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Content Performance Podcast
SEO & AI Optimization

Search engines and AI systems are merging. How do you manage to build visibility in this radical AI transformation? How do you generate reach, relevance, leads, and revenue? We, Fabian Jaeckert and Benjamin O’Daniel, discuss this every Monday.

Two experienced SEO and content marketing consultants with over 15 years of practical experience. They discuss strategies, measures, and their own tests – openly, honestly, and understandably. Real talk from the engine room of online marketing.

Plus: Interviews with exciting minds from the SEO and content scene. For everyone who wants to stay ahead – even when everything is currently changing.

A New Episode Every Monday

06.07.2026
Keywords, die für immer verschwinden werden
 Menschen nutzen KI-Systeme anders als Suchmaschinen. Das hat Konsequenzen für die Keywords - und die gesamte Datengrundlage dahinter. Das besprechen wir in dieser Folge anhand von Beispielen.
22.06.2026
Was ist die Zukunft von Ratgeber-Content? Unser Eindruck 2026
 Ratgeber-Content galt die letzten 25 Jahre als der Goldstandard im Content-Marketing. Die Formel: Erstelle kostenlos hilfreiche Inhalte und baue dir so Reichweite auf - und damit auch Kunden. Aber funktioniert diese Formel noch?
08.06.2026
KI-Analysen im Marketing: Wie damit umgehen?
 Wenn Claude Empfehlungen für SEO und GEO ausspricht
25.05.2026
Googles neuer Leitfaden zu AI Search: Unsere Analyse
 Google hat erstmals einen Leitfaden veröffentlicht, wie Unternehmen ihre KI-Sichtbarkeit optimieren können. Doch was ist von den Tipps zu halten? Das besprechen wir in dieser Podcastfolge.

What are You Particularly Interested in? Jump Directly there.

What is Content Performance?

Content performance is the performance of all content on a website. This includes, among other things, ranking, traffic, dwell time, and conversions. It’s about content contributing to goals that are defined and measured in advance.

But what is good content – from a technical and creative perspective? How do I get ahead in ranking? We discuss these and other topics in our online marketing podcast.

In doing so, we draw on our 15 years of SEO and content expertise, reporting on our own projects and our practical experiences in search engine optimization.

Furthermore, we interview experts from all disciplines related to online marketing, SEO, social media, and content marketing.

Always up to Date: your SEO and AI Newsletter

GEO SEO Newsletter



some Recommendations
What our Listeners Say about Us

Do you like our podcast? Then please support us! For example, with a social media post about an episode that helped you. Or with a rating on iTunes and other platforms. That helps us a lot.

these People Listen to our SEO Podcast
Do You Recognize Yourself?

Self-Employed Individuals

We are particularly often listened to by freelancers and self-employed individuals – across all industries. Whether consultants, startup founders, copywriters, or online marketers. For everyone who thinks strategically, wants to develop further – and is often on the go.

Management

Owners of medium-sized businesses also listen to our SEO podcast. For example, managing directors of online shops, but also of traditional companies that want to expand online and are working on their strategy.

Head of Online Marketing

Employed executives also enjoy listening to us. Especially if they want to adapt or improve their SEO strategy. We also discuss topics from a personnel perspective, focusing on effort and return.

Young Talents

Today’s youth is spoiled and incapable? Bullshit. We repeatedly observe how young talents listen to us – and thus kickstart their careers. Be it as a junior specialist in an agency, a medium-sized company, or a corporation.

Why Listen to SEO Podcasts?
Three Good Reasons

Food for Thought

There’s enough entertainment out there. We see our SEO podcast as professional development. You learn search engine optimization – and advance with your website, marketing, and sales. Everyone talks about digitalization – we discuss it concretely and provide practical tips for your daily work.

Dive Deeper

One minute on social media, dozens of pieces of content briefly viewed. That can be fun – but also leave you feeling empty. Our SEO podcast is the opposite of “snackable content”: You spend half an hour thinking about a topic. You dive deeper and feel smart and refreshed afterward.

Hands-Free

If you watch videos or read a text, you can’t do anything else at the same time. When listening to the SEO Podcast, your hands are free. For example, while driving, but also on the train or at home while cooking or doing laundry. And if you don’t feel like reading a book in the evening, you can sit on the couch and listen to us.

our SEO Podcast
how to Best Listen to Us

Via Smartphone

Few people have the time to listen to a podcast on their computer. Find a podcast app and search for our podcast there. On Apple, it’s the Podcast app, through which you can access iTunes. But you can also find us in Google’s Podcast app or on Spotify.

By Subscription

Do you want to listen to a few episodes first? Then download individual episodes, preferably using your own Wi-Fi. You can also subscribe to our podcast for free in the app. Then the latest episode of our SEO podcast will be automatically downloaded as soon as it’s online and you open your app. Most listeners subscribe to us.

On the Go

When does one have time to listen for half an hour? Mostly on the way to work, on the train, or in the car. At least, that’s what our listeners tell us. Every Monday, we release a new episode of our podcast. This way, you expand your knowledge of online marketing and search engine optimization at the start of the week.

Learn More

Would you like to deepen your knowledge further – in addition to the podcast? If you sign up for our email list, you will receive an email, for example, when we hold a webinar. Furthermore, we develop individual SEO strategies, mostly in the form of an SEO concept. Learn more about our approach as SEO consultants here.

Content Performance Marketing
these are our Topics

Online Marketing

Online marketing is the umbrella for all disciplines we discuss. We often combine several disciplines – for example, how content can be used for search engine optimization and simultaneously for Google Ads or LinkedIn. Coordinating online marketing measures is the supreme discipline. That’s why we often ask our interview guests how they implement it. Here is an overview of online marketing.

Search Engine Optimization

Search engine optimization is changing – at all levels and is becoming increasingly demanding. Here we describe how successful search engine optimization works. This ranges from an SEO audit or an SEO analysis to a central keyword research and content creation. What remains: Permanent SEO traffic and SEO visibility are valuable assets for any company. Unfortunately, there is often a lack of an SEO strategy – and SEO teams for operational implementation.

Content Marketing

Content marketing is often discussed in the professional world from two perspectives: from the world of corporate publishers, who view the topic very journalistically. And from the world of online marketers, who focus on revenue. We build bridges between these two worlds. From our perspective, content must be linked to clear goals and metrics. We call it Content Performance. Learn more about our view on content marketing.

LinkedIn Marketing

We also regularly discuss social media, with a focus on LinkedIn. This network is particularly relevant for B2B companies because there is a strong professional context here. There are two options: running ads on LinkedIn or gaining organic attention through your own content. Learn more about LinkedIn marketing and content strategies.

Blog Marketing

Many companies rely on corporate blogs or a microsite. It is often the easiest way to create editorial content. Blogs have many advantages, but also some disadvantages. For example, that often very few articles actually rank. From an SEO perspective, blogs often do not work. We regularly discuss how to do it better. Learn more about our view on blog marketing.

Online PR

PR is a traditional discipline. However, often only with a focus on traditional media such as newspapers and the journalists there. In the online world, it’s about reinterpreting PR and building relevant contacts. It becomes particularly effective when PR work is combined with SEO goals, for example, to build high-quality links. Learn more about modern link building.

Content Performance
how We See this Term

High-Quality Content as a Basis for Good Ranking

Everyone wants to rank high on Google, that’s clear. But how do you get ahead? Our experience: By delivering high-performance content. Ideally along the customer journey. Because Google wants to show its users the best results. Only then does the search engine fulfill its purpose. So SEO does not mean using any shady tricks. Instead, it means asking seriously and thoroughly: What are people looking for – and what can we offer them?

Traffic is there. What Do You Do with it?

Many websites already have a good Google ranking and a lot of traffic. But what do you do with the visitors? Sales are important – no question. But content can also perform in other ways. This includes a longer dwell time or better scroll depth, which you can identify with heatmaps. And besides hard sales, there are many ways to generate leads or continuously increase lead quality.

Content is Important – but not Everything

At the same time, it’s also clear: content alone doesn’t work wonders. Search engine optimization has many levers. You need an SEO concept, whether for a start or for a specific topic. Keyword research, including long-tail terms, is always the basis. Then you consider information architecture, internal linking, and external link building, and other areas. So much in advance: content also plays an important role here. We discuss this in depth.