5 Common Mistakes in Prompt Selection [Our Analysis]
Many prompt monitorings are a waste of money. Because they check the wrong prompts. Or rely on old SEO habits.…
Magazine
AI Leads: How Your Tracking Fails – and How to Fix It
At its core, every marketing department has the same task: build reach, generate inquiries, and ultimately increase sales. What role…
We were missing this GEO tool. So we developed it ourselves
Prompt & keyword research, ranking, and AI analysis: As GEO and SEO consultants, we work with professional software every day.…
GEO Monitoring: Which AI models should you monitor?
ChatGPT, Claude, Gemini, Copilot: The list of systems suitable for AI monitoring is growing longer. Many companies decide surprisingly subjectively.…
Keywords That Will Disappear Forever
Billions of people now use AI systems like ChatGPT or Google’s AI mode. Yet the SEO world still clings to…
What Is the Future of How-To Content? Our Take for 2026
How-to content has been considered the gold standard in content marketing for the past 25 years. The formula: Create helpful…
3 tips on how to combine SEO with GEO
SEO and GEO have many differences—but also similarities. When it comes to AI optimization, you can adopt a lot from…
GEO Case Study: 46.7% AI Visibility in 7 Days
How can we use a concrete example to show how optimization for increased AI visibility works? And in a realistic…
Block or allow AI bots? Here is what the Top 200 websites do. Interview with Christian Rieber
AI systems have their own crawlers to read websites. How do SEO leads handle this? You can take a closer…
Our new professional book: Behind the scenes
Write a professional book? We avoided that for a long time—and for good reasons. Now we have done it after…