GEO & SEO: Every Week
an Aha Moment

How do you optimize for Google and AI systems? Everything in SEO is currently changing. GEO & LLMO are new disciplines. Every Monday at 7:30 AM, we share a chart and an analysis on this. 100% relevance. Our newsletter. For everyone who wants to know where things are headed.



GEO SEO Newsletter with Charts

Our Three SEO Newsletter Guarantees

Quality Guarantee

We have been working with SEO and content for over 15 years. Fabian started with SEO in 2004 at one of Germany’s first SEO agencies. Benjamin is a trained editor and has been working in content marketing and SEO since 2010.

Compact Guarantee

Many newsletters are excessively long. Not ours. We get straight to the point. Always with the aim of conveying the most important information – and being understandable to everyone. Even for non-techies.

Personal Guarantee

We discuss the AI transformation every day. In our podcast, on LinkedIn with our community, with our clients. We approach the change openly – and are excited about it. Our newsletter is professional – and at the same time personal.

What our Community Says about Us

The SEO Academy by Benjamin and Fabian is a true treasure trove for me. Even for someone with considerable SEO experience, I still encounter difficulties or simply lack the right idea for the next lever. In such moments, the precise templates, case studies, and resources of the Academy are a lifesaver for me. The in-depth content, combined with the expertise and approachable nature of Fabian and Benjamin, make the SEO Academy an indispensable tool in my arsenal. For anyone working in SEO, I can highly recommend this Academy. It is not only a learning platform but also a valuable source of inspiration, whether for beginners or professionals.

Florian Schmitz
Head of E-Commerce, MEB Internet GmbH

After my advanced training as an SEO Manager, I was looking for an opportunity to further deepen the knowledge I had acquired there in practice. I found exactly that in Fabian and Benjamin’s SEO Academy: They impart practical and well-founded SEO knowledge, always very close to real-world application and with very concrete examples. They do not make a secret of their methods and allow valuable insights into their own work. My conclusion: a very practical SEO learning project that delivers on its promises and is also fun because you get to work with truly nice people!

Heike Gruber
SEO Manager & Editor-in-Chief, wvgw Wirtschafts- und Verlagsgesellschaft

A worthwhile SEO training! The SEO Academy. For over a year, I have been listening to the podcast (“Content Performance Podcast”) by Benjamin O’Daniel and Fabian Jaeckert and have listened to some of the over 250 episodes. The free content convinced me that the Academy would be worthwhile for my next step into self-employment as a freelancer. And it has been. I was able to expand my basic knowledge in the SEO Roadmap and have already achieved great results with my clients. Through the Q&As in the Academy, you also have the advantage of asking additional burning questions. I can only recommend the Academy and the podcast.

Antonio Blago
Analyst and SEO for personal trainers, coaches, and consultants

To further my education in SEO, I was looking for experts in this field. Initially, I became aware of Benjamin and Fabian through the podcast “Content Performance”. That was my first ‘WOW moment’ – Benjamin and Fabian are not only excellent at conveying their expert knowledge. The decision to enroll in the SEO Academy was quickly made. I have been participating for about two months now and am thrilled! I find the structure and navigation of the SEO Academy very clear. The content is conveyed clearly and with a focus on the essentials in the form of texts, videos, tables, etc. The opportunity to ask my questions in the SEO Open Hour is great. For me, participating in the SEO Academy has been a great benefit!

Evgeniya Zaunbrecher
Web Designer and Photographer

I look back with great satisfaction on the SEO project that we carried out with Benjamin and Fabian. Firstly, the collaboration was on a very pleasant, goal-oriented level. Secondly, the consultation was structured in such a way that we could immediately start with the implementation. We received very concrete optimization suggestions that were tailored to our internal capacities and therefore realistically implementable. Even though only a few months have passed, we can already see the first results of our work in the Google rankings. Traffic for our relevant keywords is steadily increasing, and we still have enough concrete work packages from Benjamin in the pipeline to boost our site. Furthermore, through the consultation, we have acquired so much internal SEO know-how that we can now optimize our site independently. And most importantly: Visitor numbers have doubled – with correspondingly positive effects on sales.

Mark Mauderer
Digital Marketing Manager, Bierbaum Proenen

You won’t find this combination of high-quality texts, understandable videos, and informative podcasts with any other SEO experts. Benjamin and Fabian can provide detailed answers to every question and have helped me significantly in many situations. Furthermore, they are simply personable individuals.

Thomas Wagner
Editor-in-Chief Protector, Schlütersche Media Group