How can companies analyze and monitor their AI visibility? And use that data to develop strategies and take action? That’s exactly why new AI visibility tools are currently being developed. We’ve tested numerous AI monitoring tools—and have since developed our own. It’s called J.O.E. (Jaeckert O’Daniel Engine) and provides you with a comprehensive market overview of all brands and products in your prompt set.
This is a completely new market that is developing very dynamically. Here we tested two other tool providers: Peec AI and OtterlyAI. In this article, we discuss how we set up AI monitoring, why one needs to delve deep into the search journey for it – and what the tools are still lacking. From our perspective, such monitoring is the basis for GEO or LLMO, which is the optimization of visibility in AI systems.
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More InformationAI Visibility Tool J.O.E.
We’ve also developed our own AI visibility tool. We weren’t satisfied with the data quality or the features in existing tools. Plus, we wanted to offer our Academy members a tool of their own.
J.O.E. offers you:
- An overview of the market and competition: You can immediately see all (!) mentioned brands and all (!) mentioned products in your prompt set.
- In-depth database: We run multiple queries directly for each prompt. We average the results, because AI results aren’t always the same. This gives you immediate, in-depth insight into your AI visibility.
- Learning workshops: In our GEO Academy, we show you how to optimize your AI visibility. That means you get a tool and training all in one place.
Our tool is called J.O.E. – pronounced like the English first name “Joe” and an abbreviation for Jaeckert O’Daniel Engine. If you’re a member of our Academy, you can use it with three sets of 25 prompts per month. In J.O.E., you can view brand mentions, product mentions, sources, and fan-out queries. At the same time, we explain in our Academy’s live workshops how to use it to analyze and optimize your AI visibility.
So you get an AI visibility tool and training all in one place.
How Often are Companies Mentioned in ChatGPT?
In this example (see graphic), we created a set of questions or prompt searches in Peec AI. We evaluate which companies are mentioned how often in which responses. From the sum of all questions and answers, an “Industry Ranking” is generated, showing how often each company is mentioned.
Additionally, the “Sources” are provided. These are the sources that the respective AI system refers to in its answers or from which the AI answer is generated. This can later be a significant lever for AI optimization.
The prompts are regularly re-queried, and an average value is determined from them. You can also delve deeper into the tool and view the prompt results for individual questions. This is relevant because it also concerns where in the prompt the respective company is mentioned.
How Often are Search Prompts Entered?
A crucial sticking point in AI monitoring: Which questions, i.e., which prompts, should be monitored at all? The new AI tools do not provide data on how often prompts are entered, because the underlying AI systems do not offer interfaces for this.
But who wants to monitor questions or prompts that no user enters there? Of course, one can formulate questions on a theoretical level. But ultimately, that amounts to pure guesswork without a data basis.
We consider it very likely that users will behave analogously to their previous Google usage. They will therefore enter similar questions into the new AI systems to inform themselves and make purchasing decisions.
Therefore, we used a professional SEO tool (ahrefs) to identify keywords and questions that are being searched for. Through this research and combination with monthly search volume, we have a data-driven selection and also a way to prioritize. The individual questions or search prompts also need to be analyzed more closely to determine if they are even suitable for monitoring, because many AI answers do not feature any companies or offers at all.
From our perspective, AI monitoring requires a deep understanding of the search journey. SEO methods such as systematic keyword research form the basis for sound AI monitoring.
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More InformationHow are Companies Perceived by AI Systems?
Another aspect in AI monitoring tools: The context in which companies and their products are mentioned – specifically at the AI response level. For example, the OtterlyAI tool offers sentiment analysis for this. For the search prompts being monitored, it also shows how companies are mentioned (positively and negatively, each with examples).
Sentiment analysis thus provides quick insight into how companies are perceived in AI systems. This is crucial because, simply put, AI systems summarize the internet. More technically speaking: AI systems determine what the next most probable word is. And if the next most probable word is “expensive,” “controversial,” or “poor quality,” the respective company has a problem with its external perception.
GEO / LLMO: Two Strategies for AI Optimization
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We are Fabian Jaeckert (right) and Benjamin O’Daniel. For many years, we have worked as consultants for marketing teams. We combine two worlds: Fabian is the technical expert, and Benjamin handles all topics related to content development.
For anyone seeking an SEO sparring partner or comprehensive SEO consulting, Fabian and Benjamin are the perfect choice. As an in-house SEO expert, I sought competent SEO support and found it with them. During a very pleasant introductory meeting, we jointly developed an approach to establish SEO among the individual stakeholders and thereby gain more internal visibility for the subject. Based on this initial discussion and a joint kick-off with the stakeholders, they developed a sound SEO and content strategy for a product area. Since then, they have both supported me as sparring partners during implementation.
The collaboration with Fabian and Benjamin is a great pleasure for me and all project participants, as they are masters of their craft and bring immense passion for SEO. This combination is infectious and motivates everyone to achieve peak performance.
“How can we improve our SEO visibility? Today on Google and tomorrow perhaps already in AI systems?”
This fundamental question underlies every project for which we are brought on board.
This is precisely what we specialize in. We conduct GEO audits, develop prompt strategies, and content approaches. In doing so, we always focus on the core of the company. This is where the highest expertise and the most important business leverage lie. Learn more about our GEO & LLMO Consulting here.
We develop ready-to-implement action packages and present them in a structured and understandable way to the responsible parties in focus workshops. Subsequently, we support the in-house managers during implementation.
Sounds interesting?
We would be pleased to arrange a video conference for an introductory meeting (30 min).
