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2018\/05\/apple-podcasts-180-300x78.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2018\/05\/apple-podcasts-180-600x157.png 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1\/5 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"2362\" height=\"708\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2017\/06\/Spotify_Logo_CMYK_Black.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2017\/06\/Spotify_Logo_CMYK_Black.png 2362w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2017\/06\/Spotify_Logo_CMYK_Black-300x90.png 300w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2017\/06\/Spotify_Logo_CMYK_Black-600x180.png 600w\" sizes=\"auto, (max-width: 2362px) 100vw, 2362px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1\/5 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">\n<script>window.podcastData477396cd6f0d07 = {\"title\":\"Content Performance Podcast\",\"subtitle\":\"Suchmaschinen und KI-Systeme verschmelzen ineinander. Wie schaffst du es in diesem krassen KI-Wandel, weiterhin Sichtbarkeit aufzubauen? Wie generierst du Reichweite, Relevanz, Leads und Umsatz? Mit GEO, LLMO oder GAIO - oder mit ganz neuen Strategien?  Dar\\u00fcber sprechen Fabian Jaeckert und Benjamin O\\u2019Daniel jeden Montag. Zwei erfahrene SEO- und Content-Marketing-Berater mit \\u00fcber 15 Jahren Praxis. Sie diskutieren Strategien, Ma\\u00dfnahmen, eigene Tests \\u2013 offen, ehrlich und verst\\u00e4ndlich. Real Talk aus dem Maschinenraum des Digital-Marketings.  Plus: Interviews mit spannenden K\\u00f6pfen aus der SEO-, GEO- und Content-Szene. F\\u00fcr alle, die vorne bleiben wollen \\u2013 weil sich gerade alles ver\\u00e4ndert.\",\"description\":\"Suchmaschinen und KI-Systeme verschmelzen ineinander. Wie schaffst du es in diesem krassen KI-Wandel, weiterhin Sichtbarkeit aufzubauen? Wie generierst du Reichweite, Relevanz, Leads und Umsatz? Mit GEO, LLMO oder GAIO - oder mit ganz neuen Strategien?\\r\\n\\r\\nDar\\u00fcber sprechen Fabian Jaeckert und Benjamin O\\u2019Daniel jeden Montag. Zwei erfahrene SEO- und Content-Marketing-Berater mit \\u00fcber 15 Jahren Praxis. Sie diskutieren Strategien, Ma\\u00dfnahmen, eigene Tests \\u2013 offen, ehrlich und verst\\u00e4ndlich. Real Talk aus dem Maschinenraum des Digital-Marketings.\\r\\n\\r\\nPlus: Interviews mit spannenden K\\u00f6pfen aus der SEO-, GEO- und Content-Szene. F\\u00fcr alle, die vorne bleiben wollen \\u2013 weil sich gerade alles ver\\u00e4ndert.\",\"cover\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/en\\\/podlove\\\/image\\\/68747470733a2f2f7777772e6a6165636b6572742d6f64616e69656c2e636f6d2f77702d636f6e74656e742f75706c6f6164732f323031392f31312f4c6f676f5f4a4f5f506f64636173745f45636b656e5f33303030783330303070782d7363616c65642e6a7067\\\/400\\\/0\\\/0\\\/content-performance-podcast\\\/\",\"feeds\":[{\"type\":\"audio\",\"format\":\"mp3\",\"url\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/feed\\\/mp3\\\/\",\"variant\":\"high\",\"directory-url-itunes\":\"https:\\\/\\\/podcasts.apple.com\\\/podcast\\\/id1237082646\"},{\"type\":\"audio\",\"format\":\"aac\",\"url\":\"https:\\\/\\\/www.jaeckert-odaniel.com\\\/feed\\\/m4a\\\/\",\"variant\":\"high\",\"directory-url-itunes\":\"https:\\\/\\\/podcasts.apple.com\\\/podcast\\\/id1237082646\"}]};<\/script>\n<script class=\"podlove-subscribe-button\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/plugins\/podlove-podcasting-plugin-for-wordpress\/lib\/modules\/subscribe_button\/dist\/javascripts\/app.js\" data-json-data=\"podcastData477396cd6f0d07\" data-language=\"de\" data-size=\"big\" data-format=\"rectangle\" data-style=\"outline\" data-color=\"#000000\"> <\/script>\n<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1\/5 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">A New Episode Every Monday<\/h2>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-tabs layout_hor style_default switch_click has_scrolling\" style=\"--sections-title-size:1em\"><div class=\"w-tabs-list items_1 align_none\"><div class=\"w-tabs-list-h\"><button class=\"w-tabs-item active defined-active\" aria-controls=\"content-e422\" aria-expanded=\"true\"><span class=\"w-tabs-item-title\">Current Episodes<\/span><\/button><\/div><\/div><div class=\"w-tabs-sections titles-align_none icon_chevron cpos_right\"><div class=\"w-tabs-section active\" id=\"e422\"><button class=\"w-tabs-section-header active\" aria-controls=\"content-e422\" aria-expanded=\"true\"><div class=\"w-tabs-section-title\">Current Episodes<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-e422\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\">\n<table>\n    <tbody>\n            <tr class=\"podcast_archive_element\">\n            <td class=\"title\">\n                25.05.2026<br>\n                <b><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/die-neue-google-dokumentation-zu-ai-search-optimization\/\">\n                    Googles neuer Leitfaden zu AI Search: Unsere Analyse<\/strong><br>\n                <\/a><\/b>\n                Google hat erstmals einen Leitfaden ver\u00f6ffentlicht, wie Unternehmen ihre KI-Sichtbarkeit optimieren k\u00f6nnen. Doch was ist von den Tipps zu halten? Das besprechen wir in dieser Podcastfolge.<br>\n            <\/td>\n        <\/tr>\n            <tr class=\"podcast_archive_element\">\n            <td class=\"title\">\n                11.05.2026<br>\n                <b><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/wie-koennen-agenturen-geo-in-ihr-portfolio-sinnvoll-aufnehmen\/\">\n                    Wie k\u00f6nnen Agenturen GEO in ihr Portfolio sinnvoll aufnehmen?<\/strong><br>\n                <\/a><\/b>\n                Ob Fullservice, PR oder Digital-Marketing: Viele Agenturen wollen in den GEO-Markt einsteigen. Weil ihre Kunden danach fragen. Wir sprechen \u00fcber die Optionen. <br>\n            <\/td>\n        <\/tr>\n            <tr class=\"podcast_archive_element\">\n            <td class=\"title\">\n                27.04.2026<br>\n                <b><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/3-tips-on-how-to-combine-seo-with-geo\/\">\n                    3 tips on how to combine SEO with GEO<\/strong><br>\n                <\/a><\/b>\n                <br>\n            <\/td>\n        <\/tr>\n            <tr class=\"podcast_archive_element\">\n            <td class=\"title\">\n                27.04.2026<br>\n                <b><a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/3-tipps-wie-du-seo-mit-geo-verbindest\/\">\n                    3 Tipps, wie du SEO mit GEO verbindest<\/strong><br>\n                <\/a><\/b>\n                SEO und GEO haben viele Unterschiede - aber auch Parallelen. <br>\n            <\/td>\n        <\/tr>\n        <\/tbody>\n<\/table>\n\n<style type=\"text\/css\">\n.podcast_archive_element .thumbnail {\n    width: 64px;\n    padding: 5px !important;\n}\n\n.podcast_archive_element td {\n    vertical-align: top;\n}\n<\/style>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column inhaltsverzeichnis\"><div class=\"wpb_wrapper\"><h3>What are You Particularly Interested in? Jump Directly there.<\/h3>\n<ul>\n<li><a href=\"#gruende\">3 Good Reasons for an SEO Podcast<\/a><\/li>\n<li><a href=\"#hoerer\">These people listen to us \u2013 do you too?<\/a><\/li>\n<li><a href=\"#rezensionen\">What Our Listeners Say<\/a><\/li>\n<li><a href=\"#contentperformance\">Content Performance \u2013 What We Understand By It<\/a><\/li>\n<li><a href=\"#hoeren\">How You Can Listen to Our SEO Podcast<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>What is Content Performance?<\/h2>\n<p><span style=\"font-weight: 400;\">Content performance is the performance of all content on a website. This includes, among other things, ranking, traffic, dwell time, and conversions. It&#8217;s about content contributing to goals that are defined and measured in advance. <\/span><\/p>\n<p>But what is good content \u2013 from a technical and creative perspective? How do I get ahead in ranking? We discuss these and other topics in our online marketing podcast.<\/p>\n<p>In doing so, we draw on our 15 years of SEO and content expertise, reporting on our own projects and our practical experiences in search engine optimization.<\/p>\n<p>Furthermore, we interview experts from all disciplines related to online marketing, SEO, social media, and content marketing.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"webinare\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\">Always up to Date: your SEO and AI Newsletter<\/h2>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div id=\"custom_html-3\" class=\"widget_text widget widget_custom_html amr_widget\"><div class=\"textwidget custom-html-widget\"><div style=\"text-align: center; margin: 0 auto; width=80%\">\r\n<p><a href=\"https:\/\/www.jaeckert-odaniel.com\/newsletter\/\"><img decoding=\"async\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2025\/07\/Newsletter-Banner-2025-07.png\" width=\"700px;\" class=\"schattenbild\" alt=\"GEO SEO Newsletter\" loading=\"lazy\"><\/a><\/p>\r\n<!-- Begin Mailchimp Signup Form -->\r\n<div id=\"mc_embed_signup\">\r\n<form action=\"https:\/\/jaeckert-odaniel.us2.list-manage.com\/subscribe\/post?u=c268db4d1f5c9b4224117f6f7&amp;id=e2cbf482ec\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate>\r\n    <div id=\"mc_embed_signup_scroll\">\r\n\t\t<br>\r\n\t\t<div class=\"mc-field-group\">\r\n\t\t\t<input type=\"email\" value=\"\" placeholder=\"Deine Email\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL-inline\">\r\n\t\t<\/div>\r\n\t\t<br>\r\n\t<div id=\"mce-responses\" class=\"clear\">\r\n\t\t<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\r\n\t\t<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\r\n\t<\/div>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\r\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_c268db4d1f5c9b4224117f6f7_e2cbf482ec\" tabindex=\"-1\" value=\"\"><\/div>\r\n    <div class=\"clear\"><input type=\"submit\" value=\"SEO Charts bekommen\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button w-btn us-btn-style_1\"><\/div>\r\n    <\/div>\r\n<\/form>\r\n<\/div>\r\n<!--End mc_embed_signup-->\r\n\r\n<\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row produktWhite height_small\" id=\"rezensionen\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\"><span style=\"color: #41aadb;\">some Recommendations<\/span><br \/>\nWhat our Listeners Say about Us<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Do you like our podcast? Then please support us! For example, with a social media post about an episode that helped you. Or with a rating on iTunes and other platforms. That helps us a lot.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"576\" height=\"702\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/08\/Content-Performance-Podcast-Zitat6.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/08\/Content-Performance-Podcast-Zitat6.png 576w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/08\/Content-Performance-Podcast-Zitat6-246x300.png 246w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"574\" height=\"721\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/08\/Content-Performance-Podcast-Zitat5.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/08\/Content-Performance-Podcast-Zitat5.png 574w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/08\/Content-Performance-Podcast-Zitat5-239x300.png 239w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"583\" height=\"660\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/08\/Content-Performance-Podcast-Zitat2.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/08\/Content-Performance-Podcast-Zitat2.png 583w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/08\/Content-Performance-Podcast-Zitat2-265x300.png 265w\" sizes=\"auto, (max-width: 583px) 100vw, 583px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"519\" height=\"583\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/08\/Content-Performance-Podcast-Zitat3.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/08\/Content-Performance-Podcast-Zitat3.png 519w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/08\/Content-Performance-Podcast-Zitat3-267x300.png 267w\" sizes=\"auto, (max-width: 519px) 100vw, 519px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"574\" height=\"567\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/08\/Content-Performance-Podcast-Zitat4.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/08\/Content-Performance-Podcast-Zitat4.png 574w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/08\/Content-Performance-Podcast-Zitat4-300x296.png 300w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"570\" height=\"496\" src=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/08\/Content-Performance-Podcast-Zitat1.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/08\/Content-Performance-Podcast-Zitat1.png 570w, https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2020\/08\/Content-Performance-Podcast-Zitat1-300x261.png 300w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"hoerer\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\"><span style=\"color: #41aadb;\">these People Listen to our SEO Podcast<\/span><br \/>\nDo You Recognize Yourself?<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"aio-icon-component    style_1\"><div id=\"Info-box-wrap-7350\" class=\"aio-icon-box default-icon\" style=\"\"  ><div class=\"aio-icon-default\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#333;font-size:40px;display:inline-block;\">\n\t<i class=\"Defaults-group\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-7350 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"desktop:25px;\",\"line-height\":\"\"}'  style=\"\">Self-Employed Individuals<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-7350 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">We are particularly often listened to by freelancers and self-employed individuals \u2013 across all industries. Whether consultants, startup founders, copywriters, or online marketers. For everyone who thinks strategically, wants to develop further \u2013 and is often on the go.<\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component --><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"aio-icon-component    style_1\"><div id=\"Info-box-wrap-1972\" class=\"aio-icon-box default-icon\" style=\"\"  ><div class=\"aio-icon-default\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#333;font-size:40px;display:inline-block;\">\n\t<i class=\"Defaults-group\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-1972 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"desktop:25px;\",\"line-height\":\"\"}'  style=\"\">Management<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-1972 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Owners of medium-sized businesses also listen to our SEO podcast. For example, managing directors of <a href=\"https:\/\/www.jaeckert-odaniel.com\/3-herausforderungen-fuer-online-shops\/\">online shops<\/a>, but also of traditional companies that want to expand online and are working on their strategy.<\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component --><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"aio-icon-component    style_1\"><div id=\"Info-box-wrap-6681\" class=\"aio-icon-box default-icon\" style=\"\"  ><div class=\"aio-icon-default\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#333;font-size:40px;display:inline-block;\">\n\t<i class=\"Defaults-group\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-6681 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"desktop:25px;\",\"line-height\":\"\"}'  style=\"\">Head of Online Marketing<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-6681 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Employed executives also enjoy listening to us. Especially if they want to adapt or improve their SEO strategy. We also discuss topics from a personnel perspective, focusing on effort and return.<\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component --><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"aio-icon-component    style_1\"><div id=\"Info-box-wrap-4936\" class=\"aio-icon-box default-icon\" style=\"\"  ><div class=\"aio-icon-default\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#333;font-size:40px;display:inline-block;\">\n\t<i class=\"Defaults-group\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-4936 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"desktop:25px;\",\"line-height\":\"\"}'  style=\"\">Young Talents<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-4936 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Today&#8217;s youth is spoiled and incapable? Bullshit. We repeatedly observe how young talents listen to us \u2013 and thus kickstart their careers. Be it as a junior specialist in an agency, a medium-sized company, or a corporation.<\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component --><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small with_img\"><div class=\"l-section-img\" role=\"img\" aria-label=\"Image\" data-img-width=\"1200\" data-img-height=\"599\" style=\"background-image: url(https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2019\/01\/vortrag-seoday-2018-benni-1200.jpg);\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_custom\" style=\"height:30em\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><!-- Row Backgrounds --><section class=\"l-section wpb_row produktWhite height_small\" id=\"gruende\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\"><span style=\"color: #41aadb;\">Why Listen to SEO Podcasts?<\/span><br \/>\nThree Good Reasons<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\" id=\"archiv\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Food for Thought<\/h4><div class=\"w-iconbox-text\"><p>There&#8217;s enough entertainment out there. We see our SEO podcast as professional development. You <a href=\"https:\/\/www.jaeckert-odaniel.com\/seo-lernen-das-ende-der-seminare\/\">learn<\/a> search engine optimization \u2013 and advance with your website, marketing, and sales. Everyone talks about digitalization \u2013 we discuss it concretely and provide practical tips for your daily work. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Dive Deeper<\/h4><div class=\"w-iconbox-text\"><p>One minute on social media, dozens of pieces of content briefly viewed. That can be fun \u2013 but also leave you feeling empty. Our SEO podcast is the opposite of &#8220;snackable content&#8221;: You spend half an hour thinking about a topic. You dive deeper and feel smart and refreshed afterward. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Hands-Free<\/h4><div class=\"w-iconbox-text\"><p>If you watch videos or read a text, you can&#8217;t do anything else at the same time. When listening to the <a href=\"https:\/\/www.metayer.de\/blog\/seo\/podcasts\/\" rel=\"noopener\">SEO Podcast<\/a>, your hands are free. For example, while driving, but also on the train or at home while cooking or doing laundry. And if you don&#8217;t feel like reading a book in the evening, you can sit on the couch and listen to us.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"hoeren\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\"><span style=\"color: #41aadb;\">our SEO Podcast<\/span><br \/>\nhow to Best Listen to Us<\/h2>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-mobile\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Via Smartphone<\/h4><div class=\"w-iconbox-text\"><p>Few people have the time to listen to a podcast on their computer. Find a podcast app and search for our podcast there. On Apple, it&#8217;s the <a href=\"https:\/\/podcasts.apple.com\/de\/podcast\/content-performance-podcast\/id1237082646\" target=\"_blank\" rel=\"noopener noreferrer\">Podcast app<\/a>, through which you can access iTunes. But you can also find us in <a href=\"https:\/\/podcasts.google.com\/?feed=aHR0cHM6Ly93d3cuamFlY2tlcnQtb2RhbmllbC5jb20vZmVlZC9tcDMv\" target=\"_blank\" rel=\"noopener noreferrer\">Google&#8217;s Podcast app<\/a> or on <a href=\"https:\/\/open.spotify.com\/show\/1EobfxQcdrNJoIbvGgNeg3\" target=\"_blank\" rel=\"noopener noreferrer\">Spotify<\/a>. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-arrow-circle-down\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">By Subscription<\/h4><div class=\"w-iconbox-text\"><p>Do you want to listen to a few episodes first? Then download individual episodes, preferably using your own Wi-Fi. You can also subscribe to our podcast for free in the app. Then the latest episode of our SEO podcast will be automatically downloaded as soon as it&#8217;s online and you open your app. Most listeners subscribe to us. <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-car\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">On the Go<\/h4><div class=\"w-iconbox-text\"><p>When does one have time to listen for half an hour? Mostly on the way to work, on the train, or in the car. At least, that&#8217;s what our listeners tell us. Every Monday, we release a new episode of our podcast. This way, you expand your knowledge of online marketing and <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/search-engine-optimization\/\">search engine optimization<\/a> at the start of the week.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-university\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Learn More<\/h4><div class=\"w-iconbox-text\"><p>Would you like to deepen your knowledge further \u2013 in addition to the podcast? If you sign up for our email list, you will receive an email, for example, when we hold a webinar. Furthermore, we develop individual SEO strategies, mostly in the form of an <a href=\"https:\/\/www.jaeckert-odaniel.com\/?page_id=8136\">SEO concept<\/a>. Learn more about our approach as <a href=\"https:\/\/www.jaeckert-odaniel.com\/seo-berater\/\">SEO consultants<\/a> here.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small with_img\"><div class=\"l-section-img\" role=\"img\" aria-label=\"Image\" data-img-width=\"1200\" data-img-height=\"628\" style=\"background-image: url(https:\/\/www.jaeckert-odaniel.com\/wp-content\/uploads\/2019\/01\/vortrag-seoday-2018-fabi-1200.jpg);\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_custom\" style=\"height:30em\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><!-- Row Backgrounds --><section class=\"l-section wpb_row produktWhite height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\"><span style=\"color: #41aadb;\">Content Performance Marketing<\/span><br \/>\nthese are our Topics<\/h2>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Online Marketing<\/h4><div class=\"w-iconbox-text\"><p>Online marketing is the umbrella for all disciplines we discuss. We often combine several disciplines \u2013 for example, how content can be used for search engine optimization and simultaneously for Google Ads or LinkedIn. Coordinating online marketing measures is the supreme discipline. That&#8217;s why we often ask our interview guests how they implement it. Here is an overview of <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/\">online marketing<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Search Engine Optimization<\/h4><div class=\"w-iconbox-text\"><p>Search engine optimization is changing \u2013 at all levels and is becoming increasingly demanding. Here we describe how <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/search-engine-optimization\/\">successful search engine optimization works<\/a>. This ranges from an <a href=\"https:\/\/www.jaeckert-odaniel.com\/seo-konzept-die-site-clinic\/\">SEO audit<\/a> or an <a href=\"https:\/\/www.jaeckert-odaniel.com\/so-ist-eine-seo-analyse-aufgebaut\/\">SEO analysis<\/a> to a central <a href=\"https:\/\/www.jaeckert-odaniel.com\/keyword-recherche-warum-wir-immer-potenziale-entdecken\/\">keyword research<\/a> and content creation. What remains: Permanent <a href=\"https:\/\/www.jaeckert-odaniel.com\/seo-traffic-vs-social-traffic\/\">SEO traffic<\/a> and <a href=\"https:\/\/www.jaeckert-odaniel.com\/wie-man-mit-seo-sichtbarkeitsindizes-arbeitet\/\">SEO visibility<\/a> are valuable assets for any company. Unfortunately, there is often a lack of an <a href=\"https:\/\/www.jaeckert-odaniel.com\/seo-konzept-strategie-beispiele\/\">SEO strategy<\/a> \u2013 and <a href=\"https:\/\/www.jaeckert-odaniel.com\/seo-und-content-marketing-teams-aufbauen\/\">SEO teams <\/a>for operational implementation.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Content Marketing<\/h4><div class=\"w-iconbox-text\"><p>Content marketing is often discussed in the professional world from two perspectives: from the world of corporate publishers, who view the topic very journalistically. And from the world of online marketers, who focus on revenue. We build bridges between these two worlds. From our perspective, content must be linked to clear goals and metrics. We call it Content Performance. Learn more about our view on <a href=\"https:\/\/www.jaeckert-odaniel.com\/hub\/content-marketing-formate\/\">content marketing<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">LinkedIn Marketing<\/h4><div class=\"w-iconbox-text\"><p>We also regularly discuss social media, with a focus on LinkedIn. This network is particularly relevant for B2B companies because there is a strong professional context here. There are two options: running ads on LinkedIn or gaining organic attention through your own content. Learn more about <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/linkedin-marketing\/\">LinkedIn marketing and content strategies<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Blog Marketing<\/h4><div class=\"w-iconbox-text\"><p>Many companies rely on corporate blogs or a <a href=\"https:\/\/www.jaeckert-odaniel.com\/microsites\/\">microsite<\/a>. It is often the easiest way to create editorial content. Blogs have many advantages, but also some disadvantages. For example, that often very few articles actually rank. From an SEO perspective, blogs often do not work. We regularly discuss how to do it better. Learn more about our view on <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/blog-marketing\/\">blog marketing<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Online PR<\/h4><div class=\"w-iconbox-text\"><p>PR is a traditional discipline. However, often only with a focus on traditional media such as newspapers and the journalists there. In the online world, it&#8217;s about reinterpreting PR and building relevant contacts. It becomes particularly effective when PR work is combined with SEO goals, for example, to build high-quality links. Learn more about <a href=\"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/link-building\/\">modern link building<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\" id=\"contentperformance\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 style=\"text-align: center;\"><span style=\"color: #41aadb;\">Content Performance<\/span><br \/>\nhow We See this Term<\/h2>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:32px\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">High-Quality Content as a Basis for Good Ranking<\/h4><div class=\"w-iconbox-text\"><p>Everyone wants to rank high on Google, that&#8217;s clear. But how do you get ahead? Our experience: By delivering <a href=\"\/was-ist-high-performance-content\/\">high-performance content<\/a>. Ideally <a href=\"https:\/\/www.jaeckert-odaniel.com\/customer-journey-ein-praxisbeispiel\/\">along the customer journey<\/a>. Because Google wants to show its users the best results. Only then does the search engine fulfill its purpose. So SEO does not mean using any shady tricks. Instead, it means asking seriously and thoroughly: What are people looking for \u2013 and what can we offer them?<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Traffic is there. What Do You Do with it?<\/h4><div class=\"w-iconbox-text\"><p>Many websites already have a good <a href=\"https:\/\/www.jaeckert-odaniel.com\/google-ranking-verbessern\/\">Google ranking<\/a> and a lot of traffic. But what do you do with the visitors? Sales are important \u2013 no question. But content can also perform in other ways. This includes a longer <a href=\"\/verweildauer\/\">dwell time<\/a> or better scroll depth, which you can identify with <a href=\"\/praxisbeispiel-heatmaps-recordings\/\">heatmaps<\/a>. And besides hard sales, there are many ways to generate <a href=\"\/lead-qualitaet\/\">leads<\/a> or continuously increase lead quality.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_left style_default color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Content is Important \u2013 but not Everything<\/h4><div class=\"w-iconbox-text\"><p>At the same time, it&#8217;s also clear: content alone doesn&#8217;t work wonders. Search engine optimization has many levers. You need an <a href=\"https:\/\/www.jaeckert-odaniel.com\/?page_id=8136\">SEO concept<\/a>, whether for a start or for a specific topic. Keyword research, including <a href=\"https:\/\/www.jaeckert-odaniel.com\/der-wert-des-longtails-wie-professionelle-seos-arbeiten\/\">long-tail terms<\/a>, is always the basis. Then you consider information architecture, <a href=\"\/interne-links\/\">internal linking<\/a>, and <a href=\"\/praxisbeispiel-linkaufbau\/\">external link building<\/a>, and other areas. So much in advance: content also plays an important role here. We discuss this in depth.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Content Performance Podcast SEO &amp; AI Optimization Search engines and AI systems are merging. How do you manage to build visibility in this radical AI transformation? 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