SEO Case Study

From Engagement to Subscriptions: how ZEIT Grows Sustainably – Interview with Olaf Seydel

19. May 2025

Content Performance, Interviews, SEO Case Study, SEO Strategy

Many media houses are struggling with digital transformation. For website traffic, this means: it must convert – for example, into digital subscriptions. DIE ZEIT implements this very successfully. What is the success formula behind it? We speak with Olaf Seydel…

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SEO in the Financial Sector: Interview with Wolfgang Köhler

16. December 2024

Brand Search, Interviews, SEO Case Study, SEO Strategy

Wolfgang Köhler once led the SEO and content team for Sparkasse.de. Today, he is Director Marketing & Growth for Impleco, a joint venture of cooperative banks that manages and develops a platform for leads and software. Wolfgang is a very…

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The Amazing SEO Success of the Cake Startup Uni-Cake

21. October 2024

Brand Search, SEO Case Study, SEO Strategy

Did nothing for SEO – yet achieved top rankings: This is also possible. How? The example of “Unicake” demonstrates this. The cake startup from Mannheim has built up valuable Google rankings, without any targeted optimization being apparent. How can this…

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SEO Case Study

From Engagement to Subscriptions: how ZEIT Grows Sustainably – Interview with Olaf Seydel

SEO in the Financial Sector: Interview with Wolfgang Köhler

The Amazing SEO Success of the Cake Startup Uni-Cake

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