How can we use a concrete example to show how optimization for increased AI visibility works? And in a realistic environment? We asked ourselves this and set up our own…
Do companies get clicks via AI systems? And if so, through which specific strategies and measures? These questions are completely new territory. A very interesting example has now been published…
Many media houses are struggling with digital transformation. For website traffic, this means: it must convert – for example, into digital subscriptions. DIE ZEIT implements this very successfully. What is…
Wolfgang Köhler once led the SEO and content team for Sparkasse.de. Today, he is Director Marketing & Growth for Impleco, a joint venture of cooperative banks that manages and develops…
Did nothing for SEO – yet achieved top rankings: This is also possible. How? The example of “Unicake” demonstrates this. The cake startup from Mannheim has built up valuable Google…
Der Podcast
Ein Tekkie und ein Kreativer sprechen darüber, was in SEO und Online-Marketing läuft – und was nicht. Jeden Montag eine halbe Stunde.