Content Marketing

Everyone is Doing Content Marketing. However, there is Still much Uncertainty. What Yields What Results? Our Podcast Episodes on Content Marketing:

What is the point of gated content in the age of AI?

For years, white papers, checklists, and webinar recordings were considered reliable “gated content.” But the engine is sputtering. The content is still offered in exchange for an email address. But…
Gated content under pressure

Who Manages AI Sources: PR, Social, SEO?

Whether it’s ChatGPT, Google AI Mode, or Perplexity, all AI systems access external sources. These sources significantly influence the content of AI responses. They are a crucial factor in determining…
AI Source Optimization

No, GEO Texts are not SEO Texts

How do you optimize your content for AI systems? Which “GEO rules” apply here? Regarding this central question, we observe an interesting phenomenon in the SEO industry: Many are certain…
ChatGPT Response Example

Ranch Style SEO vs. Skyscraper

Developing content hubs – this is a core task in SEO and content marketing. The approach behind it: building visibility with relevant topics that the target audience searches for. Many…
Ranch Style SEO Beispiel