Our new professional book: Behind the scenes

Write a professional book? We avoided that for a long time—and for good reasons. Now we have done it after all and published a book. The title is “Generative Engine…
Generative Engine Optimization Fabian Jaeckert Benjamin O'Daniel

How does prompt research work? An introduction

Have you ever entered a prompt about your own products in ChatGPT? Practically everyone has done that. Just like in the past, many people queried individual search terms on Google…
Prompt Research Example

What is the point of gated content in the age of AI?

For years, white papers, checklists, and webinar recordings were considered reliable “gated content.” But the engine is sputtering. The content is still offered in exchange for an email address. But…
Gated content under pressure

Benjamin O’Daniel and Fabian Jaeckert write here.

We help companies improve their Google ranking. For more traffic, leads, and sales. The key: We combine technical expertise with an understanding of content and customer needs.

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