How are AI Monitoring Tools Evolving? RealTalk with David Mühlenweg from Finseo
What happens behind the scenes of the new AI monitoring tools? What specific technical challenges do providers face? We discuss…
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From backlinks to source optimization: Interview with Matthäus Michalik on off-page GEO
“Where can I, as a brand, take place on external platforms?” We discuss this with Matthäus Michalik, because AI systems…
How does prompt research work? An introduction
Have you ever entered a prompt about your own products in ChatGPT? Practically everyone has done that. Just like in…
Prompt search volume: Real data or all guessed?
Every keyword has a search volume. We know how often a search term is entered into Google. But what about…
What is the point of gated content in the age of AI?
For years, white papers, checklists, and webinar recordings were considered reliable “gated content.” But the engine is sputtering. The content…
Mastering AI Visibility: How Marketing Managers are Currently Redefining Their Roles
What impact does the rise of AI systems have on the marketing profession? In our consulting projects, we observe a…
What AI Crawlers Really Read [Study]: Interview with Julio C. Guevara
How well do structured data help with AI visibility? This is currently being discussed in the SEO industry. And not…
ChatGPT vs. AI Mode: Who provides the best buying advice?
“I’m looking for a leaf blower.” A simple sentence that we entered into two AI systems: ChatGPT and Google’s AI…
GEO Tech: how to Make your Website AI-Ready
How can we technically optimize our website for increased AI visibility? This is a question many SEO and marketing managers…
AI cites Wikipedia. How do companies deal with it? Interview with Jörg Niethammer
What sources do AI systems draw on when generating their answers? At the forefront: Wikipedia. We see this time and…