3 tips on how to combine SEO with GEO

SEO and GEO have many differences—but also similarities. When it comes to AI optimization, you can adopt a lot from SEO in terms of approach. What exactly—that is what we…
Keywords SEO GEO

GEO Case Study: 46.7% AI Visibility in 7 Days

How can we use a concrete example to show how optimization for increased AI visibility works? And in a realistic environment? We asked ourselves this and set up our own…
Case Study Chart

Our new professional book: Behind the scenes

Write a professional book? We avoided that for a long time—and for good reasons. Now we have done it after all and published a book. The title is “Generative Engine…
Generative Engine Optimization Fabian Jaeckert Benjamin O'Daniel

How does prompt research work? An introduction

Have you ever entered a prompt about your own products in ChatGPT? Practically everyone has done that. Just like in the past, many people queried individual search terms on Google…
Prompt Research Example

What is the point of gated content in the age of AI?

For years, white papers, checklists, and webinar recordings were considered reliable “gated content.” But the engine is sputtering. The content is still offered in exchange for an email address. But…
Gated content under pressure

Benjamin O’Daniel and Fabian Jaeckert write here.

We help companies improve their Google ranking. For more traffic, leads, and sales. The key: We combine technical expertise with an understanding of content and customer needs.

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