How can you optimize your visibility and relevance in AI systems? We show you how in our Academy. In our workshops, we share our knowledge. You also have access to our AI Visibility Tool. Plus: our roadmap course for getting started and workshop recordings.
SEO steht vor einem Umbruch: Sprachmodelle verändern Strategien, Tools und Sichtbarkeit grundlegend. In unserer Open Hour sprechen wir offen über das, was jetzt wirklich zählt – und auch was nicht mehr funktioniert. Stelle deine Fragen zu GEO & SEO – wir teilen klare Einschätzungen, Praxiswissen und Erfahrungen. 100 Prozent ehrlicher Austausch.
GEO beginnt mit der Prompt-Recherche – und genau hier bleiben viele hängen. Welche Prompts bilden meinen Markt wirklich sinnvoll ab? Welche sind redundant? Welche gehören ins Monitoring – und welche kann ich weglassen? Genau das machen wir in diesem Workshop gemeinsam. Du arbeitest parallel in unserem Tool und stellst Schritt für Schritt dein eigenes Prompt-Set zusammen. Als Academy-Mitglied hast du Zugriff auf unser Tool JOE (Community-Plan). Das Ziel: Am Ende des Workshops steht dein fertiges GEO Monitoring: fokussiert, sinnvoll strukturiert und passend zu deinem Markt.
Viele Unternehmen haben einen regionalen oder lokalen Schwerpunkt. Auch große Plattformen haben Städte-Strategien, die noch aus der SEO-Zeit stammen. Hier gibt es oft sehr wertvolle Leads und Sales, weil die User direkt vor Ort eine Lösung suchen. In dem Workshop zeigen wir verschiedene Beispiele, wie wir ein GEO-Monitoring aufsetzen und welche Wege wir in der Analyse und Optimierung gehen.
Du hast ein GEO Monitoring aufgesetzt – aber euer Unternehmen wird kaum genannt oder liegt deutlich hinter dem Wettbewerb. Dann beginnt die eigentlich spannende Frage: Woran liegt es? Im Workshop analysieren wir konkrete GEO Monitorings aus der Academy Community. Du kannst dein eigenes Monitoring vorab einreichen (einfach per Mail). Nutze dafür unseren JOE, auf den du als Academy Mitglied Zugriff hast. Wir wählen mehrere Fälle aus und gehen sie live gemeinsam durch. So lernen alle gemeinsam, wie man aus der Analyse konkrete nächste Schritte ableitet.
Website Content muss mehrere Dinge gleichzeitig leisten: Die Inhalte sollen Kunden ansprechen. Verständlich und relevant sein. Zur eigenen Markenkommunikation passen. In KI-Systemen zitiert werden. Und obendrein effizient produziert werden. Genau darum geht es in diesem Workshop. Ihr reicht uns konkrete Seiten, Themen oder Content-Ideen ein. Wir wählen Beispiele aus. Im Workshop zeigen wir live, wie wir daraus Marketing- und GEO-tauglichen Content entwickeln würden. Dabei nutzen wir gezielt Claude zur Unterstützung.
Wann empfehlen KI-Systeme unser Unternehmen – und welches Bild haben die Systeme von uns? Wie sprechen sie also über unsere Produkte und Angebote? Brand Mentions und Brand Sentiment hängen stark miteinander zusammen. In diesem Workshop verbinden wir diese beiden neuen Themenfelder zu einer Analyse anhand konkreter Beispiele – und leiten daraus Maßnahmen ab. Es geht um AI Brand Intelligence. Markenführung in KI-Systemen. Dafür nutzen wir unser Tool JOE, auf das du als Academy Mitglied auch Zugriff hast.
As an Academy member, you also have access to our AI Visibility Tool JOE – specifically with a Community Plan. With this, you get:
This Community Plan is included. So there are no additional costs for you.
With us, you learn GEO – and can implement it directly with our tool.
As a blogger, SEO is an important topic for me. Even though search engine optimization is not my primary business, I must stay informed. With Benjamin and Fabian’s SEO Academy, I can do this in small chunks, depending on how much time I have. I also use the information as a reference when I encounter a problem. However, the live workshops provide the greatest value for me. There, I can specifically ask my questions and contribute my suggestions for future topics.
A worthwhile SEO training! The SEO Academy. For over a year, I have been listening to the podcast (“Content Performance Podcast”) by Benjamin O’Daniel and Fabian Jaeckert and have listened to some of the over 250 episodes. The free content convinced me that the Academy would be worthwhile for my next step into self-employment as a freelancer. And it has been. I was able to expand my basic knowledge in the SEO Roadmap and have already achieved great results with my clients. Through the Q&As in the Academy, you also have the advantage of asking additional burning questions. I can only recommend the Academy and the podcast.
Thank you for the excellent content of the Academy! My team learns quickly and extensively at the highest level. I have read, seen, and heard a lot. And I understand that everyone likes to keep their ‘secret sauce’ to themselves. But with you, everything is streamlined – no BS – plain honest SEO, practical, and actionable. Among my learnings was also: what you DON’T need to practice sustainable SEO.
To further my education in SEO, I was looking for experts in this field. Initially, I became aware of Benjamin and Fabian through the podcast “Content Performance”. That was my first ‘WOW moment’ – Benjamin and Fabian are not only excellent at conveying their expert knowledge. The decision to enroll in the SEO Academy was quickly made. I have been participating for about two months now and am thrilled! I find the structure and navigation of the SEO Academy very clear. The content is conveyed clearly and with a focus on the essentials in the form of texts, videos, tables, etc. The opportunity to ask my questions in the SEO Open Hour is great. For me, participating in the SEO Academy has been a great benefit!
As a Managing Director and SEO expert, I highly value Benjamin and Fabian. Their practical approach to SEO is unique to me. In their workshops, they not only share their extensive knowledge but also specifically address our projects and provide immediately actionable insights. Their ability to explain complex SEO topics clearly makes their consulting particularly valuable – for both beginners and advanced SEOs.
What I particularly appreciate about them is their long-term perspective. Instead of offering short-term solutions, they focus on sustainable strategies that are geared towards lasting success. They continuously question their own approaches and adapt them flexibly – just as Google does.
Benjamin and Fabian are not only top-notch professionally but also incredibly personable. Their enthusiasm for SEO is contagious and makes collaboration very pleasant. In their workshops, they flexibly address questions and offer solutions that are perfectly tailored to the participants’ needs. I can only recommend their practical and sustainable SEO consulting and look forward to continued collaboration. Thank you very much for the great support so far, and I look forward to what’s next 😍🙏!
Since joining the SEO Academy, my business has turned around completely. Previously, I was the “classic shoemaker with the worst shoes” – my clients received top SEO content and strategies, but my own marketing? Well…
That has now changed: In Benjamin and Fabian’s live workshops, I regularly receive valuable insights. I can apply these not only to client projects but also to my own marketing. I now understand technical SEO topics even better – and I am always up-to-date.
Since I set up the self-marketing for monswap solutions according to SEO best practices, clients come to me automatically. No more ads, no cold calling, no pitches. And the exchange within the Academy? Simply invaluable – especially for me as a solopreneur.
Looking back today, the Academy was probably one of the best investments I have made since founding my business in 2018.
Although I haven’t been in the Academy for long, I have already gained so much. This is exactly what I needed to take my SEO knowledge to the next level. Thank you very much for the insights and suggestions!
I have been participating in the workshops regularly for some time now and can truly say: it is worth it! What I particularly enjoy are the live workshops, where I can exchange ideas with other SEOs and marketing managers. This direct exchange is incredibly valuable to me—you gain different perspectives and can learn from the experiences of others.
In our fast-paced industry, it is important to me to stay ahead of the curve. Especially topics surrounding GEO, SEO, and LLMs are evolving rapidly. The Academy helps me maintain an overview and understand where the journey is headed. It is reassuring to know that you are staying up to date and not missing any important developments.
I also particularly value the new impulses I take away from every workshop. There are always ‘aha’ moments and practical tips that I can implement directly in my work.
For anyone who is serious about SEO and wants more than just theory, but also seeks exchange with like-minded professionals, I can highly recommend the SEO Academy!
I can highly recommend the Academy by Fabian and Benjamin. For everyone dealing with the topic of GEO/LLMO, the bi-weekly workshops provide valuable insights and inspiration. Whether it is AI Visibility KPIs, content optimization, or new tools, the Academy sessions provide answers to exactly the questions currently moving us in content marketing, in the form of practical best-practice cases, live demos, and Q&As. After each session, you feel not only inspired but also truly enabled – well-prepared for what is yet to come in the rapidly evolving world of AI. Fabian and Benjamin are very personable, bring SEO and content perspectives together perfectly, and manage to convey complex topics in a tangible and motivating way. Thank you both for your great input and your passion for the subject!
Good SEO experts are hard to find. Especially those who don’t immediately try to sell you the entire agency service. Therefore, I was very pleased to have found Fabian Jaeckert and Benjamin O’Daniel on LinkedIn. I have been listening to their podcast for quite some time. And their new SEO coaching is worth every penny. The professional exchange is in-depth, well-founded, and challenged me. Challenging my SEO ideas and examining them from different perspectives was very helpful. Now I can reconsider and organize my plans. Thank you very much!
…and many more
In our live online workshops, we discuss GEO topics in a very practical way. We share our screens, use our tools, present real case studies, and engage in discussions with you. The workshops typically last about an hour, making them easy to fit into your daily schedule. Dates are announced well in advance. Before each session, we send the Zoom link via an internal Academy newsletter. The link is also available on an overview page.
When you get Academy access, you automatically have access to our AI Visibility Software JOE. Specifically with Community access. This allows you to start immediately. In addition, we continuously discuss the tool landscape in SEO and GEO in our Academy and regularly test various tools. Already using another tool? No problem. Our workshops are designed so that you can work with any tool. We discuss examples, strategies, and measures.
We have found that our Academy is booked by both beginners and advanced users. With GEO & LLMO, we are all learning a lot—and quickly—right now. If you already have SEO skills, you definitely have an advantage. Advanced users use us for inspiration and sparring, and to stay up to date. Both “camps” are represented in our live workshops. We are easy to understand, but demanding. It is always exciting because we explain and discuss using real examples.
You can book multiple memberships through our payment service provider. On the payment page, you will see “Quantity” next to the price. You will then be redirected to create the individual accounts with names and email addresses. You will receive a single consolidated invoice.
Many service providers are Academy members with us. They use it to stay up-to-date and as sparring for their own expertise. You are very welcome 🙂
Whenever appropriate, we explain all topics using examples from our Academy members. We ask beforehand if someone wants to make their website available. Then we develop the Academy workshop. We cannot guarantee that your website will be featured, but we do our best 🙂 Many report that they can gain a lot from the examples of other members – and see that they are not alone with their questions.
In our Academy, we explain the fundamentals of how GEO works and what to look out for. However, we cannot address your specific situation individually, nor can we provide personalized feedback on your learning progress. For these needs, we offer our consulting services.
Yes, we offer an annual membership for which we can prepare a quote in advance that you can submit for procurement. The invoice will then include your purchase order number. Simply send us an email, and we will prepare the documents for you.
Yes, since the Academy is billed monthly, you will receive an invoice each time. A link to the invoice will be sent via email to you or your accounting department. Additionally, there is an overview where all your invoices are listed and can be downloaded.
Invoicing is independent of the payment method (direct debit, PayPal, etc.) you have chosen. Billing is handled by our payment processor Digistore24.
You will receive your invoice monthly with the debit from Digistore24. You can download the invoice via a link.
Tip: There are services through which you can automatically import your invoices into your accounting system, such as “Getmyinvoices”. These can also access Digistore24.
We offer our Academy as a monthly subscription because we also offer new workshops and content every month. However, the monthly subscription can be easily canceled with a click in your account. So you have no obligations. Most, however, stay longer than one month 😉
We record the live workshops and make them available. This way, you can watch the workshop later as well. Typically, we upload the workshops to our internal area one to two weeks after the live date.
Then feel free to send us an email at info@jaeckert-odaniel.com or simply call us (Benjamin Tel. 02208/9215438 or Fabian Tel. 06592/9587155). We will be happy to answer your question.