Block or allow AI bots? Here is what the Top 200 websites do. Interview with Christian Rieber
AI systems have their own crawlers to read websites. How do SEO leads handle this? You can take a closer…
Magazine
Our new professional book: Behind the scenes
Write a professional book? We avoided that for a long time—and for good reasons. Now we have done it after…
We have developed our own GEO Analysis Tool – here’s how you can use it
Every day, we work with AI visibility tools. We test the tools, work with them, and use them in consulting…
How are AI Monitoring Tools Evolving? RealTalk with David Mühlenweg from Finseo
What happens behind the scenes of the new AI monitoring tools? What specific technical challenges do providers face? We discuss…
From backlinks to source optimization: Interview with Matthäus Michalik on off-page GEO
“Where can I, as a brand, take place on external platforms?” We discuss this with Matthäus Michalik, because AI systems…
How does prompt research work? An introduction
Have you ever entered a prompt about your own products in ChatGPT? Practically everyone has done that. Just like in…
Prompt search volume: Real data or all guessed?
Every keyword has a search volume. We know how often a search term is entered into Google. But what about…
What is the point of gated content in the age of AI?
For years, white papers, checklists, and webinar recordings were considered reliable “gated content.” But the engine is sputtering. The content…
Mastering AI Visibility: How Marketing Managers are Currently Redefining Their Roles
What impact does the rise of AI systems have on the marketing profession? In our consulting projects, we observe a…
What AI Crawlers Really Read [Study]: Interview with Julio C. Guevara
How well do structured data help with AI visibility? This is currently being discussed in the SEO industry. And not…