3 tips on how to combine SEO with GEO
SEO and GEO have many differences—but also similarities. When it comes to AI optimization, you can adopt a lot from SEO in terms of approach. What exactly—that is what we…
from SEO to GEO.
How do you improve your visibility in AI systems like ChatGPT, Perplexity, Copilot, and Gemini? For more relevance, leads, and sales? That’s exactly what we help you with. With personal workshops. Concrete strategies and action packages. We are navigating this transformation – together with you. Find out more about our offer here.
Your GEO Stack: Current Analyses on AI Optimization
Good SEO experts are hard to find. Especially those who don’t immediately try to sell you the entire agency service. Therefore, I was very pleased to have found Fabian Jaeckert and Benjamin O’Daniel on LinkedIn. I have been listening to their podcast for quite some time. And their new SEO coaching is worth every penny. The professional exchange is in-depth, well-founded, and challenged me. Challenging my SEO ideas and examining them from different perspectives was very helpful. Now I can reconsider and organize my plans. Thank you very much!
Managing Director, KRAFTSTOFF Fashion GmbH
As a blogger, SEO is an important topic for me. Even though search engine optimization is not my primary business, I must stay informed. With Benjamin and Fabian’s SEO Academy, I can do this in small chunks, depending on how much time I have. I also use the information as a reference when I encounter a problem. However, the live workshops provide the greatest value for me. There, I can specifically ask my questions and contribute my suggestions for future topics.
Blogger
Thank you for the excellent content of the Academy! My team learns quickly and extensively at the highest level. I have read, seen, and heard a lot. And I understand that everyone likes to keep their ‘secret sauce’ to themselves. But with you, everything is streamlined – no BS – plain honest SEO, practical, and actionable. Among my learnings was also: what you DON’T need to practice sustainable SEO.
Managing Director, dotflow Digital Solutions GmbH
I can highly recommend the Academy by Fabian and Benjamin. For everyone dealing with the topic of GEO/LLMO, the bi-weekly workshops provide valuable insights and inspiration. Whether it is AI Visibility KPIs, content optimization, or new tools, the Academy sessions provide answers to exactly the questions currently moving us in content marketing, in the form of practical best-practice cases, live demos, and Q&As. After each session, you feel not only inspired but also truly enabled – well-prepared for what is yet to come in the rapidly evolving world of AI. Fabian and Benjamin are very personable, bring SEO and content perspectives together perfectly, and manage to convey complex topics in a tangible and motivating way. Thank you both for your great input and your passion for the subject!
Content Strategist, The Stepstone Group
GEO, LLMO, GAIO: New Terms for our Consulting
SEO is currently undergoing significant changes. New terms are being discussed in our industry. All new terms have one thing in common: It’s about visibility in AI systems and optimizing content for these new generative systems. These include ChatGPT, Microsoft Copilot, Perplexity, but also Google itself with its AI Overviews and soon with AI Mode. The terms explained briefly:
- GAIO: Generative AI Optimization – Focus on Generative AI
- GEO: Generative Engine Optimization – Focus on Generative Systems
- LLMO: Large Language Model Optimization – Focus on the Concept of the Language Model
All three terms describe the same topic. We also offer GEO / LLMO consulting on this. In our Academy, we are now fully focusing on GEO or AI optimization.
Always up to Date: your SEO and AI Newsletter
Let’s Talk
Do you want to know if SEO is worthwhile for you? And how much it costs? Then send us a short message with your website, your question, and optionally your phone number. We will contact you promptly for a video call or a brief phone conversation. After that, you will know your options.
Our Podcast on SEO and AI Optimization
SEO is changing significantly – and we report on it every week. In our Content Performance Podcast, we talk about our practical experiences. We conduct our own studies and tests and report on them. We speak with leading experts in our industry.
Our Content Performance Podcast has been available since 2017. In around 400 episodes, we have covered numerous technical topics. For the past three years, more and more episodes have focused on the AI transformation, AI visibility, and AI optimization. Here are some recommendations:
- Logfile Analysis: How AI Crawlers Read Your Website
- Your Content Strategy for the AI Age
- AI Monitoring Tools Reviewed
- AI Mode from Google: How SEO is Changing
In a concise thirty minutes, we share our knowledge from our daily work as SEO and AI consultants and sparring partners. Experienced search engine optimizers and online marketers also enjoy listening to our Content Performance Podcast.
