GEO Academy: Know-how and tool in one

How can you optimize your visibility and relevance in AI systems? We show you how in our Academy. In our workshops, we share our knowledge. You also have access to our AI Visibility Tool. Plus: our roadmap course for getting started and workshop recordings.

Our Deep Dive Workshops:
Real Examples & Real Talk

Open Hour: Deine Fragen
13.11.2026, 11 - 12 Uhr

Wer mit KI-Optimierung startet, der hat viele Fragen. Mal geht es um fachliche Themen und Entwicklungen, die man aufgeschnappt hat. Oder es geht um eine ganz konkrete Frage, wie du dein GEO-Monitoring aufsetzt. Für all das haben wir unsere Open Hour. Die Open Hour hat keine feste Agenda. Wir besprechen das, was für euch gerade relevant ist – konkret und praxisnah. Dafür teilen wir unseren Bildschirm, gehen in die Tools und geben Tipps. Als Academy-Mitglied hast du auch Zugang zu JOE, unserem AI Monitoring Tool. Du kannst also ein Monitoring aufsetzen und uns im Workshop Fragen stellen, wenn du mit etwas nicht zurecht kommst.

GEO Content
Wie wir deinen GEO Content umsetzen würden
27.11.2026, 11 - 12 Uhr

Website Content muss mehrere Dinge gleichzeitig leisten: Die Inhalte sollen Kunden ansprechen. Verständlich und relevant sein. Zur eigenen Markenkommunikation passen. In KI-Systemen zitiert werden. Und obendrein effizient produziert werden. Genau darum geht es in diesem Workshop. Ihr reicht uns konkrete Seiten, Themen oder Content-Ideen ein. Wir wählen Beispiele aus. Im Workshop zeigen wir live, wie wir daraus Marketing- und GEO-tauglichen Content entwickeln würden. Dabei nutzen wir gezielt Claude zur Unterstützung. 

KI für Software
KI-Sichtbarkeit für Software Unternehmen
04.12.2026, 11 - 12 Uhr

Viele Marketing-Verantwortliche in Software-Unternehmen wollen ihre KI-Sichtbarkeit erhöhen. Der Grund: Ihre Zielgruppe ist sehr KI-affin und sucht längst in KI-Systemen nach Lösungen. Gleichzeitig ist es anspruchsvoll, die richtigen Prompts auszuwählen – vor allem wenn man innovative und komplexe Angebote hat. Hier steigen wir ein: Wir setzen mehrere Prompt-Monitorings aus dem Software-Bereich auf. Wir erklären Muster in der KI-Sichtbarkeit und welche GEO-Maßnahmen sich bewährt haben. So viel vorab: So gut wie nie sind es technische Optimierungen, die viel bewirken. Stattdessen geht es um fundiert ausgewählte Prompts, sinnvolle Content-Prioritäten und gezielte Offpage-Maßnahmen. Als Academy-Mitglied kannst du in JOE parallel direkt dein eigenes GEO-Monitoring aufsetzen.

Open Hour: Deine Fragen
18.12.2026, 11 - 12 Uhr

Wer mit KI-Optimierung startet, der hat viele Fragen. Mal geht es um fachliche Themen und Entwicklungen, die man aufgeschnappt hat. Oder es geht um eine ganz konkrete Frage, wie du dein GEO-Monitoring aufsetzt. Für all das haben wir unsere Open Hour. Die Open Hour hat keine feste Agenda. Wir besprechen das, was für euch gerade relevant ist – konkret und praxisnah. Dafür teilen wir unseren Bildschirm, gehen in die Tools und geben Tipps. Als Academy-Mitglied hast du auch Zugang zu JOE, unserem AI Monitoring Tool. Du kannst also ein Monitoring aufsetzen und uns im Workshop Fragen stellen, wenn du mit etwas nicht zurecht kommst.

AI Visibility Tool included:
For your prompts and GEO analyses

As an Academy member, you also have access to our AI Visibility Tool JOE – specifically with a Community Plan. With this, you get:

  • 3 GEO checks per month with 30 prompts each
  • 1 GEO monitoring with 30 prompts
  • 1 Brand Sentiment query
  • 5 SEO queries (keywords, rankings)

This Community Plan is included. So there are no additional costs for you.

With us, you learn GEO – and can implement it directly with our tool.

JOE Dashboard

3 good reasons for our Academy
If you sign up now

New GEO Skills

GEO—Generative Engine Optimization—is a new discipline. There are new tools, new strategies, and new measures. We show you all of this in our live workshops. We share our screens and work with real-world examples—including our members’ websites, if they wish.

Tool included

Many people wonder which tool they should use. We have developed our own AI Visibility software, which you can use with Community access. This allows you to set up your own monitoring directly – and derive measures from it.

Latest Insights

We continuously adapt our workshop program. Whenever we gain new insights or observe a relevant development, we offer a corresponding workshop. This keeps you at the forefront of the AI transformation. We are your learning platform for GEO & LLMO.

Here You Can get Access
You’ll be in in 2 Minutes

Monthly membership

Access to all Streams and Content
€79 Per month, net, cancellable at any time

Live online workshops

GEO Roadmap course

Prompt Research Tool

GEO Analysis Tool (J.O.E.)


Annual membership

Access to all Streams and Content
€899 Per year, net

All services included in the monthly access

By offer and invoice

5% discount on the monthly price

No automatic renewal


Marketing Managers, Freelancers, Managing Directors:
What our Academy Members Say

As a solopreneur, my focus is on making my product idea visible and achieving sustainable growth. Fabian and Benjamin have been instrumental in guiding me on this journey. Through the Content Performance Podcast, I gained a clear understanding of how SEO truly functions. They operate with a precise agenda, providing practical and logical explanations, as only experts who genuinely master their field can.

Even though much of the content is aimed at marketing teams, as a solo self-employed individual, I was able to build a solid foundation of knowledge. Fabian and Benjamin’s strategies helped me gain visibility for relevant keywords. A consistent SEO and GEO strategy, both on the website and on YouTube, brought me more website visitors and YouTube followers. I particularly value their strategic perspective. Technical topics are explained comprehensibly without being overwhelming.

I recently became a member of the Academy. The insights here go even deeper. The workshop library, the well-founded live workshops in an appreciative atmosphere with ample room for questions, and an individual analysis of my website help me to specifically develop my strengths and quickly improve weaknesses. Fabian and Benjamin work analytically, critically, and yet very amiably. Their content offers a true deep dive and is absolutely recommendable for solopreneurs as well.

Dr. Birgit Schmid, Aquafitness Trainer
Sports scientist, aquafitness trainer, and founder

I can highly recommend the Academy by Fabian and Benjamin. For everyone dealing with the topic of GEO/LLMO, the bi-weekly workshops provide valuable insights and inspiration. Whether it is AI Visibility KPIs, content optimization, or new tools, the Academy sessions provide answers to exactly the questions currently moving us in content marketing, in the form of practical best-practice cases, live demos, and Q&As. After each session, you feel not only inspired but also truly enabled – well-prepared for what is yet to come in the rapidly evolving world of AI. Fabian and Benjamin are very personable, bring SEO and content perspectives together perfectly, and manage to convey complex topics in a tangible and motivating way. Thank you both for your great input and your passion for the subject!

Sabine Brockmeier
Content Strategist, The Stepstone Group

The SEO Academy is the best SEO resource I have encountered so far. Fabian and Benjamin are absolute experts and leave no question unanswered. The blend of technical SEO know-how and professional content expertise is precisely what I need.

Oliver Buhr
Managing Director, Copargo GmbH

Although I haven’t been in the Academy for long, I have already gained so much. This is exactly what I needed to take my SEO knowledge to the next level. Thank you very much for the insights and suggestions!

Stephanie Rosemann
E-Commerce Manager, Nomita GmbH

After my advanced training as an SEO Manager, I was looking for an opportunity to further deepen the knowledge I had acquired there in practice. I found exactly that in Fabian and Benjamin’s SEO Academy: They impart practical and well-founded SEO knowledge, always very close to real-world application and with very concrete examples. They do not make a secret of their methods and allow valuable insights into their own work. My conclusion: a very practical SEO learning project that delivers on its promises and is also fun because you get to work with truly nice people!

Heike Gruber
SEO Manager & Editor-in-Chief, wvgw Wirtschafts- und Verlagsgesellschaft

The Academy is a wonderful starting point for anyone who wants to build or improve their website. All important content related to SEO is explained in well-portioned, easily understandable, and engaging video and text. They are always available for questions and feedback. Highly recommended!

Antonia Diermann
Online Marketing Manager, Gipfelpuls

To further my education in SEO, I was looking for experts in this field. Initially, I became aware of Benjamin and Fabian through the podcast “Content Performance”. That was my first ‘WOW moment’ – Benjamin and Fabian are not only excellent at conveying their expert knowledge. The decision to enroll in the SEO Academy was quickly made. I have been participating for about two months now and am thrilled! I find the structure and navigation of the SEO Academy very clear. The content is conveyed clearly and with a focus on the essentials in the form of texts, videos, tables, etc. The opportunity to ask my questions in the SEO Open Hour is great. For me, participating in the SEO Academy has been a great benefit!

Evgeniya Zaunbrecher
Web Designer and Photographer

A worthwhile SEO training! The SEO Academy. For over a year, I have been listening to the podcast (“Content Performance Podcast”) by Benjamin O’Daniel and Fabian Jaeckert and have listened to some of the over 250 episodes. The free content convinced me that the Academy would be worthwhile for my next step into self-employment as a freelancer. And it has been. I was able to expand my basic knowledge in the SEO Roadmap and have already achieved great results with my clients. Through the Q&As in the Academy, you also have the advantage of asking additional burning questions. I can only recommend the Academy and the podcast.

Antonio Blago
Analyst and SEO for personal trainers, coaches, and consultants

As a blogger, SEO is an important topic for me. Even though search engine optimization is not my primary business, I must stay informed. With Benjamin and Fabian’s SEO Academy, I can do this in small chunks, depending on how much time I have. I also use the information as a reference when I encounter a problem. However, the live workshops provide the greatest value for me. There, I can specifically ask my questions and contribute my suggestions for future topics.

Jochen Gererstorfer
Blogger

I have been participating in the workshops regularly for some time now and can truly say: it is worth it! What I particularly enjoy are the live workshops, where I can exchange ideas with other SEOs and marketing managers. This direct exchange is incredibly valuable to me—you gain different perspectives and can learn from the experiences of others.

In our fast-paced industry, it is important to me to stay ahead of the curve. Especially topics surrounding GEO, SEO, and LLMs are evolving rapidly. The Academy helps me maintain an overview and understand where the journey is headed. It is reassuring to know that you are staying up to date and not missing any important developments.

I also particularly value the new impulses I take away from every workshop. There are always ‘aha’ moments and practical tips that I can implement directly in my work.

For anyone who is serious about SEO and wants more than just theory, but also seeks exchange with like-minded professionals, I can highly recommend the SEO Academy!

Timo Heinrich
Head of SEO, group.one

All past Workshops as Recordings
so You Can Dive Right in

No results found.

…and many more

Questions about our SEO Academy

In our live online workshops, we discuss GEO topics in a very practical way. We share our screens, use our tools, present real case studies, and engage in discussions with you. The workshops typically last about an hour, making them easy to fit into your daily schedule. Dates are announced well in advance. Before each session, we send the Zoom link via an internal Academy newsletter. The link is also available on an overview page.

When you get Academy access, you automatically have access to our AI Visibility Software JOE. Specifically with Community access. This allows you to start immediately. In addition, we continuously discuss the tool landscape in SEO and GEO in our Academy and regularly test various tools. Already using another tool? No problem. Our workshops are designed so that you can work with any tool. We discuss examples, strategies, and measures.

We have found that our Academy is booked by both beginners and advanced users. With GEO & LLMO, we are all learning a lot—and quickly—right now. If you already have SEO skills, you definitely have an advantage. Advanced users use us for inspiration and sparring, and to stay up to date. Both “camps” are represented in our live workshops. We are easy to understand, but demanding. It is always exciting because we explain and discuss using real examples.

You can book multiple memberships through our payment service provider. On the payment page, you will see “Quantity” next to the price. You will then be redirected to create the individual accounts with names and email addresses. You will receive a single consolidated invoice.

Many service providers are Academy members with us. They use it to stay up-to-date and as sparring for their own expertise. You are very welcome 🙂

Whenever appropriate, we explain all topics using examples from our Academy members. We ask beforehand if someone wants to make their website available. Then we develop the Academy workshop. We cannot guarantee that your website will be featured, but we do our best 🙂 Many report that they can gain a lot from the examples of other members – and see that they are not alone with their questions.

In our Academy, we explain the fundamentals of how GEO works and what to look out for. However, we cannot address your specific situation individually, nor can we provide personalized feedback on your learning progress. For these needs, we offer our consulting services.

Yes, we offer an annual membership for which we can prepare a quote in advance that you can submit for procurement. The invoice will then include your purchase order number. Simply send us an email, and we will prepare the documents for you.

Yes, since the Academy is billed monthly, you will receive an invoice each time. A link to the invoice will be sent via email to you or your accounting department. Additionally, there is an overview where all your invoices are listed and can be downloaded.

Invoicing is independent of the payment method (direct debit, PayPal, etc.) you have chosen. Billing is handled by our payment processor Digistore24.

You will receive your invoice monthly with the debit from Digistore24. You can download the invoice via a link.

Tip: There are services through which you can automatically import your invoices into your accounting system, such as “Getmyinvoices”. These can also access Digistore24.

We offer our Academy as a monthly subscription because we also offer new workshops and content every month. However, the monthly subscription can be easily canceled with a click in your account. So you have no obligations. Most, however, stay longer than one month 😉

We record the live workshops and make them available. This way, you can watch the workshop later as well. Typically, we upload the workshops to our internal area one to two weeks after the live date.

Then feel free to send us an email at info@jaeckert-odaniel.com or simply call us (Benjamin Tel. 02208/9215438 or Fabian Tel. 06592/9587155). We will be happy to answer your question.