Academy: for your Skills in GEO & SEO

Google is evolving very dynamically. Search and AI systems are merging. ChatGPT and other language models are increasingly being utilized. What does that mean for your company, for your strategy and measures? Which new tools do you need – and which skills? We show this every month in live workshops. For 69 Euros net per month.

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A Tour of the Academy (2:28)

Our Deep Dive Workshops:
Real Examples & Real Talk

Content-Assistent mit CustomGPT erstellen
30.01.2026, 11 - 12 Uhr

Ein CustomGPT ist dein persönliche Content-Assistent. Inhalt, Struktur, Tonalität – du bekommst auf Knopfdruck einen ersten Textentwurf. In unserem Academy Workshop sprechen wir über unsere Erfahrungen in der Konfiguration, über die Qualität im Content Output und wie du für dich solche GPTs aufsetzt. Du produzierst viel effizienter und auch besser – wenn du es richtig aufsetzt.

Neue AI Visibility Tools im Test
13.02.2026, 11 - 12 Uhr

Wir testen neue AI Visibility Tools weiter durch. Teil 2 unserer Serie. Dieses Mal: Finseo, Rankshift und Promptwatch. Das Ziel: Wir wollen ein möglichst leistungsstarkes Tool, das zugleich einfach zu bedienen ist – zu einem guten Preis. Wir vergleichen Funktionen, Preise, Usability. Bereits getestet haben wir PeecAI, Mentions und Rankscale (Aufzeichnung in der Academy Bibliothek).

Alternative Traffic-Kanäle – unser Playbook
27.02.2026, 11 - 12 Uhr

Wenn der SEO Traffic sinkt: Wie fängst du das Google Klick-Loch ab? Wir stellen unseren Ansatz vor. Wir setzen auf einen zentralen Content Prozess – und bauen anschließend passgenauen Content für alle weiteren Kanäle (Website, Newsletter, LinkedIn etc.). Wir teilen unsere Vorgehensweisen, Erfahrungen und Traffic-Zahlen.

Open Hour: GEO & SEO neu denken. Deine Fragen, unsere Antworten
13.03.2026, 11 - 12 Uhr

SEO steht vor einem Umbruch: Sprachmodelle verändern Strategien, Tools und Sichtbarkeit grundlegend. In unserer Open Hour sprechen wir offen über das, was jetzt wirklich zählt – und auch was nicht mehr funktioniert. Stelle deine Fragen zu GEO & SEO – wir teilen klare Einschätzungen, Praxiswissen und Erfahrungen. 100 Prozent ehrlicher Austausch.

KI Sichtbarkeit & Technik: Unser Roundup
27.03.2026, 11 - 12 Uhr

Es werden viele technische Optimierungen vorgeschlagen für mehr KI-Sichtbarkeit. Aber was taugen die Vorschläge? Wir sprechen über aktuelle Empfehlungen, die die Runde machen. Anschließend sprechen wir darüber, welchen Fokus wir legen in der GEO & LLMO Technik.

SEO Roadmap Workshops:
Here You Learn SEO Step by Step

How to Systematically Research your Keywords

We explain to you how to research thousands of terms step by step while always maintaining an overview.

Which SEO Tools Truly Benefit You

Many feel overwhelmed by SEO tools. That is unnecessary. We provide you with concrete recommendations for your optimal SEO toolset.

How to Develop an Effective Website Architecture

Planning a website is like building a house. You are the architect. And you develop a smart website structure that takes SEO into account.

How to Develop High Performance Content

High Performance Content means: The best result for the search engine and the visitor. How you implement such content.

Technical SEO

Technically, a lot can go wrong. Fortunately, there are procedures for that. How you crawl your site and ensure indexing by Google.

Backlinks

Links remain crucial in SEO. We show you how to build external backlinks in compliance with guidelines – and optimize your internal linking.

6 Good Reasons for our Academy
if You Sign up Now

You Learn Strategies

We show you how to approach online marketing and SEO strategically. So that it contributes to your goals. For clean planning and efficient implementation. And for really good results.

You See Real Examples

We discuss every topic, every task using real examples from our daily work. Often we take websites from Academy members who have submitted their project. You understand how you can apply it for yourself.

You Participate Live

In our live workshops, we share our screen. This way, you directly see how we work in tools, analyze channels and websites. That is informative and at the same time entertaining.

You Deliver Results

SEO is a key lever for increasing website traffic – and thus for leads and sales. You ensure that the company generates more revenue. An indispensable role – and a career booster.

You Learn on the Fly

Our Academy is structured so that you can continue to perform your main tasks. You learn in our workshops in a structured, flexible way and in manageable chunks.

You Learn SEO State of the Art

We stand for clean search engine optimization. You learn how to produce SEO results without using tricks and unauthorized techniques. For sustainable results. SEO – State of the Art.

AI SEO Tools Included:
for your Keyword Research

Do you want to research keywords, but in a simple, uncomplicated way? Then, as an Academy member, you can use our Keyword Assistant and our Google Search Console Assistant.

The Keyword Assistant is an SEO tool that runs in ChatGPT. For this, we have connected our own GPT with a keyword database. So, it’s real data. Per day, you can make up to 20 keyword requests.

The GSC Assistant is a GPT that you can connect with your Google Search Console. This way, you can perform SEO analyses of your website in ChatGPT.

How you work with the Keyword Assistant and the GSC Assistant and how your SEO processes improve as a result – we also discuss this in our live workshops.

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In the video: Keyword research plus categorization in 5 minutes with the Keyword Assistant

Here You Can get Access
You’ll be in in 2 Minutes

Your Academy Membership

Access to all Streams and Content
€69 Per month, net, cancellable at any time

Live Online Workshops

SEO Roadmap Course

ChatGPT Keyword Assistant


Marketing Managers, Freelancers, Managing Directors:
What our Academy Members Say

Good SEO experts are hard to find. Especially those who don’t immediately try to sell you the entire agency service. Therefore, I was very pleased to have found Fabian Jaeckert and Benjamin O’Daniel on LinkedIn. I have been listening to their podcast for quite some time. And their new SEO coaching is worth every penny. The professional exchange is in-depth, well-founded, and challenged me. Challenging my SEO ideas and examining them from different perspectives was very helpful. Now I can reconsider and organize my plans. Thank you very much!

Ines Korkowski
Managing Director, KRAFTSTOFF Fashion GmbH

Thank you for the excellent content of the Academy! My team learns quickly and extensively at the highest level. I have read, seen, and heard a lot. And I understand that everyone likes to keep their ‘secret sauce’ to themselves. But with you, everything is streamlined – no BS – plain honest SEO, practical, and actionable. Among my learnings was also: what you DON’T need to practice sustainable SEO.

Johannes Wiese
Managing Director, dotflow Digital Solutions GmbH

The SEO Academy is the best SEO resource I have encountered so far. Fabian and Benjamin are absolute experts and leave no question unanswered. The blend of technical SEO know-how and professional content expertise is precisely what I need.

Oliver Buhr
Managing Director, Copargo GmbH

To further my education in SEO, I was looking for experts in this field. Initially, I became aware of Benjamin and Fabian through the podcast “Content Performance”. That was my first ‘WOW moment’ – Benjamin and Fabian are not only excellent at conveying their expert knowledge. The decision to enroll in the SEO Academy was quickly made. I have been participating for about two months now and am thrilled! I find the structure and navigation of the SEO Academy very clear. The content is conveyed clearly and with a focus on the essentials in the form of texts, videos, tables, etc. The opportunity to ask my questions in the SEO Open Hour is great. For me, participating in the SEO Academy has been a great benefit!

Evgeniya Zaunbrecher
Web Designer and Photographer

You won’t find this combination of high-quality texts, understandable videos, and informative podcasts with any other SEO experts. Benjamin and Fabian can provide detailed answers to every question and have helped me significantly in many situations. Furthermore, they are simply personable individuals.

Thomas Wagner
Editor-in-Chief Protector, Schlütersche Media Group

In Fabian & Benjamin’s SEO Academy, one learns quickly and efficiently how to properly set up SEO projects. The tutorials can be worked through at one’s own pace and offer significant added value. However, I particularly like the live workshops. There, they address a topic and then demonstrate in a very practical way, using a wide variety of examples, what is important. For all those who want to progress in SEO, I can only recommend the Academy.

Bettina Hofmann
Managing Director, einfach geniessen GmbH

As a blogger, SEO is an important topic for me. Even though search engine optimization is not my primary business, I must stay informed. With Benjamin and Fabian’s SEO Academy, I can do this in small chunks, depending on how much time I have. I also use the information as a reference when I encounter a problem. However, the live workshops provide the greatest value for me. There, I can specifically ask my questions and contribute my suggestions for future topics.

Jochen Gererstorfer
Blogger

Benjamin and Fabian’s SEO Academy has provided an excellent opportunity for me to create and implement well-structured, guided high-performance content for our company. The online academy excels in knowledge transfer. When combined with the calls, this format far surpasses any offline workshop!

Frank Holdorf
Managing Director, erdfisch Drupal Agency

As an online entrepreneur, my membership in the SEO Academy consistently provides me with high-quality knowledge. The Friday lectures are excellently prepared, current, and presented in a practical way. Two other entrepreneurs have already followed my recommendation here.

Silke Bernhardt
Online Academy memole

The Academy is a wonderful starting point for anyone who wants to build or improve their website. All important content related to SEO is explained in well-portioned, easily understandable, and engaging video and text. They are always available for questions and feedback. Highly recommended!

Antonia Diermann
Online Marketing Manager, Gipfelpuls

All past Workshops as Recordings
so You Can Dive Right in

No results found.

…and many more

Questions about our SEO Academy

In our live online workshops, we discuss SEO and online marketing topics – very concretely. We share our screen, go into our tools, show real case studies, and discuss with you. The workshops usually last about an hour, so you can easily integrate them into your daily routine. We announce the dates well in advance (usually several months beforehand). Before the date, we send the Zoom link for the workshop via an internal Academy newsletter. The link is also available on an overview page.

We have found that our SEO Academy is booked by both beginners and advanced users. Beginners often use our SEO Roadmap to approach the topic of SEO in a structured way. Advanced users utilize us for inspiration and sparring, and to stay up-to-date. Both “factions” are present in our live workshops. We are understandable, yet demanding. It always gets exciting because we explain and discuss SEO using real-world examples.

Through our payment service provider, you can book multiple memberships. On the payment page, next to the price, you will find “Quantity” at the top. After that, you will be redirected and can create the individual accounts, with names and email addresses. You will receive a central invoice.

Many service providers are Academy members with us. They use it to stay up-to-date and as sparring for their own expertise. You are very welcome 🙂

Whenever appropriate, we explain all topics using examples from our Academy members. We ask beforehand if someone wants to make their website available. Then we develop the Academy workshop. We cannot guarantee that your website will be featured, but we do our best 🙂 Many report that they can gain a lot from the examples of other members – and see that they are not alone with their questions.

We have developed a central SEO roadmap. From keyword research to website structure to content development. Based on over 15 years of experience. There are a total of 8 chapters, and each chapter consists of videos, examples, and explanations. Additionally, we have an overview of various topic areas. There, we have listed recorded workshops, for example, on technical SEO questions. You have immediate full access to all content as soon as you get access.

In our Academy, we generally explain how SEO works and what to pay attention to. However, we cannot individually address your specific situation. We also cannot give you individual feedback on your learning progress. For this, we offer our SEO consulting.

Yes, we offer an annual membership for which we can prepare a quote in advance that you can submit for procurement. The invoice will then include your purchase order number. Simply send us an email, and we will prepare the documents for you.

Yes, since the Academy is billed monthly, you will receive an invoice each time. A link to the invoice will be sent via email to you or your accounting department. Additionally, there is an overview where all your invoices are listed and can be downloaded.

Invoicing is independent of the payment method (direct debit, PayPal, etc.) you have chosen. Billing is handled by our payment processor Digistore24.

You will receive your invoice monthly with the debit from Digistore24. You can download the invoice via a link.

Tip: There are services through which you can automatically import your invoices into your accounting system, such as “Getmyinvoices”. These can also access Digistore24.

We offer our Academy as a monthly subscription because we also offer new workshops and content every month. However, the monthly subscription can be easily canceled with a click in your account. So you have no obligations. Most, however, stay longer than one month 😉

We provide our Academy members with a free SEO tool: the Keyword Assistant. This is a CustomGPT that we have connected to a keyword database. Additionally, we often work with Google Search Console, which is available for free to every company. Furthermore, we work with various SEO and GEO tools, some of which are paid (including Sistrix, peec.ai). We present various options to you. For paid tools, there are usually accesses that can be canceled flexibly on a monthly basis. We also discuss the topic of tool selection and toolset in our Academy.

We record the live workshops and make them available. This way, you can watch the workshop later as well. Typically, we upload the workshops to our internal area one to two weeks after the live date.

Then feel free to send us an email at info@jaeckert-odaniel.com or simply call us (Benjamin Tel. 02208/9215438 or Fabian Tel. 06592/9587155). We will be happy to answer your question.