Our Privacy Policy

We, the operators of this site, take the protection of your personal data very seriously. If anything bothers you, please send us an email. We will take care of it.

The standard legal text follows from here. Unfortunately, this cannot be avoided. Not interested in reading further? Then simply listen to our podcast.

We treat personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.

The use of our website is generally possible without providing personal data. Insofar as personal data (e.g., name, address, or email addresses) is collected on our pages, this is always done on a voluntary basis, where possible. This data will not be disclosed to third parties without your explicit consent.

We would like to point out that data transmission over the internet (e.g., when communicating via email) may have security vulnerabilities. Complete protection of data from third-party access is not possible.

Cookies

The internet pages sometimes use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our offering more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called “session cookies”. They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser on your next visit.

You can configure your browser to inform you about the setting of cookies, to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or generally, and to activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of server request

This data cannot be assigned to specific persons. This data is not merged with other data sources. We reserve the right to subsequently review this data if we become aware of concrete indications of unlawful use.

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provided, will be stored by us for the purpose of processing the inquiry and for follow-up questions. We do not share this data without your consent.

Microsoft Clarity

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replays to improve and market our products and services. Website usage data is collected using first- and third-party cookies and other tracking technologies to determine the popularity of products/services and online activities. We also use this information for site optimization, fraud/security purposes, and advertising.

Further information on how Microsoft collects and uses your data can be found in the Microsoft Privacy Statement.

Further information on Microsoft’s data processing can be found in the Microsoft Products and Services Data Protection Addendum (DPA).

Newsletter Data

If you wish to subscribe to the newsletter offered on the website, we require your email address and information that allows us to verify that you are the owner of the provided email address and agree to receive the newsletter. No further data is collected. We use this data exclusively for sending the requested information and do not pass it on to third parties, with the exception of the newsletter service provider.

You can revoke your consent to receive the newsletter at any time, for example, via the “unsubscribe” link in the newsletter.

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

IP Anonymization

We have activated the IP anonymization function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent the storage of cookies by adjusting your browser software settings accordingly; however, we would like to point out that in this case, you may not be able to fully use all functions of this website. Furthermore, you can prevent Google from collecting the data generated by the cookie and related to your use of the website (incl. your IP address) as well as Google’s processing of this data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

Opt-out of Data Collection

More information on how Google Analytics handles user data can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set that prevents the collection of your data during future visits to this website:

[borlabs_cookie_opt_out tracking=”google-analytics”]

Data Processing Agreement

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Matomo

We use Matomo (formerly Piwik) for web analysis. We operate Matomo on our own servers, meaning no data is sent to third parties. Cookies are also set in this process.

The protection of your data is important to us, which is why we have additionally configured Matomo so that your IP address is only recorded in a truncated form. We therefore process your personal usage data anonymously. It is not possible for us to identify you personally. Further information on Matomo’s terms of use and data protection regulations can be found at: https://matomo.org/privacy/

Google Web Fonts

This site uses so-called web fonts, provided by Google, for the uniform display of fonts. When you access a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly.

For this purpose, the browser you use must connect to Google’s servers. This allows Google to know that our website was accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR.

If your browser does not support web fonts, a standard font from your computer will be used.

Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/.

Google reCAPTCHA

On this website, we use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function serves to distinguish whether, for example, our contact form is filled out by a real person or by machine and automated processing, i.e., a bot. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google and is based on our legitimate interest in preventing misuse and spam. In the context of using Google reCAPTCHA, personal data may also be transmitted to Google’s servers in the USA.

Further information on Google reCAPTCHA and Google’s privacy policy can be found at: https://policies.google.com/privacy?hl=de

Commenting Function on this Website

For the comment function on this page, in addition to your comment, information on the time of comment creation and, if you do not post anonymously, your chosen username will be stored.

Storage of IP Address

Our comment function stores the IP addresses of users who post comments. Since we do not review comments on our site before publication, we require this data to be able to take action against the author in cases of legal violations such as insults or propaganda.

SSL Encryption

For security reasons and to protect the transmission of confidential content, such as inquiries you send to us as site operators, this site uses SSL encryption. You can recognize an encrypted connection by the browser’s address bar changing from “http://” to “https://” and by the padlock symbol in your browser bar.

If SSL encryption is activated, the data you transmit to us cannot be read by
third parties.

Right of Access, Erasure, Restriction of Processing

You have the right at any time to free information about your stored personal data, its origin and recipient, and the purpose of data processing, as well as a right to rectification, blocking, or deletion of this data. For this and further questions regarding personal data, you can contact us at any time at the address provided in the imprint.

Source: https://www.e-recht24.de

Google Re/Marketing Services

We use the marketing and remarketing services (in short, “Google Marketing Services”) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).

Google is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google Marketing Services allow us to display advertisements for and on our website more targeted, to present users only with ads that potentially match their interests. If, for example, a user is shown ads for products they have shown interest in on other websites, this is referred to as “remarketing”. For these purposes, when our and other websites on which Google Marketing Services are active are accessed, a Google code is immediately executed by Google, and so-called (re)marketing tags (invisible graphics or code, also referred to as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e., a small file, is stored on the user’s device (instead of cookies, comparable technologies can also be used). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com, or googleadservices.com. This file records which websites the user has visited, which content they were interested in, and which offers they clicked on, as well as technical information about the browser and operating system, referring websites, visit time, and other details about the use of the online offering. The IP address of users is also collected, whereby we inform within the framework of Google Analytics that the IP address is truncated within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases is transmitted in full to a Google server in the USA and truncated there. The IP address is not merged with user data within other Google offerings. The aforementioned information can also be linked by Google with information from other sources. If the user subsequently visits other websites, ads tailored to their interests can be displayed to them.

User data is processed pseudonymously within the scope of Google Marketing Services. This means that Google does not store and process, for example, the names or email addresses of users, but processes the relevant data cookie-related within pseudonymous user profiles. This means that from Google’s perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymization. The information collected by Google Marketing Services about users is transmitted to Google and stored on Google’s servers in the USA.

Among the Google Marketing Services we use is the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies therefore cannot be tracked across AdWords customer websites. The information obtained with the help of the cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users.

Based on the Google Marketing Service “AdSense”, we can integrate third-party advertisements. AdSense uses cookies that enable Google and its partner websites to display ads based on users’ visits to this website or other websites on the internet.

Furthermore, we can use the “Google Tag Manager” to integrate and manage Google’s analysis and marketing services on our website.

Further information on Google’s data usage for marketing purposes can be found on the overview page: https://www.google.com/policies/technologies/ads, Google’s privacy policy is available at https://www.google.com/policies/privacy.

If you wish to object to interest-based advertising by Google Marketing Services, you can use the settings and opt-out options provided by Google: http://www.google.com/ads/preferences.

Facebook Pixel, Custom Audiences, and Facebook Conversion

Within our online offering, the so-called “Facebook Pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used.

Facebook is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook Pixel, Facebook can, on the one hand, determine the visitors to our online offering as a target group for displaying advertisements (so-called “Facebook Ads”). Accordingly, we use the Facebook Pixel to display the Facebook Ads placed by us only to those Facebook users who have shown an interest in our online offering or who exhibit certain characteristics (e.g., interests in specific topics or products, determined by the visited websites) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook Pixel, we also want to ensure that our Facebook Ads correspond to the potential interests of users and are not annoying. Furthermore, with the help of the Facebook Pixel, we can track the effectiveness of Facebook advertisements for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook advertisement (so-called “Conversion”).

The processing of data by Facebook takes place within the framework of Facebook’s Data Policy. Accordingly, general information on the display of Facebook Ads can be found in Facebook’s Data Policy: https://www.facebook.com/policy.php. Specific information and details on the Facebook Pixel and its functionality can be found in Facebook’s Help Center: https://www.facebook.com/business/help/651294705016616.

You can object to the collection by the Facebook Pixel and the use of your data for displaying Facebook Ads. To adjust which types of advertisements are shown to you within Facebook, you can visit the page set up by Facebook and follow the instructions on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, meaning they are applied to all devices, such as desktop computers or mobile devices.

You can object to the use of cookies for audience measurement and advertising purposes via the opt-out page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

Here you can deactivate data processing via the Facebook Pixel yourself:

[borlabs_cookie_opt_out tracking=”facebook-pixel”]

Borlabs Cookie

This website uses Borlabs Cookie, which sets two technically necessary cookies (borlabsCookie and borlabsCookieUnblockContent) to save your cookie preference.

Borlabs Cookie does not process any personal data.

The borlabsCookie stores your chosen preference, which you selected when entering the website. The borlabsCookieUnblockContent cookie stores which (external) media/content you always want to unblock automatically. If you wish to revoke these settings, simply delete the cookies in your browser. When you re-enter/reload the website, you will be asked for your cookie preference again.

Hotjar

Hotjar values your privacy, and we are committed to respecting and protecting your privacy and personal data.

This Privacy Policy is part of our Terms of Service and describes our data protection practices.

Our Privacy Policy explains in detail how Hotjar collects data from your browser and your device when you visit websites. We also explain the options we offer to ensure that you can control your personal data at all times.

By visiting our website or the website of one of our clients (who will inform you that they use Hotjar and this policy) or by registering via our website, you acknowledge that you accept and agree to our data protection practices outlined in the policy.

Who and What is Hotjar?

Hotjar is a new all-in-one analytics and feedback tool that reveals the online behavior and feedback of a website visitor. By combining a) analytics and b) feedback tools, we at Hotjar offer our clients a “complete picture” of how they can improve user experience and performance of their websites.

With the analytics tool, you can measure and observe user behavior (what users do), while the feedback tools allow you to hear what users have to say (voice of users / customers).

How Does Hotjar Work?

By evaluating and analyzing user feedback and behavior patterns on all websites, our clients can improve the functionality of their websites through our code, software, and services, making them more user-friendly, valuable, and easier to use.

While this may sound daunting, we assure you that by sharing information about your behavior and other data described in this policy with us and our clients, you help them offer you better user experiences and services.

Hotjar is operated by the European startup Hotjar Ltd, which was founded and is headquartered in Malta. For questions or your feedback, please contact us here.

What Data We Collect:

We collect data as follows:

Active Data Collection: Information you provide to us when registering with Hotjar. When setting up a Hotjar account or signing up for content or offers, we ask for your name, email address, and company details. We will only use the information you provide to us for the provision of the service for which you have registered, and if we use the contact details you have provided for another purpose, we will inform you beforehand and obtain your consent. For information on how to deactivate your account and/or unsubscribe from receiving content or offers, please contact us here.
Passive Data Collection: Information collected automatically without your knowledge when you navigate through content or interact with content on our website and with content on the pages of our clients’ websites, as well as information on your device or computer (e.g., cookies). The sole purpose of passive data collection is to improve your user experience on the websites and with the web services of our clients. Among other things, the following data is collected via the Hotjar tracking code embedded by our clients on their websites:
- Device-specific data
  The following information may be collected about your device and browser:
  - IP address of your device (it is collected and stored in an anonymized format);
  - Device screen size;
  - Device type (individual device identification features) and browser information;
  - Geographical location (country only);
  - Preferred language when displaying the website.
- Log data
  Our servers automatically record the information generated when using Hotjar. Among other things, the following data is collected:
  - Referring domain;
  - Pages visited;
  - Geographical location (country only);
  - Preferred language when displaying the website;
  - Date and time when the website pages were accessed;
- Cookies
  Our website (www.hotjar.com) uses cookies to collect non-personal data, including standard internet protocol data and information about your behavior patterns when visiting our website pages. We do this to provide you with a better user experience, to recognize preferences, diagnose technical problems, analyze developments, and improve our website. Cookies are small files transferred by websites to computers or devices for the purpose of logging and improving website functionality. We may also use cookies to record login details on your device or computer. This helps to recognize whether a specific device has already visited our website, so you do not have to re-enter login details with each visit. Most browsers allow you to choose whether or not to accept cookies. If you do not want cookies installed on your computer, please set your browser preferences to reject all cookies before accessing Hotjar or other websites of our clients that may use Hotjar. Please note that some features of the websites you visit may not be available as a result. To learn more about cookies and how to see which cookies have been installed, and how to manage or delete them, please visit www.allaboutcookies.org. For more information on the cookies we use, please visit Cookie Information.
- Third-Party Services
  Hotjar uses various third-party hosted services, e.g., Google Analytics and Optimizely. These services may collect data sent from your browser as part of the website request, such as cookies or your IP request. For information on how Google Analytics and Optimizely collect and use your data, please refer to their privacy policies. By using Hotjar, you agree to the processing of data by these third parties in accordance with their respective privacy policies.

How Hotjar Collects Data

Our clients receive a tracking code that is used to collect and transmit your data to our servers located in Ireland. As soon as you visit a website that uses Hotjar, the tracking code automatically collects data based on your activity and stores it on our servers so that our clients can analyze the data. In addition, cookies placed by the website on your computer or device also collect data.

We do not knowingly or intentionally collect any personal data from minors.

Access to and Disclosure of Data on Hotjar

The collected information is only accessible to users named in the client’s Hotjar account. In a few rare cases, data may also be accessed by Hotjar and Amazon Web Services. Except for the cases explained in this section, we will not rent, sell, or disclose your personal information to third parties for their own purposes.

We will not disclose data to third parties. It may only be necessary, in terms of storage capabilities, to share your personal data or a portion thereof with Amazon Web Services, which stores this data on its servers. Amazon is obligated to maintain confidentiality.
If we are legally compelled or ordered by a court, we will disclose your personal data as well as client data to comply with legal or regulatory requirements or obligations. We will make every effort to ensure that these requirements or obligations are in accordance with applicable law.
We reserve the right to disclose your data and client data to third parties if we reasonably believe that disclosure is necessary for investigative purposes and for enforcement in cases of violations of the Terms of Service, or to prevent or otherwise address fraud, security, or technical problems, and to protect the rights, interests, and property of Hotjar.
All disclosures for other purposes, including disclosure to third parties not mentioned in this policy, require your consent. The disclosure of sensitive personal information requires your consent.
We may share aggregated, non-personal information publicly or with third parties to promote the Hotjar service.

How We Secure Hotjar Data

We have taken various measures to ensure that information is adequately protected against unauthorized access, unauthorized use, disclosure, and destruction. Please note that while risks can never be entirely eliminated, they can be significantly reduced. All measures we have taken significantly reduce the risk. We are not liable to third parties in the event of unauthorized access, unauthorized use, and/or disclosure of data.

These measures include, among others:

Access to the data stored on our servers is limited to a restricted number of Hotjar employees and users designated in our clients’ accounts for this purpose. Amazon Web Services can only access the data in a few specific cases. Our employees, our clients, and these third parties are obligated to maintain confidentiality.
Our servers are protected by a) firewalls, which create a barrier between our trusted and secure internal network and the internet, and by b) IP restrictions, which limit access to recognized IPs.
Each client can only access the data related to the websites they track and the users browsing the pages of their website.
We use HTTPS for our website pages and services, which ensures secure data transmission to prevent eavesdropping and man-in-the-middle attacks.
We regularly review our data collection and processing practices and revise and amend this Privacy Policy accordingly.

Options

By using the “Do Not Track” header, you can object to Hotjar collecting your data when visiting a Hotjar website at any time. To learn how, please click here.

By contacting us here, you can deactivate your Hotjar account and/or unsubscribe from receiving content or offers.

Changes to this Policy

We reserve the right to change this policy from time to time. The current version of the policy, available at www.hotjar.com/privacy, governs how we use your data. In the event of significant changes to this policy, we will inform you by email to the email address associated with your account. By continuing to access or use Hotjar after these changes become effective, you agree to the amended Privacy Policy.

Further Information

If you have questions about our Privacy Policy or our data protection practices, please contact us here.

We use the conversion tracking technology and retargeting function of LinkedIn Corporation on our website.

This technology allows personalized advertisements to be displayed to visitors of this website on LinkedIn. Furthermore, it enables the creation of anonymous reports on ad performance and information on website interaction. For this purpose, the LinkedIn Insight Tag is integrated into this website, establishing a connection to the LinkedIn server if you visit this website and are simultaneously logged into your LinkedIn account.

In LinkedIn’s Privacy Policy at https://www.linkedin.com/legal/privacy-policy, you will find further information on data collection and data usage, as well as options and rights for protecting your privacy. If you are logged into LinkedIn, you can deactivate data collection at any time via the following link: https://www.linkedin.com/psettings/enhanced-advertising.

Typeform

We use the Typeform service, from Typeform SL (Carrer Bac de Roda, 163, local, 08018 – Barcelona, Spain, “Typeform”), to request contact data on this website. User responses are stored by Typeform for processing for the website operator. Accordingly, personal data such as the email address can also be transmitted to Typeform based on the user’s input in the contact form; however, Typeform, as a data processor, is bound by the instructions of the website operator and does not process the data for its own purposes.

Further information can be found in Typeform’s Privacy Policy.