5 Common Mistakes in Prompt Selection [Our Analysis]
Many prompt monitorings are a waste of money. Because they check the wrong prompts. Or rely on old SEO habits. Or show a visibility that only exists on paper. How…
from SEO to GEO.
How do you improve your visibility in AI systems like ChatGPT, Perplexity, Copilot, and Gemini? For more relevance, leads, and sales? That’s exactly what we help you with. With personal workshops. Concrete strategies and action packages. We are navigating this transformation – together with you. Find out more about our offer here.
Your GEO Stack: Current Analyses on AI Optimization
The SEO Academy by Benjamin and Fabian is a true treasure trove for me. Even for someone with considerable SEO experience, I still encounter difficulties or simply lack the right idea for the next lever. In such moments, the precise templates, case studies, and resources of the Academy are a lifesaver for me. The in-depth content, combined with the expertise and approachable nature of Fabian and Benjamin, make the SEO Academy an indispensable tool in my arsenal. For anyone working in SEO, I can highly recommend this Academy. It is not only a learning platform but also a valuable source of inspiration, whether for beginners or professionals.
Head of E-Commerce, MEB Internet GmbH
After my advanced training as an SEO Manager, I was looking for an opportunity to further deepen the knowledge I had acquired there in practice. I found exactly that in Fabian and Benjamin’s SEO Academy: They impart practical and well-founded SEO knowledge, always very close to real-world application and with very concrete examples. They do not make a secret of their methods and allow valuable insights into their own work. My conclusion: a very practical SEO learning project that delivers on its promises and is also fun because you get to work with truly nice people!
SEO Manager & Editor-in-Chief, wvgw Wirtschafts- und Verlagsgesellschaft
I have been participating in the workshops regularly for some time now and can truly say: it is worth it! What I particularly enjoy are the live workshops, where I can exchange ideas with other SEOs and marketing managers. This direct exchange is incredibly valuable to me—you gain different perspectives and can learn from the experiences of others.
In our fast-paced industry, it is important to me to stay ahead of the curve. Especially topics surrounding GEO, SEO, and LLMs are evolving rapidly. The Academy helps me maintain an overview and understand where the journey is headed. It is reassuring to know that you are staying up to date and not missing any important developments.
I also particularly value the new impulses I take away from every workshop. There are always ‘aha’ moments and practical tips that I can implement directly in my work.
For anyone who is serious about SEO and wants more than just theory, but also seeks exchange with like-minded professionals, I can highly recommend the SEO Academy!
Head of SEO, group.one
Since joining the SEO Academy, my business has turned around completely. Previously, I was the “classic shoemaker with the worst shoes” – my clients received top SEO content and strategies, but my own marketing? Well…
That has now changed: In Benjamin and Fabian’s live workshops, I regularly receive valuable insights. I can apply these not only to client projects but also to my own marketing. I now understand technical SEO topics even better – and I am always up-to-date.
Since I set up the self-marketing for monswap solutions according to SEO best practices, clients come to me automatically. No more ads, no cold calling, no pitches. And the exchange within the Academy? Simply invaluable – especially for me as a solopreneur.
Looking back today, the Academy was probably one of the best investments I have made since founding my business in 2018.
SEO Content Consultant and Copywriter
GEO, LLMO, GAIO: New Terms for our Consulting
SEO is currently undergoing significant changes. New terms are being discussed in our industry. All new terms have one thing in common: It’s about visibility in AI systems and optimizing content for these new generative systems. These include ChatGPT, Microsoft Copilot, Perplexity, but also Google itself with its AI Overviews and soon with AI Mode. The terms explained briefly:
- GAIO: Generative AI Optimization – Focus on Generative AI
- GEO: Generative Engine Optimization – Focus on Generative Systems
- LLMO: Large Language Model Optimization – Focus on the Concept of the Language Model
All three terms describe the same topic. We also offer GEO / LLMO consulting on this. In our Academy, we are now fully focusing on GEO or AI optimization.
Always up to Date: your SEO and AI Newsletter
Let’s Talk
Do you want to know if SEO is worthwhile for you? And how much it costs? Then send us a short message with your website, your question, and optionally your phone number. We will contact you promptly for a video call or a brief phone conversation. After that, you will know your options.
Our Podcast on SEO and AI Optimization
SEO is changing significantly – and we report on it every week. In our Content Performance Podcast, we talk about our practical experiences. We conduct our own studies and tests and report on them. We speak with leading experts in our industry.
Our Content Performance Podcast has been available since 2017. In around 400 episodes, we have covered numerous technical topics. For the past three years, more and more episodes have focused on the AI transformation, AI visibility, and AI optimization. Here are some recommendations:
- Logfile Analysis: How AI Crawlers Read Your Website
- Your Content Strategy for the AI Age
- AI Monitoring Tools Reviewed
- AI Mode from Google: How SEO is Changing
In a concise thirty minutes, we share our knowledge from our daily work as SEO and AI consultants and sparring partners. Experienced search engine optimizers and online marketers also enjoy listening to our Content Performance Podcast.
