GEO Tools

We have developed our own GEO Analysis Tool – here’s how you can use it

23. February 2026

Every day, we work with AI visibility tools. We test the tools, work with them, and use them in consulting and in our Academy. And time and again, we have encountered structural limitations. That’s why we developed our own GEO…

Zur Episode

How are AI Monitoring Tools Evolving? RealTalk with David Mühlenweg from Finseo

9. February 2026

geo, GEO Tools, Interviews

What happens behind the scenes of the new AI monitoring tools? What specific technical challenges do providers face? We discuss this with David Mühlenweg, founder of Finseo. An open ‘real talk’ from the engine room. Topics we discuss: Where do…

Zur Episode

From backlinks to source optimization: Interview with Matthäus Michalik on off-page GEO

26. January 2026

geo, GEO Tools, Interviews, PR

“Where can I, as a brand, take place on external platforms?” We discuss this with Matthäus Michalik, because AI systems often access external sources from the internet. What are these sources and what opportunities do companies have to influence them?…

Zur Episode

How does prompt research work? An introduction

12. January 2026

geo, GEO Tools, Prompts

Have you ever entered a prompt about your own products in ChatGPT? Practically everyone has done that. Just like in the past, many people queried individual search terms on Google and checked whether they appeared there. Prompt research, on the…

Zur Episode

Prompt search volume: Real data or all guessed?

5. January 2026

geo, GEO Tools, Prompts

Every keyword has a search volume. We know how often a search term is entered into Google. But what about prompts? Do we also know what users enter into AI systems? Which terms are used how often? The new AI…

Zur Episode

Mastering AI Visibility: How Marketing Managers are Currently Redefining Their Roles

1. December 2025

AI search, GEO Tools

What impact does the rise of AI systems have on the marketing profession? In our consulting projects, we observe a clear trend: Marketing managers are starting to build new competencies – and redefine their role. They are becoming coordinators for…

Zur Episode

What AI Crawlers Really Read [Study]: Interview with Julio C. Guevara

17. November 2025

geo, GEO Technik, GEO Tools

How well do structured data help with AI visibility? This is currently being discussed in the SEO industry. And not only there: Many agencies and specialists are currently developing strategies and measures for this new field of work. For example,…

Zur Episode

“SEO is the Foundation for AI Visibility”: Interview with David Konitzny

8. September 2025

geo, GEO Tools, Interviews

The SEO world is changing: What role will Google play in the future? How do we optimize for AI systems? How do we get started, and what measures are pending? We discuss this with David Konitzny. David is an experienced…

Zur Episode

GEO Tools

We have developed our own GEO Analysis Tool – here’s how you can use it

How are AI Monitoring Tools Evolving? RealTalk with David Mühlenweg from Finseo

From backlinks to source optimization: Interview with Matthäus Michalik on off-page GEO

How does prompt research work? An introduction

Prompt search volume: Real data or all guessed?

Mastering AI Visibility: How Marketing Managers are Currently Redefining Their Roles

What AI Crawlers Really Read [Study]: Interview with Julio C. Guevara

“SEO is the Foundation for AI Visibility”: Interview with David Konitzny

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