Content Performance

What Can be Achieved with Content? What Goals Do We Associate with which Content – and how Do We Measure Success? This is What Content Performance is about. Here are our Relevant Podcast Episodes.

Ranch Style SEO vs. Skyscraper

Developing content hubs – this is a core task in SEO and content marketing. The approach behind it: building visibility with relevant topics that the target audience searches for. Many…
Ranch Style SEO Beispiel

3 LinkedIn Myths We Debunk with Case Studies

Anyone who engages with LinkedIn professionally – meaning they have a content strategy and regularly publish posts there – repeatedly encounters advice that isn’t entirely perfect. Okay, that was the…

Writing Website Texts: 5 Levels

Writing website texts: At first glance, this sounds like a simple matter. But anyone who has ever sat in front of a blank Word document knows: Website texts don’t write…