SEO Workshop: Online and Customized for your Company

In almost all SEO Workshops, Participants Attend in Larger Groups and Receive General Tips and Advice on Search Engine Optimization. Little is Retained. That is why We Take a Different Approach: We Offer Customized SEO Workshops for Companies. Online. With a Customized SEO Strategy and a Concrete Action Plan. The Result: a Precisely Tailored Plan for more Traffic and Leads via Google.

Three Common Problems with SEO Workshops and SEO Seminars

Too much Theory

Many SEO seminars are pure theory. Countless PowerPoint slides explain how Google generally works. But what does that mean for your own company? What is the individual situation of the participant? This cannot be addressed, as it would exceed the scope.

They Don't Follow Through

Undoubtedly, there are many good SEO workshops. But what we hear repeatedly is: those responsible return to their daily work – and initially have other things to do. After a few weeks, one looks at their notes and realizes that they actually do not know what concrete actions to take.

Follow-up Questions

A general SEO workshop is often intensive. However, afterwards, much is forgotten. That is why we record our customized SEO workshops. This way, you can watch the video later. Furthermore, the customized presentations and developed keyword lists, and much more, are available.

SEO Strategy Workshop: our Approach

Kick-off
We begin each SEO workshop with a kick-off. We meet for one hour via video conference. Here we have a specific questionnaire. The goal is for us to understand how the respective company is structured, what products it offers, and how SEO and content have been handled so far.
SEO Concept
Subsequently, we develop a customized SEO strategy with an action plan. For this, we research keywords, among other things, conduct a competitor analysis, analyze the existing Google rankings and the content on the website. From this, we develop a concrete plan for the SEO optimization of the website.
Online Workshop
We present the results of our work to those responsible in a customized SEO workshop. We explain step by step what the initial situation looks like and what needs to be done to achieve more visibility on Google. Specifically: More visitors and also more leads or sales. Subsequently, we answer questions.
Ongoing Support
After the customized SEO workshop, there is the possibility for us to support those responsible with the implementation. For this, we offer SEO mentoring. Part of the mentoring includes follow-up workshops and access to our exclusive SEO Academy. There, we have stored learning content online. You can flexibly learn specific SEO topics for a whole year, such as keyword research. But this is within the framework of the SEO strategy we have developed.

We have been conducting SEO workshops for many years. Fabian Jaeckert (right) is a technical search engine optimizer. Benjamin O’Daniel is a trained editor and specializes in Content SEO. We develop SEO strategies and put together concrete SEO action plans for those responsible in marketing and sales who manage their company’s website.

We would be happy to arrange a 30-minute introductory SEO call via video conference. If you fill out the contact form, we will suggest two dates for an introductory meeting.

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What our Customers Say about our SEO Workshops

For our online magazine, we had often approached SEO based on gut feeling until now. Now we wanted to professionalize it. Fabian and Benjamin, during an SEO sparring session, demonstrated our ranking potential and outlined the specific content adjustments required to enhance our rankings and boost our traffic. They showed us how to better integrate SEO into our daily editorial routine and within the team. Many thanks for the excellent online workshop and your valuable input for our SEO strategy.

Jenny Ritter

Managing Director, 22places

After a website relaunch, we as a brand wanted to tackle SEO. For this, we specifically sought support. Benjamin and Fabian developed technical optimizations and an SEO strategy with a content roadmap. Many thanks for your valuable input.

Anja Horn

Digital Marketing Manager, Barilla Deutschland GmbH

SEO Online Workshop: more about Us as Speakers and Sparring Partners

We have been working in search engine optimization for over 10 years.

Fabian Jaeckert is a search engine optimizer with a strategic and technical focus. He masters all SEO tools. Benjamin O’Daniel is a content marketing specialist and responsible for all content-related topics.

Our experience: Successful Google rankings are achieved through a data-driven keyword strategy and precisely tailored content. Click here for our SEO training as a group offer.

Our clients primarily come from the SME sector. They are often brand companies from B2C or B2B.

Our Approach: We share our knowledge. Openly and honestly. In consulting, but also in our online marketing podcast, which is released every week. We see ourselves as White Hat SEOs. We rely on clean measures that comply with Google’s guidelines.

We also share our knowledge on LinkedIn. Click here for our profiles.

We specialize in helping our clients online. With professional equipment, but also with an online learning platform where we have stored our SEO knowledge. This allows our clients to flexibly understand and implement search engine optimization without significant organizational effort.

Is it Right for You? Who our SEO Training is Designed For

Many seminars for search engine optimization or SEO training courses have a strong technical focus. From our experience, however, this is usually best handled by a web agency or internal IT. That is why we do explain what is technically important. But we do not go into detail here; instead, we tell you what should be communicated to the IT managers.

Marketing Managers

In many companies, marketing managers work. They have numerous tasks on their plate: from trade fairs to flyers to the website. In our Academy, they can learn what matters in search engine optimization and how to implement it efficiently in their daily work. Sometimes, it is also young professionals who drive the topic forward.

Entrepreneurs and Freelancers

Many entrepreneurs manage their own websites. Especially experts and specialists who work as freelancers. For them, it is important to generate lasting visibility in the market. Many also already produce content. In our SEO Academy, they learn how to significantly increase their visibility on Google with their content.

SEO Seminar: these Four Topics are the Basis for Good Google Rankings

Keywords: how to Find Valuable Search Terms

How does a structured keyword research process work? How do I ensure that I don’t overlook any important search terms? Which tools do I use for this and how do I operate them? This is how we start our SEO training. You will learn practically how to research keywords for yourself and develop a structure from them.

SEO Content: how to Develop High-Performance Content

How do I develop content that convinces search engines AND visitors? In other words, content that is written for people and still meets all SEO criteria? We then address this – based on keyword research. You will develop your own content templates for your site.

Analytics: how to Increase Sales and Traffic with Web Analytics

There are many excellent SEO tools. But how are they used in daily work? Those who look in the right places can significantly increase their sales and traffic via search engines. Using practical examples, you will learn how to work with the tools and use them for your site.

Linkbuilding: how to Build Links that Work

Links are an essential ranking factor – and link building is a high art. Especially when it is to be done in an honest and secure way. We demonstrate successful link building strategies using our own projects. Subsequently, we will develop suitable link building campaigns for you together.

SEO Seminar: each Module Consists of these 3 Phases

Input

We explain simply and clearly what matters – using our own portals and projects. We focus on what is most important. The approach: Where is the greatest leverage for your project?

Work Phase

In the second phase, we work on your own project. You directly implement what you have learned. Often, further questions arise during practical implementation, which we can then clarify directly. This way, you truly make progress.

Discussion

Together, we discuss the results in the SEO seminar. Using concrete examples, the new knowledge is consolidated. We delve deeper and discuss the details and challenges.

The Origin: our SEO Workshop in Cologne

Our SEO Academy, which operates purely online, originated from our SEO workshop in Cologne. There, we conducted SEO courses several times a year. The collaborative atmosphere in Cologne was always very pleasant. On the other hand, an online workshop is significantly easier to organize – for both sides. There are no costs for travel and accommodation. And there is no significant loss of working time at once.

Tips, Strategies, and Experiences – via our Newsletter

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Latest Podcast Episodes

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For Deeper Understanding: further Topics on SEO and Online Marketing

SEO Overview

SEO has changed significantly over the years. Our experience as SEO consultants: Quality is becoming increasingly important – in technology, content, architecture, and link building. Here we describe the levers for success in search engine optimization.

SEO In-Depth

In our podcast, we have discussed numerous technical topics. Here are a few tips: Examples of SEO Strategies, Building SEO Portals, Increasing SEO Traffic, Who Belongs in the SEO Team, SEO Texts, SEO during a relaunch.

Online Marketing Disciplines

Online marketing consists of many disciplines. And all disciplines are converging. This can be seen, for example, in content marketing, but also in blog marketing. Also in our podcast, we discuss many practical examples.