{"id":31133,"date":"2024-07-08T10:15:54","date_gmt":"2024-07-08T08:15:54","guid":{"rendered":"https:\/\/www.jaeckert-odaniel.com\/hub\/content-marketing\/"},"modified":"2025-09-01T10:24:19","modified_gmt":"2025-09-01T08:24:19","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/www.jaeckert-odaniel.com\/en\/hub\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"

Content Marketing – how it Works in Practice<\/h1>\n

Content Marketing Involves Companies Creating Their Own Relevant Content to Reach and Retain Potential Customers. We Present 5 Specific Formats Here. <\/h5>\n<\/div><\/div>
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Here is an example of Content Marketing results: Our own podcast downloads<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

What is Content Marketing?<\/h2>\n<\/div><\/div>
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In content marketing, companies develop their own content. This content can serve various purposes<\/strong> for users: it can inform, entertain, or explain a topic. Additionally, specific values represented by the company can be conveyed. <\/p>\n

Companies pursue various content goals<\/strong> in content marketing. The most common goals are new customer acquisition (leads, sales) and employee recruitment. From a broader perspective, it is about engaging customers at all points in their customer journey<\/strong> or customer lifetime \u2013 from initial information to product selection, usage, loyalty, or re-engagement. <\/p>\n

There are many different content formats<\/strong> in content marketing, which we describe here using concrete examples. What all formats and platforms have in common is that reach is not generated through paid advertising, but through users’ interest in the content.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

5 Content Marketing Formats<\/h3>\n