from SEO to GEO.
are You on Board?

How do you improve your visibility in AI systems like ChatGPT, Perplexity, Copilot, and Gemini? For more relevance, leads, and sales? That’s exactly what we help you with. With personal workshops. Concrete strategies and action packages. We are navigating this transformation – together with you. Find out more about our offer here.

Your GEO Stack: Current Analyses on AI Optimization

After my advanced training as an SEO Manager, I was looking for an opportunity to further deepen the knowledge I had acquired there in practice. I found exactly that in Fabian and Benjamin’s SEO Academy: They impart practical and well-founded SEO knowledge, always very close to real-world application and with very concrete examples. They do not make a secret of their methods and allow valuable insights into their own work. My conclusion: a very practical SEO learning project that delivers on its promises and is also fun because you get to work with truly nice people!

Heike Gruber
SEO Manager & Editor-in-Chief, wvgw Wirtschafts- und Verlagsgesellschaft

As a solopreneur, my focus is on making my product idea visible and achieving sustainable growth. Fabian and Benjamin have been instrumental in guiding me on this journey. Through the Content Performance Podcast, I gained a clear understanding of how SEO truly functions. They operate with a precise agenda, providing practical and logical explanations, as only experts who genuinely master their field can.

Even though much of the content is aimed at marketing teams, as a solo self-employed individual, I was able to build a solid foundation of knowledge. Fabian and Benjamin’s strategies helped me gain visibility for relevant keywords. A consistent SEO and GEO strategy, both on the website and on YouTube, brought me more website visitors and YouTube followers. I particularly value their strategic perspective. Technical topics are explained comprehensibly without being overwhelming.

I recently became a member of the Academy. The insights here go even deeper. The workshop library, the well-founded live workshops in an appreciative atmosphere with ample room for questions, and an individual analysis of my website help me to specifically develop my strengths and quickly improve weaknesses. Fabian and Benjamin work analytically, critically, and yet very amiably. Their content offers a true deep dive and is absolutely recommendable for solopreneurs as well.

Dr. Birgit Schmid, Aquafitness Trainer
Sports scientist, aquafitness trainer, and founder

In Fabian & Benjamin’s SEO Academy, one learns quickly and efficiently how to properly set up SEO projects. The tutorials can be worked through at one’s own pace and offer significant added value. However, I particularly like the live workshops. There, they address a topic and then demonstrate in a very practical way, using a wide variety of examples, what is important. For all those who want to progress in SEO, I can only recommend the Academy.

Bettina Hofmann
Managing Director, einfach geniessen GmbH

Benjamin and Fabian’s SEO Academy has provided an excellent opportunity for me to create and implement well-structured, guided high-performance content for our company. The online academy excels in knowledge transfer. When combined with the calls, this format far surpasses any offline workshop!

Frank Holdorf
Managing Director, erdfisch Drupal Agency

GEO, LLMO, GAIO: New Terms for our Consulting

SEO is currently undergoing significant changes. New terms are being discussed in our industry. All new terms have one thing in common: It’s about visibility in AI systems and optimizing content for these new generative systems. These include ChatGPT, Microsoft Copilot, Perplexity, but also Google itself with its AI Overviews and soon with AI Mode. The terms explained briefly:

  • GAIO: Generative AI Optimization – Focus on Generative AI
  • GEO: Generative Engine Optimization – Focus on Generative Systems
  • LLMO: Large Language Model Optimization – Focus on the Concept of the Language Model

All three terms describe the same topic. We also offer GEO / LLMO consulting on this. In our Academy, we are now fully focusing on GEO or AI optimization.

AI Visibility Spotlight

Always up to Date: your SEO and AI Newsletter

GEO SEO Newsletter



Let’s Talk

Do you want to know if SEO is worthwhile for you? And how much it costs? Then send us a short message with your website, your question, and optionally your phone number. We will contact you promptly for a video call or a brief phone conversation. After that, you will know your options.

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Our Podcast on SEO and AI Optimization

SEO is changing significantly – and we report on it every week. In our Content Performance Podcast, we talk about our practical experiences. We conduct our own studies and tests and report on them. We speak with leading experts in our industry.

Our Content Performance Podcast has been available since 2017. In around 400 episodes, we have covered numerous technical topics. For the past three years, more and more episodes have focused on the AI transformation, AI visibility, and AI optimization. Here are some recommendations:

In a concise thirty minutes, we share our knowledge from our daily work as SEO and AI consultants and sparring partners. Experienced search engine optimizers and online marketers also enjoy listening to our Content Performance Podcast.

Academy: Live Workshops on SEO and AI Optimization

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