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We are Passionate about SEO & GEO
and Provide Personal Support

Perhaps You Know Us from our Podcast. Or via LinkedIn. Here We Describe our Background.
how We, as Consultants with over 15 Years of Experience, View SEO, GEO, and the AI Transformation.
Benjamin O'Daniel (links) und Fabian Jaeckert (rechts)

We are Two Consultants. Not an Agency.
That Makes a Difference.

SEO Berater Fabian Jaeckert im Gespräch mit IT-Team wegen hreflang
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Years ago, we deliberately decided not to build an agency. This means: We always advise our clients personally. We conduct all analyses ourselves, develop strategies, and explain them in personal workshops.

Our clients are often Marketing Managers. They are responsible for the website and various digital channels. They aim to generate more reach, relevance, leads, and sales for their company. For this, they seek strategies – and, above all, concrete measures. This is precisely what we specialize in: demanding, yet feasible work packages. Clearly defined projects that can subsequently be evaluated.

While agencies handle operational tasks, we advise strategically, develop measures for you, and support you during implementation. Our goal: We empower your in-house team – thereby making ourselves redundant in the medium term.

We Advise on GEO, LLMO, GAIO.
Whatever it Will be Called.

The SEO world is currently undergoing extremely dynamic changes. With AI Overviews, Google has integrated an AI response. The AI Mode will then represent the final switch to an AI system. No one knows how quickly this change will happen. But from our perspective, companies must prepare for it – or rather, act now.

We are already conducting consultations on this. The goal is to analyze the relevance and visibility of companies in AI systems and derive measures from this. For this, we use new AI monitoring and analysis tools.

From our perspective, it is quite clear: companies must adapt their content strategies. Content will increasingly revolve around products – rather than general topics with high search volume. Furthermore, marketing teams require new approaches to generate reach, relevance, and leads and sales. We also offer consulting services in this area. Whether this new discipline will be called GEO, GAIO, or LLMO – that is of no concern to us.

AI Visibility Spotlight

We Empower Marketing Managers.
so You Can Take Control.

Our fundamental approach is: We share our expertise. We explain it comprehensibly, personally, using concrete examples. This is how we do it in our podcast for over 350 episodes, on LinkedIn, and here in our magazine.

And this is precisely the philosophy we apply in our Academy and in our consulting projects, be it our GEO consulting or SEO consulting. We do not believe in making SEO or GEO a secret science, throwing around technical terms, and thereby leaving everyone behind.

On the contrary: It’s about deriving concrete to-dos based on specific examples, and subsequently monitoring them and deriving further steps. We want to create a productive collaboration. In our workshops, we share our screen, go live into the tools, and onto the platforms and websites.

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GEO Affects many Areas
What You Need for AI Optimization

Technical

Users search in AI systems. A large part of the customer journey will take place there in the future. But sooner or later, the click-out will happen, and users will land on your website. Everything must be ready for that. Here we often see technical problems. Relevant URLs are not indexed. AI crawlers have problems crawling the website. Relevant information and data required by AI systems have not been provided.

Content

In terms of content, there are two levels: Firstly, content should be written in a way that AI systems can easily recognize and process it. Here, product-related pages often require revision. Secondly, companies need content that distinguishes itself from generic AI responses – and strengthens their own website as a destination. We see First-hand Experience Content as a central key.

Digital PR

AI monitoring tools show: AI systems frequently access a few specific websites more intensely. These include many publishers and information portals, as well as other companies that are very strong in SEO and content marketing. The more specialized, the more relevant. Here we see new tasks or a new focus for digital marketing: building contacts, establishing cooperations – the entire spectrum of Digital Relations.

Fabian Jaeckert & Benjamin O’Daniel
more about Us as Individuals

Fabian Jaeckert

Fabian Jaeckert is a passionate SEO expert. In 2004, he programmed a ranking tool that many well-known companies used at the time. Since 2007, he has been developing SEO strategies for SME, B2B, and brand companies. Today, the SEO and GEO consultant handles work with tools, prompts, keyword strategies, and all technical topics. He also develops his own AI tools, which have been mentioned in the OMR keynote, among others. Learn more about Fabian Jaeckert here.

On LinkedIn, Fabian regularly posts on topics from his daily work and the podcast. Follow Fabian on LinkedIn.

LinkedIn
YouTube
Instagram

Call Fabian: +49 (0) 6592 95 87 155

Benjamin O’Daniel

Benjamin O’Daniel has been working for 15 years as a consultant for Content, SEO, and now also GEO. He is a trained editor, copywriter, and online PR manager. He published his first articles in 2001, and since then he has written thousands of texts. He is a lecturer for Content Marketing at TH Köln. His approach: Behind every prompt, behind every search query, there is a person with real questions, needs, and desires. What can be offered to them? Learn more about Benjamin O’Daniel here.

Benjamin also regularly publishes posts on LinkedIn and discusses professional topics there. Follow Benjamin here.

LinkedIn
YouTube
TikTok

Call Benjamin: +49 (0) 2208 92 15 438

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Publications and Lectures

Are You Looking for a New Format for your Event?

There are many events in the field of marketing. And practically all of them rely on classic lectures. We take a different approach here. We analyze websites live and discuss keywords, rankings, and strategies with concrete examples. An informative and at the same time entertaining format.

We offer such SEO livestreams for conferences, for example, but also for all companies and organizations for whose customer base SEO is a relevant topic. Preferably as a purely digital event.

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Interviews with Us on other Podcasts

As Experienced SEO Experts, We are Regularly Guests on other Podcasts. There We Discuss Individual Specialized Topics or Topics Related to Specific Industries.