Content Marketing

Everyone is Doing Content Marketing. However, there is Still much Uncertainty. What Yields What Results? Our Podcast Episodes on Content Marketing:

What is the point of gated content in the age of AI?

15. December 2025

Content Marketing, Leads

For years, white papers, checklists, and webinar recordings were considered reliable “gated content.” But the engine is sputtering. The content is still offered in exchange for an email address. But fewer and fewer users are actually filling out the forms.…

Zur Episode

Who Manages AI Sources: PR, Social, SEO?

24. November 2025

Content Marketing, geo, PR

Whether it’s ChatGPT, Google AI Mode, or Perplexity, all AI systems access external sources. These sources significantly influence the content of AI responses. They are a crucial factor in determining whether a brand is mentioned or remains invisible. This gives…

Zur Episode

AI cites Wikipedia. How do companies deal with it? Interview with Jörg Niethammer

20. October 2025

Content Marketing, Interviews

What sources do AI systems draw on when generating their answers? At the forefront: Wikipedia. We see this time and again in consulting projects. This can turn out well – or go completely wrong. For example, when the AI makes…

Zur Episode

No, GEO Texts are not SEO Texts

15. September 2025

Content Marketing, geo

How do you optimize your content for AI systems? Which “GEO rules” apply here? Regarding this central question, we observe an interesting phenomenon in the SEO industry: Many are certain that already known SEO rules apply. Motto: Those who optimize…

Zur Episode

Content Optimization: the Old SEO Playbook is Obsolete. Here are the Alternatives

18. August 2025

Content Marketing, SEO Strategy

Content optimization used to be a fixed – and very profitable – task in SEO. Old articles that had been ranking for a long time were updated and expanded. The result: Google rankings almost always improved – and with them,…

Zur Episode

Google’s New AI Mode: how it Works – and What Changes in SEO

30. June 2025

AI search, Content Marketing, SEO Strategy, Technical SEO

The new AI Mode will change search – that much is certain. Google will then look like ChatGPT. How should marketing deal with this? What changes in SEO, website traffic, and user behavior? We discuss this in this podcast episode.…

Zur Episode

What Future Does SEO Content Have? Interview with Elena Geiger

12. May 2025

AI search, Content Marketing, Interviews

Is AI Killing Content Marketing? What happens to content when no one clicks anymore? Instead, Google summarizes everything with its AI Overviews or ChatGPT with its AI answers? Everyone is currently discussing this very fundamental question. The spectrum ranges from…

Zur Episode

What Do Content Creators Do in Companies? 3 Hidden Core Tasks

18. November 2024

Content Marketing, LinkedIn

Companies need content managers – and are hiring in this direction: Approximately 450 jobs with the title “Content Creator” can currently be found, for example, on the Stepstone platform. But what should a Content Creator actually be able to do…

Zur Episode

One Year, 250 Posts: 7 LinkedIn Developments We are Currently Observing

26. August 2024

Content Marketing, LinkedIn

Every week, we publish two to three posts on LinkedIn. The platform is an integral part of our content strategy – and we regularly discuss how LinkedIn is changing. Today, we summarize these discussions. How is the platform evolving? What…

Zur Episode

Ranch Style SEO vs. Skyscraper

19. August 2024

ChatGPT, Content Marketing, Content Performance, SEO Strategy

Developing content hubs – this is a core task in SEO and content marketing. The approach behind it: building visibility with relevant topics that the target audience searches for. Many questions arise during the conceptualization phase: Which and how many…

Zur Episode

Content Marketing

What is the point of gated content in the age of AI?

Who Manages AI Sources: PR, Social, SEO?

AI cites Wikipedia. How do companies deal with it? Interview with Jörg Niethammer

No, GEO Texts are not SEO Texts

Content Optimization: the Old SEO Playbook is Obsolete. Here are the Alternatives

Google’s New AI Mode: how it Works – and What Changes in SEO

What Future Does SEO Content Have? Interview with Elena Geiger

What Do Content Creators Do in Companies? 3 Hidden Core Tasks

One Year, 250 Posts: 7 LinkedIn Developments We are Currently Observing

Ranch Style SEO vs. Skyscraper

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