LinkedIn Workshop: for more Organic Reach

On LinkedIn, You Can Achieve Significant Reach – without Running Ads. This is Done with Professional Expertise – and the Right Content Formats. This is Exactly What We Demonstrate in our Individually Designed LinkedIn Workshop for Marketing Teams, Executives, or Solopreneurs. Completely Remote.

Our LinkedIn Workshop: What’s Included

Optimizing your LinkedIn Profile

The personal profile is the basis for LinkedIn activities. This area is often still underdeveloped. Significantly greater reach can be achieved through one’s own profile than through company pages. A professional LinkedIn profile also increases the Social Selling Index (SSI), which in turn forms an important basis for high reach.

Building your Own Network

The advantage of LinkedIn: You can build connections very strategically. However, this also means that many spammers are active. We show you how to build relevant connections in a smart way.

Developing your Own Content

What should I publish on LinkedIn? What content works well? We provide practical examples – from engagement to lead-generating content. We prepare concrete content ideas and formats suitable for our participants’ personal profiles. We demonstrate efficient content processes.

Benjamin O’Daniel and Fabian Jaeckert have been working in online marketing for over ten years.

Who our LinkedIn Workshop is For

Our focus is on showing CEOs, managing directors, and executives how they can use LinkedIn to generate more reach for their company – and thereby also qualified leads.

The central instrument is the individual’s professional and career-related content. You score with your experience, your expertise, and your unique style. Targeted and confident.

This is not suitable for everyone. We do not train sales teams who want to make cold inquiries. Nor do we help improve anonymous company pages. And we do not offer LinkedIn Ads – i.e., running advertisements. There are other providers for that.

Our focus is on the organic reach of individuals who are themselves willing to take this step deliberately.

An example of a professional post that generated over two thousand views and a discussion among industry opinion leaders.

Our Philosophy: Action over Words

Many workshops are rather theoretical and general in structure. That’s not really our style. In our LinkedIn seminar, we work individually and operationally.

This means: We have LinkedIn open, work on the profile, discuss concrete topic ideas, potential texts, and also post contributions. It is a hands-on workshop. There is definitely not a single PowerPoint slide.

We know this doesn’t suit everyone. But our aim is for you to be smarter at the end AND leave with concrete results.

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Good Reasons for our LinkedIn Workshop

Organic Reach

LinkedIn campaigns are effective, but also correspondingly expensive. With your own content strategy for personal profiles, you can generate organic, unpaid reach and also leads in an alternative way.

Individually Adapted

We offer our LinkedIn seminar for individual entrepreneurs. We familiarize ourselves with the topics beforehand and adapt the workshop content, bringing concrete suggestions.

Content Ideas

Typically promotional posts hardly work on LinkedIn. Content marketing is the right approach, tailored to the individual. We discuss this using examples and bring individually prepared content ideas.

Compact Introduction

We explain the basics. Compact and to the point. After that, we go straight into implementation. Because LinkedIn is all about “doing.” Our goal: Every participant leaves without inhibitions and with a clear plan to get back to work.

Our LinkedIn Workshop – References

We work with CEOs, managing directors, and executives. In a trusting atmosphere – and often behind the scenes. That’s why we are very pleased when participants also report how the LinkedIn workshop with us went, how we jointly developed a content strategy, and what they learned.

Fabian and Benjamin helped us, among other things, to develop our LinkedIn strategy. Their support enabled us to get off to a very good start! Motivational support was also provided! Thank you for that 🙂 Selin & Stefan

Selin Neefischer

Founder & Managing Director, SEAlyzer

LinkedIn is a very good business network. However, as is often the case, the devil is in the details. Therefore, I analyzed my LinkedIn account together with Fabian Jaeckert and Benjamin O’Daniel and developed a content strategy tailored to my objectives. In the workshop, we worked hands-on on the profile, planned, and published posts. The content offers a very good balance of theory and tangible results. We also had a lot of fun!

Christian Twardawa

Managing Director and Coach, Business Barista

About Us and our LinkedIn Activities

Fabian Jaeckert

Fabian is an online marketer through and through. His professional roots are in technology, including Typo3 development. On LinkedIn, he enjoys sharing technical topics around tools and hacks, sharing professional articles from online marketing, and commenting on debates in search engine optimization.

LinkedIn Profile of Fabian Jaeckert

Example of a post: How quickly does new content rank?

Benjamin O’Daniel

As a trained editor, copywriter, and content marketing manager, Benjamin deals with all topics related to content creation. On LinkedIn, he shares his personal thoughts on marketing, exciting case studies on content marketing, and highlights from podcast discussions.

LinkedIn Profile of Benjamin O’Daniel

Example of a post: What makes good content?

How our LinkedIn Marketing Day Seminar Works

Completely Remote

We conduct our workshop entirely remotely. This offers several advantages: We can work together directly on the shared screen. And we can record the workshop. We have professional studio microphones, which allows us to ensure high-quality audio transmission.

Preliminary Kick-off

In a preliminary kick-off meeting, we get to know the company and the participants. Based on this, we develop ideas in advance for potential content, lead strategies, and network building. This is how we individually adapt our LinkedIn workshop.

Preparation

We prepare the workshop individually. This means: We focus on the company’s goals, profiles, and orientation. From this, we develop concrete topic ideas for LinkedIn posts.

Workshop

We meet via Zoom and conduct the workshop. We show concrete examples of posts that demonstrably work and explain the approaches behind them. Subsequently, we present our posting ideas for the company and the individuals behind it and draft an initial content plan.

Examples of LinkedIn Posts and Their Organic Reach

In these Podcast Episodes, We Discuss LinkedIn

How a LinkedIn Post Takes Off

A post by Benjamin achieved significant reach on LinkedIn – specifically over 60,000 views and over 1,000 interactions. Why was this post so successful? How do we develop content? We discuss this in this episode – using the example.

Why We Don't Care about the SSI

The Social Selling Index (SSI) on LinkedIn is considered a central means for more organic reach. But is it the right strategy to only look at this metric – or even to deliberately manipulate it? We take a different approach – and discuss it in this episode.

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