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27. April 2026

3 tips on how to combine SEO with GEO

SEO and GEO have many differences—but also similarities. When it comes to AI optimization, you can adopt a lot from SEO in terms of approach. What exactly—that is what we…

9. March 2026

Our new professional book: Behind the scenes

Write a professional book? We avoided that for a long time—and for good reasons. Now we have done it after all and published a book. The title is “Generative Engine…

Generative Engine Optimization Fabian Jaeckert Benjamin O'Daniel

23. February 2026

We have developed our own GEO Analysis Tool – here’s how you can use it

Every day, we work with AI visibility tools. We test the tools, work with them, and use them in consulting and in our Academy. And time and again, we have…

9. February 2026

How are AI Monitoring Tools Evolving? RealTalk with David Mühlenweg from Finseo

What happens behind the scenes of the new AI monitoring tools? What specific technical challenges do providers face? We discuss this with David Mühlenweg, founder of Finseo. An open ‘real…

Finseo AI Analytics and Monitoring Tool Interview with David Mühlenweg

26. January 2026

From backlinks to source optimization: Interview with Matthäus Michalik on off-page GEO

“Where can I, as a brand, take place on external platforms?” We discuss this with Matthäus Michalik, because AI systems often access external sources from the internet. What are these…

12. January 2026

How does prompt research work? An introduction

Have you ever entered a prompt about your own products in ChatGPT? Practically everyone has done that. Just like in the past, many people queried individual search terms on Google…

5. January 2026

Prompt search volume: Real data or all guessed?

Every keyword has a search volume. We know how often a search term is entered into Google. But what about prompts? Do we also know what users enter into AI…

8. December 2025

3 Years of ChatGPT: Why is Google Doing So Little?

ChatGPT was launched three years ago – and has been delivering one product innovation after another ever since. And that’s despite the fact that Google is actually on the same…

1. December 2025

Mastering AI Visibility: How Marketing Managers are Currently Redefining Their Roles

What impact does the rise of AI systems have on the marketing profession? In our consulting projects, we observe a clear trend: Marketing managers are starting to build new competencies…

24. November 2025

Who Manages AI Sources: PR, Social, SEO?

Whether it’s ChatGPT, Google AI Mode, or Perplexity, all AI systems access external sources. These sources significantly influence the content of AI responses. They are a crucial factor in determining…

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