Brand Search

How Do Users Search for Brands? How Does Brand Awareness Affect Ranking? Which SEO Strategies Make Sense for Brand Companies? Our Podcast Episodes on the Topic of Brand Search. Learn more about our Understanding of Search Engine Optimization Here.

SEO in the Financial Sector: Interview with Wolfgang Köhler

16. December 2024

Brand Search, Interviews, SEO Case Study, SEO Strategy

Wolfgang Köhler once led the SEO and content team for Sparkasse.de. Today, he is Director Marketing & Growth for Impleco, a joint venture of cooperative banks that manages and develops a platform for leads and software. Wolfgang is a very…

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Interne Verlinkung optimieren mit Crawling

3. December 2024

Brand Search

Interne Verlinkung ist ein zentraler SEO-Hebel. Dafür musst du aber verstehen, welche Seiten und Artikel wie intern verlinkt sind. Wir zeigen dir in diesem Workshop, wie du ein zentrales Arbeitsdokument erstellst, mit dem du danach systematisch deine interne Verlinkung optimierst.

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The Amazing SEO Success of the Cake Startup Uni-Cake

21. October 2024

Brand Search, SEO Case Study, SEO Strategy

Did nothing for SEO – yet achieved top rankings: This is also possible. How? The example of “Unicake” demonstrates this. The cake startup from Mannheim has built up valuable Google rankings, without any targeted optimization being apparent. How can this…

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How to Plan the Perfect Website Structure

24. May 2021

Brand Search, Leads, SEO Strategy

Website structure refers to the architecture of an entire website. Every website has a hierarchy, which is reflected in its menu items or directories. Beneath each item are further subpages that should also be structured. The core task in creating…

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Brand Search

SEO in the Financial Sector: Interview with Wolfgang Köhler

Interne Verlinkung optimieren mit Crawling

The Amazing SEO Success of the Cake Startup Uni-Cake

How to Plan the Perfect Website Structure

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