Every day, we work with AI visibility tools. We test the tools, work with them, and use them in consulting and in our Academy. And time and again, we have…
What happens behind the scenes of the new AI monitoring tools? What specific technical challenges do providers face? We discuss this with David Mühlenweg, founder of Finseo. An open ‘real…
“Where can I, as a brand, take place on external platforms?” We discuss this with Matthäus Michalik, because AI systems often access external sources from the internet. What are these…
Have you ever entered a prompt about your own products in ChatGPT? Practically everyone has done that. Just like in the past, many people queried individual search terms on Google…
Every keyword has a search volume. We know how often a search term is entered into Google. But what about prompts? Do we also know what users enter into AI…
What impact does the rise of AI systems have on the marketing profession? In our consulting projects, we observe a clear trend: Marketing managers are starting to build new competencies…
How well do structured data help with AI visibility? This is currently being discussed in the SEO industry. And not only there: Many agencies and specialists are currently developing strategies…
The SEO world is changing: What role will Google play in the future? How do we optimize for AI systems? How do we get started, and what measures are pending?…
Imagine this: You are an SEO executive, earning a six-figure salary at a corporation – and you throw it all away. For an AI startup. Sounds crazy? Not for Malte…
Der Podcast
Ein Tekkie und ein Kreativer sprechen darüber, was in SEO und Online-Marketing läuft – und was nicht. Jeden Montag eine halbe Stunde.