PR

From backlinks to source optimization: Interview with Matthäus Michalik on off-page GEO

26. January 2026

“Where can I, as a brand, take place on external platforms?” We discuss this with Matthäus Michalik, because AI systems often access external sources from the internet. What are these sources and what opportunities do companies have to influence them?…

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Who Manages AI Sources: PR, Social, SEO?

24. November 2025

Content Marketing, geo, PR

Whether it’s ChatGPT, Google AI Mode, or Perplexity, all AI systems access external sources. These sources significantly influence the content of AI responses. They are a crucial factor in determining whether a brand is mentioned or remains invisible. This gives…

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PR

From backlinks to source optimization: Interview with Matthäus Michalik on off-page GEO

Who Manages AI Sources: PR, Social, SEO?

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