ChatGPT

8. December 2025

3 Years of ChatGPT: Why is Google Doing So Little?

ChatGPT was launched three years ago – and has been delivering one product innovation after another ever since. And that’s despite the fact that Google is actually on the same…

10. November 2025

ChatGPT vs. AI Mode: Who provides the best buying advice?

“I’m looking for a leaf blower.” A simple sentence that we entered into two AI systems: ChatGPT and Google’s AI Mode. Central question: Which AI provides the better buying advice?…

6. October 2025

From Chat to Checkout: how Online Shops Will Sell via ChatGPT in the Future

Shopping directly via ChatGPT – that will soon be the new reality. OpenAI has introduced the Agentic Commerce Protocol. Users can order products directly within the app. The product recommendations…

Conversational Shopping ChatGPT GEO LLMO Case

9. June 2025

Logfile Analysis: how AI Bots Process your Website

Every AI response is based on sources. All AI systems – whether Google, ChatGPT, or Meta – draw from the internet, evaluate content, and process it. But how exactly does…

28. April 2025

What is the Best…? Evolving Product Search on Google and ChatGPT

Hundreds of thousands of users search for the “best” product every day. For example, the SEO tool Sistrix displays over 500,000 keywords for this, including terms like best credit card,…

Beste Keywords in SEO Beispiel Google ChatGPT Ergebnis

11. November 2024

ChatGPT Search in Review: Results Compared

ChatGPT now features an integrated search engine: “ChatGPT Search”. How effective is this new AI search, which combines a language model with internet search? What do the results look like,…

19. August 2024

Ranch Style SEO vs. Skyscraper

Developing content hubs – this is a core task in SEO and content marketing. The approach behind it: building visibility with relevant topics that the target audience searches for. Many…

ChatGPT

3 Years of ChatGPT: Why is Google Doing So Little?

ChatGPT vs. AI Mode: Who provides the best buying advice?

From Chat to Checkout: how Online Shops Will Sell via ChatGPT in the Future

Logfile Analysis: how AI Bots Process your Website

What is the Best…? Evolving Product Search on Google and ChatGPT

ChatGPT Search in Review: Results Compared

Ranch Style SEO vs. Skyscraper

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