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17. November 2025

What AI Crawlers Really Read [Study]: Interview with Julio C. Guevara

How well do structured data help with AI visibility? This is currently being discussed in the SEO industry. And not only there: Many agencies and specialists are currently developing strategies…

10. November 2025

ChatGPT vs. AI Mode: Who provides the best buying advice?

“I’m looking for a leaf blower.” A simple sentence that we entered into two AI systems: ChatGPT and Google’s AI Mode. Central question: Which AI provides the better buying advice?…

27. October 2025

GEO Tech: how to Make your Website AI-Ready

How can we technically optimize our website for increased AI visibility? This is a question many SEO and marketing managers are currently asking. Numerous suggestions are being discussed: from Schema…

6. October 2025

From Chat to Checkout: how Online Shops Will Sell via ChatGPT in the Future

Shopping directly via ChatGPT – that will soon be the new reality. OpenAI has introduced the Agentic Commerce Protocol. Users can order products directly within the app. The product recommendations…

Conversational Shopping ChatGPT GEO LLMO Case

22. September 2025

Why SEO is a Part of GEO – and not the other Way Around

In the SEO world, we observe an interesting pattern: optimization for AI systems is considered a sub-discipline of SEO. According to the motto: Let’s keep doing this for a bit.…

15. September 2025

No, GEO Texts are not SEO Texts

How do you optimize your content for AI systems? Which “GEO rules” apply here? Regarding this central question, we observe an interesting phenomenon in the SEO industry: Many are certain…

8. September 2025

“SEO is the Foundation for AI Visibility”: Interview with David Konitzny

The SEO world is changing: What role will Google play in the future? How do we optimize for AI systems? How do we get started, and what measures are pending?…

1. September 2025

GEO & LLMO KPIs: how Do You Measure your Success in AI Visibility?

Many companies want their products to be recommended in AI systems like ChatGPT, Copilot, and Gemini. Specifically, when their target audience searches for them. But how does one measure the…

25. August 2025

The GEO Visibility of Favikon (Case Study)

Do companies get clicks via AI systems? And if so, through which specific strategies and measures? These questions are completely new territory. A very interesting example has now been published…

7. July 2025

“GEO Will be 100 Times Stronger than SEO”: Interview with Malte Landwehr, CMO of Peec AI

Imagine this: You are an SEO executive, earning a six-figure salary at a corporation – and you throw it all away. For an AI startup. Sounds crazy? Not for Malte…

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