With our AI Visibility Tool J.O.E., you can discover which prompts your company and products are visible for—and where your brand is missing. The foundation for this: systematic prompt research. The goal is for you to see and analyze relevant AI visibility. This starts with deciding which prompts to focus on.
We provide both: the opportunity for in-depth prompt research and a GEO analysis tool that subsequently evaluates your AI visibility. J.O.E. and our Prompt Research Tool are both part of our GEO Academy. This provides you with software and professional development from a single source. We also use J.O.E. in our GEO consulting to develop GEO strategies and action plans.
Your AI Visibility Tool based on relevant prompts
An AI Visibility Tool shows which brands, products, and sources actually appear in ChatGPT and similar systems—moving beyond mere gut feeling. The foundation: systematic prompt research. We often see companies making mistakes in GEO / AEO analysis. They track prompts where the AI responses mention neither sources nor brands. However, such AI responses are neither influenceable nor relevant.
In contrast, we focus on transactional prompts—those where brands and products are mentioned in the AI responses. You can research these prompts in our Prompt Research Tool and enter them into J.O.E. J.O.E. is our GEO analysis tool that analyzes brand mentions, product mentions, sources, and competitors based on valid data, providing you with a true market overview of your AI visibility.
What is prompt research—and why did we develop J.O.E.?
In SEO, there are keywords. In AI systems, there are prompts. The difference: we lack valid data on how often a prompt is entered. Furthermore, prompts are significantly more complex and extensive, consisting of more words.
An AI Visibility Tool shows how visible a company, brand, or product is in AI systems like ChatGPT. Instead of merely measuring rankings or clicks, it analyzes which brand mentions, products, sources, and competitors appear in responses. This is precisely what matters, as more and more people are entering their questions directly into ChatGPT and similar systems to seek advice.
The challenge: Many AI visibility software and program solutions operate with tracking that is too narrow, manually added competitors, or continuous prompt monitoring. This quickly leads to gaps. Furthermore, some tools do not provide a clean database for ChatGPT because they work with outdated model responses. Anyone deriving actions from this may be relying on data that only partially reflects actual usage. This was the reason we developed our AI Visibility Tool J.O.E.
We are Fabian Jaeckert and Benjamin O’Daniel. Our company is called Jaeckert & O’Daniel Onlinemarketing. We have worked as SEO consultants for many years, utilizing numerous professional tools. Today, we specialize in AI visibility. We discuss this on our Content Performance Podcast. Additionally, we have published a book, Generative Engine Optimization, with Springer Gabler.
In our GEO Academy, we show marketing managers how to implement GEO (Generative Engine Optimization) for their companies. To support this, we offer workshops and the necessary GEO tools, including our AI Visibility Tool J.O.E. (Jaeckert O’Daniel Engine). Thus, we provide workshops and tools from a single source.
Frequently asked questions about AI Visibility Tools
An AI Visibility Tool measures more than just rankings or individual keywords; it measures visibility within AI responses. This is important because users search differently in ChatGPT, AI Mode, or other AI systems than they do on Google. Instead of informational prompts, the focus is primarily on transactional prompts involving criteria combined with terms like “I am looking for” or “what is the best.” This is exactly where brands, products, and sources appear in the responses. J.O.E. achieves this through in-depth GEO analysis rather than continuous daily tracking.
An AI visibility program is worthwhile for marketing managers who want to understand how their company is perceived in AI systems and what actions should follow. It is particularly helpful if you want to analyze multiple products, brands, or business areas. With J.O.E., AI visibility, prompt sets, and changes after optimization can be specifically compared.











