Many new AI monitoring tools are currently emerging. With them, companies can monitor their visibility in AI systems or language models. But what exactly should be monitored there? Which prompts should be monitored?
We discuss this in this podcast episode and in this article. Much from the traditional SEO world is no longer applicable. Classic keyword monitoring and new prompt monitoring differ fundamentally.
For this, we have developed our own prompt monitoring methodology, which we use for our clients. From our perspective, this will be the basis for GEO or LLMO. From analysis, through the derivation of measures, to success monitoring.
Example of GEO / LLMO Monitoring
We have tested a range of AI visibility tools tested. This chart shows the Peec AI tool, which we also use. Prompts can be created here. The responses generated in the AI systems are extracted. An industry ranking is created from the brands mentioned in the responses, indicating which brand is mentioned at which position with what sentiment.
The core problem: There is no data on prompts. This is because the providers of the language models have no interest in sharing this data. Keyword data only exists because Google has implemented an advertising system behind it, allowing ads to be placed on keywords. However, there are currently no advertising opportunities in language models. Whether there will be an opportunity in the future remains to be seen.
We set up such AI Visibility Monitoring with our clients as part of our GEO Consulting.
Prompts vs. Keywords: the Difference in Monitoring
Video: Example of International AI Brand Monitoring
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More InformationOur Prompt Monitoring System
We focus on transactional prompts in conjunction with “the best.” The point here is not that users necessarily enter “the best.” Our aim is to specifically trigger brand mentions within the AI system.
We combine this transactional prompt type with criteria. Specifically, the criteria that the AI system always queries on its own when interacting with users.
Thus, with a manageable number of prompts, we can generate a stable competitive comparison and, on a theoretical level, monitor a great many prompt variants at their core. It is likely that users enter millions of different prompts – always depending on which criteria are important to them in combination. Find out more in our consulting services and in our Academy.
We Advise Marketing Managers on SEO & GEO
For anyone seeking an SEO sparring partner or comprehensive SEO consulting, Fabian and Benjamin are the perfect choice. As an in-house SEO expert, I sought competent SEO support and found it with them. During a very pleasant introductory meeting, we jointly developed an approach to establish SEO among the individual stakeholders and thereby gain more internal visibility for the subject. Based on this initial discussion and a joint kick-off with the stakeholders, they developed a sound SEO and content strategy for a product area. Since then, they have both supported me as sparring partners during implementation.
The collaboration with Fabian and Benjamin is a great pleasure for me and all project participants, as they are masters of their craft and bring immense passion for SEO. This combination is infectious and motivates everyone to achieve peak performance.
I look back with great satisfaction on the SEO project that we carried out with Benjamin and Fabian. Firstly, the collaboration was on a very pleasant, goal-oriented level. Secondly, the consultation was structured in such a way that we could immediately start with the implementation. We received very concrete optimization suggestions that were tailored to our internal capacities and therefore realistically implementable. Even though only a few months have passed, we can already see the first results of our work in the Google rankings. Traffic for our relevant keywords is steadily increasing, and we still have enough concrete work packages from Benjamin in the pipeline to boost our site. Furthermore, through the consultation, we have acquired so much internal SEO know-how that we can now optimize our site independently. And most importantly: Visitor numbers have doubled – with correspondingly positive effects on sales.
SEO & GEO: our Input Every Monday
