Interviews

In our Online Marketing Podcast, We Regularly Interview Industry Insiders and Experts from Online Marketing and SEO. Strategies, Examples, and Practical Tips Firsthand. Here is an Overview of all SEO Interviews.

How are AI Monitoring Tools Evolving? RealTalk with David Mühlenweg from Finseo

9. February 2026

geo, GEO Tools, Interviews

What happens behind the scenes of the new AI monitoring tools? What specific technical challenges do providers face? We discuss this with David Mühlenweg, founder of Finseo. An open ‘real talk’ from the engine room. Topics we discuss: Where do…

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From backlinks to source optimization: Interview with Matthäus Michalik on off-page GEO

26. January 2026

geo, GEO Tools, Interviews, PR

“Where can I, as a brand, take place on external platforms?” We discuss this with Matthäus Michalik, because AI systems often access external sources from the internet. What are these sources and what opportunities do companies have to influence them?…

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AI cites Wikipedia. How do companies deal with it? Interview with Jörg Niethammer

20. October 2025

Content Marketing, Interviews

What sources do AI systems draw on when generating their answers? At the forefront: Wikipedia. We see this time and again in consulting projects. This can turn out well – or go completely wrong. For example, when the AI makes…

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“SEO is the Foundation for AI Visibility”: Interview with David Konitzny

8. September 2025

geo, GEO Tools, Interviews

The SEO world is changing: What role will Google play in the future? How do we optimize for AI systems? How do we get started, and what measures are pending? We discuss this with David Konitzny. David is an experienced…

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“GEO Will be 100 Times Stronger than SEO”: Interview with Malte Landwehr, CMO of Peec AI

7. July 2025

AI search, Interviews, SEO Tools

Imagine this: You are an SEO executive, earning a six-figure salary at a corporation – and you throw it all away. For an AI startup. Sounds crazy? Not for Malte Landwehr. We speak with Malte about his doubts regarding SEO…

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From Engagement to Subscriptions: how ZEIT Grows Sustainably – Interview with Olaf Seydel

19. May 2025

Content Performance, Interviews, SEO Case Study, SEO Strategy

Many media houses are struggling with digital transformation. For website traffic, this means: it must convert – for example, into digital subscriptions. DIE ZEIT implements this very successfully. What is the success formula behind it? We speak with Olaf Seydel…

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What Future Does SEO Content Have? Interview with Elena Geiger

12. May 2025

AI search, Content Marketing, Interviews

Is AI Killing Content Marketing? What happens to content when no one clicks anymore? Instead, Google summarizes everything with its AI Overviews or ChatGPT with its AI answers? Everyone is currently discussing this very fundamental question. The spectrum ranges from…

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The SEO Success of MediamarktSaturn: Interview with Tamara Heinz

17. February 2025

Interviews, SEO Strategy

Anyone who ranks #1 for keywords like “iPhone”, “washing machine”, or “refrigerator” must be doing a lot right. No wonder we became curious, as these three keywords alone are searched over 100,000 times a month on Google. And right at…

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Survey: What SEO Professionals are Working on in 2025

6. January 2025

Interviews, SEO Strategy

What are SEO professionals working on in 2025? We surveyed our network on this topic. We find the responses incredibly insightful and diverse. On the one hand, because many SEO managers are actively responding to new developments. On the other…

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SEO in the Financial Sector: Interview with Wolfgang Köhler

16. December 2024

Brand Search, Interviews, SEO Case Study, SEO Strategy

Wolfgang Köhler once led the SEO and content team for Sparkasse.de. Today, he is Director Marketing & Growth for Impleco, a joint venture of cooperative banks that manages and develops a platform for leads and software. Wolfgang is a very…

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Interviews

How are AI Monitoring Tools Evolving? RealTalk with David Mühlenweg from Finseo

From backlinks to source optimization: Interview with Matthäus Michalik on off-page GEO

AI cites Wikipedia. How do companies deal with it? Interview with Jörg Niethammer

“SEO is the Foundation for AI Visibility”: Interview with David Konitzny

“GEO Will be 100 Times Stronger than SEO”: Interview with Malte Landwehr, CMO of Peec AI

From Engagement to Subscriptions: how ZEIT Grows Sustainably – Interview with Olaf Seydel

What Future Does SEO Content Have? Interview with Elena Geiger

The SEO Success of MediamarktSaturn: Interview with Tamara Heinz

Survey: What SEO Professionals are Working on in 2025

SEO in the Financial Sector: Interview with Wolfgang Köhler

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